Team members are often motivated to compete and collaborate simultaneously [
31,
32]. Similarly, George found in a study on the necessity of studying the influence of individuals and groups on creativity that, on the one hand, the motivation to meet relevant needs may lead to a collaborative team climate. On the other hand, individual performance rewards encourage team members to compete and create a competitive team atmosphere [
33,
34]. Unfortunately, the impact (good or bad) of such intrateam cooperation and competition on the creativity of individual team members is still an empirical problem [
32]. This paper predicts that a collaborative and competitive intrateam climate will affect workplace loneliness and knowledge hoarding to varying degrees, respectively, in the era of COVID-19.
2.1. Collaborative Intrateam Climate, Competitive Intrateam Climate, Workplace Loneliness, and Knowledge Hoarding
We use Social Exchange Theory (SET) to understand team climate and workplace loneliness. Organizational climate is employees’ perception of the quality of the internal environment of the organization, which plays an important role in the formation and development of interpersonal relationships at work [
35]. An empirical survey showed that community spirit is significantly negatively correlated with workplace loneliness [
12]. We define collaboration within a team as the intentional sharing and acceptance of individual efforts, knowledge, and resources with other team members to achieve a common goal [
32,
36]. The core of SET is based on the principle of reciprocity. When one party provides help or resources to the other, the helpee has an obligation to repay the helper so as to establish the ethics of social exchange [
1,
37]. It is the basic psychological need of all people to experience relationships by caring for each other and feeling the non-contingent value of others [
26,
38].
Employees are likely to feel lonely in the workplace if they cannot handle the complicated interpersonal relationships there [
1]. However, in contrast, employees in a collaborative climate help other colleagues in the team or provide other supportive and positive team resources (good emotional communication, interpersonal and team support, etc.) [
1]. The communication environment of mutual help and friendly cooperation will make employees feel better while working and reduce their loneliness in the workplace. Therefore, it is reasonable to propose the following hypothesis:
H1a. A collaborative intrateam climate is negatively associated with workplace loneliness.
Wright pointed out that there are all kinds of complicated interpersonal relationships in the workplace, and employees are likely to feel lonely if they cannot deal with these relationships well [
35]. Fierce competition in the workplace makes it difficult to maintain sincere communication among organization members. It is difficult to form friendships in the workplace when the organizational climate emphasizes rewards, punishment, and personal interests while ignoring teamwork and mutual trust [
35]. The problem of workplace loneliness has become increasingly prominent. Individuals with a strong sense of competition desire to win over and surpass others, and it is difficult to trust and form intimate relationships with others. Therefore, a competitive mentality is significantly positively correlated with loneliness in the workplace [
12].
Previous studies have found that when there is a strongly competitive atmosphere in an organization, employees attach more importance to, and are more sensitive to, leadership relationship resources. In such circumstances, employees with lower comparative results are more likely to feel relative deprivation and thus have stronger workplace loneliness [
29]. In a highly competitive department or team, the rewards obtained by individuals depend on their performance compared to other members. In addition, leaders often compare employees’ performance with their colleagues, so employees experience a strong sense of competition and pressure.
The perception of a competitive climate will affect individuals’ cognition of and attitude towards resources [
39,
40]. In a different competitive climate, employees have different desires for leadership relationship resources and pay different attention to leadership member exchange and social comparison. Kilduff et al. pointed out that competition among employees can arouse individuals’ concern about their status and self-worth within an organization [
29,
41]. From the perspective of social comparison, we believe that there is a strong relationship between a competitive climate within the team and workplace loneliness:
H1b. A competitive intrateam climate is positively associated with workplace loneliness.
In the strategic management literature, stickiness is the basis of withholding and hoarding behaviors. To promote knowledge-management literature, one study has explained the factors affecting salespeople’s knowledge-hoarding behavior under the guidance of Knowledge Stickiness Theory (KST) [
18]. By definition, stickiness represents the difficulties associated with knowledge transfer. Szulanski described stickiness as the behavior of slowing down and hindering the flow of knowledge within enterprises [
18,
24,
42]. Stickiness indicates an individual’s control over the information they have [
43]. When employees are worried about losing ownership of proprietary information, stickiness reinforces an individual’s tendency to withhold, where the transfer of knowledge is hampered by the intent of the source and the environmental characteristics surrounding the source or situation [
44]. Szulanski also suggested that stickiness is a difficult process of knowledge transfer, from initial persistence to withholding knowledge and then to more conventional behavior, which is carried out without conscious thought processing or a lower degree of intention (hoarding) [
42].
According to Szulanski’s hypothesis, lack of motivation for knowledge transfer may lead to knowledge viscosity, but empirical results show that this influencing factor is not obvious [
24]. Feng and Liao analyzed that on the one hand, the incentive system for employees of the eight famous companies selected by Szulanski is appropriate, and the result is not representative of most ordinary companies [
24,
45]. On the other hand, when filling in a questionnaire survey, respondents may have the tendency to avoid mention of their own shortcomings; that is, they may attribute the causes of knowledge viscosity to objective factors [
45]. Feng and Liao summarized the three causes of knowledge stickiness as cognitive factors, knowledge transfer environment, and transfer motivation [
45]. Knowledge is essentially human logic, and human motivation is the main source of stickiness. In other words, the motivation for the knowledge transfer of organizational members affects the viscosity of knowledge. The stronger the motivation for knowledge transfer, the lower the viscosity of knowledge [
45].
In a fierce and competitive environment, communication becomes more chaotic [
5]. In a purely competitive climate, team members will try to surpass other members to obtain external rewards. Members have the motivation to perform better than others in the team and are eager to show a high level of performance. A highly competitive team climate creates highly external motivation [
32]. According to resource conservation theory, it is in the personal interest of employees to hoard knowledge. In a highly competitive work environment, knowledge is often regarded as a valuable competitive commodity that should not be shared casually [
46,
47]. When driven by this motivation, the knowledge stickiness of employees will be enhanced.
Similarly, a collaborative intrateam climate describes shared perceptions among team members. Cooperation is considered to have a positive impact on intrinsic motivation [
32,
48]. Positive interaction between team members can lead to the satisfaction of relevant needs and then produce internal motivation. In addition, the ideas, information, and viewpoints exchanged in the process of cooperation enrich one’s knowledge base [
49], which is contrary to the direction of knowledge hoarding. Taken together, we predict the relationship between intrateam climate and knowledge hoarding thus:
H2a. A collaborative intrateam climate is negatively associated with knowledge hoarding.
H2b. A competitive intrateam climate is positively associated with knowledge hoarding.
Workplace loneliness hinders effective communication among organization members and causes a series of negative impacts on them, the team, and even the organization. Lam and Lau pointed out that workplace loneliness is negatively correlated with organizational citizenship behavior [
13]. Based on SET, individuals hope to establish a stable trust relationship with others to achieve long-term reciprocity. Employees will not only do their own work effectively but also make extra efforts to achieve organizational goals when the organization meets their needs for intimacy and social communication. Lonely employees often deal with risks in a negative way, reducing altruistic behavior in the organization due to their lack of trust in others. Meanwhile, poor self-evaluation will lead them to be reluctant to seek new social relations. They pay more attention to negative than positive social information, which will lead to their reluctance to engage in social exchange in the workplace [
7,
50,
51].
Workplace loneliness negatively affects team member exchanges [
1]. Low-quality team member exchanges can make employees avoid socializing. They will remain silent about problems and refrain from making work suggestions in the team due to a lack of self-confidence and support from team members [
1]. Interpersonal relationships, social exchange, and distrust may influence knowledge-hiding behavior [
52]. Since knowledge hoarding and knowledge hiding have very similar definitions, this behavior runs counter to organizational citizenship behavior and belongs to the negative and silent response. In sum, this paper proposes the following hypothesis:
H3. Workplace loneliness is positively associated with knowledge hoarding.
Workplace loneliness is an individual’s experience of being deprived of their need to control interpersonal relationships and their sense of existence in an organization. In essence, it is an individual’s feelings surrounding workplace interpersonal relationships and organizational self-esteem [
53]. Wright put forward the following theory on workplace loneliness: The work response of more lonely employees will be more affected by their organizational environment [
35]. Studies have shown that lonely employees tend not to actively seek out social relationships but use passive avoidance, an arrogant coping strategy [
50,
54]. The main reason for workplace loneliness and knowledge hiding is the lack of interpersonal relationships in the workplace. Based on the above analysis, we assume:
H4a. Workplace loneliness mediates the relationship between a collaborative intrateam climate and knowledge hoarding.
H4b. Workplace loneliness mediates the relationship between a competitive intrateam climate and knowledge hoarding.
2.2. The Moderating Role of Need to Belong
People have the basic need to connect with others [
55]. In their landmark article, Baumeister and Leary proposed that the need to belong is a powerful, universal, and influential human driving force [
55]. The authors collected a large amount of evidence showing that “all humans have a universal driving force to form and maintain at least a minimum number of lasting, positive and influential interpersonal relationships”. Weiss predicted that people need both regular and continuous relationships. People believe that the feeling of loneliness can be exacerbated by insufficient social contact (social loneliness) or lack of meaningful intimacy (emotional loneliness) [
55]. Loneliness arises when the need to belong is not met [
55,
56]. Baumeister and Leary argue that to fulfil the need to belong, both quantity and quality of interaction must be satisfied [
55].
An important implication of the need to belong is that it “transforms people from a self-directed model to a more cooperative and collective response model” ([
55], p. 519). Another study similarly showed that when facing the dilemma of public goods, people with a high need to belong are more likely to cooperate and show helpful behavior to others [
57,
58]. Those with a sense of belonging are not only more helpful but also more self-sacrificing to the group [
59]. In addition, people with a long-term high sense of belonging are more sensitive to social cues [
59]. They can recognize voice intonation and facial emotions more accurately and show better social skills [
60,
61]. Finally, experimental evidence shows that individuals with a high sense of belonging tend to think that others are more similar to themselves [
62], while people with a high need to belong are motivated to build a community that meets their need to belong [
61].
The pursuit of a sense of belonging urges individuals to eliminate the negative states associated with exclusion and pain [
63,
64]. Studies have found that the need to belong can reduce the sense of alienation, isolation, and dissatisfaction or low sense of social integration and social exclusion [
65,
66,
67]. Other research results show that the desire for acceptance and belonging can moderate interpersonal behavior in important aspects [
68]. For example, people with a high need to belong show a stronger willingness and ability to cooperate in teamwork, probably because cooperation helps establish a good member image [
57,
68]. Martončik and Lokša found that guild members in MMORPGs feel less loneliness than non-guild members because the guild provides players with a sense of belonging and opportunities to cooperate [
69,
70]. Kramer and Brewer showed that when the sense of belonging is stimulated by highlighting group identity, people are more likely to restrain their egoistic tendencies and cooperate with others for the greater interests of the group [
55,
71].
The idea of this paper may be consistent with previous research suggesting that the need to belong moderates the perceived team climate and workplace loneliness. The need for belonging has many benefits for mental health and can enable people to obtain acceptance and avoid rejection [
61], improve social inclusion and life satisfaction, and reduce social exclusion [
67]. When working in a collaborative intrateam climate, employees with a high sense of belonging are more motivated to maintain close and friendly communication with colleagues and are less likely to feel lonely in the workplace. At the same time, the need for a sense of belonging seems to overcome some tendencies of hostility, competition or division [
55] and reduce the sense of alienation and isolation [
67]. When the competitive intrateam climate is strong and considering the need to belong, employees with a high sense of belonging will adjust their negative emotions and behaviors to reduce hostility with colleagues, increase cooperation and support with colleagues, and alleviate the loneliness in the workplace. To this end, we propose the following hypothesis:
H5a. The need to belong weakens the negative relationship between collaborative intrateam climate and workplace loneliness.
H5b. The need to belong weakens the positive relationship between competitive intrateam climate and workplace loneliness.
We regard knowledge as a kind of information. Knowledge sharing, knowledge hiding or knowledge hoarding are different ways for people to deal with information. Social connection creates a model in cognitive processing which gives priority to organizing information for people with some connection with themselves. Several studies have shown that people deal with intimate partner information differently from information about strangers [
55]. Clark showed that people have different ways to track information about potential partners [
72]. In addition, research by Tice et al. showed that people tend to be more modest when presenting information to friends (compared with strangers) [
73]. Individuals with a high sense of needing to belong are more motivated to obtain social connections than those with a low level [
74]. Based on the above, we infer that when employees with a high sense of needing to belong experience less workplace loneliness because they obtain more satisfactory social connections, and they process information with a more positive and open attitude, so as to reduce knowledge hoarding. On this basis, we speculate a moderated mediating effect:
H6a. The need to belong positively moderates the mediating effect of workplace loneliness on the relationship between collaborative intrateam climate and knowledge hoarding.
H6b. The need to belong negatively moderates the mediating effect of workplace loneliness on the relationship between competitive intrateam climate and knowledge hoarding.
Our main assumptions are tested and reported below (
Figure 1). A moderated mediation analysis enables a better understanding of the conditions under which need to belong moderates the impact of team climate on workplace loneliness and knowledge hoarding.