Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Reviewer

Comment

Response

R1

Title - Use different words in title and keywords for a better positioning of the document in search engines and indexed databases.

The COVID-19 keyword was replaced to avoid repetition in the title, and instead, eco-friendly was used.

R1

Abstract - The abstract must present the main research objectives, methodology, the research findings and implications. Authors must point out where the originality of this manuscript lies, in that it differs from other.

Summary has been adjusted as requested

R1

Introduction - The explanation of originality (research gap) uses too little evidence from international institutions about Consumption of Green Products. What are the previsions? Authors must showed data that concern the future reader about the value of the study.
- The paper's structure is not shown in the introduction.

The references of recent studies on the consumption of green products and their forecasts were included.
The structure of the article is included, mentioning the contributions of the methodology and discussion.

R1

Theoretical part and Background Literature
- The authors should add findings in terms of topics, methods,... related to environmental factors in consumption and the role of the marketing. Authors should add recent references:
Saura, J.R., Palos-Sanchez, P.R. and Rios Martin, M.A. (2018). Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study. International Journal of Environmental Research and Public Health 15(3), 553; doi:10.3390/ijerph15030553
Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability 2020, 12, 1003

Studies related to environmental factors in consumption and the role of marketing were included

R1

Please summarize from the systematic literature review.

I have an issue with the additional construct proposed by the authors along the theory of planned behaviour model. 'Covid-19 ' as a construct does not make any sense. When I saw the items representing this construct, I found that any item represents the Consumption of Green Products. What does the authors want to indicate through this construct. I would suggest them to make an alteration in this construct to make it more meaningful. However, some references studied the adoption of technologies and the influence of the COVID-19 pandemic as a construct named fear of COVID-19 (Günaydın, 2022; Mertens et al., 2021) COVID-19 word of mouth (Yasir et al., 2020), Perceived risk of catching COVID-19 (Velicia-Martin et al., 2021).

I suggest reinforced the literature review or delete this construct,

- When using acronyms, define them in advance. For example, pag. 3…

This topic of the theory of the planned behavior model has not been removed, but it is complemented with technological aspects

R1

The aim, Methodology, and Data. This section needs considerable clarification. What software did you use for data analysis?. What procedure did you follow to collect the data? Any type of sampling? Authors must write about the features survey. What are the characteristics of the sample? Not only age and gender…  Add a more complete descriptive table of the sample and move table 2 to method section. What about the scale items?

Sections 3.1 on the sample and the procedure were added in the Methodology section, as well as the section
Table 2 has also been supplemented, where the study sample is better described.

R1

Results. SEM analysis method was used in this study for data analysis. The author should also mention which statistical method is used and the reason of selection. Related works with SEM?

In the Methodology section, point 3.3 Statistical analysis has been created, where the procedure of the applied statistical analysis and the software used are explained.

R1

Discussion. There is no link between the result part (survey results) with the discussion part (mainly based on the literature review). Therefore, it seems that the results obtained from the survey study do not provide interesting discussions or implications.

Aspect verified and adjusted to give greater clarity to the discussion

R1

Conclusion. The conclusion is too general, failing to summarize the highlights of the results and discussion. The authors should add the limitation of the research/results and directions for future research

Adjusted according to the evaluators' indications

R1

References. Add DOI to some references

DOI added to missing articles.

R1

Formal requirements. This paper is in need of proofreading.

It has been generally reviewed and significant adjustments have been made to improve the outcome of this research.

R2

Abstract. 1. The first sentence “Human behaviour has allowed society to achieve important developments in norms and 15 behaviours that benefit the culture of a country and the economic development of organizations.” is not strongly relative to your topic. Authors need to tell us why you do this research in brief.

Adjusted according to the evaluators' indications

R2

Abstract. 2. The presentation of finding is not very clear. For example, “The results indicate that COVID-19 (COV) influences the attitude (ATT) of individuals…” does not indicate how COV influences ATT, positive or negative?

The document has been reviewed and adjusted for the clarity of the positive impact of this issue on the territory

R2

Introduction. 4. I believe authors should simplify Introduction part. You don’t need to introduce so much background of COVID-19, but should introduce why you do this research and the relationship between COVID-19 and green consumption.

The introduction has been restructured to focus on the relationship between green consumption and the pandemic, simplifying the background.

R2

Introduction. 5. Authors should state your methodology in Introduction

The methodological components of the study were indicated.

R2

Theoretical Framework. 6. The logic in the introduction is quite disorganized. Each paragraph seems to exist independently without internal coherence and is not relevant to the research question. Authors must tell us the role of each paragraph, also, why you use planned behaviour theory?

The paragraphs were connected coherently, emphasizing the importance of the topic sentence in this type of study.

R2

Theoretical Framework. 7. I don’t know how authors get every hypothesis and why you choose these variables. For example, you said “COV - PBC: COVID-19 Influences Behavioural Control”, but there seem to be scholars done this research and got results in your following paragraph. This issue also exists in other hypotheses. Authors must tell us the reasons you chose these hypotheses and how you got them.

The importance of each variable for the study was explained

R3

1. Abstract. The background of the first sentence in the abstract is not appropriate and does not fit well with the theme of the paper. Please reorganize this sentence based on the title of this article.

The first sentence was rearranged in accordance with the title of the study.

R3

2. Introduction. On the one hand, some sentences in the introduction are too long. It is recommended that the author express these sentences in a few short sentences for readers to read and understand for full text. On the other hand, the fifth part of the Discussion describes the innovative aspects of this article, and it is recommended to summarize it at the end of the introduction.

Sentences were shortened to improve comprehension of the text and the innovative aspects of the article were summarized at the end of the introduction

R3

3. Theoretical Framework. We find that only the secondary title 2.1. Development of the Conceptual Model is visible, and there are no secondary titles such as 2.2 and 2.3. Please check it again

The secondary titles were reorganized.

R3

4. Methodology. How to ensure the authenticity of the questionnaire as it is collected online? Moreover, in the current version, we only know that there are 320 valid questionnaires. How many questionnaires were originally sent out, and what is the validity rate of the questionnaire? We suggest that the content of this part should be added to enhance the persuasiveness of the article.

In the Methodology section in numeral 3.1 The sample and procedure, it is better explained how 320 surveys were left.

R3

5. Results. Out of 320 survey respondents, 60% of them are females and 39.7% are males. Based on the gender ratio, this phenomenon will affect the main conclusions of the paper.

It has been verified and does not significantly affect the results.

R3

References. The references cited by the author are relatively old. The authors should update the latest literature in the literature review sections, such as doi: 10.1111/itor.13186 and doi: 10.1016/j.cie.2020.106951. Please check the punctuation mark and DOI of the literature, such as the second, the twenty-sixth, etc.

Current references were placed.
DOI added to missing articles

Reviewer

Comment

Response

R1

Title - Use different words in title and keywords for a better positioning of the document in search engines and indexed databases.

The COVID-19 keyword was replaced to avoid repetition in the title, and instead, eco-friendly was used.

R1

Abstract - The abstract must present the main research objectives, methodology, the research findings and implications. Authors must point out where the originality of this manuscript lies, in that it differs from other.

Summary has been adjusted as requested

R1

Introduction - The explanation of originality (research gap) uses too little evidence from international institutions about Consumption of Green Products. What are the previsions? Authors must showed data that concern the future reader about the value of the study.
- The paper's structure is not shown in the introduction.

The references of recent studies on the consumption of green products and their forecasts were included.
The structure of the article is included, mentioning the contributions of the methodology and discussion.

R1

Theoretical part and Background Literature
- The authors should add findings in terms of topics, methods,... related to environmental factors in consumption and the role of the marketing. Authors should add recent references:
Saura, J.R., Palos-Sanchez, P.R. and Rios Martin, M.A. (2018). Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study. International Journal of Environmental Research and Public Health 15(3), 553; doi:10.3390/ijerph15030553
Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability 2020, 12, 1003

Studies related to environmental factors in consumption and the role of marketing were included

R1

Please summarize from the systematic literature review.

I have an issue with the additional construct proposed by the authors along the theory of planned behaviour model. 'Covid-19 ' as a construct does not make any sense. When I saw the items representing this construct, I found that any item represents the Consumption of Green Products. What does the authors want to indicate through this construct. I would suggest them to make an alteration in this construct to make it more meaningful. However, some references studied the adoption of technologies and the influence of the COVID-19 pandemic as a construct named fear of COVID-19 (Günaydın, 2022; Mertens et al., 2021) COVID-19 word of mouth (Yasir et al., 2020), Perceived risk of catching COVID-19 (Velicia-Martin et al., 2021).

I suggest reinforced the literature review or delete this construct,

- When using acronyms, define them in advance. For example, pag. 3…

This topic of the theory of the planned behavior model has not been removed, but it is complemented with technological aspects

R1

The aim, Methodology, and Data. This section needs considerable clarification. What software did you use for data analysis?. What procedure did you follow to collect the data? Any type of sampling? Authors must write about the features survey. What are the characteristics of the sample? Not only age and gender…  Add a more complete descriptive table of the sample and move table 2 to method section. What about the scale items?

Sections 3.1 on the sample and the procedure were added in the Methodology section, as well as the section
Table 2 has also been supplemented, where the study sample is better described.

R1

Results. SEM analysis method was used in this study for data analysis. The author should also mention which statistical method is used and the reason of selection. Related works with SEM?

In the Methodology section, point 3.3 Statistical analysis has been created, where the procedure of the applied statistical analysis and the software used are explained.

R1

Discussion. There is no link between the result part (survey results) with the discussion part (mainly based on the literature review). Therefore, it seems that the results obtained from the survey study do not provide interesting discussions or implications.

Aspect verified and adjusted to give greater clarity to the discussion

R1

Conclusion. The conclusion is too general, failing to summarize the highlights of the results and discussion. The authors should add the limitation of the research/results and directions for future research

Adjusted according to the evaluators' indications

R1

References. Add DOI to some references

DOI added to missing articles.

R1

Formal requirements. This paper is in need of proofreading.

It has been generally reviewed and significant adjustments have been made to improve the outcome of this research.

R2

Abstract. 1. The first sentence “Human behaviour has allowed society to achieve important developments in norms and 15 behaviours that benefit the culture of a country and the economic development of organizations.” is not strongly relative to your topic. Authors need to tell us why you do this research in brief.

Adjusted according to the evaluators' indications

R2

Abstract. 2. The presentation of finding is not very clear. For example, “The results indicate that COVID-19 (COV) influences the attitude (ATT) of individuals…” does not indicate how COV influences ATT, positive or negative?

The document has been reviewed and adjusted for the clarity of the positive impact of this issue on the territory

R2

Introduction. 4. I believe authors should simplify Introduction part. You don’t need to introduce so much background of COVID-19, but should introduce why you do this research and the relationship between COVID-19 and green consumption.

The introduction has been restructured to focus on the relationship between green consumption and the pandemic, simplifying the background.

R2

Introduction. 5. Authors should state your methodology in Introduction

The methodological components of the study were indicated.

R2

Theoretical Framework. 6. The logic in the introduction is quite disorganized. Each paragraph seems to exist independently without internal coherence and is not relevant to the research question. Authors must tell us the role of each paragraph, also, why you use planned behaviour theory?

The paragraphs were connected coherently, emphasizing the importance of the topic sentence in this type of study.

R2

Theoretical Framework. 7. I don’t know how authors get every hypothesis and why you choose these variables. For example, you said “COV - PBC: COVID-19 Influences Behavioural Control”, but there seem to be scholars done this research and got results in your following paragraph. This issue also exists in other hypotheses. Authors must tell us the reasons you chose these hypotheses and how you got them.

The importance of each variable for the study was explained

R3

1. Abstract. The background of the first sentence in the abstract is not appropriate and does not fit well with the theme of the paper. Please reorganize this sentence based on the title of this article.

The first sentence was rearranged in accordance with the title of the study.

R3

2. Introduction. On the one hand, some sentences in the introduction are too long. It is recommended that the author express these sentences in a few short sentences for readers to read and understand for full text. On the other hand, the fifth part of the Discussion describes the innovative aspects of this article, and it is recommended to summarize it at the end of the introduction.

Sentences were shortened to improve comprehension of the text and the innovative aspects of the article were summarized at the end of the introduction

R3

3. Theoretical Framework. We find that only the secondary title 2.1. Development of the Conceptual Model is visible, and there are no secondary titles such as 2.2 and 2.3. Please check it again

The secondary titles were reorganized.

R3

4. Methodology. How to ensure the authenticity of the questionnaire as it is collected online? Moreover, in the current version, we only know that there are 320 valid questionnaires. How many questionnaires were originally sent out, and what is the validity rate of the questionnaire? We suggest that the content of this part should be added to enhance the persuasiveness of the article.

In the Methodology section in numeral 3.1 The sample and procedure, it is better explained how 320 surveys were left.

R3

5. Results. Out of 320 survey respondents, 60% of them are females and 39.7% are males. Based on the gender ratio, this phenomenon will affect the main conclusions of the paper.

It has been verified and does not significantly affect the results.

R3

References. The references cited by the author are relatively old. The authors should update the latest literature in the literature review sections, such as doi: 10.1111/itor.13186 and doi: 10.1016/j.cie.2020.106951. Please check the punctuation mark and DOI of the literature, such as the second, the twenty-sixth, etc.

Current references were placed.
DOI added to missing articles

Reviewer

Comment

Response

R1

Title - Use different words in title and keywords for a better positioning of the document in search engines and indexed databases.

The COVID-19 keyword was replaced to avoid repetition in the title, and instead, eco-friendly was used.

R1

Abstract - The abstract must present the main research objectives, methodology, the research findings and implications. Authors must point out where the originality of this manuscript lies, in that it differs from other.

Summary has been adjusted as requested

R1

Introduction - The explanation of originality (research gap) uses too little evidence from international institutions about Consumption of Green Products. What are the previsions? Authors must showed data that concern the future reader about the value of the study.
- The paper's structure is not shown in the introduction.

The references of recent studies on the consumption of green products and their forecasts were included.
The structure of the article is included, mentioning the contributions of the methodology and discussion.

R1

Theoretical part and Background Literature
- The authors should add findings in terms of topics, methods,... related to environmental factors in consumption and the role of the marketing. Authors should add recent references:
Saura, J.R., Palos-Sanchez, P.R. and Rios Martin, M.A. (2018). Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study. International Journal of Environmental Research and Public Health 15(3), 553; doi:10.3390/ijerph15030553
Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability 2020, 12, 1003

Studies related to environmental factors in consumption and the role of marketing were included

R1

Please summarize from the systematic literature review.

I have an issue with the additional construct proposed by the authors along the theory of planned behaviour model. 'Covid-19 ' as a construct does not make any sense. When I saw the items representing this construct, I found that any item represents the Consumption of Green Products. What does the authors want to indicate through this construct. I would suggest them to make an alteration in this construct to make it more meaningful. However, some references studied the adoption of technologies and the influence of the COVID-19 pandemic as a construct named fear of COVID-19 (Günaydın, 2022; Mertens et al., 2021) COVID-19 word of mouth (Yasir et al., 2020), Perceived risk of catching COVID-19 (Velicia-Martin et al., 2021).

I suggest reinforced the literature review or delete this construct,

- When using acronyms, define them in advance. For example, pag. 3…

This topic of the theory of the planned behavior model has not been removed, but it is complemented with technological aspects

R1

The aim, Methodology, and Data. This section needs considerable clarification. What software did you use for data analysis?. What procedure did you follow to collect the data? Any type of sampling? Authors must write about the features survey. What are the characteristics of the sample? Not only age and gender…  Add a more complete descriptive table of the sample and move table 2 to method section. What about the scale items?

Sections 3.1 on the sample and the procedure were added in the Methodology section, as well as the section
Table 2 has also been supplemented, where the study sample is better described.

R1

Results. SEM analysis method was used in this study for data analysis. The author should also mention which statistical method is used and the reason of selection. Related works with SEM?

In the Methodology section, point 3.3 Statistical analysis has been created, where the procedure of the applied statistical analysis and the software used are explained.

R1

Discussion. There is no link between the result part (survey results) with the discussion part (mainly based on the literature review). Therefore, it seems that the results obtained from the survey study do not provide interesting discussions or implications.

Aspect verified and adjusted to give greater clarity to the discussion

R1

Conclusion. The conclusion is too general, failing to summarize the highlights of the results and discussion. The authors should add the limitation of the research/results and directions for future research

Adjusted according to the evaluators' indications

R1

References. Add DOI to some references

DOI added to missing articles.

R1

Formal requirements. This paper is in need of proofreading.

It has been generally reviewed and significant adjustments have been made to improve the outcome of this research.

R2

Abstract. 1. The first sentence “Human behaviour has allowed society to achieve important developments in norms and 15 behaviours that benefit the culture of a country and the economic development of organizations.” is not strongly relative to your topic. Authors need to tell us why you do this research in brief.

Adjusted according to the evaluators' indications

R2

Abstract. 2. The presentation of finding is not very clear. For example, “The results indicate that COVID-19 (COV) influences the attitude (ATT) of individuals…” does not indicate how COV influences ATT, positive or negative?

The document has been reviewed and adjusted for the clarity of the positive impact of this issue on the territory

R2

Introduction. 4. I believe authors should simplify Introduction part. You don’t need to introduce so much background of COVID-19, but should introduce why you do this research and the relationship between COVID-19 and green consumption.

The introduction has been restructured to focus on the relationship between green consumption and the pandemic, simplifying the background.

R2

Introduction. 5. Authors should state your methodology in Introduction

The methodological components of the study were indicated.

R2

Theoretical Framework. 6. The logic in the introduction is quite disorganized. Each paragraph seems to exist independently without internal coherence and is not relevant to the research question. Authors must tell us the role of each paragraph, also, why you use planned behaviour theory?

The paragraphs were connected coherently, emphasizing the importance of the topic sentence in this type of study.

R2

Theoretical Framework. 7. I don’t know how authors get every hypothesis and why you choose these variables. For example, you said “COV - PBC: COVID-19 Influences Behavioural Control”, but there seem to be scholars done this research and got results in your following paragraph. This issue also exists in other hypotheses. Authors must tell us the reasons you chose these hypotheses and how you got them.

The importance of each variable for the study was explained

R3

1. Abstract. The background of the first sentence in the abstract is not appropriate and does not fit well with the theme of the paper. Please reorganize this sentence based on the title of this article.

The first sentence was rearranged in accordance with the title of the study.

R3

2. Introduction. On the one hand, some sentences in the introduction are too long. It is recommended that the author express these sentences in a few short sentences for readers to read and understand for full text. On the other hand, the fifth part of the Discussion describes the innovative aspects of this article, and it is recommended to summarize it at the end of the introduction.

Sentences were shortened to improve comprehension of the text and the innovative aspects of the article were summarized at the end of the introduction

R3

3. Theoretical Framework. We find that only the secondary title 2.1. Development of the Conceptual Model is visible, and there are no secondary titles such as 2.2 and 2.3. Please check it again

The secondary titles were reorganized.

R3

4. Methodology. How to ensure the authenticity of the questionnaire as it is collected online? Moreover, in the current version, we only know that there are 320 valid questionnaires. How many questionnaires were originally sent out, and what is the validity rate of the questionnaire? We suggest that the content of this part should be added to enhance the persuasiveness of the article.

In the Methodology section in numeral 3.1 The sample and procedure, it is better explained how 320 surveys were left.

R3

5. Results. Out of 320 survey respondents, 60% of them are females and 39.7% are males. Based on the gender ratio, this phenomenon will affect the main conclusions of the paper.

It has been verified and does not significantly affect the results.

R3

References. The references cited by the author are relatively old. The authors should update the latest literature in the literature review sections, such as doi: 10.1111/itor.13186 and doi: 10.1016/j.cie.2020.106951. Please check the punctuation mark and DOI of the literature, such as the second, the twenty-sixth, etc.

Current references were placed.
DOI added to missing articles

Reviewer

Comment

Response

R2

Agree to accept

Thank you for the acceptance of the article and for your valuable suggestions.

R3

The paper has been revised as required, but the theoretical basis and management significance of the paper still need to be strengthened.

The theoretical basis and management significance of the paper has been strengthened. 10 new current bibliographical references from research in recent years have been added

Reviewer

Comment

Response

R2

Agree to accept

Thank you for the acceptance of the article and for your valuable suggestions.

R3

The paper has been revised as required, but the theoretical basis and management significance of the paper still need to be strengthened.

The theoretical basis and management significance of the paper has been strengthened. 10 new current bibliographical references from research in recent years have been added

Reviewer

Comment

Response

R4

The paper has been revised according to the suggestions, and there are still some grammar issues that need to be revised. After the modifications, it is recommended to accept it.

An expert in academic English writing conducted a style revision