1. Introduction
Due to the COVID-19 pandemic, many face-to-face activities have been converted into non-face-to-face activities. Non-face-to-face is a term applied in various fields, including education and counselling [
1], with a meaning of not being restrictive in multiple aspects, including the characteristic of ‘not facing’. In addition to education and counselling, coaching has also been converted into a non-face-to-face activity. Coaching is a process that maximizes clients’ potential so they can fulfil their goals. Although non-face-to-face coaching already occurred prior to the COVID-19 pandemic [
2,
3], interest in non-face-to-face coaching has been continuously increasing due to COVID-19.
Non-face-to-face coaching is similar to e-coaching: the coach does not meet clients in person but engages through distance, telephone, online, remote, virtual, and digital coaching. Non-face-to-face coaching also includes meeting clients through electronic means such as telephone, emails, and audiovisual or video meetings [
3,
4]. While non-face-to-face coaching has various terms, it refers to coaching clients using electronic media with no restrictions on time and place [
5]. Thus, non-face-to-face coaching benefits clients because it has no limits on time and place [
6]. Consequently, we see non-face-to-face coaching gradually replacing face-to-face coaching thanks to the internet [
7].
In a study examining the effect of non-face-to-face coaching, Dwinger et al. [
8] carried out telephone-based health coaching (TBHC). They found that non-face-to-face coaching helped patients to learn about their diseases and how to improve their condition. It also gave them the confidence to participate in treatment and to reach their targeted health goals. In addition, some studies indicate that e-coaching effectively reduces cardiovascular risks for ten years [
9].
Another study [
10] found digital text message coaching effective for personality change. In other research, Kettunen et al. [
11] examined the effectiveness of digital coaching in promoting physical activities with the young elderly (65–75 years old). They learned that digital coaching positively affected self-efficacy, but stated that the study subjects recognized that it should be easy to use and attractive in order to fit the subjects.
Recently, as interest in non-face-to-face coaching has increased, scholars have conducted comprehensive studies on its effectiveness. For example, Akinosun et al. [
12] stated that using digital technologies such as mobile phones, the internet, software applications, wearables, etc., is effective for patients with cardiovascular disease. Moreover, Gershkowitz et al. [
13] indicated that digital health coaching’s effects are similar to face-to-face or telephone coaching for preventing and maintaining long-term type 2 diabetes. However, Bevilacqua et al. [
14] systematically analysed the effectiveness of health coaching for older people using digital technologies. They obtained a result indicating that coaching with technology integration rather than general treatment can benefit health. However, they could not get sufficient grounds for methods to maintain the advantage and permanence of the behavioural change due to the short-term intervention.
The research subjects In non-face-to-face coaching range from vulnerable people to those looking for prevention. For instance, Lambert and colleagues [
15] researched the effectiveness of web-based stress management programs in vulnerable subjects, such as adults with cardiovascular disease. In addition, Thielecke et al. [
16] have shown that telephone coaching prevents depression in farmers. Non-face-to-face coaching has also proven effective for traditional coaches and clients, and it is helpful in teachers’ professional development relating to children’s education [
17].
While various studies on non-face-to-face coaching exist, scholars have conducted studies on non-face-to-face coaching in South Korea since 2008, despite the introduction of coaching having been more than 20 years ago [
18,
19]. For example, Kyoung Kim [
20] developed a non-face-to-face coaching-based leadership program, which proved effective in career decision-making, self-efficacy, and resilience. Further, Choi and colleagues [
21] showed the positive effect of non-face-to-face coaching on parenting. In addition, Lee and colleagues [
22] identified six types through a study on college students’ perceptions of non-face-to-face coaching.
Although there are some studies on non-face-to-face coaching in South Korea, there is no systematic literature review or meta-analysis [
1]. Meta-analysis is a statistical method synthesizing a pooled estimate by combining estimates from two or more individual studies. In other words, it is a statistical technique used to evaluate effectiveness and efficiency by quantitatively calculating an integrated summary estimate of the results presented in studies [
23].
Since non-face-to-face coaching is highly likely to be beneficial, it is important to examine its effectiveness in general and present ways for it to develop. Therefore, this study examines the effectiveness of non-face-to-face coaching and suggests how customers can continue to develop their lives. The study also demonstrates that non-face-to-face coaching can be a sustainable tool for individual development. We explore non-face-to-face coaching’s effectiveness and how it can develop in a new environment that seeks more effective coaching. Hence, this study asks the following questions.
What is the size of the effect of non-face-to-face coaching?
What are the sizes of the effects of non-face-to-face coaching by type (cognitive, psychological, physical)?
What are the effect sizes of each type of non-face-to-face coaching (web-based online coaching, telephone coaching)?
What are the sizes of the effects of non-face-to-face coaching by subject and age?
What are the sizes of the effects of non-face-to-face coaching by operation (number of times, time)?
4. Discussion
This study analysed the effect sizes of non-face-to-face coaching through meta-analysis. It aggregated the results of previous studies on non-face-to-face coaching, examining effect size correlations to compare individual effects. The analysis results of ten papers related to non-face-to-face coaching are as follows.
First, we measured effect sizes with a random effect model to obtain the effect sizes in the meta-analysis, resulting in 0.77 as the overall effect size of non-face-to-face coaching. Concerning the effect size, according to Cohen [
28], researchers can interpret the effect size to be close to a large effect size, making it possible to suggest that non-face-to-face coaching is effective. This study examined papers on the effects of non-face-to-face coaching in South Korea, finding results similar to those of various overseas studies showing the effectiveness of non-face-to-face coaching [
9,
41].
However, some overseas studies have suggested that non-face-to-face coaching cannot obtain sufficient effects alone. For example, in a study by Jones et al. [
42], some participants said phone and internet-based coaching had advantages over face-to-face coaching. However, they suggested that the prospect of a mixture of non-face-to-face and face-to-face coaching using technologies was bright. In addition, a systematic review by van Veen [
43] indicated that basic e-coaching was ineffective for patient rehabilitation.
The methods of non-face-to-face coaching in studies in South Korea, the subjects of the current analysis, were as simple as online and telephone coaching. There were no mixed studies and insufficient studies to compare non-face-to-face and face-to-face coaching. Therefore, experimental studies on more diverse non-face-to-face coaching methods are necessary to vitalize non-face-to-face coaching in South Korea. In particular, Zhang et al. [
44] studied speech effects in the metaverse. Thus, we need research to apply this metaverse to coaching and develop non-face-to-face coaching.
Second, cognitive effects were the largest when we examined the psychological, cognitive, and physical effects of non-face-to-face coaching. For instance, Schouten et al. [
45] found meaningful results supporting cognitive learning through digital coaching for low-literate individuals. In addition, psychological effects were significant, but physical effects were not large when compared to other areas. Therefore, face-to-face coaching could help increase physical effects. Furthermore, coaches should determine the coaching methods based on the coaching purpose and include the complementary activity of face-to-face coaching according to the client’s needs. This approach will vitalize more effective non-face-to-face coaching.
Third, when we examined the effect sizes of non-face-to-face coaching by type, we found the effect size of web-based online coaching was larger than telephone coaching. In telephone coaching, among the types of non-face-to-face coaching, communications can be limited because the other party cannot see non-verbal elements, such as facial expressions and gestures. Thus, web-based online coaching is more effective for communication because the parties can see each other’s facial expressions and gestures [
46].
In addition, based on our analysis, although the division of ages is unclear, except in the study conducted by Hong [
34], studies involving web-based online coaching were only in studies with subjects in their 20 s–40 s. This effect of online coaching in subjects in relatively young age groups indicates their capability to handle online technology. Therefore, although media can enable smooth communication with clients in non-face-to-face coaching, selecting the medium requires consideration of the ages of clients.
Fourth, the effects of non-face-to-face coaching by coachee were largest in persons with a high level of vulnerability. This study’s subjects with a high level of vulnerability included persons with diabetes, ischemic stroke patients, and the physically weak elderly, and all received telephone coaching. Therefore, non-face-to-face coaching using telephones is effective for persons with a high level of vulnerability. In addition, Kettunen et al. [
11] showed that digital coaching motivates young older people towards physical activities, which aligns with our study’s results.
Yousuf [
9] found severe limitations when e-coaching older people using web-based tools. Moreover, Mahdaria and Restuaji [
47] showed that the effectiveness of online coaching depends on the reliability of the internet connection, suggesting a need for various platforms that can adapt to technical problems. In addition, while analysing two papers in a systematic literature review of digital health coaching programs for retired seniors to become re-employed in the community, Stara et al. [
48] proposed a user-centred design approach for older adults. The studies show that for non-face-to-face coaching to be more suitable for the subject, the subject must be able to use the method easily. Therefore, to vitalize non-face-to-face coaching in South Korea, coaches should prepare various platforms according to the subject’s ability to handle individual skills.
Fifth, in this study, the effect sizes of non-face-to-face coaching by coaching period were the largest when the coaching period was 12 weeks, followed by a coaching period of 48 weeks. However, the effect size when the coaching period was 16 weeks was small. In studies implementing a coaching period of 16 weeks [
33,
35], non-face-to-face coaching lasted 15 to 20 min per session. This length is characteristic of other studies in which coaching lasted 30 to 60 min. In addition, the total effect size was largest when there were two coaching sessions, followed by 16 sessions. However, it is difficult to comprehend two as the most effective number of sessions because Park [
31] first conducted face-to-face coaching and then non-face-to-face coaching, but studied only the effectiveness of non-face-to-face coaching. Therefore, based on the results of this study, the effect size increases to some extent as the number of coaching sessions increases.
Our results align with those of Theeboom et al. [
49], indicating that as the coaching period and the number of coaching sessions increase, we see larger effects in the results at the individual level, such as goal achievement, self-efficacy, and quality of life. Regarding the coaching period, a study by Grant [
50] compared participants who received coaching for 16 weeks with those who received coaching for 32 weeks. The study’s results indicated that participants coaching for 32 weeks saw higher effects on goal achievement and mental health. Therefore, coaching effects increase along with the coaching period.
On the other hand, when we examined the coaching period in our study, there was no significant difference in the effect between 12 weeks and 48 weeks, but the effect for 48 weeks was smaller than for 12 weeks. Therefore, although the coaching period should be sufficiently continuous and long, there might be a reduced effect in cases where the coaching period is excessively long. The preceding shows the importance of conducting non-face-to-face coaching appropriately and consistently. In cases where a client wishes to achieve goals through coaching, coaches should adequately adjust the period and number of non-face-to-face coaching sessions to obtain effective results.
6. Conclusions
This study obtained the following conclusions through meta-analyses of the effects of non-face-to-face coaching. First, even though the meta-analyses showed that the effect size of non-face-to-face coaching was large, various experimental studies on additional non-face-to-face coaching are needed. Second, the meta-analyses showed that in non-face-to-face coaching, cognitive and psychological effects were relatively higher than physical effects. Third, the effects were different depending on the types of non-face-to-face coaching. Web-based online coaching showed a higher effect size than telephone coaching. Fourth, the meta-analyses showed that the effect size of non-face-to-face coaching was relatively large for subjects with a high level of vulnerability. Fifth, the meta-analyses showed that the period and number of sessions of non-face-to-face coaching affected the size of the effect of coaching.
We expect the results of this study to provide meaningful data for the vitalization of non-face-to-face coaching in South Korea. Coaching relies heavily on various forms of communication and technology, and coaching places and forms can apply coaching methods differently from traditional ones, thus, coaching skills and methods are innovative [
51]. Furthermore, as non-face-to-face activities inevitably increased due to COVID-19, coaching is also progressing considerably by using the non-face-to-face method. Therefore, researchers should continuously study and develop coaching to pursue innovation according to change, while remaining faithful to the basics, to solve the complexity of individuals and relationships.