Structural Relationship between Theme Park Servicescape, Instagramability, Brand Attitude and Intention to Revisit

Round 1

Reviewer 1 Report

The article is interesting, but there are some aspects for improvement.

Please, justify, from which studies you took sub-dimensions of servicescape.

The hypothesis should be better justified.

Can servicescape make a direct impact on intentions to revisit?

Can Instagramability and brand attitude be mediating factors in your model?

In which country was the study conducted?

The aim of this research was to identify sub-dimensions of servicescape or to test empirically or both.

You used just one brand dimension. What about others? Why did you choose just brand attitude?

 

Newer sources may be used.

Should be improved. 

Author Response

Please see the enclosed files. 

Author Response File: Author Response.docx

Reviewer 2 Report

I appreciate the topic selected by the authors for research. It is a vast subject still untapped. However, I believe that there are a number of minuses that can be improved by the authors.

1. Consistent improvements must be made in the specialized literature, because there is a lack of relevant information from numerous researches that the authors did not notice.

2. The research conclusions are also insufficiently presented, as well as the usefulness of the research results, how they can be implemented.

3. The future directions of the research, how the results of the research can be useful to the market, both from the perspective of the buyer and from the perspective of the offeror.

Author Response

Please see the enclosed files. 

Author Response File: Author Response.docx

Reviewer 3 Report

The paper is to identify the sub-dimensions of servicescape and investigate the structural relationship between servicescape, Instagramability, brand attitude and intention to revisit. For the data collection, Amazon Mechanical Turk was employed. The paper sheds light to the literature by exhibiting the structural relationship among 16 servicescape, Instagramability, brand attitude and intention to revisit. However, the paper has some deficiencies:

1. the part of introduction should be enriched.

2. Literature review and hypotheses development should pay more attention to the relationships among variables.

3. common method biases is an important problem. The authors should add related part to solve it.

4. From table 4, the discriminant validity of the data may be not acceptable.

5. some data in figure 2 are total wrong.

6. the discussion and the conclusions are too short. I think the paper are less convincing.

The paper is to identify the sub-dimensions of servicescape and investigate the structural relationship between servicescape, Instagramability, brand attitude and intention to revisit. For the data collection, Amazon Mechanical Turk was employed. The paper sheds light to the literature by exhibiting the structural relationship among 16 servicescape, Instagramability, brand attitude and intention to revisit. However, the paper has some deficiencies:

1. the part of introduction should be enriched.

2. Literature review and hypotheses development should pay more attention to the relationships among variables.

3. common method biases is an important problem. The authors should add related part to solve it.

4. From table 4, the discriminant validity of the data may be not acceptable.

5. some data in figure 2 are total wrong.

6. the discussion and the conclusions are too short. I think the paper are less convincing.

The quality of English language is average.

Author Response

Please see the enclosed files. 

Author Response File: Author Response.docx

Round 2

Reviewer 1 Report

 

Thank you for the revision.

 

I still miss justification, from which studies you identified sub-dimensions of servicescape.

The purpose of this research is to identify the sub-dimensions of servicescape, so please show in which study / from which study you identified these sub-dimensions.

Minor editing 

Author Response

Given the comments of reviwer, we addressed the studies deriving servicescape at the introduction section.

Reviewer 2 Report

I accept in its current form. The authors have substantially improved the present article and it can be published in the journal.

Author Response

We appreciate the comments of reviwer.