2.1. Digital Capabilities, Technical Capabilities and Digital Innovation
The concept of digital innovation was formally proposed by Yoo et al. [
1]. That is, to produce novel products through new combinations of digital and physical components to distinguish them from traditional IT-innovation-led process creation. This concept has been continuously enriched, focusing on three aspects: digital technology, innovation process and innovation results. Based on the research results of existing scholars, digital innovation can be seen as both the innovation of digital technology itself and innovation and activities in the context of digital technology. Digital innovation includes both the innovation process and innovation results. This paper refers to the definition of digital innovation by Liu et al. That is, digital innovation refers to the combination of information, computing, communication, and connection technologies used in the innovation process, which brings new products, improves production processes, changes organizational models, provides innovation, and brings about changes in the business model [
12]. Scholars generally believe that digital capabilities are transformed from dynamic capabilities, and dynamic capabilities theory is developed from resource-based theory and enterprise capabilities theory, which is used to explain how enterprises maintain a sustainable competitive advantage in a turbulent external environment [
13,
14]. David et al. proposed that digital capabilities can be regarded as dynamic capabilities. According to the theory of dynamic capabilities, digital capabilities can be described as the ability of an organization to create new products and processes and to respond to changing market environments [
15]. Faraj et al. believe that the use of big data, artificial intelligence, and other digital technologies to obtain user information and needs can help enterprises better absorb external knowledge, allow customers to participate in innovation, and adjust original products and develop new products in a timely manner according to changes in needs to reduce the risk of enterprise digital innovation [
16,
17]. Digital capability is an important requirement for realizing digital innovation because the success of digital product development largely depends on how enterprises manage digital technology [
10].
Teece pointed out that technological innovation is often an important driving force for business model innovation [
18]. Guo et al. pointed out that generative capability can be a path toward continual innovation. Firms can ultimately build their own core com- petencies and gain sustained competitiveness through the development of generative capabilities [
19]. Svahn et al. pointed out that enterprises’ equipment embedded digital capabilities and the promotion of its technology will allow enterprises to carry out digital innovation [
6]. Urbanati et al. pointed out that digital technology plays an important role in information integration, product development, improving operation efficiency, accelerating process innovation, etc., and is an important factor in promoting enterprise digital innovation [
20]. Erevelles et al. argue that through the rational use of big data, enterprises can better predict consumer demand and integrate resources, thereby optimizing product prices and improving user satisfaction, which, to a certain extent, has driven business model innovation and thus realized digital innovation [
21]. Zhou argued that companies with digital capabilities need to accept new technologies to bring new products with competitive advantages. Therefore, digital capabilities and digital orientation complement each other in realizing product innovation because innovation is proved to be triggered by technology orientation and realized by technology capabilities [
22]. Khin et al. believe that a successful digital transformation requires an organization to develop multiple capabilities in many different fields, which the specific needs of specific industries and organizations may determine. Enterprises with digital capabilities also need technical capabilities to develop and innovate new products to gain a competitive advantage [
10].
Throughout the existing research results, the positive impact of technological capabilities on innovation has been widely supported. Jansen et al. believe that a strong technology absorption capacity could help enterprises to cross organizational and technological boundaries, improve the breadth and depth of organizational research, and conduct exploration and development innovation through knowledge restructuring. On the contrary, enterprises with a weak absorptive capacity generally have difficulty entering new technological fields, can only maintain their existing market share as followers, and cannot break through the constraints of the mature technology development track [
23]. Debra believes that the technological innovation capability of enterprises could encourage organizations to create new ideas and ultimately transform these innovative ideas into market-oriented products or services, thus bringing excess profits to enterprises [
24]. Barton argues that the core of an enterprise’s technological innovation capability is the people who master professional knowledge and help to form an organizational culture that includes innovative values. Good technological innovation capability is conducive to the coordination of internal codes of conduct and processes, as well as the clarification of innovative strategic intentions and the promotion of new product development [
25]. Naqshbandi and Jasimuddin suggested that organizations with a good internal knowledge foundation may have a sophisticated level of absorptive capacity for the better exploitation of external information and ideas [
26].
Digital capability is an important requirement for realizing digital innovation in the digital environment because the success of digital product development depends largely on how enterprises manage digital technology [
10]. Yu explained the importance of digital capabilities to enterprises from the perspective of resource allocation [
27]. From the perspective of information processing, Chu believed that information technology (IT) could help enterprises quickly obtain relevant information and provide an information basis for enterprise innovation. In addition, IT can effectively manage innovation processes. In the increasingly competitive market environment, manufacturing enterprises need to use emerging digital technologies (such as the Internet of Things and cloud computing technology) to achieve public welfare innovation and product innovation, so as to obtain a sustainable competitive advantage. IT capabilities can help enterprises integrate internal and external resources, provide a resource base for commonwealth innovation and product innovation, and effectively manage and coordinate specific innovation processes to ensure innovation activities among enterprises [
28,
29]. Heredia et al. believe that digital capabilities positively influence firm performance only through technological capabilities [
30].
Based on this, this paper proposes the following research assumptions:
H1: The synergy of enterprise digital capabilities and technology absorption capabilities has a significant positive impact on enterprise digital innovation.
H2: The synergy of enterprise digital capabilities and technological innovation capabilities has a significant positive impact on enterprise digital innovation.
2.2. The Moderating Role of Social Capital
According to social capital theory, against a background of institutional complexity, the survival of enterprises is initially constrained by the internal members of the organization and their own capabilities, but it is also affected by the social network of senior executives [
31]. Johnson and King argued that corporate social networks could help enterprises obtain market conditions and capital operation information in a timely and comprehensive manner, thereby helping to improve enterprise economic performance and stimulate innovative behavior [
32,
33]. Nambisan believes that digital technology has not only given enterprises new development momentum but has also changed the organizational innovation model and industrial innovation pattern in the industrial economy era [
34]. The introduction of new technology and the organizational strategic change it causes must be supported by certain resources and capabilities. Enterprise resource base and enterprise core competence are important guarantees for strategic transformation [
35,
36]. Hallam argues that corporate social capital is a collection of social network relationships [
37]. Mesquita and Lazzarini found through empirical research that market social capital is more likely to become a key cooperative resource for enterprises because enterprises in the same industry face similar market opportunities, have the same or similar activities, and are more likely to form a consistent strategic direction [
38]. Using social capital, enterprises can identify and obtain more market opportunities, more reliable information, and more favorable resources. High-tech manufacturing companies need to fully exploit their social capital to obtain sufficient market information because of fast product renewal. The higher the social capital, the more they can promote their digital and technological capabilities, thus promoting digital innovation.
Based on this, this paper proposes the following research assumptions:
H3: Corporate social capital plays a positive moderating role in the synergetic impact of corporate digital capabilities and technology absorption capabilities on corporate digital innovation.
H4: Corporate social capital plays a positive moderating role in the synergetic impact of corporate digital capabilities and technological innovation capabilities on corporate digital innovation.
Based on the above four assumptions, the conceptual model shown in
Figure 1 was constructed.
The empirical test in this paper is mainly divided into two parts: the main effect test and the moderating effect test. The main effect test was used to test research hypotheses H1 and H2 regarding the impact of the synergy of digital capabilities and technical capabilities on digital innovation. The moderating effect test was used for H3 and H4, that is, to examine the moderating role of social capital in the synergic impact of digital capabilities and technological capabilities on digital innovation.