1. Introduction
Fruit is an important source of vitamins and dietary fiber for nearly all people, and grapes are one of the most popular foods. China is the world’s largest producer and consumer of table grapes, as evidenced in 2021 when grape production hit 14.998 million tons with a domestic output value of about 400 billion US dollars (Source: Bric Agricultural Data Intelligent Terminal.
http://www.agdata.cn, accessed on 20 December 2022). The grape planting industry has gradually become a pillar industry of agricultural production in many villages and towns in China and is also an important way to increase the income of local farmers. Indeed, 90% of grapes produced domestically are fresh varieties, and the traditional cultivation areas are mainly concentrated in temperate regions, such as the northwest and the Yellow River old riverway. Fujian, Guangxi, Yunnan, and other southern producing areas are located in subtropical and tropical humid areas with a rainy and humid climate. They are originally unsuitable or sub-suitable areas. The limitation of climatic conditions leads to the occurrence of downy mildew diseases, gray mold, anthracnose, cockchafers, snails, and other pests and diseases during the growth of grapes. Therefore, under the traditional open-field cultivation mode, growers can only control pests and diseases and increase production by spraying a large amount of pesticides and applying chemical fertilizers. This extensive planting technology not only leads to excessive pesticide residues in grapes, affecting the health of consumers, but also seriously pollutes the agricultural ecological environment, such as soil and water.
With the continuous innovation of agricultural technology, facility agriculture has gradually emerged. In order to break through the limitations of rainy and humid climatic conditions in the southern region, agricultural technicians have applied rain-shelter facilities to grape cultivation there, using physical means, such as plastic greenhouses and shading paper bags, to isolate most disease sources and pests. This can reduce more than two-thirds of the application of pesticides and chemical fertilizers, and also significantly lowers the pollution of the agricultural environment during the cultivation process (Yu et al., 2022 [
1]). Compared with open-field cultivation, grapes grown under rain-shelter have fewer pesticide residues and higher sugar levels, making them healthier and tastier. The fruit are more uniform in size and coloring, without scars and cracks. The inviting appearance makes them more attractive to consumers. The average cost of rain-shelter cultivation is about twice that of open-air cultivation, but at the same time, the sales price and income have also increased by 2–3 times. Therefore, this new technology has significantly improved the economic benefits of growers.
The huge market demand and profit space have greatly stimulated the enthusiasm of growers to adopt new technologies. According to the survey data from the Ministry of Agriculture and Rural Affairs of China, a series of green production technologies, such as rain-shelters and shading and bagging, have been rapidly popularized in southern China in just over a decade. The area and yield of grape rain-shelter cultivation have also increased rapidly. The trend of large-scale operation of various new agricultural economic entities such as family farms and agricultural companies through land transfer has become increasingly obvious. It should be noted that compared with traditional open-field cultivation, although the rain-shelter cultivation mode is greener and environmentally friendly, the dependence on capital, labor, and other market factors is also significantly enhanced. Moreover, the technical difficulties and risks in the management of grape flowers, fruits, leaves, and trees, the temperature and humidity control of the park, ecological environment maintenance, and other aspects are also higher. Therefore, higher requirements are put forward for the resource endowment, cultivation experience, technical level, resource allocation, and field management ability of growers. If growers cannot meet the optimal factor ratio or technical requirements required for large-scale production in actual production, then it will be difficult to achieve the production frontier of rain-shelter cultivation, which will lead to different degrees of technical efficiency loss. At present, the development of China’s factor market reform, farmland infrastructure construction, agricultural supporting services, farmers’ technical training, and other aspects obviously lag behind the speed of green agriculture. Under such realistic constraints, can growers use rain-shelter cultivation techniques to scale grape cultivation and improve their production technical efficiency? This is the research question of concern in this paper.
This study contributes to the existing literature in two respects. First, focusing on the application and development of rain-shelter cultivation techniques in China’s grape planting industry, this research re-examines the impact of grape growers’ operating scale on their production technical efficiency from the perspective of green production, uses the threshold regression model to demonstrate the relationship between the two, and obtains the specific threshold of the threshold effect, thus, providing a reference for grape growers to determine the appropriate operating scale when carrying out rain-shelter cultivation. Second, we pay attention to the important role of farmers in the application of rain-shelter cultivation technology in the process of large-scale operation and introduce agricultural employees as mediating variables to test the mediating effect.
The rest of the paper runs as follows.
Section 2 provides the theoretical analysis and research hypotheses.
Section 3 includes research methodology.
Section 4 discusses empirical results.
Section 5 draws conclusions and provides recommendations.
2. Literature Review and Theoretical Hypotheses
The measurement of farmers’ production technical efficiency and its influencing factors have long been the focus of scholars’ attention. In the measurement of production technical efficiency, the existing research mainly applies two methods, namely stochastic frontier analysis and data envelopment analysis (Wang, 2002 [
2]; Diaz, 2014 [
3]; Chiona et al., 2014 [
4]; Ai et al., 2018 [
5]; Chen et al., 2022a,b,c,d [
6,
7,
8,
9]; Parthiban et al., 2019 [
10]). In terms of the influencing factors of production technical efficiency, scholars have focused on factors, such as agricultural cooperative membership (Abebaw and Haile, 2013 [
11]; Ma et al., 2018 [
12]), the adoption of mobile phones to collect agricultural information (Mwalupaso et al., 2019 [
13]), investment in agricultural research and development (Perez and Rosegrant, 2015 [
14]; Zhang et al., 2022 [
15]), water and nutrient management practices (Yami et al., 2013 [
16]), agricultural support services (Kelemu and Negatu, 2016 [
17]), insurance adoption and risk aversion on agricultural production (Simone et al., 2022 [
18]), land rental markets (Liu et al., 2022 [
19]; Li and Ito, 2023 [
20]), urbanization process (Zhao et al., 2022a,b,c,d [
21,
22,
23,
24]), financial access (Chen et al., 2022b [
7]; Wang et al., 2023 [
25]; Lin et al., 2023 [
26]), and other key factors on the technical efficiency of farmers’ production.
The relationship between farm size and productivity is a broad topic of debate in development economics. Scholars from various countries have studied the relationship between the two using data from different regions and different crops, and the conclusions vary. Renato and Euan (2006) [
27] believe that compared with small farmers, large-scale farmers have higher production technical efficiency. Sushma et al. (2022) [
28] and Dhinesh et al. (2022) [
29] also note that large-scale farmers in rice production can greatly improve technical efficiency through mechanization. However, Oppong (2018) [
30] argues that increasing the operation scale leads to a higher loss of technical efficiency. Kumar et al. (2022) [
31] confirm that small farmers in arid areas are more effective in rainwater resource management and technical efficiency of maize and wheat. Sheng et al. (2019) [
32] present a mild U-shape relationship between maize yield and cropping area from the apparent inverse U-shape curve. Their result suggests that an inverse farm size-productivity relationship persists for most small-sized farms. Zhong et al. (2019) [
33] find that households’ engagement in concurrent business (CB) could affect the farm size-technical efficiency (TE) relationship. This nexus has an inverted U-shape relationship for all CB engagement levels higher than 5%, and the most technically efficient farm size increases with the level of household CB engagement. At the same time, TE varies with the level of CB engagement depends on farm size.
In the existing literature on the relationship between operation scale and production technical efficiency, most research objects are rice, corn, and other food crops, while there are few research results on cash crops, such as fruits. Townsend et al. (1998) [
34] use data on South African wine grapes to find that the inverse relationship between farm size and both land productivity and total factor productivity is weak, is not consistently negative, and differs between regions. However, Conradie et al. (2006) [
35] make use of the panel data of farms in South Africa’s wine-grape producing areas in 2003–2004. Zhang et al. (2018) [
36] analyze micro-data of apple growers in Shanxi Province, China, and find that large-scale farmers have higher technical efficiency than small-scale farmers. Li and Sun (2021) [
37] based on the study of table grapes in Jiangsu Province, China, found that although technical efficiency would increase with the expansion of operation scale, its growth rate would slow down gradually. Based on survey data of kiwifruit in Shaanxi Province, China, Liu and Cai (2013) [
38] find an inverted U-shape relationship between operation scale and farmers’ technical efficiency.
Nuhfil and Djoko (2018) [
39] apply microscopic data of sugarcane growers in Indonesia and present that farmers with low technical efficiency often over-invest in various production factors, which do not necessarily relate to their planting scale. It can be seen that the relationship between operation scale and production technical efficiency varies under different conditions, such as research object, geographical region, and technical level. Therefore, the relationship between operation scale and technical efficiency of grape growers under the condition of rain-shelter cultivation technology needs to be further studied in combination with its technical characteristics.
Compared with open-field cultivation, rain-shelter cultivation of grapes has the following three characteristics. First, there is higher upfront capital investment, and growers need to build a plastic greenhouse and purchase film, reflective film, shading paper bags, and other means of production. Second, the degree of refinement is high, and the mechanization substitution rate is low. The rain-shelter cultivation of grapes has higher requirements for the fine operation of flower thinning, fruit thinning, leaf management, tree management, and other links. In the production process, timely irrigation and drainage are needed to maintain the humidity and biodiversity of the park, and the fruits are bagged many times. These tasks are almost completed manually, and the mechanical substitution rate is low (Yoshida et al., 2022 [
40]), and so the demand for labor is greater. Third, the difficulty and risk is greater. Because the ecological environment under the plastic greenhouse is very complex, the humidity under the greenhouse is high in rainy weather, and the fruit trees easily breed diseases, while the high temperature under the greenhouse is hot in summer, and the fruit also easily burns and deteriorates. Therefore, it is difficult to manage the temperature and humidity under the greenhouse. If the growers improper management affects grape quality and yield, then technical risk is higher.
In the production practice of grape cultivation under rain-shelter, small-scale growers are in a state of shortage of production factors, such as labor force, and so it is difficult to reach the forefront of production technology, and there is a high loss of technical efficiency. At this time, land transfer can be used to expand operation scale, labor constraints can be eased through labor production, and professional division of labor and cooperation advantages are conducive to reducing average costs and improving economic returns. The ratio of land, labor, capital, and other factors is closer to the optimal ratio required by the production frontier, and technical efficiency will be improved.
With the continuous expansion of operation scale, however, a variety of negative problems also ensues. On the one hand, with the continuous increase in factor input, the marginal returns of factors begin to decline, and the ratio of land, labor, capital, and other factors gradually exceeds the optimal range. Continuing to increase operation scale will not only raise the difficulty of coordinated allocation of various resources, but also cause greater pressure on operators’ factor input cost. On the other hand, with the increasing labor input ratio of employees, the difficulty of supervision gradually increases, and the opportunistic behaviors of employees, such as “hitchhiking”, become more and more serious. The decline in labor quality affects the precision of planting process and also increases the uncertainty and risk to production technology, which makes it difficult for output to reach the production frontier and, thus, leads to the decline of technical efficiency. Therefore, there may not be a simple linear relationship between scale and technical efficiency in the large-scale operation of rain-sheltered grape cultivation by growers, whose action path can be shown in
Figure 1.
Based on the above discussion, we propose the following hypotheses.
Hypothesis 1 (H1). Under the rain-shelter cultivation mode of grapes, the moderate expansion of operation scale can improve the technical efficiency of growers.
Hypothesis 2 (H2). The influence of operation scale on the efficiency of rain-shelter cultivation technology is not monotonous. With the continuous expansion of operation scale, technical efficiency will rise first and then fall, showing an inverted U-shape trend.
Hypothesis 3 (H3).
The quality of hired labor has a significant impact on the technical efficiency of grape rain-shelter cultivation. With the expansion of operation scale, the proportion of hired labor input increases, and low work efficiency and rising supervision costs caused by the moral hazard of hired labor will gradually suppress the positive effect of the operation scale on technical efficiency.
4. Empirical Results
4.1. Results of Production Technical Efficiency
Table 4 shows the descriptive statistics of the combined technical efficiency and pure technical efficiency of rain-shelter cultivation techniques for growers of different sizes.
From the results of descriptive statistics, we see that with the expansion of planting scale, the comprehensive technical efficiency, and pure technical efficiency of grape rain-shelter cultivation exhibits a trend of rising first and then falling. Because the ecological environment, such as temperature and humidity of the whole park, is more complicated than that of open-air cultivation after the construction of rain-shelter greenhouses, more manpower is needed in water supply and drainage, ecological environment maintenance of the park, etc. In addition, fruit bagging, flower thinning and fruit thinning, fruit tree pruning, and other jobs cannot be replaced by machinery. Thus, the intensive demand of green production technologies, such as rain-shelter cultivation, in manpower terms leads to the expansion of planting scale and the demand for a labor force.
In the traditional family business model, the planting area is generally less than 10 mu, the labor force is only a husband and wife, and factor allocation fails to reach the optimal state. Hence, the technical efficiency level is low. With the expansion of the planting area, the proportion of labor and other elements has increasingly been optimized, but in the 10 mu to 30 mu scale, technical efficiency begins to increase. When the planting area is expanded to the range of 30~50 mu and 50~100 mu, the cost advantage brought by economies of scale gradually appears, and both comprehensive technical efficiency and pure technical efficiency improve. However, due to the expansion of the operation scale, the shortage of a famer’s own labor force will lead to a large increase in the input of employees, and the resulting moral hazard and supervision costs also increase. The attitude of employees is significantly lower than that of self-employment. Therefore, with the expansion of scale, the moral hazard of employees will cause a decline of product quality and price, which leads to a certain degree of technical efficiency loss, and the value of comprehensive technical efficiency at this stage is lower than that of pure technical efficiency. When the planting scale continues to expand to more than 100 acres, the decline in the quality of the labor force caused by the higher proportion of labor input obscures the advantages of economies of scale, resulting in lower comprehensive technical efficiency and pure technical efficiency.
Table 4 only describes the statistical results. Since statistics, such as the mean, are susceptible to extreme values, more objective laws need to be further measured by the empirical model.
4.2. Threshold Regression Results
The threshold regression model is used to test the search threshold and to determine whether there are differences in parameters on both sides of the threshold. In order to facilitate the observation and analysis of regression coefficient values, the regression of the original data is divided by 100, and the model variables are consistent with
Table 2.
Table 5 lists the threshold effect test results.
Figure 4a,b shows the single threshold estimators and confidence intervals of comprehensive technical efficiency and pure technical efficiency, respectively.
The test results show that the maximum likelihood ratio decreases first and then increases. The intersection with a 95% confidence interval is the confidence interval of the threshold value. There is a significant threshold effect on the impact of operation scale on technical efficiency, and the threshold value is 18 mu. Taking the comprehensive technical efficiency and pure technical efficiency as the explanatory variables, respectively, the threshold regression results of the operation scale affecting the technical efficiency appear in
Table 6. The left column is the regression result less than the threshold of 18 mu, and the right column is the regression result greater than the threshold of 18 mu. From the estimation results, we see that when the operation scale is less than the threshold, the coefficient of the operation scale is positive and is significant at the 1% level in the regression of pure technical efficiency. The results support H1, whereby the technical efficiency of small-scale growers can significantly improve when they expand the operation scale moderately. When the operating scale is greater than the threshold, it is significantly negative at the 5% level, which means the technical efficiency begins to decline if the operating scale continues to expand. There is an inverted U-shape relationship between the two variables, and the threshold is 18 mu. The results support H2.
The results of the threshold regression are basically consistent with the actual situation of grape production in Fujian Province. The operation scale is too small, and grape growers find it difficult to connect with the big consumer market in terms of yield and quality, which is not conducive to the improvement of production technical efficiency. Appropriately expanding the operation scale of small-scale growers can help optimize the allocation of factors, improve operating income, and promote technical efficiency. However, with the continuous expansion of the operation scale, the difficulty of factor allocation increases, the cost of factor input increases, the moral hazard and supervision cost of employees increase, and the technical risk increases. The positive impact of operation scale on improving technical efficiency gradually decreases, and the efficiency loss will gradually increase. From the results of threshold regression, we can see that the moderate operation scale of grape growers in Fujian Province is about 20 mu. At present, the planting scale of more than 60% of grape growers in Fujian Province is below 10 mu, and there is still room for improvement in their technical efficiency level. The production scale can be appropriately expanded through land transfer to improve technical efficiency and economic benefits. In addition to the key variables of the operation scale, the age of the head of the household, the level of education, and participation or cooperation with new agricultural economic entities all have a significantly positive impact on the technical efficiency of farmers. The three variables of family population, years of garden construction, and regional characteristics have a significantly negative impact on the technical efficiency of farmers, while the impact of technical training and distance from logistics center is not significant.
4.3. Robustness Test
In order to test the robustness of the results of the threshold regression model, this paper also uses the Tobit model for regression and introduces the square term of the key variable operating scale. The results are in
Table 7.
The results of Tobit regression show that the operation scale is significantly positive at the 1% level, and the square term is significantly negative at the 1% and 10% levels, which is consistent with the threshold regression conclusion. The results also support both H1 and H2.
4.4. Mediating Effect Test
The main methods to test the mediating effect are Baron and Kenny’s step-by-step test regression coefficient method, the bootstrap method to directly test the product of coefficients, and so on. Here, we refer to the test process modified and summarized by Wen and Ye (2014) [
72] on the basis of these common methods. In the test of the mediating effect, two control variables are added, namely the number of the family-owned labor force (
) and type of growers (
). Among the types of growers, traditional family operation = 0, family farm = 1, and large growers = 2; other variables are consistent with the previous text. The explained variable technical efficiency and the proportion of labor input are continuous variables between 0 and 1. The Tobit model is, thus, still used to estimate the parameters, and the land transfer area is still used as the instrumental variable of the operation scale. Considering that the input of employees will impact the resource allocation and management of growers, comprehensive technical efficiency, including scale efficiency, represents technical efficiency level. The estimation results of Equations (3)–(5) are in
Table 8.
In
Table 8,
a = 0.00803,
b = −0.0861,
c = 0.000965, and
c′ = 0.00113. Except for
b being significant at the 10% level, the other three coefficients are significant at the 1% level. We present the test steps of Wen and Ye (2014) [
72] as follows.
In the first step, c = 0.000965 is significant at the 1% level, and so the mediating effect exists.
In the second step, a = 0.00803 is significant at the 1% level, and b = −0.0861 is significant at the 10% level, indicating that the indirect effect is significant.
Directly into the fourth step, c′ = 0.00113, which is also significant at the 1% level, indicating that the direct effect is also significant.
In the fifth step, ab is negative, c′ is positive, and so the two symbols are different—that is, there is a significant suppressing effect in the process of operation scale affecting technical efficiency through agricultural employees, and the absolute value of the ratio of the indirect effect and direct effect is 0.6118.
The test results show an inverted U-shape relationship between farm size and farmers’ technical efficiency. At the beginning of the expansion of the operation scale, due to the lack of labor supply at this time, increasing the input of employees can alleviate the efficiency loss caused by labor supply constraints on production. At the same time, the increase in employees will also bring the advantages in terms of division of labor and professional cooperation, thus, presenting a significantly positive impact on technical efficiency. However, with the further expansion of the operation scale, the number of employees and the proportion of investment have increased sharply, the moral hazard and labor quality problems of employees have gradually become prominent, and the supervision and management of growers have become more difficult. It is often necessary to allocate energy or specially hire supervisors to supervise the labor process of employees, resulting in a rapid decline in the marginal remuneration of the labor force of employees and triggering a decline in technical efficiency. In other words, when the operation scale and the proportion of labor input exceed a reasonable range, the labor input will have a negative impact on the technical efficiency of grape green production. There is a significant suppressing effect. In the test of the mediating effect, when the operation scale and the input of employees are put into Equation (5) to estimate technical efficiency, the coefficient b in Formula (5) of the input of employees on the technical efficiency is negative, which just confirms this. The mediating effect test results also support H3.
With the continuous outflow of China’s agricultural labor force and the increasingly perfect land transfer market, operation scale has become the future trend of agricultural management. Agricultural employees can properly solve the problem of shortage of their own labor in operation scale and alleviate the efficiency loss caused by labor constraints. However, employment is essentially a principal–agent problem with moral hazard. If farmers cannot effectively supervise and manage their employees, then the suppressing effect of employees will become increasingly prominent with the expansion of operation scale, which will have a significantly negative impact on the improvement of growers’ technical efficiency.