Analysis of the Transaction Behavior of Live Broadcasters with Goods Based on the Multi-Stage Game under Dynamic Credit Index
Abstract
:1. Introduction
2. Analysis of Subject Behavior
2.1. Analysis of the Behavior of Live Broadcast Platforms and Anchors and Brands under Collaborative Constraints
2.2. Analysis of the Relationship between Anchor and Brand under Principal Agency
3. Relevant Concepts and Definitions
3.1. Live Banding Dynamic Credit Index Definition
3.2. Definition of Live Carryover Breach of Trust Transaction Costs
3.3. The Cost-Sharing Strategy of the Breach of Trust Transaction for Live Banding
4. Multi-Stage Game Model of Live-Broadcasting and Delivery Transaction Entities under the Dynamic Credit Index Mechanism
4.1. Model Assumptions
4.2. Dynamic Credit Index Mechanism Trading Process Design
4.3. Single-Stage Game Matrix of Subjects under Credit Index Mechanism
4.4. Single-Stage Game Matrix under Dynamic Credit Index Mechanism
4.5. Multi-Stage Game Analysis Based on Dynamic Credit Index Mechanism
4.6. Equilibrium Results Analysis
5. Mechanism Operation Simulation and Effectiveness Analysis
5.1. Effect of Changes in Dynamic Credit Index on Internal Penalty Strength Factor
5.2. The Effect of Dynamic Credit Index on the Breach of Trust Marketing Costs
5.3. Impact of Changes in Compensation Factor and Loss of Earnings Factor on the Earnings of Honest Subjects
5.4. Impact of the Change in the Internal Penalty Intensity Factor and the Earnings Increase Factor on the Earnings of Colluding Defaulting Subject
5.5. Impact of the Change in the External Penalty Intensity Factor and the Earnings Increase Factor on the Earnings of Colluding Defaulters
6. Discussion
7. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Living Platform | Anchor | Brand Integrity Transaction | Brand Untrustworthy Transaction |
---|---|---|---|
active supervision | Integrity transaction | ||
untrustworthy transaction | |||
negative supervision | Integrity transaction | ||
untrustworthy transaction |
Living Platform | Anchor | Brand Integrity Transaction | Brand Untrustworthy Transaction |
---|---|---|---|
active supervision | integrity | ||
Untrustworthy | |||
negative supervision | Integrity | ||
Untrustworthy |
(1,3,9) | 13 | (0.461,0.385,0.154) | (0.52,0.44,0.17) |
(2,4,8) | 14 | (0.429,0.356,0.214) | (0.46,0.38,0.23) |
(3,5,7) | 15 | (0.4,0.333,0.267) | (0.4,0.33,0.26) |
(4,6,6) | 16 | (0.375,0.313,0.313) | (0.35,0,29,0.29) |
(5,7,5) | 17 | (0.353,0.294,0.353) | (0.31,0,25,0.30) |
(6,8,4) | 18 | (0.333,0.278,0.389) | (0.26,0,22,0.31) |
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Xing, Q.; Ren, T.; Deng, F. Analysis of the Transaction Behavior of Live Broadcasters with Goods Based on the Multi-Stage Game under Dynamic Credit Index. Sustainability 2023, 15, 4233. https://doi.org/10.3390/su15054233
Xing Q, Ren T, Deng F. Analysis of the Transaction Behavior of Live Broadcasters with Goods Based on the Multi-Stage Game under Dynamic Credit Index. Sustainability. 2023; 15(5):4233. https://doi.org/10.3390/su15054233
Chicago/Turabian StyleXing, Qingsong, Tong Ren, and Fumin Deng. 2023. "Analysis of the Transaction Behavior of Live Broadcasters with Goods Based on the Multi-Stage Game under Dynamic Credit Index" Sustainability 15, no. 5: 4233. https://doi.org/10.3390/su15054233