1. Introduction
The United Nations (UN) has 17 Sustainable Development Goals (SDGs) [
1] to lead development that serves the requirements of the present generation without hampering the ability to meet the demands of the next generation [
2]. To accomplish sustainable development, three main factors must be incorporated: economic expansion, social inclusion, and environmental protection. At the 70th Session of the United Nations General Assembly, held at the United Nations Headquarters on 25 September 2015, Thailand and 193 other UN member states signed the 2030 Agenda for Sustainable Development, a global framework for tackling mutual social, economic, and environmental sustainable development without leaving anyone behind by the year 2030. The Sustainable Development Goals (SDGs), officially known as Transforming Our World, require action from all nations, both developed and developing, as part of a global collaboration. Ending poverty and other forms of deprivation must be combined with strategies that enhance health and education, lessen inequality, and promote economic growth, while still working to protect the environment and promote peace.
Thailand has endorsed the 17 Sustainable Development Goals as guiding principles at the national, municipal, and local levels. The cabinet resolution of 25 October 2016 assigned the Ministry of Interior to drive forward the SDGs at the local level. Moreover, the cabinet resolutions of 24 March 2020 acknowledged the results of the Sustainable Development Committee Meeting No. 1/2019 on 19 December 2019, which agreed the principles of the plan to drive the SDGs for Thailand [
3] and included it in the plan of the National Strategy [
4] government agencies and organizations of foreign countries to use the aforementioned goals to formulate an action plan in line with the country’s development plan.
The Equitable Education Fund (EEF), following the government’s policy, is an organization that applies the SDGs as a strategic plan by focusing on solving poverty, SDG 1, and improving the quality of education. This organization was established according to the recommendation of the Independent Education Reform Commission, which appears in the Constitution of the Kingdom of Thailand, 2017, Section 54 of the Equitable Education Fund Act B.E. 2018 [
5], promulgated on 14 May 2018. This organization strives to achieve equality in education, alleviate poverty, reduce educational inequality, and improve the quality and effectiveness of teachers by allowing the state to allocate funding. Furthermore, this organization can operate independently [
6].
The EEF manages various sub-projects, one of which is the Krurakthin project. The original basis of the Krurakthin project is based on the need to solve the educational disparity of schools in remote areas. In Thailand, there are about 2000 schools that are remote and cannot be merged (protected schools or standalone), according to a study by the World Bank Research Team in collaboration with the Office of the Basic Education Commission (OBEC) database [
7]. These schools must be administered in order to provide educational opportunities for the children in the area [
8]. However, it was discovered that the issue with rural schools is that teachers frequently ask to relocate because they are not locals and there are no substitute teachers in the schools. Therefore, there are not enough teachers for these schools [
7,
8,
9,
10], especially primary school teachers. This corresponds with an EEF survey on the situation of special needs students, which revealed that the number of exceptionally poor students in compulsory education has steadily increased since the school years 2020–2022. In semester 1 of the academic year 2020, there were 994,428 students in special poverty. This number increased to 1,174,444 in semester 2 of the 2020–2021 academic year, 1,244,591 in semester 2 of the academic year 2021, and 1,301,366 in semester 2 of the same academic year. In the first semester of the academic year 2022, the number further increased to 1,307,152.
Previous research conducted has calculated that, if every child in Thailand achieves international standards, the country’s GDP will grow by 5.5% throughout the 21st century. Encouraging exceptionally poor students (corresponding to SDG 1) to continue their education and return to teachers in schools close to home will eliminate poverty and promote education (corresponding to SDG 4). Thus, it is crucial to address the issue of exceptionally poor students in order to achieve these sustainable development goals [
11].
The Krurakthin project aims (1) to provide opportunities for students in remote areas who have a passion for the teaching profession and have the potential to complete their studies until graduating with a bachelor’s degree; (2) to create the spiritual teacher, a teacher who has the dedication and the basic competence of the teaching profession; (3) to engage learning of 21st century skills; and (4) to promote the ability to be a community developer. After graduation, these students will return to their hometown to work as teachers in remote schools, helping to build their local community [
12].
The goals of the EEF correspond with SDGs 1. “End poverty in all its forms everywhere” and 4. “ensures inclusive and equitable quality education and supports lifelong learning opportunities for all” [
1]. If the project is successful, it will reduce inequality in schools in remote areas. Through these efforts, more students from the most impoverished families will have access to quality, affordable education (learning access and learning outcome). Shortly after graduating, they can strive to support local students in efforts to end the cycle of inequity in rural areas.
Over the past three years, the Krurakthin project has been underway, but the previous selection processes have been deemed inadequate in identifying students from underprivileged backgrounds. This may have resulted in less effective public relations, searches, screening, and student qualification processes. In addition, this project is intended to create opportunities for students with strong academic performance and a feeling of being a spiritual teacher—a person who expresses themselves as a good teacher. They should possess a framework of morality, ethics, customs, and culture, which consists of having responsibilities in duties, love and faith in the profession, treating students with goodwill, giving love and kindness, helping, sacrificing, patience, perseverance, collective care, being a good role model, and knowing how to always improve yourself. Within ten years, this project aims to create 300 graduates annually for five generations and to ensure there are new teachers working in rural locations in about 2000 small schools at the sub-district level to meet the demand for the teaching profession [
13]. In selecting students to obtain such scholarships, it is crucial to possess the necessary instruments to meet the initial goal of seeking, screening, and selecting applicants who possess the fundamental credentials to enter the teacher education system at the higher education level.
The objective of this research is to develop the selection process for Krurakthin scholarship recipients to be role models in the process of public relations, search, screening, and student qualification.
2. Background
The selection of scholarship recipients is the first stage in preparing them to be role models as teachers in accordance with the project’s goals. Therefore, to achieve the goal, the process must be effective and efficient so that it may be used as a significant instrument in selecting scholarship candidates who meet the nine conditions for scholarship recipients [
14]: (1) having Thai nationality; (2) studying at Mattayom 6 level or equivalent and will graduate; (3) living in a family with an average income of less than THB 3000/person/month or less than THB 36,000/person/year; (4) regarding domicile, the applicant and their parent(s) or legal guardian(s) must have resided in the school’s subdistrict for at least three years prior to the application date; (5) having a grade point average of five semesters at the upper secondary level or a cumulative GPA before the last semester not lower than 2.50; (6) having a positive attitude about the teaching profession and a desire to teach in a rural area where they live; (7) having experience in performing creative activities for the public, (8) not demonstrating behavior that is implied to be an obstacle to study during the scholarship period; and (9) showing neither dishonorable behavior nor lack morality during the selection process. The process for finding candidates to receive the scholarship in the project is divided into five main activities, including searching, screening, selecting, and preparing activities [
15]. The objective of public relations activities is to generate awareness and comprehension about the project, and to encourage students to enroll in the courses offered by the scholarship program. Additionally, communication with the target students, schools, parents, and communities in the service areas of educational institutions is the goal of this activity. Moreover, the goal of the searching and screening processes is to find qualified students who can obtain scholarships based on the goals of the project. This is carried out with the aid of stakeholders who can show valid considerations in case of objections with regard to the process.
According to the application of the aforementioned conceptual framework, Kalasin University is one of fifteen Thai institutions that has been considered to be an institute producing students in the Krurakthin project, early childhood major, from the first to the third generation starting from the academic years 2020–2022 [
14]. In the first year, a learning-by-doing approach was used in the recruitment process to identify the qualified students who would be awarded the scholarship. In that academic year, the goal was to identify 32 scholarship recipients. A total of 54 students participated in the selection and preparation process. In the second year, the objective was to identify 26 scholarship recipients, and 43 applicants participated in the selection process. The target for the third year was 26 scholarship students, and 45 students were involved in the selection and preparation process.
While providing five activities to scholarship students from the first to the third year, the project team members consistently designed and enhanced the processes for selecting scholarship students. In the first year, field trials were conducted so that lessons could be learned, and the process could be designed for efficient application in different locations until the number of pupils achieved the desired standard. The university combined the outcomes of the performance of the five activities when being considered as a scholarship graduate production institute in the second year in order to extract lessons for process design and fix deficiencies from previous operations. Then, processes were developed so that team members could effectively apply them in the third year.
From the results of the operation in the third year, it was found that the operation process in the past was efficient and productive and can be used as a model for operations. On these grounds, the working group can apply the selection process until they search for and screen students who meet the qualifications of scholarship recipients. When entering the selection process, they can select scholarship recipients who are suitable, i.e., those with quality that reflects the results of their work arising from such a process.
However, while these three years of work have been accomplished results, it is still inconclusive whether the process can act as a model that includes public relations, search, screening, student qualification process, and preparation for other institutions operating under the Krurakthin program as there are details of the process that still require lessons to be learned, reflection, and repeated practice [
15] to ensure that developed processes are reliable under any situation. An exchange of learning with other production institutes, therefore, took place to confirm that the guidelines for the implementation of the above process would receive scholarship recipients according to the project’s goals.
5. Discussion
Kalasin University is one of the most important universities for producing early childhood teachers in the northeast of Thailand. Therefore, the university has been awarded Krurakthin scholarships from the EEF for three consecutive years and has received funding for the fourth and fifth rounds that will occur in the near future. The selection process for extremely poor students is the key factor for the receipt of this scholarship, which targets students who meet the qualification criteria set by the EEF. The process includes public relations, searching, screening, and student qualification. The original public relations process consists of three channels: offline, online, and active (OOA). The important activities include sending the scholarship information document and application form to the relevant organizations. After the public relations process is complete, the searching process is conducted. University officers verify the applicant’s qualification based on the criteria, and students who meet the scholarship criteria are screened through student home visits. Only extremely poor students are invited to attend the camp, which includes inspirational activities, King’s science, building a workpiece, and early childhood caring, the score from which accounts for 15% of the final score. The examination, the score of which accounts for 85% of the final score, includes a teacher effectiveness assessment test, IQ/EQ test, and workpiece evaluation. All the activities are held on site at Kalasin University. Students who score at least 60% are announced and those who do not pass can raise any objections within seven days (
Table 7).
Throughout the public relations, search, screening, and student qualification processes, some issues were discovered. Public relations is a type of applied communication that focuses on building and maintaining relationships with stakeholders [
22,
23]. The findings of this research indicated that the public relations process has some limitations, including the delayed delivery of public relations information, documents that were difficult to understand, and incomplete and confusing information. These results yielded a lack of understanding and commitment on communication [
24]. For instance, the project did not cover technical colleges, vocational schools, and the department of non-formal education, etc. Additionally, some problems were discovered throughout the search procedure. Firstly, there was a problem with team members’ understanding of their roles throughout the preparation for the search process. This result may have been affected by a lack of communication, as it is important to build trust by following through on commitments and to ensure that everyone understands decisions and their roles in implementing them [
24]. Both experienced and inexperienced team members should be open to sharing knowledge. Team knowledge sharing was also found to significantly impact team performance [
25]. These findings suggest that leaders who build their team’s expertise and engender trust can increase knowledge sharing, which can improve team performance. By understanding the root causes of poor communication, it is possible to address and resolve underlying issues. Secondly, school guidance counselors with targeted students were suggested to participate in the search process. Thirdly, the community leaders should search for students who are eligible to apply for scholarships in advance. Lastly, the search for students to receive scholarships should emphasize volunteering and helping society. When focusing on the screening process, these issues were pointed out. For example, filling out the form in the screening process was complicated as the information was not clearly stated. Consequently, this led to discrepancies in the information. Stakeholders also suggested that in addition to collecting data on household debt, the screening process should place an emphasis on students’ volunteerism and positive attitudes regarding the profession. We collected all points raised by stakeholders and discussed them with the EEF. It was found that some points could not be used to amend an application form (EEF 01 form); for example, “the scholarships should emphasize on volunteering and helping society”. Thus, we decided to use those points in the student qualification process (an interview exam which was equipped with portfolio presentation).
Neeraj and Ruchi [
26] suggest that better recruitment and selection strategies lead to improved organizational outcomes. With reference to the student qualification process yielded from this research, it was divided into two stages, which included attending the camp and having an interview. The first issue that was raised during the attendance phase was that the camp needed to be hosted close to the destination schools where the scholars would be assigned to work so that they could become familiar with the local contexts. The camp experience provided a sense of community and a break from the isolation. It also helped the campers develop independence and a new understanding [
27]. Activities emphasizing practical skills and encouraging teamwork should be included. Candidates should also be able to grade one another or rate other group members. In addition, the duration of time for attending the camp should be lengthened. Ferrari and McNeely [
28] and Garst et al. [
29] found that the length and intensity of the camp experience can significantly impact the outcomes for children and adolescents. This is especially true for camps that involve a longer duration of participation compared to other youth programs. Regarding the interview problems, the majority of participants agreed that the committees should be allowed to determine and create the interview questions used to evaluate candidates’ attitudes and critical thinking abilities toward the early childhood teaching profession. In addition, questions on readiness to be early childhood teachers and questions about community volunteer activity should be included. For this reason, the duration of the interview session should be extended in order to give the committees more time to evaluate the behavior of the students.
Data gathered from the aforementioned issues led to developing the procedure for choosing scholarship recipients (
Figure 2). The researchers enhanced the public relations process, which was divided into reactive and proactive public relations. Reactive public relations emphasized sending documents through the government system and advertising through the website and Facebook for Krurakthin KSU. Additionally, proactive public relations involved the process of sharing project information with the target students through the people who were involved in publicizing the project. This was carried out by following up via phone calls to see whether the students had received the public relations materials, to clarify the requirements for applicants and how to apply, and to address any concerns about the project. Such methods were used along with communicating via the LINE group channel to send missing documents, the name list of target students, the preliminary screening forms, and the application forms, etc. Moreover, the lecturers who were involved in the projects also went to the local area to advertise the project and recruit interested students along with preliminary student qualification screening. If there were no qualified students to apply, the team members visited the sub-district area in the destination schools where the scholars will be assigned for working to recruit applicants, or they would have expanded the recruitment to the neighborhood area. When the recruitment was expanded to the neighborhood, the students’ qualifications also had to be preliminarily screened. This procedure solved the problems of delayed public relations, not receiving public relations documents, and not comprehending the project.
Students who met the initial criteria participated in an in-depth interview with the lecturers and then a home visit was conducted to verify the information received from their parents, family members, and neighbors. House visits included participation from the director of the destination school, the school guidance counselor working with the targeted pupils, and local leaders. After that, the team members filled out the information in the Information System for Equitable Education (iSEE) system to further analyze the results of student poverty. If the results from the iSEE indicated that students were poor, the team that took part in the search process held a meeting to update or review the students’ data. Then, the information in the iSEE system was verified again. Students who passed the screening procedure were chosen to participate in the camp and assessment process. In order for students to learn from the actual setting or realistic learning resources, the camp was developed to combine several contexts both inside and outside the university. Attending the camp also provided students with the knowledge and essential skills that they would need to become teachers in rural communities through activities focused on the King’s philosophy; King Rama IX’s development approach was deep, well-rounded, and far-sighted, and emphasized long-lasting sustainability before the international community became alert to this. The elements of the King’s approach are education and health, increasing production productivity, and researching risk management. Each of the following components contributes to the improvement of the quality of life of all people, especially the poor: a study trip to develop early childhood teachers’ learning management; future skills training; early childhood teacher competency-based activities in a small school and remote community contexts; and activities to promote the inspiration of early childhood teachers.
The exam was divided into two parts: a test and an interview. With regard to the test, the researchers divided the test into three parts, focusing on early childhood teacher professional testing, future skills, and skills for being a teacher in remote areas. The committees responsible for the examination decided the circumstances related to the necessary characteristics of an early childhood teacher. For the interview session, the researchers modified the procedure based on prior information from the stakeholders that emphasized the presence of external examiners. The interviewers consisted of three lecturers from each group that participated in the search process and served as chair, member, and secretary. Experts included provincial officers, the director of the primary school educational service area, and directors of the destination schools. The interview process could be performed both on site and online as necessary. The time of interview could be adjusted according to the resolution of the committees. The percentage of participation in the camp was used to calculate the student qualification process score. The score ratio was separated into three categories: camp attendance, exam, and interview. There were three different sets of the scoring ratio: set A was 40:30:30; set B was 40:40:20; and set C was 30:40:30. The selection of any set was based on the committee’s decision.
After the researchers revised the diagram of the scholarship recipient selection procedure, the updated procedure was provided to the stakeholders for additional feedback. The issues gathered throughout the public relations, search, screening, and student qualification processes were analyzed. Firstly, those involved in the public relations process should strengthen coordination with government agencies via phone calls to confirm whether or not the materials have been sent. Furthermore, the name list of target students and preliminary screening forms should be provided to the government agencies. Secondly, the neighborhood should also be used as the search area to avoid having students who did not qualify. There should be a period of time between the public relations process and the search process. Additionally, a name list of students and the form of a preliminary checklist should be provided to the community leaders to screen students who met the requirement in advance. Thirdly, there should be more than one student per position at the destination schools. Furthermore, school guidance counselors were responsible for screening students and providing crucial behavioral information, such as volunteerism, morality, ethics, and talents. Finally, throughout the student qualification process, testing should not be divided into three parts, but every skill should be tested. During camp attendance, both IQ and EQ should be evaluated. In addition, the interview session should include questions that allow students to demonstrate their abilities and presented ideas or solutions for the problems that possibly occurred in the classroom when they become a teacher in the future. Moreover, the score ratio should be emphasized on attending the camp. Most of the stakeholders, with different ideas, suggested that the ratio of camp participation scores, test scores, and interview scores be divided into three sets: set A = 50:30:20, set B = 50:20:30, and set C = 50:10:40.
After that, the researchers used the information from the stakeholders’ recommendations to improve the selection process again (
Figure 3). To summarize, in the public relations process, reactive and proactive public relations should be carried out concurrently to cope with the challenges associated with the project’s slow announcement. The timeline for each activity would be described in detail after submitting documents to the government agencies that were relevant to public relations. The team members would make contact via phone calls to confirm whether or not the materials had been sent to all government agencies and to address any concerns about the project. The faculty members would visit the local communities to promote the project after sending the public relations materials for one month. After that, one month later, the faculty members would return to the area to recruit the qualified students to join in the project. To improve convenience and speed in receiving data that would assist in making a decision on whether the team members should visit the neighborhood or not (if none of the students satisfied the requirement), the researchers devised an applicant pre-qualification checklist that was distributed to community leaders so that they could help to discover qualified students in advance. The faculty members who had participated in the search were required to input the important data into the iSEE system within one week of returning from the fieldwork. According to the testing method, the researchers incorporated stakeholder ideas to improve the testing process by changing the test into a writing essay on a topic related to early childhood teachers. Improving the testing method had an effect on the score ratio of camp participation: test scores: interview scores, divided into three sets which include set A= 50:20:30, set B= 50:10:40, and set C= 60:10:30. Furthermore, the researchers improved the process of summarizing scores and announcing scholarship recipients by allowing other candidates to appeal their results within seven days after the name of the scholarship recipients were announced (
Figure 3). After completing the improvement of the scholarship recipient selection process, the researchers invited experts to critique the process that had been improved from the research. Then, experts were asked to evaluate the appropriateness of the scholarship recipient selection process. It was found that the appropriateness of the overall processes had a total appropriateness score of 4.61 ± 0.32 points, showing the most appropriate level. This study highlights the process of promoting enrollment and assisting all stakeholders in selecting poor and extremely poor students [
30] to receive scholarships. These targeted students often face challenges in access, attendance, and academic performance in education [
31,
32]. Therefore, we believe that our demonstrated selecting process might be a good practice for universities that receive the Krurakthin scholarship in the future [
33].
7. Limitations and Future Work
The choice of choosing stakeholders depended on the context and cultural differences of each area; for example, in the south of Thailand, some important religious leaders were stakeholders. In contrast, the tribal leaders had to be involved when searching for candidates in the northern area because the population in this area is made up of several tribes;
Each region had different areas. This affected the time of the selection process, as the southern search area consisted of flat areas and islands, whilst the northern search area consisted of flat and hilly areas. In addition, the northeast was a plateau region. As a result, the team members responsible for the selection process had to arrange the timeframe while taking into account the challenges of getting through the area;
The camp’s activities were created to meet the requirements of each institution, which led to a range of activities with distinct characteristics. However, the main activities organized in the camp were carried out in accordance with the EEF’s goals, such as engaging the inspiration of early childhood teachers in remote areas and the learning of the King’s philosophy, etc. [
11].
Further research into the model’s application, with an emphasis on other institutions’ usage of the model, may help to discover new information that will aid in improving the quality of the selection process. Additionally, it is advised that future researchers in this field conduct developmental research, including university lecturers in charge of the Krurakthin scholarship program, in order to gain a deeper understanding of the efficiency of the Krurakthin scholarship student selection process. This will help to improve the quality of the selection process for scholarship recipients with all nine qualifications as specified by the EEF.