The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products
Abstract
:1. Introduction
- (I).
- What are the essential cultural factors influencing green purchasing?
- (II).
- How do IoT characteristics impact green consumption behavior?
2. Theoretical Background and Hypotheses
2.1. Conceptual Model
2.2. IoT Characteristics and Green Purchase Intention
2.3. Individualism/Collectivism/Attitude toward Green Purchasing and Green Purchase Intention
2.4. Safety Concerns and Intention
2.5. Environmental Concern
2.6. Attitude and Green Purchase Intention
2.7. Attitude toward Green Purchasing (AGP) as the Mediator
3. Methodology
3.1. Instruments
3.2. Sampling Frame
3.3. Method
4. Results
4.1. Measurement Model
4.2. Structural Model
5. Discussion
6. Conclusions, Implications, and Limitations
Author Contributions
Funding
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Gender | Male 150 (53.96%) | Female 128 (46.04%) | Prefer Not to Say -- |
Age (in years) | 18–20 Years 41 (14.75%) | 21–25 Years 141 (50.72%) | 26–30 Years 96 (34.53%) |
Construct | Item | Outer Loading | Cronbach’s Alpha | Composite Reliability | AVE |
---|---|---|---|---|---|
IoT Characteristics | IoTC1 | 0.965 | 0.973 | 0.980 | 0.924 |
IoTC2 | 0.970 | ||||
IoTC3 | 0.946 | ||||
IoTC4 | 0.963 | ||||
Safety Concern | SC1 | 0.977 | 0.951 | 0.976 | 0.953 |
SC2 | 0.976 | ||||
Environmental Concern | EC1 | 0.950 | 0.942 | 0.959 | 0.854 |
EC2 | 0.956 | ||||
EC3 | 0.951 | ||||
EC4 | 0.835 | ||||
Individualism | ID1 | 0.853 | 0.785 | 0.862 | 0.614 |
ID2 | 0.849 | ||||
ID3 | 0.786 | ||||
ID4 | 0.623 | ||||
Collectivism | GW1 | 0.900 | 0.882 | 0.826 | 0.807 |
GW2 | 0.883 | ||||
GW3 | 0.911 | ||||
Attitude toward Green Purchasing | AGP1 | 0.924 | 0.893 | 0.934 | 0.825 |
AGP2 | 0.942 | ||||
AGP3 | 0.857 | ||||
Green purchase Intention toward Electronic Products. | GPI1 | 0.969 | 0.949 | 0.967 | 0.908 |
GPI2 | 0.959 | ||||
GPI3 | 0.931 |
1 | 2 | 3 | 4 | 5 | 6 | 7 | |
---|---|---|---|---|---|---|---|
Attitude toward Green Purchasing | 0.908 | ||||||
Environmental Concern | 0.178 | 0.924 | |||||
Green Purchase Intention | 0.347 | −0.238 | 0.953 | ||||
IoT Characteristics | 0.224 | −0.145 | 0.479 | 0.961 | |||
Collectivism | 0.128 | 0.023 | 0.151 | −0.242 | 0.898 | ||
Safety Concern | 0.064 | 0.394 | 0.301 | −0.298 | 0.218 | 0.976 | |
Individualism | 0.304 | 0.157 | 0.131 | 0.113 | 0.258 | 0.171 | 0.783 |
1 | 2 | 3 | 4 | 5 | 6 | 7 | |
---|---|---|---|---|---|---|---|
Attitude toward Green Purchasing | |||||||
Environmental Concern | 0.206 | ||||||
Green Purchase Intention | 0.374 | 0.256 | |||||
IoT Characteristics | 0.238 | 0.154 | 0.498 | ||||
Collectivism | 0.145 | 0.067 | 0.161 | 0.254 | |||
Safety Concern | 0.082 | 0.414 | 0.317 | 0.309 | 0.233 | ||
Individualism | 0.354 | 0.178 | 0.149 | 0.124 | 0.314 | 0.199 |
Direct Effect | Beta | Standard Error | t-Value | p-Value | Decision | |
---|---|---|---|---|---|---|
H1(a) | IoTC → AGP | 0.259 | 0.045 | 5.709 | 0.000 | Supported |
H1(b) | IoTC → GPI | 0.383 | 0.057 | 6.711 | 0.000 | Supported |
H2(a) | ID → AGP | 0.211 | 0.057 | 3.716 | 0.000 | Supported |
H2(b) | ID → GPI | 0.151 | 0.059 | 2.583 | 0.010 | Supported |
H2(c) | GW → AGP | 0.131 | 0.053 | 2.452 | 0.014 | Supported |
H2(d) | GW → GPI | −0.064 | 0.059 | 1.083 | 0.279 | Not Supported |
H3(a) | SC → AGP | 0.007 | 0.049 | 0.145 | 0.885 | Not Supported |
H3(b) | SC → GPI | −0.14 | 0.053 | 2.648 | 0.008 | Supported |
H3(c) | EC → AGP | 0.176 | 0.05 | 3.547 | 0.000 | Supported |
H3(d) | EC → GPI | −0.15 | 0.045 | 3.362 | 0.001 | Supported |
H4 | AGP → GPI | 0.312 | 0.041 | 7.569 | 0.000 | Supported |
Indirect Effect | Beta | Standard Error | t-value | p-value | Decision | |
H5(a) | IoTC → AGP → GPI | 0.081 | 0.019 | 4.255 | 0.000 | Supported (Complementary Partial Mediation) |
H5(b) | SC → AGP → GPI | 0.002 | 0.016 | 0.144 | 0.885 | Not Supported |
H5(c) | EC → AGP → GPI | 0.055 | 0.018 | 3.095 | 0.002 | Supported (Complementary Partial Mediation) |
H5(d) | ID → AGP → GPI | 0.066 | 0.019 | 3.422 | 0.001 | Supported (Complementary Partial Mediation) |
H5(e) | GW → AGP → GPI | 0.041 | 0.018 | 2.242 | 0.025 | Supported (Full Mediation) |
Construct Prediction Summary | |||||||||
---|---|---|---|---|---|---|---|---|---|
Q2 | |||||||||
Attitude toward Green Purchasing (AGP) | 0.137 | ||||||||
Green Purchase Intention (GPI) | 0.265 | ||||||||
PLS-RMSE | MAE | Q2 Predict 10 Folding | LM-RMSE | MSE | Q2 Predict 11 Folding | PLS-LM PMSE | MAE | Q2 Predict Difference | |
AGP1 | 1.149 | 0.904 | 0.091 | 1.143 | 0.889 | 0.097 | 1.143 | 0.889 | −0.006 |
AGP2 | 1.110 | 0.824 | 0.113 | 1.115 | 0.824 | 0.118 | 1.115 | 0.824 | −0.005 |
AGP3 | 1.095 | 0.876 | 0.134 | 1.128 | 0.885 | 0.140 | 1.128 | 0.885 | −0.006 |
GPI1 | 1.288 | 1.074 | 0.251 | 1.333 | 1.114 | 0.248 | 1.333 | 1.114 | 0.003 |
GPI2 | 1.154 | 0.949 | 0.261 | 1.197 | 0.979 | 0.261 | 1.197 | 0.979 | 0.000 |
GPI3 | 1.328 | 1.100 | 0.209 | 1.361 | 1.135 | 0.208 | 1.361 | 1.135 | 0.001 |
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Mal, H.; Nehra, N.S. The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products. Sustainability 2023, 15, 6597. https://doi.org/10.3390/su15086597
Mal H, Nehra NS. The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products. Sustainability. 2023; 15(8):6597. https://doi.org/10.3390/su15086597
Chicago/Turabian StyleMal, Hoshiar, and Nagendra Singh Nehra. 2023. "The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products" Sustainability 15, no. 8: 6597. https://doi.org/10.3390/su15086597