1. Introduction
According to China’s “14th Five-Year Plan for the Development of Digital Economy”, the digital economy has emerged as a primary economic form following agricultural and industrial economies. Digital transformation, driven by the dissemination and utilization of digital technology, is a disruptive force that continuously shapes organizations and has become a core mechanism determining enterprise survival and sustainable development [
1,
2]. While empowering enterprises and providing new competitive advantages [
3], digital transformation also presents various management challenges. Previous studies have indicated that although technologies like artificial intelligence, blockchain, cloud computing, and big data (ABCD) provide essential conditions for digital transformation, they often overlook the crucial role of soft factors such as employees’ willingness to change [
4]. Consequently, this leads to significant subjective resistance during the process of digital transformation and hinders smooth evolution in this stage. Particularly in the initial phase of digital transformation, employees’ cognition and attitude towards change significantly influence the adoption of new technologies and the implementation of change measures [
5]. Scholars have emphasized that without active employee engagement in the change process, achieving successful outcomes becomes exceedingly difficult [
6]. Among these factors affecting efficiency in transformational efforts is employees’ openness to digital transformation—reflecting individuals’ psychological readiness to accept change and their enthusiasm for participating in it—which serves as an important internal driver influencing transformative effectiveness. Therefore, it is necessary to explore the activation path of digital transformation openness, so as to help enterprises promote digital transformation faster and better and achieve sustainable development and further achieve sustainable development.
Unfortunately, despite the self-evident importance of employees in the process of digital transformation, the current research fails to adequately reflect the driving effect of individual attitudes on this transformation. This is evident from the fact that many scholars still focus their research on the driving mechanisms of transformation policies, the industrial environment, or technological factors. For instance, at a macro level, Zhu et al. argue from a policy environment perspective that when policy documents are issued, it signifies that enterprise digital transformation has gained national attention and reduces resistance while accelerating its pace [
7]. At a meso level, Song et al., based on isomorphic effects and industry digitalization levels, demonstrate how improving industry digitalization promotes new competition rules and necessitates enterprises to develop corresponding digital capabilities for accessing high-quality resources and customers [
8]. At a micro level, Fitzgerald et al. and Correani et al. emphasize from a digital infrastructure standpoint that mature technologies like artificial intelligence, big data, and cloud computing provide favorable conditions for enterprises’ digital transformation [
9,
10]. Although these studies have significantly explored facilitating enterprise digital transformation to a large extent, they overlook discussions regarding individual attitudes towards such transformations at the micro level. This finding aligns with Reis and Melao’s meta-analysis of the literature related to enterprise digital transformation [
11]. However, it is encouraging that a few studies have recognized the significance of employee cognition and attitude in relation to digital transformation. For example, Li and Zhang assert that enterprises should prioritize fostering an organizational culture conducive to embracing change [
12]. Narbariya et al. believe that employee attitude is one of the key factors affecting the digital transformation of enterprises [
13].
On the whole, consistent with the views of the above scholars, this paper also agrees that employees’ openness to digital transformation plays an important role in enterprises’ digital transformation. Therefore, the main goal of this paper is to explore the path of the openness activation of employees’ digital transformation. Compared with previous studies, the significant difference of this paper lies in the following: Firstly, the current research primarily focuses on macro- and meso-level factors influencing digital transformation while neglecting the micro-level and disregarding the role and impact of employees [
14]. Consequently, this paper concentrates on investigating the antecedents that influence employees’ attitudes towards digital transformation and underscores the crucial micro-level role played by enterprises in attending to employees’ attitudes during this process. Secondly, although a few studies have examined the impact of employees’ attitudes on digital transformation from a micro perspective, they have not fully considered the complexity of attitudes and behaviors or explored their interaction with environmental factors [
15]. The individual–environment interaction theory posits that employees and their environment are integrated systems with reciprocal effects; thus employee characteristics and environmental factors cannot independently explain their behaviors and attitudes, but rather depend on their interplay [
16]. Therefore, this paper aims to enhance our understanding of employee openness in digital transformation based on the individual–environment interaction theory. Thirdly, regarding research methods, existing studies predominantly employ traditional regression models or qualitative research methods that focus solely on net effects of one or more variables without considering interactions between different levels of factors or exploring diverse pathways leading to outcome variables. Given the consideration of this research shortage, this paper comprehensively employs configuration analysis thinking by utilizing the necessary condition analysis (NCA) method as well as the fuzzy set qualitative comparative analysis (fsQCA) method to investigate how antecedent–condition couplings influence employee openness towards digital transformation.
The marginal contribution of this paper primarily lies in the following three aspects. Firstly, at the micro level, drawing upon the individual–environment interaction theory, this study integrates six antecedent conditions—mindfulness, communication quality, relationship quality, industry dynamics, family support, and transformational leadership—to explore the activation path of employees’ openness to digital transformation. This novel approach offers a fresh perspective for enhancing enterprises’ digital transformation efforts. Secondly, it broadens the application scope of person–environment interaction theory by applying its explanatory framework to enterprise digital transformations and examining how employees’ cognitive attitudes react throughout this process. Thirdly, departing from conventional empirical research on employees’ attitudes towards digital transformation that predominantly employs traditional regression methods, this paper introduces new testing methodologies based on NCA and fsQCA approaches. These innovative methods contribute to a deeper understanding of the intricate influencing mechanisms underlying employees’ positive attitude towards transformational change.
The rest of this paper is presented as follows.
Section 2 is the Theoretical Review and Research Framework.
Section 3 introduces the Research Methodology, Samples and Data, variable measurement, and test.
Section 4 presents the empirical analysis and results.
Section 5 is the Conclusion and Discussion.
5. Discussion and Conclusions
5.1. General Discussion
As digital transformation involves all levels of the organization, it not only requires the participation of all employees, but also requires organizational members to reach a “consensus on transformation”. Therefore, in addition to configuring the hard conditions necessary for digital transformation, it is also important to pay attention to the soft conditions of the employees’ openness to digital transformation; otherwise, when the employees realize that digital transformation may threaten their previous working conditions, it will hinder the digital transformation process and prevent enterprises from gaining a sustainable competitive advantage.
This paper is a relatively full discussion on the openness to digital transformation at the micro level, which distinguishes it from previous research that primarily focuses on macro and meso levels. Moreover, drawing upon the individual–environment interaction theory, we develop a research model encompassing personal factors, internal organizational environmental factors, external organizational environmental factors, and leader factors to reveal an in-depth antecedence configuration influencing the openness to digital transformation. This approach differs from previous studies that solely concentrate on specific level conditions. Additionally, by employing fsQCA and NCA as the research methods, we investigate the impact of antecedence-conditional coupling on the openness to digital transformation, thereby addressing the limitation of previous linear studies unable to explain asymmetric effects. Consequently, our study not only holds theoretical significance, but also offers practical insights for enterprise managers based on our research findings. Managers can manage their employees’ openness to digital transformation to gain their buy-in and support for the digital transformation of their organizations, thus facilitating the digital transformation of their organizations and contributing to the sustainable development of their organizations.
5.2. Research Conclusions
Firstly, it is important to note that mindfulness, communication quality, relationship quality, industry dynamics, family support, and transformational leadership are not necessary conditions for explaining high openness to digital transformation or non-high openness to digital transformation. This suggests that none of these antecedental factors alone can fully account for the reasons behind such levels of openness in digital transformation. It indicates that effectively fostering employees’ openness to digital transformation within the context of organizational change requires a coordinated and aligned approach involving multiple factors—a characteristic consistent with set theory. However, high communication quality and high family support persist as influential factors in the configuration path leading to high digital transformation openness. This implies that these two elements play a more universal role in activating an open mindset towards digital transformation. Additionally, non-high mindfulness continues to hinder non-high open configurations in the realm of digital transformation. This finding highlights how employees’ lack of mindfulness traits significantly contributes to resistance against embracing digital transformations. Furthermore, it is worth noting that there is no direct correspondence between the core conditions and either high or non-high levels of digital transformation.
Secondly, the configuration paths of high/non-high digital transformation openness are interrelated yet distinct, reflecting the concurrent causality inherent in the QCA method. There exist three pathways that induce high openness to digital transformation: a comprehensive collaboration type dominated by the internal environment (MF*CQ*RQ*FS*(ID + TL)), an internal and external environment consideration type dominated by the mindfulness trait (MF*CQ*ID*FS*TL), and a mindful substitution type dominated by the internal environment (CQ*RQ*ID*FS*TL). Upon comparing these three pathways, it is evident that configuration S3 has the widest coverage and serves as the primary inducer for activating digital transformation openness. On the other hand, there are four pathways leading to non-high openness to digital transformation: NS1a (~MF*~RQ*~ID*~TL), Ns1b (~MF*~RQ*~ID*~FS), NS2 (~MF*~CQ*FS*~TL), NS3 (~MF*CQ*~RQ*~FS*~TL), and NS4 (~MF*~CQ*RQ*ID*Tl). By comparing these four pathways, it becomes apparent that configuration NS1b possesses the broadest coverage and exerts a stronger inhibitory effect on digital transformation openness.
5.3. Research Contribution
The first contribution of this study is to broaden the research perspective on the driving forces behind digital transformation. Previous studies have predominantly focused on macro-level factors or single-dimensional perspectives when examining the digital transformation of enterprises, neglecting discussions on micro-level factors (such as individual attitudes) and their impact. Building upon the existing literature, this paper constructs a three-dimensional integrated research framework encompassing personal–context–leadership factors to investigate the activation mechanism of employees’ openness in digital transformation, which enriches Klein et al.‘s study on the micro-level impact of employees’ cognitions, emotions, and attitudes on digital transformation, and responses to the concern of Polakova-Kersten et al. that, in the research on digital transformation, employees are rarely studied [
52,
53]. Secondly, it broadens the scope of application for person–environment interaction theory. Previous research has predominantly focused on applying this theory to consumer behavior, learning behavior, and other domains. In contrast, this study applies the explanatory mechanism of person–environment interaction theory to examine the digital transformation of enterprises. It explores how employees’ cognitive attitudes react during this process and extends the potential applications of person–environment interaction theory. Thirdly, it enhances the testing methods for researching employees’ cognitive behavior. Unlike the limited existing literature on attitudes towards digital transformation that primarily focuses on quantitative research using traditional regression methods without delving into the necessary conditions with a “sound” role, this paper employs NCA and fsQCA to identify the essential prerequisites for activating openness in digital transformation. This approach allows for a more detailed understanding of the intricate driving mechanism behind employees’ activation of openness in digital transformation, thereby addressing scholars’ call for method integration [
54].
5.4. Recommendations
More emphasis should be placed on human resource management strategies during the process of digital transformation. Digital technologies, such as big data, cloud computing, blockchain, and artificial intelligence, play a crucial role in facilitating the digital transformation of enterprises. However, for employees, the adoption of digital technology entails increased learning costs and work pressure, and even the potential risk of job displacement. Therefore, organizations need to acknowledge that employees may resist digital transformation and effectively address this reality. This requires organizations to incorporate employees’ understanding of digital transformation while actively promoting the development of digital workplaces in order to replace their traditional mindset with a digital one [
55]. On one hand, managers themselves should recognize the need for cognitive model transformation and updates; they should also formulate clear plans regarding the scope and specific paths for digital transformation based on their organization’s existing expertise and capabilities. On the other hand, it is essential to leverage certain characteristics of transformative leadership—such as fostering team cohesion through shared vision-building and providing personalized support to subordinates—to train and cultivate employees’ ability to think digitally by emphasizing both its necessity and importance. Only by taking employees as an important driving force of enterprise digital transformation and fully obtaining the support of employees can enterprises better achieve sustainable development with the help of digital transformation.
Second, organizational management should pay attention to the application of collaborative thinking in configuration. The synergistic effect of multiple types of conditional factors is often superior to that of a single factor. If an organization wants to gain support from employees during the start-up stage and throughout the entire digital transformation cycle, it must simultaneously consider the combined impact of employees’ mindfulness characteristics, organizational environmental factors, and leadership factors. Over-reliance on a specific means or ability to activate and sustain employees’ positive intention for transformation should be avoided. This implies that organizational managers should not only leverage the advantages of transformational leadership in terms of vision orientation and personnel motivation while accurately assessing their own leadership style, but they should also focus on stimulating employees’ intrinsic initiative through mindfulness training. Additionally, they should dynamically align environmental factors with shaping employees’ openness towards transformation and allocate organizational attention to both internal and external environments based on local conditions and timing. For instance, strengthening emotional bonds between employees and their families can be achieved by organizing regular family day activities and expressing care for employee’s families during holidays. Regularly updating employees about industry trends as well as advancements in production/service technology enhances their adaptability mindset. However, continuous attention should be given to communication mechanisms related to digital transformation information.
5.5. Research Limitations and Prospects
Firstly, due to spatial limitations, we have endeavored to comprehensively summarize the antecedent conditions that impact employees’ digital transformation openness, rendering the research model reasonably robust. However, it is important to acknowledge that certain variables were not considered, which may introduce some limitations in our findings. Secondly, this paper adopts a cross-sectional research design based on available data; future studies can enhance the accuracy of conclusions by employing multiple time points and longitudinal tracking methodologies. Thirdly, owing to data availability constraints, this study solely examines the static relationship between each antecedent and digital transformation openness. Future investigations could employ time series data and utilize TQCA and TSQCA methods to explore configuration change trajectories. Lastly, it is worth noting that due to the inherent characteristics of the QCA methodology employed in this research, our findings tend towards qualitative research bias.