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Journal: Sustainability, 2024
Volume: 16
Number: 5412
Article:
What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges
Authors:
by
Yuri de Souza Odaguiri Enes, Gisela Demo, Rafael Barreiros Porto and Thaiyan Sun Zulato
Link:
https://www.mdpi.com/2071-1050/16/13/5412
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