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Article

Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services

Department of Business Administration, National Taipei University, No. 151, University Rd., San Shia District, New Taipei City 237303, Taiwan
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Sustainability 2024, 16(17), 7753; https://doi.org/10.3390/su16177753
Submission received: 15 August 2024 / Revised: 3 September 2024 / Accepted: 4 September 2024 / Published: 6 September 2024
(This article belongs to the Special Issue Research on Sustainable E-commerce and Supply Chain Management)

Abstract

The sharing economy is beneficial for sustainable development. It effectively utilizes underused resources and reduces unnecessary production, consumption, and waste through resource sharing. This study investigates the factors that can increase consumers’ perceived sustainability of a sharing economy service and examines the impact of perceived sustainability on their intentions to continue using the service. Furthermore, the study considers the moderating effect of perceived green transparency. Internet surveys are conducted to collect responses from users of a transportation service (Uber) and an on-demand logistics service (Uber Eats). This study provides suggestions for service providers in the sharing economy to develop sustainability strategies.
Keywords: sharing economy; perceived sustainability; perceived green transparency; continuance intention sharing economy; perceived sustainability; perceived green transparency; continuance intention

Share and Cite

MDPI and ACS Style

Huang, S.-L.; Leau, Y.-R. Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services. Sustainability 2024, 16, 7753. https://doi.org/10.3390/su16177753

AMA Style

Huang S-L, Leau Y-R. Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services. Sustainability. 2024; 16(17):7753. https://doi.org/10.3390/su16177753

Chicago/Turabian Style

Huang, Shiu-Li, and Yu-Ren Leau. 2024. "Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services" Sustainability 16, no. 17: 7753. https://doi.org/10.3390/su16177753

APA Style

Huang, S.-L., & Leau, Y.-R. (2024). Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services. Sustainability, 16(17), 7753. https://doi.org/10.3390/su16177753

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