1. Introduction
Sustainable agricultural development ensures food security and benefits for poverty reduction, serving as an important foundation for economic growth and social stability [
1,
2,
3]. Farmer’s incentive is a core issue facing sustainable agricultural development, as it affects the allocation of land, capital, labor, technology, and other resources [
4]. When the return to agricultural production is much lower than other industries, farmers tend to shift resources away from agriculture and reduce related investment, thus negatively impacting agricultural productivity and sustainability [
5,
6,
7].
Worldwide, most farms operate on a small scale and are managed by individual families, a system known as smallholder farming [
8]. Since smallholder farmers typically have limited access to financial capital, quality inputs, and modern technologies, they are at a disadvantage in market competition, which hinders their ability to improve the return on agricultural production [
9,
10,
11,
12]. The Food and Agriculture Organization of the United Nations (FAO) reports that farms of less than 1 hectare account for 72 percent of all farms, while only 1 percent of all farms are larger than 50 hectares [
8]. Especially in many developing countries, smallholder farming is predominant in agricultural production due to factors such as limited arable land, large populations, and the constraints imposed by institutional arrangements [
13,
14]. As for China, according to the third agricultural census in 2016, the average scale of farmland is approximately 0.45 hectares per household, and over 91% of households manage farmland smaller than 0.67 hectares. Most smallholder farmers, disadvantaged in market competition, frequently encounter challenges such as weak bargaining power, asymmetric market information, and vulnerability to market volatility [
15,
16,
17]. These barriers limit their capacity to increase agricultural revenue and, in turn, compromise agricultural sustainability.
Promoting agricultural cooperatives is a common approach to helping resource-poor producers improve farming activities and achieve higher agricultural revenue [
18,
19,
20]. Generally, a cooperative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly owned and democratically controlled enterprise [
21]. In some Western countries, the presence of agricultural cooperatives can be traced back to the 19th century, and this organization plays a critical role in sustainable agricultural development. As of now, the average market share of all agricultural cooperatives in the EU is about 40% [
22]. In the U.S., approximately 44% of the agricultural input products used by farmers are supplied by cooperatives, and 80% of processed agricultural products come from cooperatives [
23].
Compared with Western countries, agricultural cooperatives in China started relatively late but have grown rapidly in recent years, as they exhibit distinct structural attributes such as strong government support and a notable heterogeneity between core members and common members [
24,
25]. In this context, an intense debate has arisen regarding the role of agricultural cooperatives in China. Based on instances of the failure of cooperative movements in developing countries, some scholars argue that government intervention leads rural elites to seek rents by establishing “distorted” agricultural cooperatives [
26,
27]. In these cooperatives, most common members are excluded from decision-making processes, resulting in minimal economic benefits for smallholder farmers. However, some scholars hold a different view. Since labor, land, capital, and other factor markets are underdeveloped in rural China, government support is necessary to incentivize some farmers to become cooperative entrepreneurs. This can help to establish a cooperative equilibrium, effectively avoiding the “collective action dilemma” and actively contributing to the improvement of the income and livelihoods of smallholder farmers. Therefore, the unique attributes of agricultural cooperatives in China are a form of adaptability to the existing reality [
26,
28].
To empirically verify the role of agricultural cooperatives in China, several studies have been conducted. On one hand, some studies have found that the development of agricultural cooperatives contributes to increased income and reduced poverty among farmers. For instance, Ma and Abdulai (2017) used household survey data from 481 apple farmers in Gansu, Shaanxi, and Shandong provinces, finding that cooperative membership, on average, increased apple prices by 8.82%, gross income by 1.83%, farm profit by 2.18%, and return on investment by 14% [
29]. Similarly, Hoken and Su (2018) used the survey data from 354 rice-producing households in Jiangsu province and found that the average net rice income of cooperative participants was 12.3% higher than that of non-participants, with this effect being more significant for smallholder farmers [
30]. On the other hand, some studies have found that agricultural cooperatives have a limited economic impact. Li et al. (2016), using survey data from 701 rural households in Hainan province, concluded that while cooperatives have enhanced farmers’ bargaining power, they have also weakened farmers’ ability to access market information, and these two opposing effects tend to offset each other, resulting in little overall impact [
31]. Zhu et al. (2016) analyzed the survey data of 242 agricultural cooperatives in Jiangsu province and found that the scale of most cooperatives is not large, which limits their ability to significantly improve farmers’ agricultural revenue [
32].
Based on the existing empirical literature, there is no consensus on whether agricultural cooperatives can effectively increase agricultural revenue in China. This may be due to two reasons. Firstly, China is vast with significant heterogeneity in agricultural production conditions across different regions. Most studies rely on survey data from localized areas for empirical analysis, which makes it difficult to draw conclusions which are representative of the national level. Secondly, most research evaluates the economic effects of agricultural cooperatives by comparing the income of two types of farmers: those who have joined cooperatives and those who have not. However, self-selection bias exists when farmers decide to join cooperatives, and theoretically, cooperatives can generate “market yardstick effect”, producing spillover effects on non-participants. These factors could not be captured by the research design mentioned above, which may lead to divergent conclusions. To alleviate these problems, this paper constructs a nationwide agricultural cooperatives database by conducting extensive data cleaning on the national commercial registration enterprise dataset and then matches it with the National Fixed Point Rural Survey (NFP) to conduct empirical research, aimed at providing more empirical evidence on the impact of agricultural cooperatives on farmers’ agricultural revenue in China.
2. Theoretical Analysis
In rural China, after decades of agricultural collectivization, the Household Responsibility System (HRS) was adopted in 1978, allowing cultivated land to be contracted out to individual households while land ownership remained under collective control. This shift means that agricultural production has been primarily managed by households, with rural collective economic organizations providing some unified services, such as irrigation, purchasing inputs, and selling outputs [
33]. This two-tier management system once led to a significant increase in farmers’ incentives and agricultural productivity [
34]. However, as the market economy develops and the social environment changes, most rural collective economic organizations have tended to weaken, leading to a reduced willingness and capacity to provide services [
35]. Consequently, farming households must rely on their own efforts to engage in pre-production, production, and post-production activities. Given China’s reality of having a large population and limited land resources, farming households have small and fragmented plots of land; therefore, smallholder farmers constitute the main driving force behind agricultural development in China [
36].
As in many developing countries, smallholder farmers in China often face limitations both internally and externally. Internally, they lack sufficient capital, technical knowledge, and social networks. Externally, they contend with limited access to market, information, and financing opportunities. In this context, firstly, farmers have weak bargaining power and are in a disadvantaged position when dealing with upstream and downstream enterprises. This often results in “buying high and selling low” scenarios, where farmers purchase inputs at relatively high prices but sell their outputs at relatively low prices, ultimately squeezing agricultural revenue [
37]. Secondly, when scattered farmers and enterprises engage in transactions, the high supervision costs can lead to unstable contractual relationships. From the farmers’ perspective, agricultural production cycles are long and characterized by high levels of uncertainty, making it challenging for enterprises to conduct thorough quality inspections throughout the entire production process. As a result, farmers may be motivated by profit-seeking behavior to sell substandard products to enterprises at the agreed-upon price. From the enterprises’ perspective, the significant imbalance of market power allows them to suddenly push prices down during the purchasing process, eroding farmers’ profits, while farmers find it difficult to resort to legal recourse. The opportunistic motives of both parties may result in the breakdown of contractual relationships, hindering the creation of effective incentives for both sides and thereby constraining agricultural revenue [
38]. Thirdly, as the early provision of productive public goods by rural collective economic organizations depreciates, farmers are unable to bear the costs of repairs or new construction on their own. This situation compels them to revert to traditional cultivation methods, which restricts agricultural production efficiency and leads to a decline in agricultural revenue [
39].
The development of agricultural cooperatives may help farmers overcome the bottlenecks that restrict their ability to increase agricultural revenue. First of all, by forming alliances through cooperatives, farmers can alleviate the imbalance of bargaining power in the market through both direct and indirect effects [
19,
40,
41]. In terms of direct effect, when farmers join cooperatives and engage in unified purchasing and selling, they share the costs of market expansion, gain better access to information and social networks, improve market accessibility, and may even bypass certain intermediaries to transact directly with input producers or agricultural product consumers. This, in turn, strengthens their price negotiation power with upstream suppliers and downstream buyers. Regarding the indirect effect, also known as the “market yardstick effect”, the presence of cooperatives provides farmers with more options. Non-participants can either choose to transact individually with enterprises or join cooperatives for collective purchasing and selling. This forces enterprises to offer more favorable terms to retain market share, indirectly enhancing farmers’ bargaining power.
Subsequently, the development of agricultural cooperatives can help reduce transaction costs in agricultural market transactions and stabilize contractual relationships between farmers and enterprises [
42,
43,
44]. For farmers, informal institutions like social relationships and personal reputation still play an important role in rural China, facilitating internal supervision among farmers after joining cooperatives. This means that if one farmer within the cooperative engages in “cutting corners”, affecting the quantity or quality of their output, the enterprise may lower the overall purchase price, thereby impacting the earnings of other farmers in the cooperative. This shared risk motivates farmers to monitor each other and discourage opportunistic behavior. For enterprises, dealing with farmer cooperatives means transacting with a collective of farmers rather than dealing with scattered and small-scale farmers. External supervision forces contribute to restraining opportunistic behavior by enterprises. In other words, if an enterprise unjustifiably lowers the purchase price or refuses to fulfill contractual obligations, the agricultural cooperative can seek local government intervention or resort to legal action, thus reducing the likelihood of the enterprise defaulting.
In addition, as farmers’ market position improves and a mutually beneficial relationship with enterprises is established, the uncertainties they face are reduced. This strengthens farmers’ financial capacity and willingness to invest in agricultural machinery, construct productive public infrastructures, and adopt advanced production technologies [
45,
46]. As a result, agricultural production efficiency is enhanced, leading to increased agricultural revenues. Therefore, the paper proposes the following hypothesis:
Hypothesis 1. The development of agricultural cooperatives can improve farmers’ agricultural revenue in China.
Based on the existing literature, agricultural revenue can be decomposed into three key components: the selling price of the product, productivity, and production costs [
47]. The impact of agricultural cooperatives on farmers’ agricultural revenue may therefore arise from the following sources: (1) Price-enhancing effect. Cooperatives may enhance farmers’ bargaining power, enabling them to secure higher sale prices for products through collective selling or by bypassing intermediaries; (2) Productivity-enhancing effect. By facilitating access to shared resources, information exchange, and expanded market channels, cooperatives may help farmers obtain cheaper inputs, better production technologies, and more financial support. This encourages farmers to increase investment in production, improving efficiency and boosting agricultural productivity; (3) Cost-saving effect. Through the collective purchasing of inputs such as seeds, fertilizers, and machinery, cooperatives may help farmers reduce production costs, thereby increasing overall profitability. To verify the effects mentioned above, the paper proposes the following hypotheses, which will be tested individually in the subsequent sections.
Hypothesis 2A. The development of agricultural cooperatives in China helps to enhance the sale price of agricultural products, thereby improving farmers’ agricultural revenue.
Hypothesis 2B. The development of agricultural cooperatives in China helps to enhance agricultural productivity, thereby improving farmers’ agricultural revenue.
Hypothesis 2C. The development of agricultural cooperatives in China helps to save agricultural production costs, thereby improving farmers’ agricultural revenue.
5. Conclusions
To examine the impact of the development of agricultural cooperatives on farmers’ agricultural revenue in China, this paper constructed an agricultural cooperatives database on the basis of the national commercial registration enterprise dataset, and then matched it with the National Fixed Point Rural Survey (NFP). After controlling for various household and village characteristics, the empirical analysis reveals that the development of agricultural cooperatives significantly helps farmers enhance their agricultural production revenue and further increases household income. These results remain robust after considering potential measurement errors, excluding other policy impacts, switching to an alternative identification strategy, and using instrumental variable methods to address endogeneity issues.
Additionally, this paper finds strong heterogeneity in the positive effects of agricultural cooperative development on agricultural revenue at both the village and household levels. First, in villages where agriculture is the main economic activity, with poor geographical conditions, relatively backward economies, or inadequate network infrastructure, the development of agricultural cooperatives helps farmers access markets, overcoming constraints due to limited market accessibility, and leads to a more significant increase in agricultural production revenue. Second, the development of agricultural cooperatives has a more substantial positive effect on households with relatively lower human capital, technological levels, and economic conditions in the village. Moreover, there is no significant difference in the benefits received by cadre households and those of regular farmers, indicating that while agricultural cooperatives in China exhibit some unique structural characteristics, they do not merely serve the profit motives of rural elites but also embody a profit-sharing mechanism between rural elites and smallholder farmers. Furthermore, in the mechanism analysis, this paper decomposes agricultural revenue into three components and examines each one individually. The results show that agricultural cooperatives facilitate increased investment in capital, intermediate inputs, and technology, optimizing the allocation of production factors in the agricultural process, thereby improving land productivity and ultimately increasing farmers’ production revenue.
Our findings indicate that promoting the development of agricultural cooperatives offers a promising and effective strategy for boosting agricultural revenue and improving household incomes in rural China. First, while digital network technologies are advancing rapidly, many rural areas in China, particularly relatively impoverished villages, still lag in market development. In these regions, fostering collective organizations such as agricultural cooperatives can strengthen farmers’ market positions, reduce transaction costs between farmers and enterprises, and serve as a crucial mechanism to enhance production revenue, stimulate agricultural growth, and support rural revitalization. Moreover, disparities among farmers in some regions are pronounced due to differences in age, gender, education, social resources, and production technology. Under these circumstances, targeted policy guidance to encourage large-scale farmers to establish benefit-sharing mechanisms with smallholder farmers can help narrow income disparities within rural communities. Second, compared to developed countries, agricultural cooperatives in China are relatively new and still in the early stages of development. Given the less mature trade networks and financial support systems in rural China, local governments can play a vital role in helping improve agricultural cooperatives’ operational efficiency and market competitiveness. This can be achieved through initiatives such as improving transportation networks, building storage and preservation facilities, and establishing agricultural wholesale markets. As the impact of agricultural cooperatives strengthens, farmers’ incentive for agricultural production increases, thereby contributing to sustainable agricultural development.