The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland
Abstract
:1. Introduction
- RQ 1. What types of CSR and sustainable development practices does the surveyed company implement?
- RQ 2. How are CSR practices assessed by internal and external stakeholders?
- RQ 3. Which CSR and sustainable development practices are most effective and should be continued to build a positive employer brand?
2. Literature Review
2.1. Corporate Social Responsibility (CSR)
2.2. Employer Branding (EB)
2.3. Research Gap
3. Materials and Methods
4. Results and Discussion
4.1. Internal Stakeholders’ Perceptions of the Effectiveness of CSR Practices
4.2. External Stakeholders’ Perceptions of the Effectiveness of CSR Practices in a Sociodemographic Approach
5. Conclusions
6. Study Limitations and Directions for Further Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Degree of Agreement with the Statement That Businesses Should Support Local Communities | |||||||
---|---|---|---|---|---|---|---|
Mean Rank | M | SD | Z/H | p | η2 | ||
Type of work | Manual (n = 178) | 169.11 | 4.22 | 0.98 | −5.00 | <0.001 | 0.05 |
Office (n = 213) | 218.47 | 4.59 | 0.86 | ||||
Type of household | Non-family household (n = 27) | 146.26 | 4.11 | 0.85 | 7.82 | 0.050 | 0.01 |
One-person household (n = 42) | 203.12 | 4.45 | 0.94 | ||||
Family household without children (n = 83) | 195.37 | 4.45 | 0.87 | ||||
Family household with children (n = 239) | 200.59 | 4.44 | 0.96 |
Degree of Agreement with the Statement That Businesses Should Support Local Communities | ||
---|---|---|
Spearman’s rho | p | |
Age | 0.22 | <0.001 |
Education | 0.20 | <0.001 |
Financial situation | 0.15 | 0.002 |
Areas in Which CSR Activities Should Be Initiated by Businesses | Gender | ||||||||||||
Women | Men | ||||||||||||
N | % | N | % | χ² | p | ϕ | |||||||
Sports promotion in the Region of Warmia and Mazury | No | 69 | 62.2% | 124 | 44.9% | 9.41 | 0.002 | 0.16 | |||||
Yes | 42 | 37.8% | 152 | 55.1% | |||||||||
Culture | No | 68 | 61.3% | 203 | 73.6% | 5.70 | 0.020 | 0.12 | |||||
Yes | 43 | 38.7% | 73 | 26.4% | |||||||||
Social activities for seniors | No | 94 | 84.7% | 257 | 93.1% | 6.67 | 0.019 | 0.13 | |||||
Yes | 17 | 15.3% | 19 | 6.9% | |||||||||
N—number of observations; χ²—result of the chi-square test; p—statistical significance; ϕ—effect size. | |||||||||||||
Areas in Which CSR Activities Should Be Initiated by Businesses in Olsztyn Region | Age in Years | ||||||||||||
18–26 | 27–40 | 41–55 | 56+ | ||||||||||
N | % | N | % | N | % | N | % | χ² | p | Vc | |||
Environmental protection | 15 | 53.6% | 69 | 53.1% | 74 | 38.9% | 16 | 37.2% | 8.10 | 0.044 | 0.14 | ||
13 | 46.4% | 61 | 46.9% | 116 | 61.1% | 27 | 62.8% | ||||||
Areas in Which CSR Activities Should Be Initiated by Businesses in Olsztyn Region | Education | ||||||||||||
Secondary Vocational School | General Secondary School | University | |||||||||||
N | % | N | % | N | % | χ² | p | Vc | |||||
Environmental protection | No | 45 | 45.5% | 42 | 66.7% | 83 | 37.2% | 18.55 | <0.001 | 0.22 | |||
Yes | 54 | 54.5% | 21 | 33.3% | 140 | 62.8% | |||||||
Culture | No | 80 | 80.8% | 49 | 77.8% | 140 | 62.8% | 12.84 | 0.005 | 0.18 | |||
Yes | 19 | 19.2% | 14 | 22.2% | 83 | 37.2% | |||||||
Education | No | 73 | 73.7% | 50 | 79.4% | 127 | 57.0% | 15.39 | 0.002 | 0.20 | |||
Yes | 26 | 26.3% | 13 | 20.6% | 96 | 43.0% | |||||||
Assistance for individuals with financial difficulties | No | 67 | 67.7% | 41 | 65.1% | 200 | 89.7% | 33.98 | <0.001 | 0.29 | |||
Yes | 32 | 32.3% | 22 | 34.9% | 23 | 10.3% | |||||||
N—number of observations; χ²—result of the chi-square test; p—statistical significance; Vc—effect size. | |||||||||||||
Areas in Which CSR Activities Should Be Initiated by Businesses in Olsztyn Region | Type of Work | ||||||||||||
Manual | Office | ||||||||||||
N | % | N | % | χ² | p | ϕ | |||||||
Environmental protection | No | 97 | 54.5% | 77 | 36.2% | 13.21 | <0.001 | 0.18 | |||||
Yes | 81 | 45.5% | 136 | 63.8% | |||||||||
Education | No | 131 | 73.6% | 123 | 57.7% | 10.70 | 0.001 | 0.17 | |||||
Yes | 47 | 26.4% | 90 | 42.3% | |||||||||
Assistance for individuals with financial difficulties | No | 122 | 68.5% | 189 | 88.7% | 24.30 | <0.001 | 0.25 | |||||
Yes | 56 | 31.5% | 24 | 11.3% | |||||||||
N—number of observations; χ²—result of the chi-square test; p—statistical significance; ϕ—effect size. Source: own elaboration based on the results of the survey. |
Degree of Agreement with the Statement That Michelin Polska Is a Desirable Employer That Fosters a Positive Work Environment and Promotes Employee Development | |||||||
---|---|---|---|---|---|---|---|
Mean Rank | M | SD | Z/H | p | η2 | ||
Type of work | Manual (n = 178) | 170.46 | 3.69 | 1.27 | −4.36 | <0.001 | 0.05 |
Office (n = 213) | 217.35 | 4.21 | 1.02 |
Degree of Agreement with the Statement That Michelin Polska Is a Desirable Employer That Fosters a Positive Work Environment and Promotes Employee Development | ||
---|---|---|
Spearman’s rho | p | |
Age | 0.12 | 0.016 |
Education | 0.13 | 0.013 |
Degree of Agreement with the Statement That Businesses Should Support Local Communities | |||||||
---|---|---|---|---|---|---|---|
Mean Rank | M | SD | Z/H | p | η2 | ||
Gender | Women (n = 212) | 171.25 | 4.25 | 0.80 | −2.07 | 0.039 | 0.01 |
Men (n = 115) | 150.63 | 4.08 | 0.81 |
Areas in Which CSR Activities Should Be Initiated by Businesses in Olsztyn Region | Age in Years | |||||||||||
18–26 | 27–40 | 41–55 | 56+ | |||||||||
N | % | N | % | N | % | N | % | χ2 | p | Vc | ||
Support for healthcare facilities | No | 106 | 57.6% | 64 | 71.1% | 43 | 93.5% | 5 | 62.5% | 22.46 | <0.001 | 0.26 |
Yes | 78 | 42.4% | 26 | 28.9% | 3 | 6.5% | 3 | 37.5% | ||||
Social activities for seniors | No | 175 | 95.1% | 73 | 81.1% | 38 | 82.6% | 7 | 87.5% | 15.03 | 0.002 | 0.21 |
Yes | 9 | 4.9% | 17 | 18.9% | 8 | 17.4% | 1 | 12.5% | ||||
Areas in Which CSR Activities Should Be Initiated by Businesses in Olsztyn Region | Education | |||||||||||
Secondary Vocational | General Secondary | University | ||||||||||
N | % | N | % | N | % | χ2 | p | Vc | ||||
Environmental protection | No | 23 | 53.5% | 51 | 52.6% | 72 | 38.3% | 6.90 | 0.032 | 0.15 | ||
Yes | 20 | 46.5% | 46 | 47.4% | 116 | 61.7% | ||||||
Support for healthcare facilities | No | 25 | 58.1% | 54 | 55.7% | 139 | 73.9% | 11.12 | 0.004 | 0.18 | ||
Yes | 18 | 41.9% | 43 | 44.3% | 49 | 26.1% | ||||||
Assistance for individuals with financial difficulties | No | 32 | 74.4% | 65 | 67.0% | 153 | 81.4% | 7.38 | 0.025 | 0.15 | ||
Yes | 11 | 25.6% | 32 | 33.0% | 35 | 18.6% | ||||||
Social activities for seniors | No | 41 | 95.3% | 91 | 93.8% | 161 | 85.6% | 6.37 | 0.041 | 0.14 | ||
Yes | 2 | 4.7% | 6 | 6.2% | 27 | 14.4% |
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Andruszkiewicz, K.; Wierzejski, T.; Siemiński, M. The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland. Sustainability 2024, 16, 2654. https://doi.org/10.3390/su16072654
Andruszkiewicz K, Wierzejski T, Siemiński M. The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland. Sustainability. 2024; 16(7):2654. https://doi.org/10.3390/su16072654
Chicago/Turabian StyleAndruszkiewicz, Katarzyna, Tomasz Wierzejski, and Marek Siemiński. 2024. "The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland" Sustainability 16, no. 7: 2654. https://doi.org/10.3390/su16072654