Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study
Abstract
:1. Introduction
2. Materials and Methods
3. Results
4. Discussion
4.1. Main Findings
4.2. Strengths and Practical Implications
4.3. Limitations
5. Conclusions
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Sponsor’s Category | Independent Variable | Estimate | Standard Error | t Statistics | p-Value |
---|---|---|---|---|---|
Alcohol | (Intercept) | 5.20 | 0.39 | 13.3 | <0.001 |
Season | −0.209 | 0.09 | −7.3 | <0.001 | |
Gambling | (Intercept) | 0.568 | 1.13 | 0.5 | 0.62 |
Season | 0.520 | 0.08 | 6.3 | <0.001 | |
Unhealthy food | (Intercept) | 2.77 | 0.50 | 5.6 | <0.001 |
Season | −0.0164 | 0.04 | −0.5 | 0.66 | |
Others | (Intercept) | 80.4 | 1.39 | 57.8 | <0.001 |
Season | 0.112 | 0.10 | 1.1 | 0.28 | |
No sponsor | (Intercept) | 11.1 | 0.63 | 17.5 | <0.001 |
Season | −0.407 | 0.05 | −8.8 | <0.001 |
Country | Alcohol | Gambling | Unhealthy Food |
---|---|---|---|
Argentina | none | none | none |
Brazil | none | none | none |
England | none | Premier League clubs have agreed to withdraw gambling sponsorships from the front of clubs’ matchday shirts starting from the 2026/2027 season. https://www.premierleague.com/news/3147426, accessed on 11 July 2023 | In 2019, the English Premier League introduced restrictions on the advertising of HFSS (high-fat, high-sugar, or high-salt) products on children’s replica shirts. https://foodactive.org.uk/wp-content/uploads/2021/11/Kicking-Out-Junk-Food.pdf, accessed on 17 July 2023 The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), Rule 15.18 |
France | Sponsorship is forbidden in all areas. French Public Health Code art. L. 3323-2 | none | none |
Germany | none | none | none |
Italy | none | Gambling-related football sponsorships have been banned by the government since 2019. https://theathletic.com/4383423/2023/04/07/premier-league-betting-italy-spain/, accessed on 11 July 2023 Article-9 of the Dignity Decree (2018) | none |
Netherlands | none | The government-proposed ban on gambling advertising comes into effect in January 2025, but the Football Association opposes the decision. https://www.sportcal.com/betting/sports-betting-advertising-restrictions-planned-in-netherlands/, accessed on 11 July 2023 | none |
Poland | Ban on advertising and promotion of any alcohol beverage, except for beer. Ustawa o wychowaniu w trzeźwości i przeciwdziałaniu alkoholizmowi, Dz.U. z 2023 r. poz. 165, art. 13 | Betting companies that are legally registered and have permission from the Ministry of Finance are allowed to sponsor. Ustawa hazardowa, Dz.U. z 2023 r. poz. 227, art. 29b | none |
Spain | There is no state-level legislation in Spain covering alcohol marketing. The advertising of alcoholic beverages is regulated at the regional level. EUCAM (2022) Regulations on Alcohol Marketing. Available at: https://eucam.info/regulations-on-alcohol-marketing, accessed on 13 July 2023 | Gambling-related football sponsorships have been banned by the government since the 2021/2022 season. https://ecija.com/en/sala-de-prensa/royal-decree-958-2020-of-3-november-on-commercial-communications-of-the-gambling-activities/, accessed on 13 July 2023 Royal Decree on the Commercial Communications of Gambling Activities, Royal Decree 958/2020. Art. 1 | none |
The United States | No restrictions for beer and wine. Liquor drinks marketing has been allowed since 2019. Under 21s are excluded from any form of alcohol-related marketing or such sponsors’ appearance on their club uniforms. https://www.mlssoccer.com/news/mls-opens-commercial-sponsorships-sports-betting-spirits-categories, accessed on 14 July 2023 MLS Commercial Sponsorship Guidelines, 26 June 2019. | Sports betting companies have been allowed on shirts since 2020. https://www.mlssoccer.com/news/mls-opens-commercial-sponsorships-sports-betting-spirits-categories MLS Commercial Sponsorship Guidelines, 26 June 2019. | none |
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Kamiński, M.; Szymajda, W.; Kaczmarek, A.; Kręgielska-Narożna, M.; Bogdański, P. Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study. Nutrients 2024, 16, 3606. https://doi.org/10.3390/nu16213606
Kamiński M, Szymajda W, Kaczmarek A, Kręgielska-Narożna M, Bogdański P. Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study. Nutrients. 2024; 16(21):3606. https://doi.org/10.3390/nu16213606
Chicago/Turabian StyleKamiński, Mikołaj, Wiktor Szymajda, Ada Kaczmarek, Matylda Kręgielska-Narożna, and Paweł Bogdański. 2024. "Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study" Nutrients 16, no. 21: 3606. https://doi.org/10.3390/nu16213606
APA StyleKamiński, M., Szymajda, W., Kaczmarek, A., Kręgielska-Narożna, M., & Bogdański, P. (2024). Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study. Nutrients, 16(21), 3606. https://doi.org/10.3390/nu16213606