1. Introduction
Chocolate, a product of
Theobroma cacao, is naturally bitter [
1]. Chocolate contains phenolic compounds such as catechin, epicatechin, anthocyanins, and other various polyphenols [
2]. Polyphenolic compounds are often perceived as both bitter and astringent [
3], and an increase in polyphenol content has the potential to elicit stronger sensations of bitterness and astringency. For example, milk chocolate confections, which tend to have lower polyphenolic content [
4] (and often higher sugar content) are generally less bitter and astringent than their semisweet (“dark”) counterpart, which is sometimes even referred to as “bitter chocolate”.
The process of fermentation reduces total polyphenol content in cacao in a time-dependent manner as these compounds can be oxidized, polymerized, or form complexes with other chemicals [
5,
6]. A previous study investigating the relative content of total polyphenols, tannins, and (−)-epicatechin has correlated these chemical contents with sensory panel-determined acceptability, indicating that “deficiently” fermented samples can have unacceptably high levels of tannins and (−)-epicatechin [
5]. As such it is common practice to ferment cocoa beans to an optimal level for consumer acceptance, in addition to primary goals of fermentation such as seed death and formation of chocolate flavor precursors. However, there is interest in preserving the polyphenol content in foods [
7], as these compounds are now being investigated for potential health benefits they may confer to the consumer [
8]. Since bitterness and astringency are generally aversive to most consumers, the challenge now is to balance these oral sensations with phytonutrient content to create acceptable products [
2].
One method for determining acceptable concentrations of compounds or ingredients that become aversive at high levels is to determine a group rejection threshold, e.g., [
9,
10,
11,
12,
13,
14,
15]. Use of rejection thresholds were originally applied to “off flavors” in wines, e.g., [
9,
11,
15]. Subsequently, this method has also been used with other liquid and solid food products, e.g., [
10,
12,
13]. The rejection threshold method, which is generally carried out as an ascending series of paired preference tests, allows investigators to determine the concentration at which an ingredient or taint leads to rejection of a spiked sample relatively to a control sample. This method is ideal for investigating the consumer response to chocolate formulated with greater levels of putatively heart healthy compounds, which generally elicit aversive astringent and bitter sensations, relative to chocolate formulated with traditionally processed cocoa. The rejection threshold method allows investigators to work with naïve consumers as opposed to trained panelists, which enables research into consumers’ initial, uninformed responses to products, similarly to how they may react when trying a new product for the first time.
Previous studies investigating rejection thresholds for bitterness in chocolate flavored products [
12,
13,
14] have relied on an added bitter ingredient (sucrose octaacetate, or SOA) that is not a naturally occurring source of bitterness in chocolate. While these studies provide important theoretical groundwork, it remains to be seen if the same clear segmentation will occur in similar populations when the differences between the samples are due to bitter and astringent compounds normally found in chocolate. That is, previous studies have found that populations preferring dark chocolate have significantly higher rejection thresholds for the added bitterant (SOA) when presented in chocolate-flavored products such as chocolate milk [
12], milk chocolate-flavored compound coating [
13], and chocolate ice cream [
14] when compared to populations that prefer milk chocolate. The primary aim of this study was to determine group rejection thresholds for increased content of cocoa powder produced from under-fermented cocoa beans (and therefore increased cocoa flavanol content) in a semisweet chocolate-type confection, and to compare rejection thresholds when participants were grouped based on their self-reported preference for milk chocolate or dark chocolate.
3. Results and Discussion
Defatting the cocoa powder samples with hexane yielded 15.85 g fat free cocoa solids from the NI natural cocoa powder and 16.62 g fat free cocoa solids from the high CF natural cocoa powder. The final yield was 2.83 g of freeze-dried extract from the NI natural cocoa powder and 4.50 g of freeze-dried extract from the high CF natural cocoa powder. The total phenolic assay revealed the phenolic content of the NI natural cocoa powder to be 3.4% w/w (g phenolic per 100 g of cocoa powder, 10%–12% fat) compared to 7.9% w/w for the high CF natural cocoa powder; a 2.3-fold difference (
Figure 1). As bitter and/or astringent taste components have been shown to increase with polyphenol content in other studies, e.g., [
20], this result (the higher phenolic content of the high CF natural cocoa powder) confirms the decision to use these different cocoa powders to formulate the semisweet chocolate for the sensory portion of this experiment. However, descriptive profiling would still be required to make any specific conclusions on which sensory attribute from the increasing level high CF natural cocoa powder led to eventual rejection of the test stimuli. While we did not measure the total phenolic content of these samples after processing (conching and tempering especially as these involve heat) the samples were all subjected to the same processing conditions, so we would expect them to contain the same relative proportions of polyphenols, as any loss would be equivalent across all of the samples.
Figure 1.
Relative phenolic content in 10%–12% fat cocoa powder. Grams of phenolic compounds per 100 g of cocoa powder (NI natural and high CF natural) determined by Folin-Ciocalteu with standard deviation.
Figure 1.
Relative phenolic content in 10%–12% fat cocoa powder. Grams of phenolic compounds per 100 g of cocoa powder (NI natural and high CF natural) determined by Folin-Ciocalteu with standard deviation.
A significant association was found between gender and solid chocolate preference in this study (p = 0.0126). Of the fifty-three participants who reported preferring milk chocolate, twenty-six were male and twenty-seven were female. In contrast, of the forty-six participants who reported preferring dark chocolate, only eleven were male and thirty-five were female. This could potentially represent a limitation in this study, as dark chocolate preferring men were under-represented. However, there were no significant differences found in the rejection thresholds when comparing the men and the women in this study (p = 0.803).
The group rejection threshold for the high CF natural cocoa powder in semisweet chocolate for all of the participants together was 80.7% (see
Figure 2), falling almost exactly at the second highest spiked sample. Further analysis revealed no significant differences (
p = 0.6235) between the rejection threshold for the group preferring milk chocolate and the group preferring dark chocolate. This suggests that regardless of reported preference for milk or dark chocolate, all of the participants reacted in a similar manner to the increased content of under-fermented cocoa powder in semisweet chocolate. An interesting characteristic of the preference/indifference function in
Figure 2 is the shallow slope of the linear portion. The increase in rejection across concentrations is very gradual when compared to other measured rejection thresholds [
12,
13] obtained with the bitter compound SOA.
Figure 2.
Preference/indifference Function for all participants combined. The preference/indifference function across all participants (
n = 99) for high CF natural cocoa powder in semisweet chocolate.
Y-axis shows the proportion of respondents choosing the control sample, and the
x-axis shows the concentration of high CF natural cocoa powder in the spiked samples. The group rejection threshold is defined at the concentration at which the fitted curve crosses 0.75 on the
y-axis. This criterion (75%) represents the proportion halfway between chance performance (50%) and universal rejection (100%). See [
9] for more information.
Figure 2.
Preference/indifference Function for all participants combined. The preference/indifference function across all participants (
n = 99) for high CF natural cocoa powder in semisweet chocolate.
Y-axis shows the proportion of respondents choosing the control sample, and the
x-axis shows the concentration of high CF natural cocoa powder in the spiked samples. The group rejection threshold is defined at the concentration at which the fitted curve crosses 0.75 on the
y-axis. This criterion (75%) represents the proportion halfway between chance performance (50%) and universal rejection (100%). See [
9] for more information.
One potential reason for the lack of segmentation observed between milk chocolate and dark chocolate preferring groups could be that the predominant difference in the samples was not the same characteristic that milk or dark chocolate preference is based on. That is, it seems reasonable that the bitterness and astringency of dark chocolate may be what milk chocolate preferring individuals find aversive about dark chocolate. However, it is unknown whether bitterness or astringency was the predominant character setting the spiked samples apart from the controls in the present experiment, as we did not directly assess these attributes. Nonetheless, even without quantifying bitterness and astringency directly, it seems likely that increased polyphenol content from high CF cocoa power eventually results in rejection. This would seem to be a strength of the method, in that the objectionable attribute need not be known to objectively determine how much of an ingredient is too much. That said, it also remains possible that the spiked samples simply had less desirable “chocolate flavor” due to less fermentation and hence were less preferred, as the forced preference task only implies that one is more preferable compared to the other. It is important to note that with rejection thresholds, the driver of rejection could potentially be the absence of a positive attribute. The 2-AFC task forces participants to select one sample over another within a pair, meaning preferences are always relative to the other sample. Rejection thresholds are a method of constant stimuli; across pairs, increasing concentrations of the spiked sample are compared to a control sample that is constant. There are many qualities that differentiate milk and dark chocolate, varying from flavor (e.g., sweetness and dairy notes) to melting quality. Training a panel to create a descriptive profile of the spiked and control samples and exploring this further may have shed more light on the reasons for the lack of differences in the rejection of the spiked samples. Still, rejection thresholds appear to provide actionable information regarding formulation even in the absence of information from descriptive profiling.
Notably, it remains possible that the failure to observe segmentation here was due to the criteria on which the participants were grouped. Participants were asked, “When you consume solid chocolate, which do you prefer: milk chocolate or dark chocolate?” and categorized on this basis. There are a wide variety of products, with highly variable sensory qualities that can be categorized as milk chocolates or dark chocolates. As such, we may have missed an effect that may have been seen more clearly if we had gathered additional information about these participants’ chocolate preferences, such as cacao content or brand. Also it is possible that some participants enjoy both milk chocolate and dark chocolate, without showing strong preference of one over the other, but were forced to choose due to the way the question was asked, blunting differences that may have been otherwise observed between staunch milk chocolate or dark chocolate likers.
Additionally, while we can infer tolerance from the rejection threshold measure, it remains to be seen how the participants would rate their liking of the samples presented here. The base formula for the samples is similar to other commercially available products. For example, Lindt Excellence 70% Cacao chocolate, which contains cocoa mass, sugar, cocoa butter, and natural bourbon vanilla beans, contains a similar amount of cacao (70% compared to the 73% cacao content of the study samples), though slightly more fat (40% fat in Lindt compared to 32% fat in the study samples) and sugar (26.6% sugar in Lindt compared to 23.5% sugar in the study sample) [
21]. Therefore it may be reasonable to assume that the control sample, which contained traditionally processed cocoa powder, would be rated at least as acceptable. Notably, a sample that is “rejected” may not actually be objectionable, as rejection is inferred from a forced choice task. It may be that the rejected sample is highly liked, just less so than the other sample in the pair.