1. Introduction
Since the early 20th century, the management of marinas has sought a balance between the taxes on users and the provision of funds for the port infrastructures and services [
1]. However, the cultural, social, and technical changes have led to new management approaches based on integrating infrastructure, processes, employees, and stakeholders to achieve mutual objectives [
2]. Marinas are considered the most complex and highest-quality nautical ports, closely related to nautical tourism [
3,
4]. However, increased concerns for the environment and society are becoming a current pressure factor on marinas [
5]. This pressure has enabled the introduction of new services grounded on local natural and spatial potential, and the surroundings’ broader needs to be met [
6,
7]. Marinas represent an opportunity to revitalize local communities [
8]. In addition, ports may house architecture and heritage that reflect their sociocultural past [
9]. Their landscape reflects the evolution of their activities and knowledge [
10]. Nevertheless, marinas should also be considered a hospitality business with luxury amenities beyond their utilitarian services for vessels [
11,
12]. Hence, hard values (economic wealth, available services, etc.) and soft values (beauty, landscape, hospitality, etc.) coexist in port areas, which may lead to conflicts [
7]. Moreover, it is not easy to achieve a balance. This makes management more complex than the balance between fee revenue, nautical services, and maintenance expenses. Although there is a vast literature on service management and marketing, strategic models adapted to marinas are lacking [
13]. This deficiency leaves marina managers with no relevant academic guidelines, which can be framed within the general lack of formal academic attention to marinas [
12].
The landscape results from the mutual action between human and natural factors [
10,
14]. The European Landscape Convention (ELC) highlights that the landscape contributes to human well-being and is a vital economic resource in globalization. It also undertakes the necessity to integrate landscape into the planning policies [
15]. There is a growing concern about improving the understanding of landscape, culture, and socio-ecological linkages therein [
16]. The landscape is related to social, economic, and environmental values as it incorporates intangible aspects and interrelationships between human communities and their environment [
17].
Due to the interconnection between society, leisure, economic growth, and the sea and coast, marinas recognize the role of the landscape in developing effective marina management. Moreover, this landscape is a factor in the quality of the environment, including topics related to visitors’ perceptions, such as a salty taste, the sound of water or the feeling of the wind [
18], water quality [
19], or a coastline’s physical conditions [
20]. A pleasant environment and scenic views allow marinas to provide leisure and gain economic benefits [
21]. Moreover, open and well-arranged public spaces transmit well-being and safety perceptions [
22]. Managers may also improve business by communicating their image, providing a character, and helping to link to the local territory [
23]. Furthermore, the landscape represents tourism’s keystone and driving force [
24]. Therefore, the landscape within marinas increases the intangible values and services provided to users [
25], enhancing the hospitality and the benefit. Thus, the basic assumption that the landscape improves marina management requires tools that allow its inclusion in decision-making processes. Nevertheless, as a first stage, any procedure should be grounded on an analysis of what marina managers understand as a landscape within marina management.
How the concept of landscape has been approached in marinas has varied over time. The first stage to address this question is usually the approach from the aesthetic point of view because the concern for beauty has a strong relationship with the landscape [
26]. Furthermore, the visually pleasant environments can attract people, creating an atmosphere of activity that enhances the setting [
27]. Some studies indicate a pleasant and harmonic, balanced environment is an attractive stimulus for future users of marinas [
28,
29,
30]. Other authors remark that accessibility to the water’s edge is essential in shaping recreational and aesthetic values [
27,
31,
32]. Roff [
27] identifies four elements that lure spectators to the marina. Blain [
33] emphasizes the attention paid to local architecture in marinas, considering the public’s needs. Raviv et al. [
13] underline the landscape observed from/on the way to a marina as a strategic factor affecting its occupancy. Girard [
34] points out various aspects related to the beauty of ports. Trisutomo [
35] summarizes the visual objects for coastal cruise tourism. Martín and Yepes [
19] define the marinas’ landscape elements, rating them within three hierarchical stages (territorial, local, and inner levels). Therefore, the landscape in marinas has changed from a mere aesthetic attribute to a set of elements related to management and their environment.
Despite the wide range of landscape management that has been documented by scholars in the marine [
36,
37,
38] and coastal sectors [
39,
40,
41], little research effort seems to have focused on how to approach the landscape within marinas’ management. Martín and Yepes [
42] identify the elements of the marinas’ landscape that may be significant in their management, but the study does not go further. Marina managers face a double challenge when tackling landscape management: first, a related element can sometimes be ambiguous and indeterminate; second, it is necessary to know how to incorporate these elements into the management.
The aim of this paper is to provide an appreciation of how marina managers perceive the landscape within marinas. In the previous related studies, the elements that constituted the landscape in marinas were analyzed. The novelty of this study regards the application of the Delphi survey and AHP methods to collect the opinion of Spanish marina managers. For this purpose, we dealt with the assessment of port management activities and with certain aspects of marina management elements related to the landscape. The research questions (RQ) of this study were as follows:
RQ1. How is the landscape understood in the marina by managers? The most significant elements in managing the marinas related to the landscape are rated both from a managing and landscape viewpoint. The comparison and analysis of both scores will help to answer this question.
RQ2. How can management transform the perception of the landscape? Qualitative weights were introduced for the rates mentioned above. These new factors may introduce variations in the valuation of the elements that reflect the proper appreciation of the landscape within the management of marinas.
The Delphi method and Analytical Hierarchy Process (AHP) were used to explore the landscape and management in the current study. This reflects an impulse to go beyond the rhetoric of the ELC and implement the landscape more strongly in the marina’s management arena. It provides managers of marinas with a tool to deal with an intangible element such as the landscape. It may also allow the incorporation of consideration of the landscape within decision-making processes.
3. Results
If we focus on the first survey, there was no significant difference between those who started the Delphi survey and those who completed it. Twenty-three of the twenty-four initial participants finished the whole round (95.8% overall initial participants), rating 43 elements. Two of them were added to the open-ended question suggested by the participants.
Table A1 and
Table A2 from
Appendix A display the statistics obtained for each round (mean value, SD, Q, and percentage of agreement).
All the elements included were validated as they reached a cumulative percentage of more than 50% for a score equal to or greater than 3. However, if we had considered a more restricted condition, there would have been slight variations. Responses to the second round were received from 23 participants. In this round, and focusing on the management of the marina, 62.8% of the items complied with all of the requirements for consensus. The primary defect was not reaching the minimum 50% threshold. Regarding the marinas’ landscape, 63.8% of the elements did not achieve total consensus among experts. The leading cause was divided between dispersion and low threshold. Hence, a third-round questionnaire was needed. After this new round, there was no consensus on 17 elements related to the management of marinas and 16 corresponding to the landscape of marinas. The major failure was not achieving 50% for all items, although most of them exceeded 40%. Nevertheless, it must be said that not achieving consensus does not mean invalidity of an item, but that there is no total agreement between all participants. First, the ambiguity of the concept of the landscape can be approached from different areas of knowledge. This may lead to confusion in the interpretation. Second, the associated subjectivity may be a problem, as consensus among experts is weak on specific issues based on the variety of maritime infrastructures and their experience.
In a second step, the weighted values helped determine weak and strong attributes, and their ranking. For this, the DHP highlighted the different abovementioned elements selected by the experts, providing the weighted coefficient to qualify the four activities considered. For this purpose, two surveys were carried out, which initially counted 19 participants, of whom, 17 completed the surveys (89.5%). The first was a two-round Delphi survey. It served to validate the four proposed activities. All of them were accepted because they complied with the requirement for consensus (
Table A3). The second round stopped the survey because Kendall’s W showed the maximum value for Md average among rounds (W = 0.906). The second survey was a peer comparison in a two-round DHP. Of the 17 matrices obtained, 12 were rejected because they exceeded the threshold established for the consistency ratio (CR ≤ 0.09). This represents a rejection of 70.6% of the experts’ judgments as inconsistencies. The weighted values determined are shown in
Figure 1 and
Table A4.
4. Discussion
In general, this study provided insights for marina managers who aim to enhance the landscape in the decision-making process of marina management. The awareness of the landscape may be a competitive advantage, leading managers to consider it. The rating framework represents the practical outcome of the study. In an orderly manner, it shows the most significant elements in the management of marinas and their rating from the point of view of the landscape. It allows managers of marinas to check whether decisions will have more or less influence on the marina landscape to act appropriately. Moreover, it mirrors how the landscape is perceived in the marina. The gross value analysis responds to RQ1, whereas the weighted analysis represents the basis for responding to RQ2. In addition, the comparison between gross and weighted values also reinforces RQ2.
Nevertheless, it is essential to point out the high inconsistency of the AHP survey outputs among marina managers. This may be a result of disinterest in conducting the survey. However, it may also reflect the need to organize training courses for marina staff, including thematic blocks in management and operational positions [
66].
The rating framework confirmed that “Financial feasibility” (0.3394), closely followed by “Service” (0.3283), were the most important activities within management. “Environmental management” was the least important management activity for most valid respondents (0.1262). These weights applied to the raw values were used for the rating variations of the elements of each group, widening the differences concerning the initial ratings; that is, the introduction of group priorities clarified the individual scores.
Table 1 lists the total ratings, and
Figure 2 visually represents the differences.
The first way to approach the analysis is through the scores obtained. Firstly, “Occupancy of berths” and “Economic sustainability” were the main elements from a managing perspective. They were followed by “Statutory services’ maintenance”, “Docks and berths’ maintenance”, and “Distribution of berths and piers”. These scores were relatively in line with the weighting of the activities. As discussed above, the central management activities were “Financial feasibility” and “Services”. However, there is a bias of services towards vessels (berths, docks, and statutory services), incorporating the maintenance of their excellent condition. At the other end of the scale, the least valued elements were “Environmental visual compatibility”, “Walkways and bike paths”, and “Landscaping”. This denotes a lack of sensitivity in management to any issue outside the service to vessels. It is also in line with the minimal valuation given to the activity “Environmental management”. Secondly, “Landscaping” and “Environmental quality” received the highest scores from a landscape viewpoint. This result is related to how managers perceive landscape. These are two elements that are more related to the concept of nature. Despite the relationship between humans and their surroundings, there is a tendency to consider only the natural part of the landscape without considering the human component of the environment. If the weightings were applied, the most important element in management was “Financial feasibility”, followed by all those associated with the “Services” group. The least valued were those associated with the “Environmental management” group.
The marina must offer a high level of service to boats and users. In this sense, the variety and quality of the services provided by the marina are a selection factor, with a positive correlation between them and the occupancy and satisfaction. Boaters’ satisfaction is a key indicator of the quality of the marina service provided [
10,
11]. Furthermore, managers’ goal is to achieve an appropriate means of ensuring higher profit with lower cost. In this sense, boaters’ attraction could not be grounded in higher-quality infrastructure. The current challenges of marinas, including spatial limitations, financial, social, and environmental constraints, and sustainability, require a more complex management system [
67]. In this sense, there is a bias in the management activities’ perception of respondents since environmental protection represents a main element in it [
68]. Marinas should be seen as the gateway to coastal areas, sustainably interlinking the economy and local development [
4,
69].
The analysis of the level of dichotomy is the second approach that could be used.
Figure 2 represents the pairwise comparison for the different elements, considering the landscape and the managing perspective (gross and weighted values). We distinguished three groups of topics (
Table A5). The first comprises those subjects whose management is more important than landscape. This group encompasses the traditional activities carried out within the marina: boat-related and financial feasibility. The second is made up of those that are more important from the perspective of the landscape. Finally, the third group corresponds to those subjects that balance management and landscape. They are characterized by economic income sources and their significant visual impact. Also in this group are those questions related to the port–city relationship. Considering the three groups mentioned above, the validity of this assumption was analyzed by employing discriminant analysis, which showed a significance of less than 0.005.
Appendix C reflects the sets considered and the main outputs from the discriminant analysis carried out.
Despite the low levels of landscape awareness, some issues are considered related to the first group. Providing services is the cornerstone of every marina in terms of its economic justification and nature [
67,
70]. Moreover, a marina is a form of maritime infrastructure that responds to a need that is lacking in the natural environment, specifically, a sheltered area for boats. These shortcomings are alleviated by transforming the natural processes using technology [
71]. The absence of boats in a marina does not provide a justification for needing such infrastructure, by destroying the existing landscape and leading to social rejection [
10]. Small craft and sailing boats are the raison d’être of all marinas, and identify and configure them. The piers and pontoons are distributed on the water’s surfaces according to the characteristics of the boats and their maneuverability. Furthermore, this distribution determines the amount of the surface of water that can be seen. Thus, viewpoints will be more suitable where the dock is wide enough to allow a vision of an extensive water surface or where the mooring lines are located at a minor angle, rather than in the direction of vision. The sight of land is addressed through urban landscape studies [
72,
73], where paths, districts, and landmarks can be identified within the marina [
23].
The second group is concerned with obtaining an image of the marina. There are marine-related facilities that are easily identifiable and associated with them and represent an identity [
19,
74]. As Adie [
30] highlights, apart from development as a response to the sailing needs, visual amenity and facility form one of the nuclei from which marinas may grow. If this image is unique or singular, it leads to an own identity [
65]. Landscape identity is related to the spatial and physical features, as the pattern of elements, making it recognizable [
14]. The recognition of the image of a marina represents a competitive advantage [
23]. However, several studies point beyond the mere character of the landscape as a recognizable element, intending to enhance the engagement between people and the environment [
75,
76]. This may consider the risk of copying an existing concept when searching for an identity. Due to the repetition of a solution, the landscape lacks content. It is like a thematic space whose sole purpose is to perpetuate an image [
77]. These are vacuous spaces that are unrelated to the cultural values of their environment. They are alien to the place where they are located, without linkage to meaning or representation. They are not consumer-oriented meeting places but their image. Moreover, security is considered a hospitality service quality item for marinas [
78]
Finally, the third group is characterized by its dimensions, both physically and immaterially. The physical features—such as shipyards, boat handling and storage, service buildings, or auxiliary elements—comprise ancillary services, for both boats and seafarers. They are spaces of a certain extent, with significant visual impact, which also may represent a space of opportunity. Safety constraints associated with marinas’ management make it difficult to implement the landscape dimension. Nevertheless, this set can be focused on various approaches: (1) using techniques to reduce the visual impacts, such as surfaces treatment, landscaping, fences, or walls [
27]; (2) not trying to hide but highlighting the potential of the port characteristics of these facilities that are easily identifiable [
75]; or (3) a combination of both. The immaterial factors are issues related to a port–city relationship, which should be addressed from the spatial planning perspective [
78]. It should include strategies and targets, starting from a mutual understanding of the respective requirements and needs, and a shared policy negotiation [
34]. Complementary and compatible uses may help to improve the linkage with the surroundings, acting as transitional elements between the strictly urban uses and the port uses, thereby making them compatible with urban life [
79]. Effective landscape management within marinas may materialize in an optimal distribution of the public uses, which may provide new recreational spaces for the urban core. These spaces offer a positive social impact for people to conduct recreational activities and as a social environment that can improve interaction [
80]. Moreover, marinas used to be located close to city cores, and there should be spaces serving as a transition that enhances the link between the urban and the port uses [
79].
Despite the concern for the visual aspect in the marina management, there is a lack of knowledge about the concept of landscape and its complexity. The ratings obtained mirror the very low concerns about the subjective conditions when the relationship between people and the environment is relegated to the background. This relation indicates a real need to foster and enhance landscape knowledge. A key point in this understanding must be how people perceive this space, and the perception that it feels like something of their own. An empty or available area may be filled with intangible elements, i.e., cultural practices [
81] or strong character [
82,
83]. “Space” comes to be “place” when the set of relations between values and meanings are attached, thereby determining a sense of unity and wholeness [
80]. Therefore, the mere physical vision becomes a landscape [
42]. The subjective perceptions may enhance the links between people and places [
84]. It also should be taken into account that marinas are places where it is possible to create social ties through common feelings and sharing of experiences [
32]. These ties lead to an emotional attachment, which allows positive emotional responses in users, improving their well-being [
85]. This response represents an opportunity for the marina as a binder of these ties, strengthening them and winning and retaining customers by offering superior values and services compared to competitors.
Despite our concerted effort, we found three main problems during the development of the surveys. The first difficulty was finding professionals who wanted to be involved (less than 20% of participants of the total number of emails sent). It is difficult to find people with knowledge of the marinas and landscape management, but it is harder to seek their involvement in the survey. The reliability of the results is higher with the increase in the number of participants [
62]. Secondly, more training on landscape issues was needed to ensure the responses to the questionnaire were clear and not open to misinterpretation. Finally, performing too many rounds caused fatigue in the respondents [
86], and we failed to include more valued items that may have improved the accuracy of the data. Including a set of intermediate levels of grouping should allow the identification of other priorities that would increase the accuracy of the influence of management.
5. Conclusions
This study analyzed how the landscape dimension is evaluated within the marina’s management, providing a practical framework to consider the significance of landscape in the various subjects related to management. The control and organization require an in-depth knowledge of the multiple components that comprise this management. The landscape is an element that may allow a pleasant atmosphere, and achieving an own character in a marina may improve business. Moreover, it is an indirect way to deal with hospitality. The set of tangible and intangible items and a friendly space to stay and share experiences is related. It indicates the landscape dimension should be considered early in decision-making processes.
Assigning value and importance is the lynchpin of management. This study provided a snapshot of general knowledge, valuating the theoretical findings of marina management. The consideration of management activities introduces weightings that increase the differences between the valuations initially obtained. Management activities have focused on economic and service provision issues, leaving behind other important issues if a broader vision is considered. Marina management should understand the mutual benefit of the port with its surroundings at an economic, social, environmental, and sustainability level. Moreover, the various subjects to be considered in each case may vary, and they should be adapted appropriately to the reality of each marina. Its configurations, location, and own constraints constitute the reality of its management.
Managers’ perception of the landscape in marinas focuses on visual aspects. The landscape is considered to be similar to nature in all regards. It implies a lack of understanding of the concept of the landscape. It is incomplete because it leaves behind all the subjective issues, personal sensations, and relationships with the environment. It is necessary to make an effort in landscape education in order to understand the complexity of the landscape and to be able to make an adequate assessment. Only with this knowledge will it be possible to integrate the landscape into management.
The marina landscape differs from the general approach presented, with its consequent impact on the ratings obtained. In this regard, the following should be considered for further research: (a) The themes exposed in the surveys may be general, and they can result in misunderstandings or biased interpretations. A better knowledge of the particular problem of the marina entails a better approach to the parameters to be evaluated. (b) It is necessary to consider the different features existing in the ports and their influence on the management. (c) The introduction of more hierarchical or network levels of decision, such as categories, would have an impact on a more accurate assessment.
An accurate understanding of the landscape dimension in marinas also requires an effort through the training of professionals and its consideration from the first stage in designing and applying management policies. When there is a shift to soft values in the marina’s management [
9,
39], understanding that the landscape entails individual and social well-being, rather than just a physical space, is a precondition for sustainable development. It should also be regarded as a crucial resource to enhance economic activity [
87].