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Open AccessArticle
The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand
by
Sanawete Sirirat
Sanawete Sirirat *,
Chaniporn Thampanichwat
Chaniporn Thampanichwat *,
Chotewit Pongsermpol
Chotewit Pongsermpol and
Chumporn Moorapun
Chumporn Moorapun
School of Architecture, Art and Design, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand
*
Authors to whom correspondence should be addressed.
Buildings 2024, 14(8), 2428; https://doi.org/10.3390/buildings14082428 (registering DOI)
Submission received: 24 June 2024
/
Revised: 26 July 2024
/
Accepted: 31 July 2024
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Published: 6 August 2024
Abstract
This study employs a mixed-methods research design to explore the architectural design and service factors influencing consumer choices in three-star hotels in Hua Hin District, Prachuap Khiri Khan Province. Initial data were gathered through in-depth interviews with 60 architects, designers, and marketing experts to identify key factors. These factors were then used to conduct in-depth interviews with 70 Thai consumers and tourists. The qualitative data from both groups were analyzed using thematic content analysis to identify significant themes, while the quantitative data were assessed using chi-square goodness of fit tests to evaluate the significance of the identified factors. Findings indicate that aesthetic appeal, physical comfort, emotional comfort, and security and sensibility are critical in influencing hotel choice. These results provide valuable insights for hotel owners, designers, and marketers, emphasizing the importance of aligning hotel design and service offerings with consumer preferences. These factors will help create positive impressions, enhance satisfaction, and influence consumers’ decisions to choose and utilize hotel services.
Share and Cite
MDPI and ACS Style
Sirirat, S.; Thampanichwat, C.; Pongsermpol, C.; Moorapun, C.
The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand. Buildings 2024, 14, 2428.
https://doi.org/10.3390/buildings14082428
AMA Style
Sirirat S, Thampanichwat C, Pongsermpol C, Moorapun C.
The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand. Buildings. 2024; 14(8):2428.
https://doi.org/10.3390/buildings14082428
Chicago/Turabian Style
Sirirat, Sanawete, Chaniporn Thampanichwat, Chotewit Pongsermpol, and Chumporn Moorapun.
2024. "The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand" Buildings 14, no. 8: 2428.
https://doi.org/10.3390/buildings14082428
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