Review Reports - Communication about Purchase Desires between Children and Their Parents in Croatia

Round 1

Reviewer 1 Report

Comments and Suggestions for Authors

well done

Comments for author File: Comments.pdf

Author Response

Dear Reviewer,

thank you for your valuable suggestions. We have better explained the link between culture and communication’s style.

Line 69-70; Please, can you better explain the link between “culture” (individualistic or collectivistic) and “communication’s style”?

Communication styles can vary between individualistic and collectivist cultures. In individualistic cultures communication style is more direct. It also makes more emphasis on independence and individual achievement. Some common themes are personal needs, desires, and aspirations. In collectivistic cultures communication style is more indirect, and themes are rather focused on the group and community (Triandis, 2018). One research found that children from individualistic cultures are more sensitive to peer influence when compared to children from collectivistic cultures (Sheldon, 2017). On the other hand, other research stated that the influence of parents and peers on children's attitudes towards brands is more decisive in cultures with high individualism and power distance (Mishra and Maity, 2021). Croatia is often described as a highly collective culture (Sheldon, 2017). T

However, we have difficulty understanding the second suggestion related to the aims of the research; Line 405- Please, can you delete this statement. In the main question, there’s no evidence about this “The first specific aim of this research was to determine which products adolescents in Croatia ask their parents to buy”.Line 418 and 434: Please can you delete the words “second and third.

We kindly ask for more detailed suggestion.

In the section current research we have presented one main objective, and 3 specific ones. We have presented the results, and the discussion around those three specific ones: The main aim of this study is to describe the communication between children ages 11 to 15, and parents about children’s desired purchase of items in Croatia. The first specific aim is to determine which products children ask their parents to buy. The second specific aim is to determine what communication children employ to acquire their purchase requests, and the third specific aim is to determine what communication parents employ to answer to their children:

“The first specific aim of this research was to determine which products adolescents in Croatia ask their parents to buy”.

We have stated also: . However, it is important to state that the results presented in this study are not to be generalized, and the term children in Croatia is a term used to describe the sample presented in this study, which was conducted by a focus group. The theoretical background for this research is the consumer socialization theory

According to his first aim we have found on the basis of analysis and presented in the results:

In this part, we present the results related to the first specific aim: to determine which products children ask their parents to buy, along with a few examples from parents' and children perspectives. The most frequently mentioned children's purchase desire by children and parents is clothing. Children desire branded products such as Jordan's, Nike, and Adidas. They often indicate wanting the same sneakers or clothes as their friends. Children express a desire for clothes and sneakers that are related to their interests and hobbies. For example, they want appropriate sneakers or clothing if they play sports like basketball. There is also interest in clothing with pictures or logos of popular cartoon characters or music bands they like and clothing they see in media such as television and the internet.

Following the results we have discussed them as:

The first specific aim of this research was to determine which products children in Croatia ask their parents to buy. The statements from children's and parents' focus groups indicate that the most frequently mentioned children's purchase desires are clothing and sugary food. Regarding clothes, children mention the importance of sneakers and sweatshirts. They often name brands and mention peers' influence in forming their purchase desires. That is in accordance with some studies that have highlighted the importance of clothing for children in relation to self-identity, peer group membership, and self.

Thank you very much in advance.

Reviewer 2 Report

Comments and Suggestions for Authors

Comments for author File: Comments.pdf

Author Response

Dear Reviewer,

thank you for your valuable suggestions. We have made changes in our paper in accordance to your suggestions. The changes in paper, are marked.

The title only refers to adolescent, but the population includes children. So, this title is not appropriate.

We have changed the title to Communication about Purchase Desires between Children and their Parents in Croatia.

Abstract

The characterization of the type of thematic analysis requires greater detail and reference to the author.

We have detailed the analysis in the abstract. However, according to the layout of the Social Sciences we are not able to provide author in the abstract but have provided it in the data analysis section: The constant comparative method was applied, and the data was coded thematically, meaning data was organized into groups or codes on the basis of repeating keywords in the transcripts (Corbin et a., 1998; Monalisa et al., 2023).

Line 9 Need to clarify the sentence: “children in early and middle adolescence” Line 7

We have decided on the suggestion to eliminate the term adolescents and use only the term children in order to make the paper more clear: Online focus groups were conducted with children ages 11 to 15, and their parents, using a pre-prepared list of questions.

Introduction - Need to define/differentiate children and adolescent, noting that the use of both terms is not always clear, for example: “During adolescence, conflicts arise about different issues, including the adolescent's purchase desires. Children's communication about what they want to buy is important in determining their consumer preferences and choices [4, 28 5, 6].” Line 26-28 OR “This theory emphasizes that children learn by observing, reinforcing, or imitating the behaviour of others. Three agents are important for this: peers, parents, and the media. Adolescents develop consumerskills by communicating with parents and peers about consumption, products, brands, and advertising [7, 8, 9, 10]. The role of parents is to educate their children about consumption. Children learn from their parents by observing” Line 39-42 OR “As children became older, they increased their use of 111 positive sanctions(such as offers, bargains, and politeness) and reduced dependence on 112 assertion (such as forceful assertion) [47]. Regarding how adolescents talk to their parents” Line 111-113 OR How do children ask their parents for their purchase requests? The second specific aim wasto determine what communication children use to acquire purchase requests. After the initial plea or a question, the adolescent-parent purchase communication unfolds. The dominant communication process children employ is persuasion.” Line 302-305 I propose adopting the most comprehensive term that includes children and adolescents.

We have decided on the suggestion to eliminate the term adolescents and use only the term children in order to make the paper more clear.The term children now refers to the sample: Online focus groups were conducted with children ages 11 to 15, and their parents, using a pre-prepared list of questions.

Literature Review Here comes another term that can increase the confusion of concepts: “Younger children” Line 98 Please consider the recommendations in the Introduction.

We have specified the term younger children: Preschool children tend to rely on simple requests and emotional appeals, while school aged children use negotiation and persuasion techniques.

Current Research Need to clarify de population: “early and middle-adolescent children” Line 130 What are the exact ages?

The main aim of this study is to describe the communication between children ages 11 to 15, and parents about children’s desired purchase of items in Croatia.

Discussion

The third specific aim, Line 434, benefits from a discussion at the level of parenting styles.

Existing research shows that more nurturing, and permissive parental style in contrast to authoritarian parental style is more likely to yield to children purchase requests. Therefore, in these cases children tend to have more influence in their parents' purchases for the entire family (Ndou, 2023; Sarwar, 2016).

References In the list of 51 references only 12 are from the last 5 years (2018-2023); references must be updated. Many recent studies are available.

We have included the following recent references:

Bogenschneider, Karen. 2024. How the Economy Influences Families and How Families Influence the Economy. Family Policy Matters, New York: Routledge. 187-203.

Brdovčak, Barbara, Marina Merkaš, and Marija Šakić Velić. 2018. Uloga nade i samopoštovanja u odnosu ekonomskoga pritiska i zadovoljstva životom adolescenata. Društvena istraživanja: časopis za opća društvena pitanja 27.1: 87-108.

Caruana, Albert, and Vassallo, Rosella, 2003. Children’s perception of their influence over purchases: the role of parental communication patterns. Journal of consumer marketing 20(1): 55-66.

Díaz Morales, Juan, F., Escribano, Christina, Puig-Navarro, Yaiza and Jankowski, Kondrad, S. 2023. Factors Underpinning the Shift to Eveningness during Early Adolescence: Pubertal Development and Family Conflicts. Journal of Youth and Adolescence 52(3): 561-569.

Justinić, Jasna, and Gordana Kuterovac Jagodić. 2010. Odjeća (ne) čini adolescenta: samopoimanje i potrošačka uključenost u kupovinu odjeće s markom. Drustvena istrazivanja 105/106: 187-208.

Landwehr, Stefanie, and Hartmann, Monika, 2024. Is it all due to peers? The influence of peers on children's snack purchase decisions. Appetite 192: 107111.

Mahmudova, Nigora Hikmatovna. 2023. Influence of family environment on personal socialization. American Journal of Public Diplomacy and International Studies 1.10: 440-446.

McDonald, Tom, and Shum, Holly. 2024. Smartphones, shopping, and the technomobility of migrant mothers. Women’s Agency and Mobile Communication Under the Radar, 43.

Monalisa, Nazratun N., Frongillo, Edward, A.; Blake, Christine, E., Steck, Susan, E., DiPietro, Robin, B.. 2023. Strategies elementary school children use to influence mothers' food purchasing decisions. Maternal & Child Nutrition: e13539.

Naim, Arshi. Consumer Behavior in Marketing Patterns, Types, Segmentation. 2023. European Journal of Economics, Finance and Business Development 1.1: 1-18.

Ndou, Adam Aifheli. 2023. The Relationship Between Parenting Styles and Parental Financial Socialisation. Finance, Accounting and Business Analysis 5(1): 39-48.

Sarwar, Samiullah. 2016. Influence of parenting style on children's behaviour. Journal of Education and Educational Development 3(2): 222-249.

Screti, Cassandra, Edwards, Katie, and Blissett, Jacqueline. 2024. Understanding family food purchasing behaviour of low-income urban UK families: An analysis of parent capability, opportunity and motivation. Appetite: 107183.

Sotelo-Duarte, Manuel, and Gónzalez-Cavazos, Beatriz. 2023. Young consumers influence by older generations: developing the construct and scale to measure intergenerational brand influence. Young Consumers: 253-271.

Williams, David, E., and Willick, Brooklyn. 2023. Co-shopping and E-commerce: parent’s strategies for children’s purchase influence. Electronic Commerce Research, 1-17.

Wiese, Melanie, and & Liezl-Marié Kruger. 2016. Parental influence on consumer and purchase behaviour of Generation Y. Journal of Consumer Sciences 44: 21-31.

Round 2

Reviewer 2 Report

Comments and Suggestions for Authors

Recommendations were introduced with improvement of the manuscript. However, some references may be more current.

Author Response

Dear Reviewer,

Thank you for your suggestion. We have added more recent references to the paper.

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