1. Introduction
The motivation behind participation in running sports events has garnered significant attention within the scientific community. The latter has led to the development of various measurement instruments, with one of the most widely utilised being the MOMS scale (
Masters et al. 1993). This scale, validated across different languages and geographical contexts such as Spain (
Ruiz-Juan and Zarauz-Sancho 2011), Chile (
Duclos-Bastías et al. 2021), Poland (
Dybała 2013), and Indonesia (
Hongwei and Resza 2021), encompasses four general categories of motivation, structured into nine specific dimensions: general health, weight concern, affiliation, recognition, competition, personal goal achievement, psychological goals, self-esteem, and sense of life.
Exploring new dimensions for participation in marathon events often stems from significant societal changes (
Zach et al. 2017). As participants’ demographics continuously evolve alongside societal shifts (
Loughran et al. 2013), their needs and motivations are likewise influenced. The COVID-19 pandemic, for instance, prompted a re-evaluation of motivations for participation, with the addition of a safety precaution dimension alongside traditional motivations such as competition, skill improvement, socialisation, and enjoyment (
Tomino and Perić 2022).
Therefore, this study aims to investigate potential new dimensions of motivation for participating in half-marathon events, specifically focusing on social media interaction and the event’s inclusive nature. The research aims to address three main research questions:
Research Question 1. Are social media interaction and promotion of inclusion viable dimensions of motivation for participating in half-marathon events?
Research Question 2. Do statistically significant differences exist from a gender perspective regarding motivations for participating in half-marathon events?
Research Question 3. If applicable, what is the size of these differences in motivation between genders?
The answers to these research questions will contribute to enhancing the existing scientific literature in this field and also shed light on the evolving motivations behind participation in running sports events.
4. Results
In the 37th Córdoba Half-Marathon, 6327 runners participated. The collected sample consisted of 416 questionnaires, so with a confidence level of 95%, the sampling error is, for informative purposes, 4.65%. Therefore, the sample is reliable.
Table 2 presents the socio-demographic profile information of the surveyed participants.
These data reveal that the profile of the average participant corresponds to a man of approximately 43 years old, with university education, whose profession does not require being in good physical shape, and a medium income level. Additionally, the statistical–descriptive results of each item in the first section of the questionnaire are shown in
Table 3.
Items MOT01, MOT03, and MOT09 offer very high scores, with values that exceed 6.5 in some cases. The latter suggests that participants are highly motivated by the pleasure of practising the sport, feeling proud upon completing the race, and the participation of runners of all ages. Other items, MOT02, MOT04, and MOT14, also show relatively high average scores, indicating a high motivation related to maintaining or improving physical condition, the emotions generated by the event, and achieving an optimal result based on preparation. The scores of items MOT16, MOT17, and MOT18 suggest moderate motivation in terms of socialisation before, during, or after the event and the possibility of talking with friends or family about the event over time. Items MOT15, MOT19, MOT20, MOT21, and MOT22 show lower average scores, indicating less motivation. These elements are related to winning the competition, making others proud, posting on social media, and interacting on social networks. The latter suggests that competition and external recognition are not the primary motivations for participants. The data on dispersion, skewness, and kurtosis indicate the need for further analysis to determine the underlying structure of motivations.
The analyses and results before the Exploratory Factor Analysis (EFA) were as follows. The Cronbach’s Alpha of the entire scale yielded a value of 0.887. This value is above the reference value of 0.7 for determining the scale’s reliability. The Kaiser–Meyer–Olkin measure (KMO) obtained a result of 0.872, exceeding the recommended value of 0.6. Bartlett’s sphericity test determined statistical significance, indicating the existence of an internal structure. The Varimax orthogonal rotation method was used to maximise factor loading with Kaiser normalisation. The extraction method used was maximum likelihood. As a result, five factors with eigenvalues greater than 1 were obtained. Once the loadings were summed, the percentage of total variance explained by these factors was 55.28%. The Chi-square value for this first analysis was 338.475, indicating statistical significance, and thus considered appropriate for goodness of fit.
The rotated factor matrix was analysed initially, confirming that all factors contained at least one grouping of three items and that each item with a loading substantially greater than 0.4 was linked to a single factor. However, upon checking the loadings, it was observed that items MOT02, MOT05, MOT10, MOT14, and MOT19 did not meet the adjustment and minimum required loading criteria, so they were systematically removed from the scale until all formal study requirements were met. The final scale consisted of a total of 17 items.
Table 4 shows the results of the second EFA with the new scale.
There is evidence of an improvement in the explanation of the total explained variance, which increases from 55.28% to 62.37%. The underlying structure of five factors is maintained. However, when adding the squared loadings of the rotation, each factor exceeds 10% of the explained variance. In fact, the following results are obtained. The KMO measure is 0.848, above 0.6; the sphericity test shows statistical significance; the goodness of fit test yields a Chi-square value of 87.622 points and statistical significance.
All items meet the requirements and conditions stipulated in the study. Each item is linked to a single factor with a substantially higher minimum loading than 0.4, and each factor consists of at least three items. Considering the nature of each item, the underlying structure of motivation describes the following dimensions of motivation. These results address Research Question 1.
The rotated component matrix is shown in
Table 5 and it is composed by the following factors and items. Factor 1 (F1) corresponds to a dimension of motivation related to participation in inclusive events: MOT07, I am motivated by it being an event accessible to people with disabilities; MOT06, I am motivated by it being an inclusive event; MOT08, I am motivated by it promoting gender equality; MOT09, I am motivated by runners of all ages participating. Together, these items explain 16.941% of the total variance of motivation. This factor has been labelled the inclusive dimension. Factor 2 (F2) corresponds to a dimension of motivation related to social media interaction: MOT20, I want to post photos or videos on my social networks; MOT21, I want to receive “likes” and “thumbs up” on the photos or videos I post; MOT22, I want to interact on my social networks because of the Half Marathon. The grouping of these items explains 14.644% of the total variance of motivation. This factor has been labelled the virtual interaction dimension. Factor 3 (F3) corresponds to a dimension of motivation related to social interaction regarding the event: MOT17, socialise before, during, or after the event; MOT16, meet people with similar sports interests; MOT18, be able to talk to my friends or family about this event over time. This factor explains 10.342% of the total variance of motivation. This factor has been labelled the socialisation dimension. Factor 4 (F4) corresponds to a dimension of motivation related to sports practice and the individual positive reaction that this practice provokes in the individual: MOT04, the emotions it produces in me; MOT03, feeling proud to finish the race; MOT01, feeling the pleasure of practising this sport. Together, this factor explains 10.342% of the total variance of motivation. This factor has been labelled the sports hedonism dimension. Factor 5 (F5) corresponds to a dimension related to sports practice and the results obtained due to participation and in comparison with other participants: MOT12, I want to be better than other participants; MOT15, winning the competition; MOT13, competing with fellow members of my athletics club; MOT11, I want to improve my personal best. This factor explains 10.101% of the total variance of motivation. This factor has been labelled the competitive dimension.
After determining the five factors that describe the underlying structure revealed by this study, a reliability analysis of the scale for each of these factors and the total scale is conducted. This information is summarised in
Table 6.
After analysing the underlying structure of the motivation dimensions for the entire sample, the existence of statistically significant differences from a gender perspective was tested for each item using the Mann–Whitney U statistic. Additionally, the extent of these differences and the representativeness of the results based on statistical power were estimated. Differences were found in eight out of the seventeen items. These findings address Research Question 2.
The extent of all differences has been calculated and falls within the moderate range, ranging from small to medium. In all these items, the average score was higher for women than men. The data reveal differences in all motivation dimensions except for the socialisation dimension. The latter implies that both men and women feel the same intensity in motivation to share the experience with others, interact with people with similar interests, and be able to talk about this event in the future.
The dimension for which the most significant differences are made is the inclusive one. In this regard, it is the only motivation dimension for which differences are found in all items. Women score higher than men on items related to the inclusive nature of the competition, especially item MOT08, which is related to gender inclusivity. From the perspective of the virtual dimension, women are more motivated to post photos and videos related to their participation in the event on their social networks. Regarding the dimension of sporting hedonism, women show greater motivation to participate due to the emotions it brings them. In fact, this difference offers the highest statistical power. Finally, regarding the sports-competitive dimension, there are statistically significant differences favouring women over men, moderately regarding winning the competition, and mainly in surpassing their record, demonstrating a greater willingness to surpass themselves than men. These results, presented in
Table 7, respond to Research Question 3.
5. Discussion
This study’s results align with previous research conducted in Spain, where, generally, women offered higher motivation scores than men (
Zarauz-Sancho and Ruiz-Juan 2012;
Ruiz-Juan and Zarauz-Sancho 2014). Additionally, this study shows that women score higher in motivation related to competition than men, especially in surpassing their personal best. Furthermore, although, in some studies, no differences have been found between men and women (
Rozmiarek et al. 2021), generally speaking, there is a wealth of conclusions indicating that within the structure of motivation, there are differences where men show greater motivation for competition and women for socialisation (
Doppelmayr and Molkenthin 2004;
Deaner et al. 2015;
Larumbe-Zabala et al. 2019;
Malchrowicz-Mośko et al. 2020a).
Regarding socialisation, other studies have shown runners’ interest in sharing their experience through electronic devices (
Van Hooren et al. 2020) and even being in contact with other runners through specific online communities (
Stragier et al. 2018). The results of this study indicate that social interaction through social networks is the second dimension of motivation that explains the highest percentage of variance. Furthermore, women show higher motivation than men to share images of their participation in the event on their profiles.
The findings of this study can be attributed to several factors inherent to half-marathon events and the broader socio-cultural context. The emphasis on socialisation and community engagement may stem from the inclusive and supportive environment fostered by these events, where participants often form lasting connections with fellow runners and derive motivation from shared experiences. Additionally, the prevalence of personal achievement and goal-setting motivations may reflect the intrinsic satisfaction derived from pushing one’s limits and achieving individual milestones. The inclusive nature of half-marathon events, which welcome participants of diverse backgrounds and abilities, likely contributes to the camaraderie and mutual support observed among participants. Moreover, the observed gender differences in motivation may be influenced by societal norms and expectations regarding competitiveness and social interaction. While men may be socialised to prioritise competition and performance, women may place greater value on social connections and support networks. Overall, the convergence of these factors underscores the complex interplay between individual motivations, social dynamics, and event characteristics in shaping participants’ experiences and motivations in half-marathon events.
Furthermore, the results of this study indicate that women are more motivated than men to post photos on social networks on the occasion of their participation in the half-marathon. The latter is consistent with the findings of
McAndrew and Jeong (
2012) and
Madden et al. (
2013). In addition, these authors stated that the emotional charge of motivation took precedence over the competitive one, as shown by the research results for the dimension of sports hedonism. In fact, the point that matches both dimensions provided by this study, virtual social interaction and sports hedonism, coincides with the female behaviour explained by
Baldwin (
2023) about the creation of online communities of support and female empowerment. This empowerment is linked, at the same time, to the motivation to participate in events that promote inclusion, also found and provided by this research.
6. Conclusions
The findings of this study provide significant insights into the evolving landscape of gender dynamics within sports racing events, particularly in the context of half-marathon participation. Despite the socio-demographic profile of participants in running events reflecting a higher male presence, this study provides further evidence of the social changes occurring in gender dynamics, specifically in participation in sports racing events. The scores offered by women in motivation dimensions related to competition, self-improvement, and posting images on social media demonstrate a shift that breaks gender stereotypes and previous behaviours of women in such events. Increasingly, women are gaining prominence in sports on their own merits, and the results of this study are a testament to that. Organisers of these events will also find valuable insights in these results to address the needs and motivations of female runners.
Moreover, a deeper understanding of these motivations for participating in sports racing events provides valuable information for sports psychologists, coaches, and athletic clubs. Furthermore, the results related to motivation for posting images on social media can be addressed by social media managers and event communication managers by giving greater online visibility to women and people of all ages and with disabilities. The latter will help address the motivations of all runners, specifically female participants. In addition, extending these ideas, the organising body is encouraged to implement a series of strategic initiatives. Firstly, developing inclusive training and support programs tailored to address runners’ competitive and social needs will provide valuable training and support opportunities for participants across all proficiency levels and abilities.
Furthermore, nurturing the formation of communities and support networks within the event framework will cultivate a stronger sense of camaraderie and belonging among participants, serving as a platform for exchanging experiences and motivations. Additionally, offering customisable options in event activities and services, such as mixed-race categories and accommodations for individuals with disabilities, will underscore the event’s commitment to embracing diversity and ensuring an inclusive experience for all attendees. Enhancing visibility across social media platforms, particularly by highlighting runners of varying ages and abilities, will deepen engagement and foster community among participants. Lastly, continuous monitoring and evaluation of participant feedback will enable the organising entity to identify areas for enhancement and refine strategies, thereby ensuring the sustained success and inclusivity of the event in the long term.
This research is limited by the absence of previous reference studies for the same event, so it would be necessary to repeat the study in the next edition to compare trends in the participation of female runners, as well as the evolution in motivations. Additionally, the use of other methodologies to corroborate the results obtained, such as an Artificial Neural Network (ANN) of the Multilayer Perceptron (MLP) type, is suggested. Furthermore, it is proposed to deepen the research by conducting a study using a Partial Least Squares Structural Equation Modeling (PLS-SEM) to estimate the predictive nature of motivations and satisfaction on participants’ future intentions, event loyalty, and destination loyalty.