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Behavioral Sciences, Volume 10, Issue 4

2020 April - 12 articles

Cover Story: Neuromarketing techniques are now widely used to measure the effectiveness of dynamic marketing materials such as television advertisements. By capturing consumers’ subconscious emotions during viewing, such methods avoid known confounds associated with explicit feedback. However, a limitation of methods such as EEG, eye-tracking, and decoding of facial microexpressions is the number of distinct emotions that can be measured while audiences view the dynamic stimuli. This paper describes a new measure, the IMPULSE test, which offers the flexibility of measuring multiple different emotions during exposure to dynamic advertising materials using a speeded reaction time approach overlaid on the footage of interest. Specifically, researchers can specify the emotions they wish to measure in advance and capture multiple implicit emotions that arise during viewing of the marketing materials being tested. View this paper
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Articles (12)

  • Article
  • Open Access
5 Citations
4,986 Views
13 Pages

24 April 2020

This article presents the Proactive and Preventive Coping with Bad Weather in Outdoor Sports Scale, a tool for diagnosing future oriented coping with bad weather in outdoor sports. A study of the psychometric properties of the Proactive and Preventiv...

  • Article
  • Open Access
8 Citations
5,548 Views
13 Pages

20 April 2020

Nowadays, knowledge of psychophysiological features, particularly on the nervous system’s characteristics, is essential in the sporting context, particularly for freestyle wrestling. The study aimed to investigate the peculiarities of the wrest...

  • Article
  • Open Access
21 Citations
5,875 Views
9 Pages

15 April 2020

Social situations require people to make complex decisions, sometimes involving different outcomes for the self and others. Considering the long-lasting interest scholars are showing in the topic of social decisions, the aim of the current article is...

  • Article
  • Open Access
10 Citations
5,793 Views
12 Pages

Smoking Status and Well-Being of Underserved African American Older Adults

  • Mohsen Bazargan,
  • Sharon Cobb,
  • Jessica Castro Sandoval and
  • Shervin Assari

15 April 2020

Purpose: This study investigated the association between current and past cigarette smoking, with four domains of well-being, namely, physical quality of life, mental quality of life, depressive symptoms, and self-rated health status (SRH), among old...

  • Article
  • Open Access
3 Citations
5,605 Views
13 Pages

8 April 2020

Background: Feedback is considered as an effective means of motivating, guiding, and reinforcing desired behaviours. However, the ways to interpret external feedback may be different among individuals with different personality traits; therefore, thi...

  • Article
  • Open Access
3 Citations
5,614 Views
14 Pages

7 April 2020

This article reports the results of a longitudinal study on the development of context-specific locus of control related to situations of success and failure in Polish adolescents. The participants were 90 primary school students, including 30 who le...

  • Article
  • Open Access
13 Citations
5,330 Views
13 Pages

Inflammation and Trauma-Related Psychopathology in Syrian and Iraqi Refugees

  • Lana Ruvolo Grasser,
  • Paul Burghardt,
  • Ana M Daugherty,
  • Alireza Amirsadri and
  • Arash Javanbakht

7 April 2020

Refugees experience high rates of post-traumatic stress disorder (PTSD), anxiety, and depression due to exposure to civilian war trauma and forced migration. Inflammatory products may offer viable biological indicators of trauma-related psychopatholo...

  • Article
  • Open Access
10 Citations
6,334 Views
14 Pages

5 April 2020

IMPULSE is a novel method for detecting affective responses to dynamic audiovisual content. It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelin...

  • Article
  • Open Access
5 Citations
4,982 Views
12 Pages

3 April 2020

Among humans, simply looking at infants can activate affiliative and nurturant behaviors. However, it remains unknown whether mere exposure to infants also activates other aspects of the caregiving motivational system, such as generalized defensivene...

  • Review
  • Open Access
86 Citations
40,451 Views
17 Pages

2 April 2020

Background: Adolescents’ eating disorders have been explored through various conceptual and empirical models. Only recently, scientific literature in this area has more specifically investigated the role of relationships, with particular attent...

  • Article
  • Open Access
9 Citations
6,212 Views
12 Pages

1 April 2020

Empirical research has stated that Attention Deficit Hyperactivity Disorder (ADHD) might underlie intimate partner violence against women (IPVAW) perpetration. Even though there is a clear relationship between these two variables, it is still unknown...

  • Article
  • Open Access
16 Citations
7,944 Views
15 Pages

25 March 2020

This paper uses narratives of Malawian-born registered nurses working in the United States to capture pathways through which African women are entering the nursing profession. The paper highlights how race, immigrant status and language acts as poten...

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Behav. Sci. - ISSN 2076-328X