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Journal: Behav. Sci., 2024
Volume: 14
Number: 908
Article:
How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness
Authors:
by
Zhimin Zhou, Yuan He, Yufeng Xie and Shafaqat Mehmood
Link:
https://www.mdpi.com/2076-328X/14/10/908
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