1. Introduction
Innovation has been seen as a key way for firms to cope with complex and ever-changing environments and to ensure sustainable competitive advantage [
1]. In the current context of digital transformation, innovation is more important for firms than ever before [
2]. Consequently, as the cornerstone of organizational innovation, employee innovative behavior plays an increasingly important role in helping firms cope with the increased pressure for innovation brought about by digitalization [
3]. Thus, how to stimulate employee innovative behavior has become more and more important and urgent in the digital era [
4]. Among a wide range of external factors, leadership has always been considered a key antecedent influencing employee innovative behavior. While prior studies have highlighted the importance of different leadership styles in stimulating employee innovative behavior [
5,
6,
7,
8,
9,
10], they have largely ignored exploring the role of digital leadership, as an emerging leadership style, in promoting employee innovative behavior.
Digital transformation has changed the nature and performance of leadership, requiring leaders to apply a new leadership style—that is, digital leadership leads firms to obtain competitive advantages. Digital leadership is viewed as a series of abilities, behaviors, and practices that inspire and motivate employees in the context of digital transformation [
11]. Although companies have recognized the importance of digital leadership, the enthusiasm of researchers for this important phenomenon has just been ignited. Overall, studies on digital leadership outline its origins, concepts, characteristics, and other relevant topics related to digitalization.
Research has shown that leadership and its interaction with employees are crucial for the process of change and innovation, but especially for digital transformation [
12]. However, research on the impact of digital leadership on employee innovative behavior is still scarce, irrespective of an increasing interest in both concepts. This paper attempts to address several research gaps in digital leadership research. Firstly, digital transformation is an emerging research field, and there is little research discussing the role of digital leadership in the digital transformation processes of firms [
13]. Although some studies have been related to digital leadership and employee outcomes, such as job motivation [
14] and employee performance [
15], discussion on the consequences of digital leadership at the employee level is inadequate. Our study investigates the effect of digital leadership on employee innovative behavior, which enriches the research on the theory of digital leadership. Secondly, although some research has confirmed that digital leadership contributes to employees’ outcomes, the mechanisms and pathways have not been explored. To date, studies have mostly focused on the relationship between digital transformation-oriented leadership behavior and innovative job performance [
16], the effect of E-leadership on employee innovative behavior [
17], or the direct effect of digital leadership on employee innovative behavior [
18,
19]. Nevertheless, the existing literature still does not provide a complete and clear answer to the question of how digital leadership influences employee innovative behavior. Thirdly, previous research has found that innovative behavior relies on many individual, group, and organizational factors that are interrelated [
20,
21]. There are very few studies analyzing the effect of digital leadership on employee innovative behavior, and even less is known about the moderating effects of other factors. Hence, it is very necessary to analyze which factors could moderate the relationship between digital leadership and employee innovative behavior.
In response to these calls for further research, this study adopts the cognitive–affective processing system (CAPS) framework to explore the mediating mechanism between digital leadership and employee innovative behavior. According to the CAPS framework, individual behavior originates from the interaction between situational and cognitive–emotional factors [
22]. Specifically, an external situation stimulates cognitive and affective reactions, which, in turn, activate some corresponding behaviors. This study explores psychological empowerment and affective commitment as cognitive and affective mechanisms because previous studies have theoretically justified and empirically tested the mediating role of these two constructs in the relationship between leadership style and individual outcomes [
23,
24,
25,
26]. Thus, we believe that the two constructs can be applied to explore how digital leadership promotes employee innovative behavior from cognitive and affective perspectives.
In addition, this study also investigates the boundary conditions that may moderate the relationship between digital leadership and psychological empowerment and affective commitment. According to the cognitive–affective processing system (CAPS) framework, individual traits can explain the relationship between external situations and their cognitive as well as emotional responses [
27]. Previous research has identified a proactive personality as one of the most important personality traits that can interact with leadership style to influence individual outcomes [
28,
29]. Therefore, this study examines whether a proactive personality moderates the relationship between digital leadership and psychological empowerment and affective commitment.
The rest of the paper is organized as follows.
Section 2 reviews the literature and sets up a theoretical framework from which to draw the hypotheses.
Section 3 describes the data and research methods to be used to test the hypotheses.
Section 4 analyzes the empirical results.
Section 5 discusses the results, implications, and limitations, and possible future research directions are revealed. The conclusion is shown in
Section 6.
4. Results
All statistical analyses were conducted using SPSS 27.0, AMOS 27.0, and SmartPLS 3.2.9. SEM was run with AMOS 27.0 and SmartPLS 3.2.9 to test reliability, validity, and model fit. To examine the hypotheses, this study used a partial least-squares (PLS) approach through SmartPLS 3.2.9.
4.1. Reliability and Validity
This study used a three-step method to check the reliability and validity of the measures. First, we calculated Cronbach’s alpha to test the reliability. The Cronbach’s alpha value of each construct ranged from 0.905 to 0.963 (see
Table 2), which was greater than the recommended threshold value of 0.70, indicating adequate reliability [
168].
Second, we conducted an exploratory factor analysis (EFA) to check the unidimensionality of the operationalized measures. A principal component analysis (PCA) was chosen for all measurement items, while Varimax rotation with Kaiser normalization was used to clarify the factors in the exploratory factor analysis. The results showed that six factors with eigenvalues above 1.0 emerged, explaining 74.38% of the total variance. In addition, the KMO value of all the constructs was 0.958, confirming that the data were suitable for the factor analysis.
Third, we employed a confirmatory factor analysis (CFA) to examine whether the data fit our hypothesized measurement model and to assess the validity of the measures. We analyzed the values of χ
2, χ
2/df, GFI, AGFI, RMR, RMSEA, and CFI to check the fit indexes (see
Table 3), which revealed that the measurement model achieved a satisfactory level of fit. As shown in
Table 2, all the factor loadings of the items were higher than 0.70. The values of composite reliabilities (CRs) and the values of the average variance extracted (AVE) showed acceptable values (0.905~0.963, 0.656~0.765, respectively) above the required thresholds (0.70 and 0.50 accordingly), providing support for convergent validity [
168]. For discriminant validity, we compared the fitting results of the one-factor, two-factor, three-factor, four-factor, and five-factor models (see
Table 4). According to the results in
Table 4, each index of the five-factor model was significantly better than the other models, indicating that the five core variables in this study have good discriminant validity [
169].
Furthermore, the Fornell–Larcker criterion and the heterotrait–monotrait ratio of correlations (HTMT) criteria were employed to test the discriminant validity. The results are shown in
Table 5 and
Table 6. The results in
Table 5 and
Table 6 met the required level, indicating a clear differentiation in validity across the constructs.
4.2. Common Method Variance
Because our measures of variables were reported by employees themselves, we also checked for common method variance (CMV) using two approaches, namely Harman’s single factor and the variance inflation factor (VIF). Regarding the first approach, the findings demonstrated that the first factor can explain 38.86% of variances less than 50%. This suggests that the CMV of the main variables was not significant [
170]. Concerning the second approach, the VIF values ranged between 1.075 and 2.407, meaning that CMV and multicollinearity are not a concern for this study [
171].
4.3. Descriptive Statistics and Correlation Analysis
The descriptive statistics and correlations of the variables are displayed in
Table 7. According to the results in
Table 7, there are no cases where the standard deviation is greater than the mean, and the stability of the sample data is good. The difference between the maximum and minimum values of the main variables is significant, indicating that there are significant differences. It can also be seen from the statistical results that the skewness of all the sample data is between −2 and 2, and the kurtosis is between −3 and 3. The values of skewness and kurtosis are within an acceptable range, which indicates that the data distribution conforms to the characteristics of a Gaussian distribution. Moreover, digital leadership is positively related to employee innovative behavior (r = 0.477,
p < 0.001), psychological empowerment (r = 0.546,
p < 0.001), and affective commitment (r = 0.422,
p < 0.001). Furthermore, psychological empowerment and affective commitment are positively related to employee innovative behavior (r = 0.517,
p < 0.001 and r = 0.419,
p < 0.001, respectively), and proactive personality is positively related to employee innovative behavior (r = 0.213,
p < 0.001). These results are consistent with our assumptions. Given that the influence of many of the control variables is minimal, only transformational leadership is retained in the model to test the hypotheses.
4.4. Hypothesis Testing: Direct Effect and Mediation Effects
To examine the direct effect and mediation effects, bootstrapping was carried out using SmartPLS 3.2.9 with 5000 subsamples based upon percentile bootstrapping with a two-tailed test type and a significance level of 0.05.
Figure 2 and
Table 8 portray the results of the structural path analysis. The fit indexes of the model are satisfactory (SRMR = 0.033, d_ULS = 0.610, d_G = 0.367, NFI = 0.930, RMS_theta = 0.095), suggesting that the model was reasonably well fitted in general in this research. The results given in
Figure 2 show that the outer loading of the indicators of the reflective constructs is above the cut-off value of 0.70, and the reliability of the study constructs is established.
Figure 2 and
Table 8 also show R
2 values of 0.343, 0.234, and 0.344 for psychological empowerment, affective commitment, and employee innovative behavior, respectively. Moreover, the Q
2 of the model was determined using a cross-validation redundancy approach, and Q
2 values of 0.24, 0.176, and 0.245 for psychological empowerment, affective commitment, and employee innovative behavior were obtained, respectively.
H1 predicted that digital leadership is positively related to employee innovative behavior. The total effect given in
Table 8 shows a strong and significant positive relationship between digital leadership and employee innovative behavior (β = 0.357,
p = 0.000, 95% CI = 0.214, 0.492). Hence, H1 is accepted.
H2, H3, H4, and H5 proposed that psychological empowerment and affective commitment mediate the relationship between digital leadership and employee innovative behavior. The results in
Table 8 show that digital leadership has a positive and significant effect on psychological empowerment (β = 0.374,
p = 0.000, 95% CI = 0.247, 0.491) and affective commitment (β = 0.216,
p = 0.001, 95% CI = 0.083, 0.343). Hence, H2 and H4 are accepted. Although the results show that psychological empowerment significantly mediates the relationship between digital leadership and employee innovative behavior (β = 0.108,
p = 0.001, 95% CI = 0.054, 0.186), affective commitment does not mediate the relationship between digital leadership and employee innovative behavior (β = 0.033,
p = 0.070, 95% CI = 0.006, 0.078). Moreover, the influence of digital leadership on employee innovative behavior remains significant with the introduction of mediating effects (β = 0.216,
p = 0.002, 95% CI = 0.077, 0.358). Although with the introduction of psychological empowerment and affective commitment, the β-value of the effect of digital leadership on employee innovative behavior decreases from 0.357 to 0.216, the mediation effects are found to be significant (β = 0.141,
p = 0.000, 95% CI = 0.083, 0.213). Hence, H3 is accepted, and H5 is not supported. Psychological empowerment partially mediates the relationship between digital leadership and employee innovative behavior.
4.5. Hypothesis Testing: Moderating Effects
To examine the moderating effects of a proactive personality, bootstrapping was carried out using SmartPLS 3.2.9 with 5000 subsamples based upon percentile bootstrapping with a two-tailed test type and a significance level of 0.05.
Figure 3 and
Table 9 present the results of the structural path analysis. The fit indexes of the model are satisfactory (SRMR = 0.035, d_ULS = 0.944, d_G = 0.521, NFI = 0.917, RMS_theta = 0.107), suggesting that the model was reasonably well fitted in general in this research. The results given in
Figure 3 show that the outer loading of the indicators of the reflective constructs is above the cut-off value of 0.70, and the reliability of the study constructs is established.
Figure 3 also shows R
2 values of 0.362, 0.248, and 0.344 for psychological empowerment, affective commitment, and employee innovative behavior, respectively. These R
2 values establish the good predictive accuracy of the research model.
H6a and H7a proposed that a proactive personality moderates the direct effect of digital leadership on psychological empowerment and affective commitment, while H6b and H7b proposed that a proactive personality moderates the indirect effect of digital leadership on employee innovative behavior through psychological empowerment but not affective commitment. The interaction approach was used to calculate the moderating effects.
According to the results in
Table 9, the interaction effect of digital leadership and a proactive personality on psychological empowerment is positive but not significant (β = 0.114,
p = 0.093, 95% CI = −0.219, 0.188), and the interaction effect of digital leadership and a proactive personality on affective commitment is also positive but not significant (β = 0.100,
p = 0.095, 95% CI = −0.215, 0.162). Thus, a proactive personality neither moderates the direct relationship between digital leadership and psychological empowerment nor the direct relationship between digital leadership and affective commitment. Therefore, H6a and H7a are not supported.
Moreover, the interaction effect of digital leadership and a proactive personality on employee innovative behavior through psychological empowerment is positive but not significant (β = 0.033, p = 0.129, 95% CI = −0.058, 0.063), and the interaction effect of digital leadership and a proactive personality on affective commitment is also positive but not significant (β = 0.015, p = 0.207, 95% CI = −0.026, 0.034). These results indicate that a proactive personality may not be able to moderate the indirect effect of digital leadership on employee innovative behavior.
Furthermore, to better illustrate the mediated–moderated effects of a proactive personality, a condition mediation analysis in SEM was employed [
172]. The indirect effect estimates at varying levels of proactive personality are shown in
Table 10. The study probed the interactions via a simple slope analysis and used Stata 18 to present the results (shown in
Figure 4 and
Figure 5). According to the results in
Figure 4 and
Figure 5, the slopes of the three straight lines are almost parallel, indicating that a proactive personality does not significantly positively moderate the indirect effect of digital leadership on employee innovative behavior through psychological empowerment and affective commitment. Thus, H6b and H7b are not supported.
4.6. Robustness Analysis
To assess the robustness of the SEM, this study used SmartPLS 3.2.9 to conduct a multi-group analysis to test the moderating effect of a proactive personality. A proactive personality was classified into categorical variables using the average value. Employees in Group 1 had a low level of proactive personality (n = 153), and those in Group 2 had a high level of proactive personality (n = 206). The detailed results are presented in
Table 11. Although the effects of the high-level group are generally better than those of the low-level group in
Table 11, the
p values show that there is no significant difference between these two groups. There is no significant difference between the different groups. Thus, a proactive personality does not moderate the direct effect of digital leadership on psychological empowerment and affective commitment or the indirect effect of digital leadership on employee innovative behavior. These results are consistent with those of the structural equation model.
4.7. Endogeneity Analysis
An instrumental variable two-stage least-squares (IV-2SLS) regression was used to analyze the endogeneity issue regarding the relationship between digital leadership and employee innovative behavior. Instrumental variables are typically required to be highly correlated with the independent variable and not affect the outcome variable through other paths. The mean of digital leadership in the same industry (MDLH) was chosen as an instrumental variable. On the one hand, digital leadership in the same industry can involve mutual learning, dissemination, and influence among managers. However, the digital leadership of a single firm cannot easily influence the digital leadership of the entire industry. On the other hand, individual employees’ innovative behavior is usually not related to the average digital leadership in the same industry but is more influenced by the digital leadership of their firm.
To address endogeneity with the IV regression, the EndoS macro for SPSS was employed [
173]. EndoS conducts a two-stage ordinary least-squares (OLS) regression using residuals as the independent variables and generates a joint F-test incorporating multiple endogenous variables.
Table 12 gives estimations from the OLS and IV-2SLS regressions.
Comparing the results of the OLS and IV-2SLS regressions in
Table 12, it was found that the parameter estimates on digital leadership for employee innovative behavior increased in the IV-2SLS estimates, and this was also statistically significant. Hausman’s specification test was used to check whether OLS regression is efficient. The F value is 2.041 (
p = 0.154), which shows that digital leadership is exogenous. The over-identifying restriction test is used to test whether instrumental variables are exogenous. The results of the J-statistic show that the null hypothesis is not rejected at the 5% significance level, indicating that the MDLH is indeed valid. The Cragg–Donald F statistic is used to test whether instrumental variables are weak. The Cragg–Donald F statistic (22.74) exceeds the critical value of the Stock–Yogo test at the level of 10% 2SLS size (critical value is 16.38). Thus, the MDLH is not a weak instrument. These results indicate that endogeneity was likely not influential in the relationship between digital leadership and employee innovative behavior.
5. Discussion and Implications
5.1. Discussion
Building on the cognitive–affective processing framework, this study explores the underlying mechanisms and boundary conditions that explain why and under what circumstances digital leadership relates to employee innovative behavior. The major findings are discussed as follows.
Firstly, the results show that digital leadership can directly promote employee innovative behavior, as we expected. Previous studies have mainly explored the effect of digital leadership on team and organizational performance [
47,
48], but empirical investigations concerning the individual outcomes of digital leadership need further development. Our research empirically indicates that employees can obtain innovative benefits using digital leadership. The findings are consistent with previous research [
20,
21]. Thus, this study offers novel insights into the study of digital leadership.
Secondly, to better understand how digital leadership affects employee innovative behavior, we conducted further research to explore the underlying mechanisms that link digital leadership and employee innovative behavior. Drawing on the cognitive–affective processing framework, the findings reveal that psychological empowerment partially mediates the relationship between digital leadership and employee innovative behavior, indicating that psychological empowerment is an important mechanism linking digital leadership and employee innovative behavior. This study reveals that digital leadership could establish and strengthen employees’ perceptions of psychological empowerment, thus generating a positive association with employee innovative behavior. Thus, this study validates the critical role that leaders play in promoting psychological empowerment, which is consistent with the previous studies [
174]. Contrary to our expectations, affective commitment does not mediate the relationship between digital leadership and employee behavior. However, this effect is only not significant at the 5% level (β = 0.033,
p = 0.070). We suspect that this result is caused by omitting some items with low factor loadings, which decreases the statistical power. Therefore, if all items were loaded well, we may have found a significant effect. Although this finding stands in contrast to previous research that reported affective commitment to mediate the relationship between leadership style and employees’ outcomes [
175], it cannot be denied that affective commitment has a potential mediating role. In fact, previous studies have also found that affective commitment did not mediate the relationship between transformational leadership and innovative work behavior [
176].
Thirdly, this research explores the boundary conditions of the effect of digital leadership on employee innovative behavior. Contrary to what was hypothesized, we found that a proactive personality cannot significantly moderate the direct effect of digital leadership on psychological empowerment and affective commitment or the indirect effect of digital leadership on employee innovative behavior. However, the interaction effect of digital leadership and a proactive personality on psychological empowerment is only not significant at the 5% level (β = 0.114,
p = 0.093), and the interaction effect of digital leadership and a proactive personality on affective commitment is also only not significant at the 5% level (β = 0.100,
p = 0.095). Therefore, based on these results, we cannot deny the importance of a proactive personality. Moreover, based on the CAPS theory, one potential explanation could be that the contextual cues of digital leadership may not have a sufficient connection to a proactive personality. Specifically, a proactive personality may have a positive impact on individuals viewing digital transformation as an opportunity while having a negative effect on individuals viewing digital transformation as a threat. Moreover, a substitute for leadership theory may provide another perspective to explain this finding. Previous studies have found that positive follower traits can replace leadership styles and weaken the connection between leadership and outcomes [
177]. Thus, employees with a high level of proactive personality have higher levels of psychological empowerment and affective commitment, irrespective of digital leadership. On the contrary, employees lacking a proactive personality benefit more from the effects of digital leadership.
5.2. Theoretical Contributions
The findings of this study can contribute to the existing literature on digital leadership and employee innovative behavior in several ways.
Firstly, our research contributes to leadership theory by building on the discussion of the implications of digital leadership. Previous research has demonstrated that different leadership styles have effects on employee innovative behavior [
10,
11,
13,
14]. However, as an important leadership style [
30,
37], the consequences of digital leadership have not yet been explored. Our research provides empirical evidence of the beneficial effects of digital leadership on individual outcomes, especially employee innovative behavior. Moreover, we empirically respond to the call for studying the effects of digital leadership on different outcomes [
49,
50].
Secondly, our study explores the complex cognitive and affective mechanisms of the effect of digital leadership on employee innovative behavior through the dual mediating roles of psychological empowerment and affective commitment. Previous studies have discussed the relationship between leadership style and employee innovative behavior based on the theories of social learning [
178] and self-determination [
179], which stem from a single path of cognition or affect. According to the CAPS, individual behavior is a combination of cognition and affect, and only focusing on a single path is not enough to explain the complex mechanism of employee innovative behavior. Although the mediating role of affective commitment is not significant, it cannot be denied that affective factors may play an important mediating role. Therefore, drawing on the CAPS, our study provides a new perspective from a dual mechanism for the research of digital leadership and employee innovative behavior. This analytical approach is also consistent with previous research that has employed the CAPS perspective to analyze the relationship between leadership style and employee outcomes [
180]. Furthermore, we have also empirically responded to the call for more research into the impact mechanisms of digital leadership [
20].
Thirdly, our research attempts to combine CAPS theory with personality theory to address the shortcomings of the CAPS in explaining how digital leadership affects employee cognitive–affective units and subsequent innovative behavior. Although the moderating effects of a proactive personality are not significant, they are still positive. In fact, previous studies have shown that a proactive personality can have both positive effects on the effectiveness of leadership style [
181] and may not positively moderate the indirect relationship between leadership style and employee behavior [
182]. Thus, the present research provides a contingency view of the innovative implications of digital leadership and responds to the research call for investigations of the extent to which digital leadership is effective [
18,
85].
5.3. Managerial Implications
Nowadays, digitalization has become an unstoppable and irreversible trend for various industries and firms. The digital economy has played an important role in promoting firms’ rapid development. Thus, the findings of this study may have important implications for managers in the context of digital transformation.
Firstly, managers should embrace digital leadership philosophy in their firm agendas. To better respond to the needs of digital transformation, many firms are focusing on the development of leadership and have established the position of Chief Digital Officers to drive their firms’ functional transformation. Considering that employee innovation is the foundation of organizational innovation and digital leadership can effectively promote employee innovative behavior, managers need to pay attention to digital leadership and establish an awareness of valuing digital leadership. For example, the core firm of TSINGHUA UNIGROUP, H3C, has developed a brand new digital leadership model from cognition and behavior to culture, including digital thinking architecture, digital strategy execution, and digital corporate culture construction.
Secondly, staffing policies in firms should consider hiring leaders who can discuss and address digital issues and may consider training and coaching their leaders to deal with digital initiatives. To achieve each component of digital leadership, managers should work together with leaders and assist them in acquiring the required digital abilities and mindsets. Specifically, managers should assist leaders in explaining why digital transformation practices are vital and how leaders can help firms achieve such practices. Moreover, managers may establish scientific and reasonable processes to select and promote leaders with digital abilities, carry out training plans and projects to advocate for leaders’ digital abilities, and formulate performance evaluation systems to encourage the development of leaders’ digital abilities. In the presence of such characteristics and abilities in a leader, employees are more likely to exhibit innovative behavior. For example, PwC’s unique Digital Leadership Program can provide firms with services such as digital leadership research and diagnosis, digital leadership training, and improvement courses. The PwC digital leadership model involves six aspects: top-level thinking, digital intelligence, scenario breakthroughs, digital organizing, subverting conventions, and digital ethics.
Thirdly, managers should highlight the importance of employees’ psychological empowerment, as it fosters employee innovative behavior. Generating new ideas is a trial-and-error process, so digital leadership should build a supportive context to encourage employees to take risks. Therefore, managers should create a vision for innovation by recognizing employees’ innovative work, providing employees with autonomy in work-related activities, helping employees clarify their roles more clearly, and tolerating employees for making mistakes and failing to achieve expected goals. For example, Deloitte offers the Greenhouse Innovation Laboratory, which provides an immersive innovation experience, comprehensive visual and sensory activation, flexible scene settings, and high-tech support, allowing employees to work together in a flatter and more harmonious manner, inspiring inspiration and innovative ideas.
5.4. Limitations and Future Research
This study has some limitations that can be addressed by future studies. First, based on the cognitive–affective processing framework, this study examined the effects of two mechanisms of digital leadership on employee innovative behavior. This research method is closely related to previous research [
180], which helps to comprehensively reveal the impact of digital leadership from multiple perspectives. Thus, future research can consider other mechanisms from various theoretical perspectives, such as social exchange theory, social learning theory, and social identity theory.
Secondly, although this study investigated the moderating role of a proactive personality, existing studies have suggested that, in addition to individual traits, work characteristics, leader–member relationships, and leaders’ characteristics also affect the effectiveness of leadership [
183]. Future research could explore other potential moderators, such as task interdependence, power distance, or leader–member exchange.
Lastly, the measurements of the main variables were self-reported by employees, which may lead to them being overestimated or underestimated. In the future, it will be possible to use multi-source data from employees and leaders to obtain more objective data and provide additional insights.