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Journal: Adm. Sci., 2021
Volume: 11
Number: 92
Article:
How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
Authors:
by
Ivo Rodrigues, João M. Lopes, Ana Borges, José Oliveira and Márcio Oliveira
Link:
https://www.mdpi.com/2076-3387/11/3/92
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