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Agriculture
Volume 12
Issue 6
10.3390/agriculture12060864
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Article

Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?

by
Chun Yang
1,
Xuqi Chen
2,
Jie Sun
3,
Wei Wei
4,
Wei Miao
4 and
Chao Gu
3,*
1
School of Design, Jiangnan University, Wuxi 214122, China
2
Department of Agricultural and Resource Economics, University of Tennessee, Knoxville, TN 37996, USA
3
Department of Culture and Arts Management, Honam University, Gwangju 62399, Korea
4
School of Textile Garment and Design, Changshu Institute of Technology, Changshu 215500, China
*
Author to whom correspondence should be addressed.
Agriculture 2022, 12(6), 864; https://doi.org/10.3390/agriculture12060864
Submission received: 18 May 2022 / Revised: 11 June 2022 / Accepted: 14 June 2022 / Published: 15 June 2022
(This article belongs to the Special Issue Agricultural Food Marketing, Economics and Policies)
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Abstract

Surplus foods are fresh raw material of food that has not been processed, and a large number of surplus foods are discarded and wasted every day. As a new business model, a surplus food blind box can attract consumers to purchase to reduce food waste. The main purpose of this study is to find out how to improve consumers’ degree of cognition of surplus food blind box to improve the purchase intention. Therefore, this study analyzes the relevant factors affecting consumers’ purchase intention of surplus food blind box, and through conceptualization and hypothesis verification, establishes a perceived model of consumers’ purchase intention of surplus food blind box that can be used for future research. The results can be used by relevant practitioners, consumers, governments, and researchers to reduce food waste.
Keywords: surplus food; blind box; perceived risk; perceived value; purchase intention surplus food; blind box; perceived risk; perceived value; purchase intention

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MDPI and ACS Style

Yang, C.; Chen, X.; Sun, J.; Wei, W.; Miao, W.; Gu, C. Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention? Agriculture 2022, 12, 864. https://doi.org/10.3390/agriculture12060864

AMA Style

Yang C, Chen X, Sun J, Wei W, Miao W, Gu C. Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention? Agriculture. 2022; 12(6):864. https://doi.org/10.3390/agriculture12060864

Chicago/Turabian Style

Yang, Chun, Xuqi Chen, Jie Sun, Wei Wei, Wei Miao, and Chao Gu. 2022. "Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?" Agriculture 12, no. 6: 864. https://doi.org/10.3390/agriculture12060864

APA Style

Yang, C., Chen, X., Sun, J., Wei, W., Miao, W., & Gu, C. (2022). Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention? Agriculture, 12(6), 864. https://doi.org/10.3390/agriculture12060864

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