1. Introduction
Water scarcity is now emerging as an underappreciated challenge to the integrity of China’s comprehensive development goals [
1]. China’s per capita water resources are one-fourth of the world’s average level [
2], and day by day, it is decreasing at an alarming rate [
3,
4]. With the significant development of China’s overall economy, and high water consumption trends by manufacturing industries, the contradiction between the supply and demand of water resources will further intensify [
5,
6]. As a dominant user of water resources, China’s agricultural sector consumes a significant proportion of the existing water resources. According to the Bulletin of the Ministry of Water Resources of China, the agricultural water consumption in 2021 will be 235 billion m
3, accounting for 74% of the total water consumption [
7]. However, the effective utilization coefficient of China’s farmland irrigation water is only 0.6, which is still far behind the average level of 0.7–0.8 in developed countries [
8,
9], further exacerbating the contradiction between the supply and demand of water resources for agricultural production. Under the combined effects of the widespread shortages of water resources and poor agricultural irrigation conditions, China’s high-quality agricultural development and green transformation face significant bottlenecks.
Moreover, the contradiction between the supply and demand of water resources has severely impacted farmers’ agricultural production and livelihood and poses a severe threat to their future sustainable development [
10,
11]. Compared with traditional irrigation methods, high-efficiency water-saving irrigation technologies such as channel seepage, droppers, micro-sprinkler and drip irrigation systems can improve water resource utilization efficiency, effectively improve cultivated land quality and increase planting intensity [
12]. Those systems can also foster the dual effects of improving the ecology and increasing agricultural income [
13]. Therefore, supporting farmers to adopt high-efficiency water-saving irrigation technology and improving farmers’ cognitive prospects to reduce water loss has become an inevitable choice to solve the above contradictions [
14,
15]. However, farmers’ adoption of water-saving irrigation technology is not optimistic, and they are not very aware of water-saving irrigation technology and even less motivated to adopt it [
16]; especially in developing countries, the situation is even worse [
17,
18]. Even rural farmers resist water-saving irrigation technology and technology adoption, and average household sizes are low [
19,
20]. Given this, how to effectively promote farmers to adopt water-saving irrigation technology has become a practical problem to be solved urgently by the government and academia. It is generally believed that farmers’ production technology selection behaviour is closely related to internal factors and external factors [
21]. Regarding internal factors, it mainly analyses the effects of family demographic characteristics, economic endowment characteristics, differences in socioeconomic status, social capital and production risks on farmers’ adoption of water-saving irrigation technology [
22,
23]. Regarding the external environment, the impact of technical attributes, market environment, natural environment, policy environment and land property rights may be crucial to the adoption behaviour of farmers’ water-saving irrigation technology [
24].
According to the development economics theory, high-risk aversion is an essential characteristic of small farmers. Some studies (such as Grové et al. [
25], Hu et al. [
26] and Adere et al. [
27]) indicate that higher risk aversion of farmers will lead to slow technology diffusion. Logically, it will make them less motivated to adopt water-saving irrigation technology. Therefore, it is necessary to pay attention to the impact of technical training in the external environment on farmers’ water-saving irrigation technology adoption to solve the problem of low water-saving irrigation technology adoption due to farmers’ risk aversion [
28]. On the one hand, technical training is an essential channel for farmers to understand and adopt risk avoidance measures [
29,
30]. On the other hand, technical training can efficiently transmit information and increase the availability of new technologies [
31]. It is helpful for farmers to learn agricultural knowledge and technology and use the experience to continuously accumulate and improve the structure of agricultural technology knowledge [
32,
33]. It also plays a leading role in technology demonstration to increase the diffusion speed of water-saving irrigation technology and to increase the speed of water-saving irrigation for farmers’ technology adoption rate [
34].
In the existing literature, risk aversion and the impact of technical training have been explored separately. Very limited literature has integrated these two into an integrated framework on farmers’ water-saving irrigation technology adoption behaviour has not been analysed sufficiently. However, most studies only start from the perspective of offline technical training, such as government or cooperatives. Few studies include online technical training in analysing farmers’ water-saving irrigation technology adoption behaviour. The study aims to analyse how risk avoidance and online and offline technical training work together for farmers adopting water-saving irrigation technology. To the best of our knowledge, the study will be one of the first attempts to explore the impact of online and offline training in farmers’ water-saving irrigation technology adoption. Moreover, using a behavioural analysis framework, the study also provides a comparative analysis of the impact of online technical training on farmers’ risk aversion behaviour, which is of prime significance to the study. The empirical setup of the study comprised a data set of 707 melon farmers in Yuncheng and Xian City of Shanxi and Shaanxi provinces, China. Specifically, the researchers utilized the Probit and moderating effect models to analyse the influence of risk aversion, technical training, and interaction items on farmers’ water-saving irrigation technology adoption behaviour. The study will comprehensively explain the behavioural logic of Chinese farmers’ water-saving irrigation technology adoption and provide a decision-making reference for relevant governmental departments to promote farmers’ water-saving irrigation technology adoption and the sustainable use of water resources.
5. Further Socio-Demographics
Differential analysis was carried out on the age, education level, and planting scales to further clarify the mechanism of risk aversion and technical training on farmers’ water-saving irrigation technology adoption. The main reason for considering these three aspects is that age and years of education can reflect farmers’ views and understanding of new technologies to a certain extent. Farmers of different age groups and educational levels will have specific differences in their risk aversion and information acquisition capabilities, so the influence of risk aversion and technical training on the adoption behaviour of water-saving irrigation technology of farmers of different ages and educational levels may be different. The planting scale represents the endowment of land resources of farmers, and the more land resources there are, the stronger farmers’ dependence on the land. Similarly, risk aversion and technical training may have differential effects on farmers with different planting scales’ adoption behaviour of water-saving irrigation technology. The specific results are shown in
Table 8.
5.1. The Influence of Risk Aversion and Technical Training on the Adoption Behaviour of Farmers’ Water-Saving Irrigation Technology under the Age Difference
It can be seen from
Table 8 that risk aversion has a significant negative effect on the adoption of water-saving irrigation technology by farmers of different age groups. The absolute value of the coefficient of the group over 50 years old is greater than that of the group under 50 years old, indicating that risk aversion significantly impacts farmers’ adoption of water-saving irrigation technology. The inhibitory effect of technology adoption behaviour increases with the age of farmers. This is because, with increasing age, farmers are more cautious about investment in agricultural production, avoid investment risks and adopt prudent management strategies to obtain a safer investment return to stabilize their livelihoods. Therefore, as age increases, the inhibitory effect of risk aversion on farmers’ water-saving irrigation technology adoption becomes stronger.
In technical training, both online and offline technical training have a positive impact on the adoption of water-saving irrigation technology by farmers of different age groups, and only the coefficient of the group aged 50 and below passed the significance test, indicating that technical training has a positive effect on the adoption of water-saving irrigation technology of farmers aged 50 and below. This is because, on the one hand, farmers aged 50 and below are less dependent on traditional technologies and have more channels to acquire new agricultural technologies, which are more modern. It is easy to break the path dependence of technology diffusion and obtain water-saving irrigation technologies at the minimum cost. Information prompts farmers to adopt water-saving irrigation technology; on the other hand, farmers aged 50 and below are more adventurous and innovative and are more willing to take risks and adopt water-saving irrigation technology with innovative attributes; therefore, as age increases, the promotion effect of technical training on the adoption of water-saving irrigation technology by farmers is gradually weakened. The interaction term of risk aversion and offline technical training positively impact the adoption behaviour of water-saving irrigation technology for farmers in different age groups, and only the group aged 50 and below passed the significance test, indicating the interaction between risk aversion and offline technical training. The item has a stronger effect on promoting the adoption of water-saving irrigation technology by farmers aged 50 and below. The interaction term of risk aversion and online technical training has a significant positive impact on the adoption behaviour of water-saving irrigation technology by farmers in different age groups. The absolute value of the coefficient of the group over 50 years old is greater than the absolute value of the coefficient of the group under 50 years old, indicating that, regarding risk aversion, compared with online technical training, the effect of promoting the adoption of water-saving irrigation technology by farmers aged 50 and below is stronger.
5.2. The Impact of Risk Aversion and Technical Training on the Adoption Behaviour of Farmers’ Water-Saving Irrigation Technology under the Difference of Educational Level
It can be seen in
Table 8 that risk aversion has a negative and significant effect on the water-saving irrigation technology adoption behaviour of farmers with different educational levels, and the absolute value of the coefficient of the group with an education level of 9 years or less is greater than the absolute value of the group with an education level of 9 years or more. This indicates that risk aversion positively affects the inhibitory effect of irrigation technology adoption weakens with farmers’ educational level improvement. Farmers’ cognitive ability and cognitive level are significantly improved with the increase in education level. They can more objectively evaluate technical risks and personal technical capabilities and reduce unnecessary worries and concerns in adopting water-saving irrigation technologies. The higher the degree, the weaker the inhibitory effect of risk aversion on farmers’ adoption of water-saving irrigation technology. In technical training, offline technical training has a positive impact on the adoption of water-saving irrigation technology by farmers with different levels of education, and only the coefficient of the group of 9 years of education and below passed the significance test, indicating that offline technical training has a positive impact on the adoption of water-saving irrigation technology by farmers in the group of 9 years of education and below. The promotion effect of water-saving irrigation technology adoption is relatively substantial. Online technical training positively impacts the adoption of water-saving irrigation technology by farmers with different educational levels, and only the coefficient of the group of more than 9 years of education passed the significance test. This indicates that the promotion effect on the adoption of water-saving irrigation technology by farmers in the group is relatively more robust.
The study also found that a higher education level significantly enhances farmers’ preferences and dependence on technical training. More specifically, the farmers with 9 years of education and below depend more on specific, visual, and face-to-face offline training, while those with more than 9 years of education depend more on multiple forms and content. The interaction term of risk aversion and offline technical training positively impacted the adoption of water-saving irrigation technology by farmers with different educational levels, and only the group with more than 9 years of education passed the significance test. This indicates that the interaction term of risk aversion and offline technical training positively impacts the promotion effect of the water-saving irrigation technology adoption behaviour of farmers in the group (group B). Interestingly, the interaction term of risk aversion and online technical training has a significant positive impact within group A (9 years of education or less). The absolute value of the coefficient of group A is more significant than Group B, indicating that the relationship between risk aversion and online technical training has a more substantial effect on promoting the adoption of water-saving irrigation technology by farmers in group A.
5.3. The Impact of Risk Aversion and Technical Training on the Adoption Behaviour of Farmers’ Water-Saving Irrigation Technology under the Difference of Planting Scale
It can be seen from
Table 8 that risk aversion has a significant negative effect on the adoption of water-saving irrigation technology by farmers with different planting scales. The absolute coefficient value of group A is greater than that of group B, indicating that the inhibitory effect of technology adoption weakens with farmers’ planting scale expansion. The possible reason for this is that farmers’ management ability, technical cognition level and management confidence have significantly improved with the increase in planting scale. They can objectively evaluate technical risks and reduce unnecessary worries and concerns while adopting water-saving irrigation technologies. Therefore, the larger the scale, the weaker the inhibitory effect of risk aversion on farmers’ adoption of water-saving irrigation technology. Both offline and online technical training positively affects farmers’ adoption of water-saving irrigation technology with different planting scales. The promotion effect of adopting water-saving irrigation technology by farmers in the above group is relatively more substantial. With the expansion of planting scale, the average cost of technology adoption by farmers is decreasing, and the economies of scale in adopting water-saving irrigation technologies are gradually emerging. Therefore, the impact of offline and online technical training on the adoption behaviour of farmers’ water-saving irrigation technology is gradually increasing if the planting scale is expanded and increased.
6. Conclusions
Based on the empirical data of 707 watermelon and muskmelon farmers in Shanxi and Shaanxi provinces, this study analyses the effects of risk aversion, technical training (online and offline) and their interaction on farmers’ water-saving technology adoption behaviour. We further conducted a robustness test and provide an in-depth comparison between the two forms of technical training. Based on the findings, the following conclusions were made: (i) The impact of risk aversion on farmers’ adoption of water-saving irrigation technology is significant at the 5% statistical level, and the estimated coefficient is positive. The estimated coefficients of offline and online technical training are positive and significant at the 1% statistical level. (ii) Offline and online technical training have a positive regulatory effect between risk aversion and farmers’ water-saving irrigation technology adoption behaviour, which can alleviate the inhibitory effect of risk aversion on water-saving irrigation technology adoption behaviour. (iii) The effects of risk aversion, technical training and interaction items on farmers’ water-saving irrigation technology adoption behaviours have noticeable inter-group differences regarding age, education level and planting scale.
Based on the above conclusions, the following specific policy recommendations are drawn: (i) Alleviate farmers’ degree of risk aversion and actively promote farmers to adopt water-saving irrigation technology: In this notion, the interaction of various risk-sharing networks and organizations should be strengthened. (ii) The government should facilitate innovative water-saving irrigation technology with easy conditions and relatively lower costs. Moreover, financial and technical support should also be strengthened. Optimize the agricultural technology training system and improve farmers’ ability to acquire and apply technical information. (iii) Agricultural technology demonstration bodies and extension offices should act more responsibly to disseminate up-to-date knowledge and technical know-how by implementing “learning by seeing” and “learning by doing” prospectives. (iv) Awareness-building campaigns and technical dissemination platforms should be strengthened to enhance the farmers’ cognitive level. A well-structured “water-saving irrigation model” should be established at the national level to effectively guide farmers to confidently use the water-saving irrigation technology and alleviate farmers’ negative concerns about the risks of adopting water-saving irrigation technology. (v) Private and public partnerships and agricultural cooperatives should also be more responsible and enhance the social promotion system. Increase investment in agricultural offline technical training, optimize the content of water-saving irrigation technology-related training and expand the coverage of water-saving irrigation technology-related training. (vi) Moreover, farmers should be guided to use modern agricultural digital media such as websites and mobile apps to receive online technical training and improve their ability to obtain technical information. This has great potential to provide farmers with timely information on water-saving irrigation technologies. Innovate the form of agricultural technology training, combine online and offline technical training, actively expand the channels for farmers to receive technical training, provide farmers with more credible and more innovative training methods and improve the effectiveness of technical training. (vii) Implement differentiated guidance methods to meet the needs of different types of farmers. Different types of farmers have different objectives in pursuit of agricultural production management, so they also have different focus points in adopting water-saving irrigation technology. Therefore, training methods with different emphases can be adopted according to different types of farmers.
This study has some limitations. First, using cross-sectional data, this paper cannot analyse the dynamic impact of risk aversion and technical training on farmers’ water-saving irrigation technology adoption behaviour. Second, this article only considers water-saving irrigation technology in agricultural resource conservation technology. Further research is needed to evaluate the impact of risk avoidance and technical training on farmers’ adoption behaviour of different types of resource conservation technologies. Finally, for farmers, the cost of technology adoption is one of the critical factors affecting the adoption behaviour of water-saving irrigation technology. This article considered the possibility of potential measurement errors and did not include them in the model analysis. Whether this impacts the estimation results of this article still needs further testing.