1. Introduction
Small and medium-sized businesses need to be a part of carbon reduction plans with proper support from large corporations. This is vital if developed and emerging economies are targeting to become carbon neutral by 2050. Small and medium-sized enterprises (SMEs) are vital for both developed and emerging economies, as well as an important part of the supply chain. Around 90% of the world’s business happens through SMEs, and they employ almost 60% of the world’s employable population (
http://www.thefsegroup.com/definition-of-an-sme/ (accessed on 11 October 2023)). While SMEs contribute to the economies of countries, they also contribute to 70% of the global pollution. It is further observed that manufacturing SMEs contribute almost 65% of the air pollution, which is mostly due to limited compliance towards environmental management systems [
1], amongst other factors. As SMEs are growing in importance for economies, so are the challenges for them in terms of environmental concerns. So, SMEs need to rethink and redesign their business models to respond to and overcome emerging challenges [
2,
3]. In such circumstances, the adoption of circular economy (CE) principles by SMEs could be a strategy to overcome business challenges and ensure economic growth.
According to Boulding [
4], an ecological economist, we need to follow the pattern of the earth’s closed economic system and develop a circular economic system to increase the sustainability of human life. Building on this initial concept, Segerson et al. [
5], in their theoretical framework, explained the need to shift from an open-ended economic system to a CE system. The CE has now come a long way and changed the manner of interaction between human society and nature [
6]. The focus of the CE has also gone through a paradigm shift with a focus on sustainable development at the micro (enterprises and consumers), meso (economic agents integrated into symbiosis), and macro (cities, regions, governments) levels [
7]. The attainment of a circular model also requires innovation in cyclical and regenerative ways, following the ways in which society produces, consumes, and legislates. According to [
8], the CE constitutes emerging components—energy and resource recirculation, resource demand minimization, recovering value from waste through either reuse, reduction, or recycling, and a multi-level approach to achieving sustainable development through closely connecting with societal innovation.
In the last decade, there has been considerable research on CE. Several review papers have been published focusing on the factors related to sustainability linked to the concept of CE. The review of sustainability has mainly focused on barriers or challenges related to sustainable development [
9] or the adoption of Lean practices to facilitate sustainable development [
10]. There are also some reviews on sustainable development in SMEs focusing on drivers, motivators, and financial performance [
11,
12,
13]. The reviews on the CE are more related to understanding the drivers, barriers, challenges, business models, and practices [
14,
15,
16,
17] required for its adoption. Another aspect of these reviews is to focus on sectors such as manufacturing, supply chains, or SMEs [
18,
19,
20,
21]. There are also reviews that focus on the product–service system in order to achieve resource efficiency through CE adoption [
22] or to understand the interplay between environmental and economic systems as a result of CE adoption [
23]. Unlike reviews on sustainability, there are limited reviews focusing solely on the adoption of the CE in SMEs.
The literature reflects the exploratory nature of research to understand CE adoption in different environments. This is reflected in a multitude of articles on qualitative studies and research questions asking more “What” than “How” questions. A lot of theories have also been applied to explain the CE adoption phenomenon in different contexts. These include the systems theory, resource-based view, and stakeholder theory in the context of CE adoption in the supply chain [
24,
25,
26,
27]. Further, a considerable focus of research has been to understand the building blocks, such as drivers, enablers, barriers, challenges, and practices, of CE adoption. Some of the major enablers highlighted in the literature relate to customer awareness, environmental safeguards, economic considerations, policy, and regulations [
28,
29,
30]. Some of the barriers or challenges relate to resource constraints and external factors, such as government regulations, training requirements, and initial investments [
19,
31,
32].
The above analysis shows that, although a considerable amount of research exists on CE adoption, there is still a lack of research focused on understanding its adoption mechanisms in the supply chain specifically linked to SMEs and CE adoption. The current policies and regulations, as well as government support, are not adequate for SMEs; hence, there is a need for a focused understanding of the adoption of the CE in the SME context. Although there is research on CE adoption in larger organizations (e.g., [
33]), studies on SMEs’ adoption of the CE are scant [
34]. There is also a lack of research on integrated approaches to the successful implementation of the CE in manufacturing SMEs in both developed and emerging economies [
35].
Accordingly, the aim of this review paper is to create an opportunity to fill the gaps in the existing literature by assembling conceptual, theoretical, and empirical developments related to the topic of the CE in SMEs from a multi-disciplinary perspective. While doing so, we reveal areas of research related to the CE in SMEs that have been largely overlooked. Conducting a structured literature review, using secondary data from published articles in peer-reviewed journals published between 2010 and 2024 through content and meta-analysis, we address the below Research Questions (RQs).
RQ1: What are the emerging trends and theories applied in the research of CE adoption in SMEs?
RQ2: What are the drivers/enablers, issues, and challenges linked to the adoption of the CE in SMEs?
RQ3: What strategies (e.g., energy and resource efficiency, waste management, wellbeing, corporate social responsibility), practices, and frameworks are utilized for CE adoption in SMEs?
By answering the research questions, this paper makes the following contributions. The literature so far has mostly focused on supply chains or large corporations. Thus, our review identifies specific drivers, challenges, and strategies related to the CE in SMEs. There are existing papers on the implementation of the CE from a supply chain perspective. This study helps in the adoption of the CE from an SME perspective through a framework grounded in the literature.
Section 2 presents the methodology for selecting the relevant papers for undertaking this review and a framework for analyzing the research questions.
Section 3 analyses the selected papers following the proposed framework.
Section 4 discusses the findings in line with the research questions.
Section 5 presents propositions for future research on SMEs’ adoption of the CE and concludes the analysis.
2. Literature Review
This section provides an overview of the existing research on the CE and sustainability and reveals the emerging knowledge gaps. Literature reviews in the field of the CE started around 2008 but picked up from 2014 onwards [
19] (refer to
Table S1 in Supplementary File). The existing literature review papers have been critically examined to establish the rationale for the necessity of this review paper.
We initially focused our review only on SMEs but found that there were no review papers on CE adoption in SMEs prior to 2020. The reviewed papers on sustainability focus on drivers and barriers related to SMEs as well as identifying these, such as innovation and green management, affecting financial performance. Though there are some articles about sustainability and SMEs, the articles on sustainability and SMEs focus mainly on innovation [
11], drivers [
12], barriers [
9], Lean practices, and sustainability [
36]. In the case of the review on CE, there were no articles on SMEs, but, rather, they focused mainly on business models [
14,
16,
37,
38], adoption in manufacturing [
18,
20], or supply chain context [
19].
A significant gap exists in understanding the financial impacts of circular business models, especially during the design, implementation, and evaluation phases. The literature lacks detailed strategies for CE implementation across different organizational levels, suggesting a need for models that address micro, meso, and macro-level challenges. Geographical variations in the barriers and enablers of CE, particularly outside of contexts such as Chinese SMEs, are underexplored. Moreover, there is a scarcity of empirical studies on CE implementation tools and a need for more in-depth research in circular finance within supply chains. Studies on the systematic application of circular practices in different industries, such as the automobile industry, are also lacking. These gaps underscore the need for more comprehensive, practical frameworks for CE, particularly in SMEs, and a deeper understanding of the integration of circular economy principles into competitive strategies without compromising economic growth.
In order to understand the landscape of circular economy adoption in SMEs, we looked at the highly cited articles in this area. We observed that most of these articles are empirical papers that have reported on enablers, challenges, and strategies as observed from practice. Another set of papers focused on SDGs and circular business models.
Table 1 below provides a list of highly cited papers on CE adoption in SMEs as per the Web of Science.
To better understand the state of CE adoption in SME research, we also explored the topic focus of the articles published. From
Figure 1, we can observe that the highest number of articles have explored CE adoption aspects such as the Lean green approach [
10], resource efficiency [
22], remanufacturing capability [
25], etc., in SMEs. There are a few articles that focus on the conceptual aspect of CE, but the majority of other articles explore, either theoretically or empirically, topics such as CE practices, CE enablers, circular business models, barriers, and technology (digitalization or Industry 4.0). Thus, we can see that there is still divergence on topics published on CE adoption in SMEs, but, in the last few years, from 2021 onwards, there has been growing convergence on topics and an increased number of empirical works in this area.
Further analyses of the review papers specifically focusing on CE adoption in SMEs provided a handful of articles. Most of these articles were published between 2021 and 2023.
Table 2 below provides a list of these articles and their focus areas.
The above table shows that most of the review papers about CE adoption in SMEs are focused on business models except [
21], which provides insight into enablers and challenges. This shows that there is a need for an updated review that focuses on drivers, barriers, practices, actions, etc., from the SME perspective and includes the findings from empirical works performed in this period. Another aspect that is missing is a robust framework [
46] that can enable the adoption of the CE and objectively deriving solutions to successfully achieve higher sustainability performance. This is an important consideration when discussing CE adoption in SMs. A list of the review papers on sustainability and the circular economy with their focus area is presented in
Table S1.
6. Discussion
The advent of the CE in the last couple of decades has seen an increase in research interest related to sustainable products and services, sustainable development and sustainable consumption, economic and environmental sustainability assessments, technical advancements in products and processes, etc. Larger corporations are already investing the resources and time towards CE adoption but the same cannot be said about its adoption in SMEs. So, to understand this lacuna in the literature and check the state of the art we did a systematic literature review about CE adoption in SMEs. As SMEs are the vital cog of the supply chain, we focused on the articles on CE adoption not only in SMEs but also in the supply chain.
Three major research questions were the driving force behind this study. They are as follows: What are the drivers/enablers for CE implementation in SMEs? What are the challenges and barriers to CE implementation in SMEs? How can we measure CE implementation success for SMEs? We also focused on the basic demographics of the articles, but the major thrust was to understand the research questions, research designs, and the theories applied so far in the studies selected for our research. This helped us understand the theory stage of the research [
51] on CE adoption in SMEs or supply chains.
Table 6 below summarizes our answers to the research questions.
In answering Research Question 1, analysis of research questions and research design helped us to understand that the field is still exploratory in nature as most of the research methods are still qualitative. According to [
51], we can suggest that the research on CE adoption in supply chains, as well as in SMEs, is at a nascent stage. This shows that there are a lot of opportunities to explore CE adoption; so, our review, at this stage, is timely. The theories applied in the studies so far include stakeholder theory, systems theory, agency theory, and institutional theory. Most of these theories focus on the arrangement of and relations between the parts that connect them into a whole. As our study focused on supply chains and SMEs, the application of these theories is understandable. However, the application of theories is still very limited. Going forward, there is a need to look beyond the existing theories that can explain CE adoption in SMEs as well as develop theories to help SMEs in CE adoption. In the literature, there is an immense discussion about SMEs being resource-poor and that they might not have the required capabilities to successfully adopt the CE [
79,
91]. In such scenarios, it will be worthwhile to study CE adoption strategically and look through theoretical lenses such as a resource-based view [
52] or dynamic capability [
61]. We started with several research questions initially but, for this study, we narrowed it down to three research questions and, through SLR and meta-analysis, tried to explore and answer the questions. We found that there is very limited research about CE adoption in SMEs and there is definitely a need to have an extensive study. SMEs are the growth engine for not only emerging but also developed economies; so, a thorough understanding and the development of a pathway for CE adoption in SMEs is a need of the hour.
To answer Research Question 2, based on our analyses and findings, we developed a conceptual framework (refer to
Figure 8), which includes enablers, challenges, and outcomes. In enablers and challenges, there are two broad categorizations. One is “Push” and the other “Pull”. These broad categorizations help us to understand CE adoption in a better manner. As per our framework, we feel that Technology, Stakeholders, and Organizations push SMEs towards CE adoption. Technology, due to ongoing advancements, will prompt SMEs to always look for new technologies not only to align with customer needs but also to develop sustainable products and services. Similarly, there is always a push from the stakeholders and organizational aspects to stay ahead of the competitors and align with the customers which prompts SMEs towards adoption of CE. On the Pull side, market, economy, and environment. The market aspect is driven by either customers or competition. These two factors both pull SMEs towards CE adoption as either there is a requirement from the customers or the competition prompts them to stay ahead, or, at least, stay abreast [
25,
42,
89,
90]. The economic considerations, such as policy and regulation development, toward incentivizing CE adoption and the development of supplier networks with a low environmental impact further pull SMEs toward CE adoption [
19,
28,
70,
79]. We feel that enablers will help in overcoming the challenges and, thus, CE adoption will lead to measurable outcomes or sustainable performance for SMEs.
Finally, strategies for resource and energy efficiency are important to facilitate CE adoption in SMEs. Moving towards the CE will help increase resource efficiency by keeping the highest values of the materials as well as keeping different materials, components, and products in the economy as long as possible. This will help in reducing or eliminating not only the waste but also the extraction of virgin materials as inputs for production [
35]. OECD [
91] proposes processes related to closing, slowing, and narrowing resource loops (refer to
Table 7) in order to achieve resource efficiency.
Improvements in resource efficiency provide a complementary solution to the policies related to decarbonization through the addition of renewable energy sources or through energy efficiency [
50,
62,
66,
80,
84,
101]. Resource efficiency also provides a pathway to minimize primary energy use and waste and addresses issues related to resource scarcity [
102].
Thus, through content analysis, meta-analysis, and a conceptual framework, we have tried to answer all the research questions.
Figure 8 shows the framework that could be used to implement CE adoption in SMEs.
Research question 3 is used to suggest strategies for SMEs to promote the implementation of the CE in SMEs. The analysis provided in the findings section can be summarized as below:
- (a)
Conceptualization, Design, Implementation, and Operations:
The drivers for the conceptualization, design, and operation in SMEs struggle with the integration of manufacturing processes, resource efficiency, and assessing the circular economy as their competitive advantage. SMEs also face challenges in navigating renewable energy markets, forecasting spare parts, and complexity in supply chains.
Hence, the strategies for CE adoption lie in the step-by-step approach. The SMEs first need to overcome supply chain complexities and enhance forecasting accuracy in the context of renewable energy and resource-efficient operations. They need to develop integrated systems that combine manufacturing, remanufacturing, and recycling. Also, there needs to be a focus on efficient resource utilization, product quality improvement, and ensuring adequate storage facilities for remanufactured products.
SMEs actively work in collaboration with stakeholders to understand policies and secure support for sustainability training. In this process, SMEs must navigate bureaucratic issues, the lack of clear sustainability guidelines, and the insufficient implementation of circular economy laws. Therefore, SMEs should initiate efforts to streamline bureaucratic processes, establish clear guidelines, and enhance stakeholder collaboration for the effective implementation of sustainability practices.
SMEs should strive to foster collaborations with stakeholders, including NGOs and government bodies, promote and support policies that incentivize sustainability, engage in dialogues about circular economy projects, and emphasize sustainability training at all organizational levels.
- (c)
Adopting Newer Technology:
SMEs can access enhanced information sharing, gain access to clean technology, and use environmentally friendly materials.
However, SMEs face limited innovation capacity, technological limitations, and design challenges, along with limited financial resources. SMEs should develop innovative technologies and design solutions to overcome these limitations and effectively utilize environmentally friendly materials. They should aim to implement advanced information management technologies for better data sharing. Additionally, they should adopt clean and eco-friendly technologies in product design and manufacturing. SMEs should also leverage big data and cloud manufacturing for improved operations.
- (d)
Organizational Transformation:
SMEs’ unique characteristics involve a commitment to sustainability, innovation, and leadership for sustainable commitment. SMEs have challenges across organizational reluctance, conflicts with existing culture, and a lack of effective business models. Hence, for organizational transformation, SMEs need to adopt frameworks and models to align organizational culture with sustainability goals and foster internal cooperation, cultivate a culture of sustainability within the organization, and encourage management commitment to sustainable practices. SMEs need to explore new business opportunities that align with sustainability goals.
- (e)
Introducing Workplace Wellbeing:
For SMEs, there is workforce well-being if there is an increase in workplace vitality and job creation. However, there is a lack of employee skills in a circular economy.
SMEs need to have programs for skill development and training in circular economy practices to enhance workplace well-being, create a work environment that promotes employee well-being and vitality, and focus on job creation and providing opportunities that align with sustainable practices.
- (f)
Economic Considerations:
SMEs are capable of cost savings and generating new revenue streams. However, SMEs face challenges of high investment costs, perception issues, and economic disincentives.
SMEs need strategies to balance investment costs with long-term benefits and to change perceptions of sustainability as a valuable investment. They tend to utilize waste as a resource to reduce costs. SMEs need to access financial resources dedicated to sustainability projects, improve cost efficiency, and explore new revenue streams through sustainable practices.
SMEs have increased customer awareness and market potential for recovered products. However, SMEs face challenges of low consumer awareness, the need for new consumer behavior, and flawed perceptions.
The SME strategy would be marketing strategies and educational initiatives to enhance consumer awareness and acceptance of recycled and remanufactured products, respond to increasing consumer demand for environmentally friendly products, develop a market for recovered products, and use environmental awareness as a tool for brand differentiation and strengthening.
- (h)
Environmental Considerations:
SMEs have compliance with environmental regulations, environmental management systems. However, they have slack of knowledge in smart waste management.
The SME strategy would be education and knowledge-sharing initiatives focused on smart waste management and adherence to environmental regulations, comply with environmental laws and regulations. Implement an environmental management system, be proactive in declaring substances for recycling, and adapt to the challenges posed by rapid urbanization.
7. Conclusions
In the last decade, a circular economy has become imperative because of the growing population and rapid urbanization. This has also necessitated that researchers focus on this phenomenon and explore possibilities of CE adoption in different contexts. There have been several review papers that have focused either on CE definitions, CE business models, or on the CE in the supply chain. There are also several reviews, as evident from our paper, about drivers, practices, and challenges of CE adoption, but there are no reviews about drivers, barriers, practices, etc., about CE adoption in SMEs, to the best of our knowledge. We have observed an increase in the number of articles focusing specifically on SMEs in the last two years. This is an encouraging sign showing the growing importance of SMEs in various economies. The focus of these articles is on enablers and barriers to CE adoption for SMEs. This helped us to understand the enablers and barriers of SMEs in a better manner.
7.1. Implications
Thus, based on the review of 188 articles on CE adoption in supply chains and SMEs, we identified the research methodologies used and theories applied to explain the CE adoption phenomenon, drivers, and challenges of CE adoption. We found that the literature mostly talks about these issues in terms of a lack of policy and regulations, government interventions, and technological advancements in CE adoption and categorization based on economy, environment, stakeholder, technology, and social perspectives. Many of these categorizations will be for CE adoption in SMEs but there is a real need to understand the drivers, barriers, etc., from the SME perspective. So, keeping this in view, we have classified the drivers and challenges for SMEs based on conceptualization, stakeholder perspective, technology adoption, organizational transformation, employee well-being, and economic, marketing, and environmental considerations. The key contribution of the review is the framework proposed. The framework can be used by practitioners for the implementation of the CE. The framework has been derived from a structured approach to understanding the subject matter. The key contributions of the review include synthesizing the existing literature, identifying gaps in knowledge, and proposing the framework for implementation.
7.2. Future Directions
Our study is primarily based on a systematic literature review following the PRISMA framework. The analyses carried out are primarily content and meta-analysis.
There are several other analyses that can be carried out further by researchers using bibliometric software, such as VOSviewer (version 1.6.20), Biblioshiny (version 4.1), etc. These tools will help in understanding the most cited works, including the most prolific authors contributing extensively to this field.
Further studies will be needed to empirically explore the drivers and challenges of CE adoption in SMEs as well as reorganize the categories. We feel our work provides the following:
A landscape of research questions, theories, drivers, and challenges on CE adoption in SMEs in the last decade.
This review helps both practitioners and researchers to develop a pathway for CE adoption and understand the whole gamut of drivers and challenges to manage successful CE adoption.
The information synthesized from this research shows the power of systematic literature review through content analyses and visualize large volumes of content in a structured manner from peer-reviewed journals.