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Journal: Electronics, 2023
Volume: 12
Number: 122

Article: User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention?
Authors: by Ivonne Angelica Castiblanco Jimenez, Juan Sebastian Gomez Acevedo, Elena Carlotta Olivetti, Federica Marcolin, Luca Ulrich, Sandro Moos and Enrico Vezzetti
Link: https://www.mdpi.com/2079-9292/12/1/122

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