2.1. Theoretical Framework
This study explores how macroeconomic factors impact firm profitability by leveraging four key theoretical frameworks: Keynesian economic theory, the structure–conduct–performance (SCP) paradigm, and the resource-based view (RBV) with dynamic capabilities, and financial theory frameworks such as DuPont analysis and capital structure theory. These frameworks help explain how both external economic conditions and internal resources shape company performance.
Keynesian economics highlights the role of aggregate demand in driving both economic and firm’s performance. According to
Keynes (
1936), factors like GDP growth, government spending, and monetary policies directly influence consumer demand, which impacts a firm’s revenue and costs. In times of economic growth, increased consumer spending and investment foster favorable conditions for profitability. In contrast, during recessions, declining demand reduces revenue, harming the firm’s performance. In Türkiye, periods of high inflation and inconsistent monetary policy have historically constrained aggregate demand, contributing to volatile profitability trends. This theory offers a foundational lens to assess how Turkish firms respond to shifts in economic activity.
The SCP paradigm, introduced by
Bain (
1951) focuses on how the structure of an industry influences firm behavior and outcomes. It suggests that macroeconomic factors like inflation, interest rates, and trade policies shape industry structure, which affects firms’ strategies (e.g., pricing, investments) and profitability. For example, inflation raises production costs, while trade policy changes can alter market dynamics, influencing export and import opportunities. Currency fluctuations, inflationary pressures, or restrictive trade policies may challenge firms, while favorable trade environments create new opportunities to boost profitability. This framework is particularly relevant for Türkiye where frequent macroeconomic fluctuations such as high inflation rates, volatile exchange rates, and shifting trade policies directly reshape industry structures, compelling firms to constantly adapt their strategies to sustain competitiveness and profitability.
The resource-based view (RBV), developed by
Barney (
1991) and its extension through dynamic capabilities (
Teece et al., 1997) focus on how internal resources help firms gain and sustain a competitive edge. The RBV argues that firms with unique and hard-to-replicate resources achieve superior performance. The concept of dynamic capabilities builds on this by emphasizing a firm’s ability to adapt to shifting macroeconomic conditions. For instance, firms equipped with advanced technology, efficient supply chains, or strong market intelligence are better positioned to navigate challenges like volatile exchange rates, inflation, or trade policy changes. These capabilities enable them to maintain profitability even in uncertain or adverse economic environments. In Türkiye’s frequently unstable macroeconomic environment, characterized by currency volatility, inflation, and policy unpredictability, the RBV and dynamic capabilities frameworks are especially critical as firms must leverage distinctive internal strengths and rapidly adapt to survive and thrive amid economic turbulence.
Beyond economic and strategic frameworks, financial theory offers critical insights into the relationship between macroeconomic factors and the firm profitability, particularly through metrics such as return on assets (ROA) and return on equity (ROE). The DuPont analysis breaks down these indicators into components like operational efficiency, asset turnover, and financial leverage—all of which are shaped by macroeconomic forces. For example, rising inflation and interest rates elevate borrowing costs, diminishing net income and ROE. Exchange rate fluctuations can also distort asset valuations and revenue streams, thereby influencing ROA. Capital structure theory (
Modigliani & Miller, 1958) adds that interest rate conditions affect firms’ leverage decisions, with higher rates often prompting firms to cut debt to reduce financial burdens, ultimately impacting ROE. These financial viewpoints enhance economic and resource-based models by directly linking external macroeconomic shocks to internal financial outcomes.
While the core analysis in this study are built upon Keynesian theory, the SCP paradigm, RBV with dynamic capabilities, and financial theory frameworks, further support from corporate finance theory helps enrich the theoretical foundation. For instance, signaling theory (
Spence, 1973;
Ross, 1977) complements capital structure analysis by suggesting that firms adjust financial policies—such as leverage or dividend decisions—not only for operational reasons but also to convey stability and confidence during volatile macroeconomic periods. In environments like Türkiye, where uncertainty around inflation, interest rates, and currency movements is frequent, such signals become crucial in shaping investor expectations and access to financing. Similarly, asset pricing theory, particularly
Merton’s (
1973) intertemporal CAPM, provides insight into how shifts in macroeconomic conditions affect risk premiums and cost of capital. These dynamics, in turn, influence investment decisions and profitability metrics such as ROE and ROA. Furthermore, macroeconomic volatility—defined as fluctuations in key indicators like GDP growth, inflation, exchange rates, and interest rates—can be formally modeled using statistical tools such as standard deviations, rolling variances, or GARCH models (
Engle, 1982;
Bloom, 2009), allowing a more precise assessment of its impact. By integrating these perspectives, the theoretical framework gains additional robustness, linking external shocks to internal financial responses and reinforcing the empirical relevance of the chosen financial performance indicators.
In summary, while each framework captures different dimensions of the macro-firm profitability nexus, their integration is essential for a comprehensive analysis. Keynesian theory sets the macroeconomic backdrop; SCP explains industry-level responses; financial theories quantify performance shifts; but it is RBV and dynamic capabilities that best explain why some firms outperform others under identical economic conditions. This theoretical synergy is especially relevant in Türkiye where firms operate under persistent economic volatility and must continuously adapt to sustain profitability. Furthermore, these frameworks are not only conceptual tools but are also tightly interwoven with the empirical realities documented in the following section. By applying these theories to real-world data, particularly within the unique and fluctuating economic context of Türkiye, we aim to bridge the gap between theoretical expectations and the observed firm behavior.
2.2. Empirical Analysis
The section provides a summary of various empirical studies conducted over the years on similar topics in both Türkiye and globally. It also seeks to link these empirical findings with the theoretical frameworks presented earlier, illustrating how economic theory and firm-level realities intersect.
Pacini et al. (
2017) analyzed the effects of macroeconomic variables on the profitability of the top 100 firms in the United Kingdom from 2000 to 2014. Using panel data and dynamic factor estimators, they found that GDP, inflation, and debt interest metrics positively influence firm profitability. In contrast, exchange rates, interest rates, and short-term foreign debt ratios negatively impact performance. The results suggest that stable macroeconomic conditions are crucial for enhancing profitability, particularly for large firms that significantly contribute to the national economy. Similarly,
Issah and Antwi (
2017) focused on 116 public-listed UK companies from 2002 to 2014, excluding financial firms and utilities. They applied principal component analysis (PCA) to identify key macroeconomic predictors and used multiple regression to examine relationships with the firm’s performance, using ROA as a measure. Key findings included significant effects of lagged ROA, unemployment rates, real GDP, and exchange rates, with notable variations across industries. These studies reinforce the importance of macroeconomic stability and historical performance metrics while illustrating how external conditions can exert differentiated effects across sectors, particularly in advanced economies.
Isiaka et al. (
2018) investigated profitability determinants among agricultural firms in Nigeria using panel data from 2008 to 2016. Their multiple regression analysis revealed liquidity and sales growth significantly and positively influenced return on equity (ROE), while leverage negatively affected it, and operating expenses efficiency had an insignificant negative impact. These findings highlight the significance of managing liquidity and promoting sales growth to improve profitability in the agricultural sector, a critical area in Nigeria’s non-oil economy.
Egbunike and Okerekeoti (
2018) extended this focus on emerging markets by examining consumer goods firms listed on the Nigerian Stock Exchange from 2011 to 2017. Their study applied multiple linear regression to assess how macroeconomic variables and firm-specific factors influence ROA. GDP growth, firm size, leverage, and liquidity were found to positively impact ROA, while inflation exerted a significant negative effect. Interest and exchange rates, however, showed no significant influence.
G. A. A. O. Dewi et al. (
2019) contributed to this literature with their study of fast-moving consumer goods (FMCG) firms in Indonesia from 1998 to 2016. Their findings indicate that GDP growth positively impacts profitability, while inflation, unemployment, and exchange rates do not exhibit significant effects. These studies collectively emphasize the importance of macroeconomic growth and firm-specific strategies in navigating profitability challenges in emerging economies.
Shah and Siddiqui (
2019) analyzed the impact of macroeconomic variables on ROA across seven industries in Pakistan from 2000 to 2014. Using regression analysis, they found significant sector-specific variations in how inflation, exchange rates, foreign direct investment (FDI), unit labor costs, and unemployment influence financial performance. Inflation negatively affected most industries, such as textiles, auto, food, ceramics, and cement, but positively influenced the sugar and garments sectors. Exchange rates were significant across most industries, FDI positively influenced food and cement, and unit labor costs negatively impacted ROA across the board. Meanwhile,
Mitra et al. (
2023) examined the impact of India’s economic growth on manufacturing firms from 2004-05 to 2021–22 using a two-step generalized method of moments model. They have found that GDP growth significantly enhances the firm’s performance, with smaller and younger firms being more sensitive to economic changes. Internal factors like firm size, sales growth, and profitability were key drivers, while external conditions during financial crises diminished market-based performance. These findings underline the critical interplay of macroeconomic conditions, sectoral nuances, and firm-specific characteristics, emphasizing the need for tailored strategies to address economic sensitivities.
Nikmah and Hung (
2024) focused on Shariah-compliant firms (SCFs) in Indonesia between 2011 and 2020, evaluating the influence of firm-specific factors, macroeconomic variables, and the ASEAN Economic Community (AEC) on the firm’s performance and value using structural equation modeling. They found that firm characteristics such as age, size, and efficiency, along with economic growth and trade openness, positively influenced financial performance. However, foreign ownership and AEC participation negatively impacted firm value, highlighting challenges associated with regional integration under the AEC framework. Similarly,
Sayem et al. (
2024) investigated Bangladeshi commercial banks from 2010 to 2021, employing multiple linear regression and factor analysis to assess the effects of GDP, inflation, interest rates, imports, and exchange rates on financial performance. Inflation and imports were significant positive predictors of performance, while exchange rates negatively impacted financial outcomes. GDP and imports emerged as critical predictors in the factor analysis, with the combined model providing the best fit. These studies demonstrate the complexities of navigating regional and global economic shifts, emphasizing the need for adaptive strategies that align with specific market conditions and broader macroeconomic trends.
Gul et al. (
2022) and
Almamy et al. (
2023) both investigated the influence of macroeconomic factors on corporate investment decisions using firm-level data. Gul et al. analyzed 12 Asian countries from 2007 to 2016 using panel regression, finding that GDP growth, inflation, interest rates, and especially financial development significantly shape investment behavior, with notable cross-country differences. Almamy et al. focused on six GCC countries from 2007 to 2020, using the system GMM to address endogeneity, and found that economic growth, financial development, and inflation positively impact investment, while FDI negatively affects it due to increased market competition. Both studies underscore the critical role of macroeconomic stability and financial development, urging policymakers and firms to factor in macro-level dynamics when crafting investment strategies.
In Türkiye, several research studies have been conducted to analyze the impact of macroeconomic factors on firm profitability and the researchers reached different outcomes. The study by
Kandir (
2008) examined the influence of macroeconomic factors on stock returns in Türkiye over the period from July 1997 to June 2005. Focusing on non-financial firms listed on the Istanbul Stock Exchange (ISE), it employed a macroeconomic factor model and multiple regression analysis with seven variables, including exchange rate, inflation, interest rates, and world market returns. Portfolios were constructed based on firm characteristics such as market equity, book-to-market ratio, and leverage. The findings highlight that exchange rates, interest rates, and world market returns significantly influence stock returns, while factors like industrial production and oil prices show no considerable impact. This study emphasizes the increasing integration of Turkish markets into global systems and reveals that not all macroeconomic factors are equally influential in shaping stock returns. Similarly,
Şule’s (
2009) research investigated the impact of macroeconomic indicators such as the consumer price index (CPI), producer price index (PPI), exchange rates, interest rates, and capacity utilization rates on financial performance metrics for food and beverage firms listed on the Istanbul Stock Exchange (IMKB) between 1998 and 2007. Using linear regression analysis, the study found that CPI and PPI were strongly correlated with profitability indicators like return on equity (ROE), return on assets (ROA), and return on sales (ROS), while EBIT and EBITDA were more influenced by capacity utilization rates, and NOPAT was determined by interest rates. These results underscore the need for firms to integrate macroeconomic trends into financial planning, highlighting sector-specific insights that demand tailored financial strategies to mitigate adverse effects of economic fluctuations.
The investigation by
Coşkun and Topaloğlu (
2016) analyzes data from firms listed on the Borsa Istanbul 100 Index between 2010 and 2015 using panel data analysis. The research uncovers significant relationships between financial performance indicators such as ROA, ROE, and ROS and macroeconomic variables like exchange rates, inflation rates, interest rates, and public infrastructure investments. The study highlights the varying directions and magnitudes of these relationships, emphasizing the importance of macroeconomic conditions in shaping firms’ financial outcomes. This provides valuable insights for managers and policymakers aiming to enhance resilience against economic fluctuations. Similarly, the study by
Polat and Peker (
2016) focuses on the Turkish automotive sector from 1993 to 2012. By employing correlation and multiple regression analysis, the research examines the impact of macroeconomic indicators, including inflation, exchange rate, GDP growth, and unemployment, on the firm’s performance metrics like revenues and profits. It finds that investment levels, GDP growth, and exports positively influence the firm’s performance, while inflation and unemployment have mixed or negative effects. These findings underline the critical role of macroeconomic stability in shaping financial outcomes within the automotive sector, offering actionable insights for both policymakers and business leaders navigating external economic environments. Together, these studies underscore the complex and varied impacts of macroeconomic factors across different industries and time periods in Türkiye.
While Keynesian and SCP theories help explain broad macroeconomic and industry-level shifts, the RBV and financial theories capture the firm-specific dynamics that often determine performance outcomes. However, most empirical studies reviewed here treat macroeconomic variables and the firm’s performance in isolation or with limited theoretical anchoring, lacking integrative frameworks that combine internal and external perspectives.
Despite the valuable insights provided by prior empirical and theoretical research, a significant gap remains. Few studies offer a comprehensive integration of macroeconomic theory with firm-level strategic and financial responses, especially within emerging economies like Türkiye. Many empirical analysis either remain overly descriptive or fail to fully leverage theoretical models such as RBV or SCP. Moreover, the context-specific nature of economic shocks in Türkiye marked by persistent inflation, currency depreciation, and policy shifts demands a more nuanced approach that connects the firm’s performance to both external volatility and internal adaptive capabilities. Addressing this gap is crucial for developing targeted strategies and policy recommendations. Therefore, this study seeks to bridge the theoretical and empirical divide by explicitly applying a multi-theoretical lens to firm-level data in Türkiye, aiming to deliver a more robust and contextually relevant understanding of the profitability–macroeconomy relationship.
2.3. Hypothesis Development
Drawing from theoretical frameworks and prior empirical research, this study formulates two hypotheses to assess how macroeconomic factors influence the firm’s performance in Türkiye. These hypotheses address both the external challenges of economic instability and the internal strengths that may help firms mitigate such risks.
Hypothesis 1: Macroeconomic volatility reduces firm profitability (measured by ROA and ROE), with sector-specific variations.
This hypothesis is rooted in Keynesian and Structure–conduct–performance (SCP) theories, which argue that broader economic conditions and industry dynamics shape firm outcomes. Empirical findings consistently show that inflation and exchange rate fluctuations hurt profitability, particularly in import-dependent or globally exposed sectors. In Türkiye, persistent volatility has significantly impacted manufacturing, energy, and chemical industries.
Hypothesis 2: Firms with stronger adaptive capabilities are more resilient in sustaining profitability during periods of economic instability.
Based on the resource-based view and dynamic capabilities framework, this hypothesis suggests that internal assets like digital infrastructures, lean operations, and flexible strategies enhance a firm’s ability to absorb external shocks. Research highlights that tech-oriented firms often maintain stable profits under volatile conditions. In Türkiye, such capabilities are crucial in distinguishing high-performing firms.