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12 April 2021

Developing a Sustainable Logistics Service Quality Scale for Logistics Service Providers in Egypt

,
,
and
1
Faculty of Engineering, University of Duisburg-Essen, 47057 Duisburg, Germany
2
Arab Academy for Science Technology and Maritime Transport, College of International Transport and Logistics, Alexandria 1029, Egypt
3
German Institute for Tourism Research (DITF), Westcoast University of Applied Sciences, 25746 Heide, Germany
*
Author to whom correspondence should be addressed.

Abstract

The role of sustainability has made it a vital point to measure companies’ financial performances and sustainability practices along the overall supply chain. Logistics service providers (LSPs) are among the supply chain actors that need to consider sustainability practices to present a better sustainable service. Therefore, we studied LSPs in Egypt, as Egypt has set sustainability goals in the logistics sector to be achieved by 2030. This research proposes a new sustainable logistics service quality (SLSQ) scale through reviewing the literature on sustainable service quality (SSQ) and logistics service quality (LSQ). While additional semi-structured interviews were conducted with LSP companies in Egypt to formulate the SLSQ scale for this specific region, the Q-sorting technique was used to confirm SLSQ measurements. Hence, we present a scale to evaluate Egypt’s overall LSPs’ service quality. Our research thereby contributes to the theory by proposing a new framework that measures the SLSQ in LSP companies in emerging countries and to the practice by tying the framework to accompany Egyptian law. The results are discussed against previous literature and concluded by showing limitations and potential future research avenues.

1. Introduction

It has become a critical practice to measure organizational performance with an evaluation scheme covering the financial and management perspectives and the organization’s sustainability performance. Sustainability thereby can be defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” [1], p. 43. There are sustainable issues regarding global supply chains in emerging countries and industrialized countries alike, but the latter have been studied more intensely in the past [2,3]. These issues have been postulated by the United Nations (UN) and formulated into 17 Sustainability Development Goals (SDGs) to be achieved by 2030. Based on the UN SDGs, Egypt developed eight sustainable goals, which are: (1) improving the quality of life and standard of living of Egyptian citizens, (2) justice, (3) social inclusion and engagement, (4) competitive and diversified economy, (5) knowledge, (6) innovation and scientific research, (7) integrated and sustainable eco-systems, and (8) governance of state and community institutions, Egyptian peace and security, and strengthening of Egyptian leadership to be achieved by 2030 (https://mped.gov.eg/EgyptVision?lang=en, accessed on 1 February 2021). Regarding these goals, particularly goals 4 and 7, Egypt intends to show significant logistics performance development according to current statistical data. Therefore, it becomes essential for logistics service providers (LSPs) to implement sustainable business practices in Egypt.
While LSPs are generally required to deliver more sustainability with a high quality of logistics services [4], logistics service quality (LSQ) and sustainable service quality (SSQ) presented by logistics providers are the main criteria for selecting the best logistics providers [5,6]. Mentzer et al. [7] extended the service quality concept in LSQ, aiming to determine the necessary factors for customers in their LSQ evaluations. The authors developed an LSQ scale that attempts to measure customer perceptions in the logistics sector by identifying nine dimensions (information quality, ordering procedures, order release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling, and personnel contact quality). To build on Mentzer et al.’s [7] work in the Egyptian context, this study applied a qualitative approach that included semi-structured interviews with nine leading LSPs and their customers in Egypt to validate essential SSQ elements. Moreover, interviews with three law specialists were conducted to validate the Egyptian law related to the social and environmental sustainability dimension.
So far, the topic has been discussed from different perspectives, particularly from an industrialized country perspective. In the United Kingdom (UK), for instance, Jaafar [8] built a model based on Mentzer et al. [7]. Their LSQ scale measured the impact of LSQ on relationship quality and set customer loyalty. Their results showed that LSPs significantly impact relationship quality and customer loyalty. In the U.S., Mentzer and Williams [9] investigated the role of LSQ in customer satisfaction. They determined the degree of importance of each LSQ component in four customer segments of a large logistics organization. Their findings showed that LSPs have a positive influence on customer satisfaction. However, the mechanisms of applying sustainability practices in the emerging country context, such as in Egypt, remain scarce [10,11]. Moreover, there is a distinct silence in the area of sustainable logistics service quality (SLSQ) as a new variable in the literature for evaluating the overall LSPs’ processes in implementing sustainability. Therefore, this study proposes a new SLSQ scale to determine sustainability practices in the Egyptian market and assess the overall service processes, starting from the moment customers place an order until they receive the services. Accordingly, the following research questions guided our study:
1: What are an LSP’s critical LSQ and SSQ elements for the Egyptian market?
2: How should the SLSC scale measurements be defined?
To answer the proposed questions, the literature concerning sustainable logistics management as well as SSQ and LSQ elements was reviewed in Section 2 and Section 3. The elements for the literature review in Section 3 were selected based on the nature of the study and the nature of Egyptian culture and law. In Section 4, the explored elements from the literature were integrated into the proposed SLSQ scale. The SLSQ variables measure all service quality processes from when the customer requests an order until after receiving it. To evaluate the proposed scale, additional semi-structured interviews were conducted with LSPs in Egypt to provide a calibration for this specific region. Further, in Section 4, the Q-sorting technique results are shown to confirm the SLSQ measurements empirically. In Section 5 and Section 6, the validated SLSQ items are presented and discussed against the previous literature, showing limitations and potential research avenues.

2. Literature Review

In the past, many companies have ignored the importance of investments in sustainability practices, particularly during the economic crisis between 2008 and 2009. However, a survey conducted right after the crisis indicated that companies are making a considerable effort toward sustainability to achieve cost-effectiveness and maintain new customers [12]. Lieb and Lieb [12] found many reasons to adopt sustainability initiatives within LSP companies, particularly seeking to meet their customers’ requirements and customer pressure to apply sustainability, which increases and improves the company’s reputation and also attracts new customers who are interested in sustainable perspectives, as well as to survive within the fierce competition. Sustainability is generally considered a leading factor in building a long-term relationship; this kind of relationship would achieve all entities’ targets and induce long-term profitability. Barile et al. [13] mentioned that a company’s survival in market competition depends on the relationships and interactions it can manage. Moreover, Cozzolino et al. [14] stated that sustainability should be added to a company’s corporate strategy to meet the stakeholders’ expectations and consider the long-term impact on the community and related economic and environmental factors.

2.1. Environmental Sustainability in Logistics Research in the Past 20 Years

Several studies have already indicated the critical role of environmental initiatives adopted by logistics service industry companies in the following aspects [15]. First, environmental issues are becoming increasingly fundamental due to the increasing demand for goods’ mobility. Second, environmental sustainability is becoming a critical selection criterion for firms operating in the logistics service industry. Third, in the logistics service industry, environmental sustainability is becoming a crucial success factor in cost reduction. Nonetheless, the most common criteria to measure LSPs are still “cost, relationship, services, quality, information/equipment system, flexibility, and timeliness” [16]. Studies related to integrating economic factors and sustainability in logistics services are being conducted. While customers are now requesting sustainable operations from companies, including LSPs, the motivation to apply sustainable operations at LSPs is feeble and needs more effort to be supported [17].
At the beginning of the millennium, Rondinelli and Berry [18] claimed that LSP companies should adopt strategies based on environmental management and provide a conceptual framework for understanding the interactions among multimodal transportation and their impact on the environment. In addition, Murphy and Poist [19] explained how reverse logistics and packaging impact environmental factors. Ang-Olson and Schroeer [20] illustrated measures that could improve road transport companies’ environmental performance. Their findings showed the potential reductions in greenhouse gas emissions in the U.S. that would result from more sustainable adoptions. A study done in Hong Kong by Wong and Fryxell [21] was among the first to examine the stakeholders’ effect on environmental management practices in fleet management. Lin and Ho [22] analyzed “explicitness and accumulation of green practices, organizational encouragement, quality of human resources, environmental uncertainty and governmental support” as the six main factors that will affect the intention to adopt sustainability innovations for LSPs. Jumadi and Zailani [23] highlighted the green practices of LSPs and how customers affected them; moreover, they illustrated that those customer relationships positively influence the adoption of green activities in the logistics service sector in Malaysia. Beškovnik and Jakomin [24] identified long-term contracts as an essential driver for implementing green measures by logistics companies in Southeast Europe. Halldórsson et al. [25] investigated whether companies set specific criteria related to environmental issues for selecting their suppliers when sourcing LSP services. The results of their study indicated that while LSPs are showing an increasing interest in environmental issues, a lot of the main factors for the companies, like price, quality, and timely delivery, are still at the forefront. Nonetheless, the study also clarified that LSPs are taking serious steps to develop cooperative partnerships on environmental issues. Table 1 provides a summary of research that has accelerated over the past 10 years.
Table 1. Selected studies on green logistics management.
Analyzing the selected papers, we found a scarcity of the literature that synergizes the concept of sustainability in logistics and supply chain services, especially in the LSP field. Moreover, there is a distinct silence in the area of LSQ and sustainability, as well as the evaluation of services after applying sustainability practices. According to organizational imprinting theory, balancing sustainability practices within companies’ global supply chains would help them better understand their markets and better interact with their customers and suppliers and achieve better strategic goals [40]. Therefore, this study proposes a new framework that measures the SLSQ in LSPs in Egypt by reviewing LSQ and SSQ in the following sections.

2.2. Social and Triple-Bottom-Line Sustainability in Logistics and Supply Chain Research

While the first decade and the first half of the second decade of the new millennium were dominated by studies on environmental sustainability in logistics research, studies on social sustainability and the entire triple-bottom-line (TBL) of sustainability are being increasingly focused on recently. In this line, the customer and supply chain perspectives increasingly complemented the logistics perspective [41]. Table 2 gives an overview of selected papers from the past 10 years to complete the picture on recent research.
Table 2. Selected studies on social and triple-bottom-line (TBL) logistics management.

3. Sustainable Service Quality and Logistics Service Quality

3.1. Sustainable Service Quality in Logistics

The term SSQ is not widely used in the academic literature, although environmental sustainability has been discussed widely in the extant literature and is known for a long time. Numerous studies have been done in the LSP field related to environmental issues in the logistics area (see Table 1), but most of these studies concentrated on either the LSPs’ offering or the LSP performance and its effects on the entire supply chain. There is a distinct silence of focus on sustainability issues in terms of LSQ. To answer the first research question in the light of the previous literature, environmental, economic, and social performances were analyzed. These three performance measures directly relate to LSP sustainable initiatives [49] and determine the services that LSPs present to their customers. Moreover, as the study was applied in Egyptian markets, specific Egyptian law goals related to sustainability aspects are reviewed and mentioned in Table 3, Table 4 and Table 5.
Table 3. Measurement elements used to assess environmental sustainability performance.
Table 4. Measurement elements used to assess economic sustainability performance.
Table 5. Measurement elements used to assess social sustainability performance.
Environmental performance: Environmental performance highly depends on efficient, clean, sustainable energy sources. The environmental sustainability elements of LSPs are derived. Many elements have been derived from different studies to measure environmental performance, illustrated in Table 3. Table 3 shows that Egyptian laws have been adapted for more than 20 years. Table 3 also shows that the literature on these statutory alterations is relatively old. Therefore, there is a need to reflect on sustainability issues in the Egyptian market, which the given paper does.
Economic performance: This is defined as financial benefits, decreasing costs, and increasing market competitiveness that a company gains after adopting LSP sustainable initiatives. The research considers economic performance from the cost side and measures how LSPs reduce costs related to environmental practices. Table 4 shows the measurement elements used to assess economic sustainability performance.
Social sustainability: This variable can be seen as critical and complex for measuring the overall sustainability performance [55]. Compared with Egyptian laws, related elements to measure social performance are derived from different studies clarified in Table 5.

3.2. Main Elements of LSQ in LSP Companies

Researchers generally adopt two perspectives by applying service quality theory [63]: the Nordic perspective and the American perspective. The Nordic perspective was proposed by Grönroos [64], and the American perspective was proposed by Parasuraman et al. [65]. The Nordic perspective was one of the first concepts to have been used to measure the services in the literature; however, the American perspective was the model that answered many open questions: What is the best way to determine the quality of service? What is the best way to measure it? Therefore, Parasuraman et al. [65] developed 22 elements as a service quality scale to measure service quality and defined the service quality model SERVQUAL, which divides the service quality measurement scales with 22 elements into five primary dimensions:
  • Reliability is the ability to achieve the promised service correctly.
  • Assurance is the trust and the confidence toward the customers in dealing with the organization. This reflects the employees’ experience, understanding, and ability to transfer confidence to customers themselves.
  • Tangibles are the physical indication of the service; for instance, the appearance of the physical facilities, tools, and equipment used to provide the service and the link tools between the customer and the company.
  • Empathy is the individualized care that a company provides to the customers.
  • Responsiveness refers to employees’ intentions to help customers deliver the services in time.
SERVQUAL was the basis of LSQ when service quality was introduced to logistics. LSQ has been studied from different perspectives of LSPs’ performance. Most researchers have conducted LSQ studies to determine the perceptions of LSQ in LSP selection or factors affecting customer satisfaction. However, this research highlights the LSQ dimensions to complete the SLSQ variable. After reviewing the literature, the researchers found that the main LSQ has nine dimensions explained below; however, two new dimensions have been added to the primary LSQ model by Thai [66]: image and social responsibility. Nevertheless, this study uses the nine main dimensions of LSQ, as invented in the first place by Mentzer [7], as they the base LSQ theory to formulate the SLSQ variable. The nine main factors of LSQ in LSPs are clarified in Table 6. Our paper’s contribution to the international literature is to analyze the main factors of LSQ in LSPs widely known in the literature since the beginning of the sustainability debate in the science, while shedding light on their adaptation by the LSPs in Egypt, which is a unique point of this paper.
Table 6. Main elements of LSQ in LSP companies.

4. SLSQ Scale Development

4.1. Rating of SSQ Elements Based on Expert Responses

After having derived elements from the literature review and being triangulated with Egyptian law, we evaluated the elements through expert ratings via interviews to shape the new SLSQ variable for the Egyptian context. In sum, 12 interviews were conducted, 7 with LSPs, 2 with retailers, and 3 with law specialists. The expert’s positions were a corporate supply chain associate director, two warehousing managers, an operations team leader, a head of quality assurance, a purchasing specialist, a supply chain manager, a supply chain coordinator, a business development manager, and three law specialists. All the interview respondents had over 10 years of experience in their fields. The interviews were conducted based on the respondents’ preferred time and place; the interviews were recorded and transcribed by the first author of this study. The interviews for the SSQ elements included three main questions about the elements and a rating of the elements as having high, medium, or low importance. The first question was related to which of the SSQ elements are important for LSP’s service quality. The second question asked about a new element that could be added to these elements related to SSQ. In a third question, the researchers asked the respondents to evaluate which element is the most important, whether to the customer or LSPs, and to check the applicability of these elements in the Egyptian market, in addition to validating these elements for which element is suitable for the Egyptian environment. The primary purpose of interviews with law specialists was to confirm, validate, and check the existence of SSQ elements in the Egyptian law that the researchers extracted from the literature.
Based on the interviewees’ responses, we argue that some elements have higher importance for contributing to service quality and significantly affect the overall processes between the LSPs and their customers. Other elements, in contrast, were given little attention and accordingly did not affect the service quality level. The aggregated ratings by the interviewees are shown in Table 7.
Table 7. Rating of SSQ elements based on expert responses.

4.2. Development and Validation of the SLSQ Scale

Whereas the SSQ elements defined as environmental, social, and economic practices present opportunities for better service quality in logistics, we now build the SLSQ framework as depicted in Figure 1. Here, we assessed the relationship between the SSQ elements and the economically oriented LSQ elements. In sum, we identified 34 possible elements, together with the nine experts in a workshop to measure SLSQ in Egypt. To do so, the list of elements was translated into Arabic to be available upon request in both languages. In the second part of the workshop, we validated the SLSQ elements through the Q-sorting technique. The calculation of Q-sorting is achieved by classifying the frequency of agreed-upon elements from experts [70]. Equation (1) depicts the calculation formula, while N is the number of experts.
Q - sorting   =   N   a c c e p t e d   i t e m s T o t a l   n u m b e r   o f   N   ×   100
Figure 1. Sustainable logistics service quality (SLSQ) theoretical framework.
When the Q-sorting results are low, this element does not belong to the primary variable [70]. The minimum correct item classification is 75%, as suggested by Hinkin [71], which is enough to support the elements under the variables. Some studies used 50% as an acceptable percentage to test validation [72], but they mentioned that it depends on some samples; when the number of samples is more than 8, it means that 75% is acceptable; when it is less than 8, then 50% is acceptable. In our study, 75% is the minimum level of accepted elements. The technique’s results are shown in Table 8.
Table 8. Q-sorting technique output used to assess SLSQ performance.

5. Sustainable Logistics Service Quality Scale for LSPs in Egypt

Based on the results presented in the previous sections, 12 elements obtained 100% correct classification (values are shown as 100% in Table 8), 7 elements were correctly classified at a rate of 88.89%, and 11 elements were correctly classified at a rate of 77.78%. This test shows a high level of correct classification within the 34 elements. This proves that most of the elements are included under the study’s main SLSQ variable. However, four elements in Table 8 were below the previously selected minimum of the 75% correct classification rate; item number 2, related to cost and sustainable transport, got 55.56%; item number 3, related to large quantities and sustainable transport, got 66.67%; item number 16 is related to environmental systems (ISO, EMS); and the last item, number 22, is related to sustainable information and decreasing environmental costs. Table 9 shows the finally validated items of the developed SLSQ scale for LSPs in Egypt.
Table 9. Validated SLSQ items.

6. Discussion

Egypt is a developing country with significant economic activity on domestic and international levels [73]. The Egyptian government has set sustainability goals to apply sustainability practices in different sectors and levels, also tackling the logistics industry. This initiative, which was started in 2015, can positively affect the current logistics performance. Therefore, this research tackles one of the vital sectors to determine what sustainability practices should be considered by LSPs. Building on this development, the present research proposed a set of SLSQ variables and developed a scale that LSPs can use to assess and improve their sustainability performance. Furthermore, it aimed to operationalize Egyptian laws and regulations into measurable scales to measure sustainability development in Egyptian organizations. Finally, it provided the Egyptian government with a list of sustainability practices that should be used by LSPs in Egyptian culture and will break the fear in the LSPs to take initiatives to apply these practices. These practices are explained in Table 7, Table 8 and Table 9 as elements representing the SLSQ scale.
Analyzing the literature concerning the proposed LSQ and SSQ concepts, most researchers have dealt with these topics from different perspectives: some focused only on sustainability in logistics, while others solely focused on logistics, and still others used both concepts, neglecting the evaluation part from the customers’ perspective. Exploring a new variable to evaluate logistics providers’ overall sustainability processes from the customers’ perspective is considered a new perspective by bringing together all constructs from the literature into one scale for the Egyptian market.
As a result, the present research observed five main aspects of sustainable transport: sustainable transport, sustainable packaging, sustainable information, training, and collaboration. The five aspects were extracted from two main dimensions. The first one is LSQ elements extracted from the literature review; SSQ elements were the second variable extracted from the literature review and Egyptian law. These items were validated through semi-structured interviews to reach SLSQ elements. Additional Q-sorting was used to validate the SLSQ items and determine which items are suitable for the Egyptian environment, the country’s sustainability goals, and culture. These elements can be a launching point for the LSPs to apply these practices and serve as a map to start applying sustainability practices.
The results expanded LSQ and SSQ’s applicability in this vein by re-testing related variables into a combined SLSQ framework. This added an essential side to the existing literature by considering sustainability in service quality theory [63]. We thereby build upon the work by Parasuraman et al. [65] and Mentzer et al. [7]. Developing their work from service quality to logistics service quality to sustainable logistics service quality represents the main theoretical contribution to theory, updated for the Egyptian and developing countries’ context and following international standards. Concerning its practical contribution, Egyptian-owned companies have sustainable targets to be achieved, but the fear of failing in the Egyptian market when applying sustainability practices is still present, especially with the existence of international players.

7. Conclusions

This study provides a tool set to enhance or support the idea of sustainability and motivates small and medium-size enterprises (SMEs) to apply these practices. Sustainable transport, sustainable packaging, sustainable information, training, and collaboration are the main elements that SMEs in logistics should consider in the Egyptian market. Encouraging LSPs and other companies to apply these practices would decrease the pressure on the environment and then decrease the overall pollution. Moreover, we present a new perspective on the collaboration between supply chain entities. Applying these elements will help develop the way of thinking of the new generations to protect their environment and community. Moreover, it will strive for the next generation to enjoy what they enjoyed in a healthy environment.
While providing valuable insights, the applied research design is not without limitations. While aiming to complete the picture of how Egyptian logistics companies can assess their sustainability performance, the interviews might have been biased by the interviewees’ expectations and desires. According to the Egyptian business environment, this research used the SLSQ scale to be applied in the Egyptian market and was particularly designed to be suitable for Egyptian culture. It can be expected that the SLSQ scale can be generalized to developing countries like Tunisia, Morocco, and Saudi Arabia, as the economic situations in these countries are similar and they are classified as lower-middle-income countries [1]. Nonetheless, future research might test the suitability of the SLSQ scale also in these countries, while some modifications of the SLSQ scale are possible to better suit these countries.
Another limitation lies in the sample size, allowing only a theoretical generalization of the findings. Accordingly, future research can build on the specific insights by testing the proposed SLSQ scale with empirical research. Therefore, the study recommends that future researchers take the new scale measurements of SLSQ within specific sectors and different samples, not just in Egypt but also worldwide. Moreover, the SLSQ variable could be considered an independent variable to measure its relationship with and impact on an organization’s performance and integration types by conducting surveys and further factor analysis. Generally, SLSQ can be viewed as the fundamental instructor of applying sustainability practices in the LSP sector, especially in developing countries.

Author Contributions

Conceptualization, A.H.A. and A.M.; methodology, A.H.A. and A.M.; validation, A.M., B.N., and T.G.; formal analysis, A.H.A. and A.M.; investigation, A.H.A.; writing—original draft preparation, A.H.A., A.M., and T.G.; writing—review and editing, T.G.; supervision, B.N. All authors have read and agreed to the published version of the manuscript.

Funding

This research received no external funding.

Institutional Review Board Statement

Not applicable.

Data Availability Statement

Not applicable.

Conflicts of Interest

The authors declare no conflict of interest.

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