US government films adhere broadly but imperfectly to Field and Gordon’s broad categorization of American nontheatrical films as marginal and disruptive in comparison to Hollywood. State film production, while attuned to small screens, was extensive in scale for much of the twentieth century and followed trends that were distinct from yet informed by Hollywood. As 16 mm equipment became more accessible and widespread beginning in the 1930s through midcentury, government productions flourished and spanned numerous agencies and entities, including the US Department of Agriculture and military. Made for institutional settings and objectives, these films often employed documentary, educational, and promotional form and content intended to engage specific audiences for practical aims beyond entertainment. While these modes of filmmaking allowed for a wider range of people, places, and events than those popularized by Hollywood studios, they also followed conventions for nonfiction fare at the time to establish an institutional framework or perspective for the images on screen: a voice-of-God narrator as the primary sound track; an objective, 3rd person camera; continuity editing; and narrative-influenced plot development.
3 Ultimately, commercial cinema’s interest and investment in the American and international public provided the federal government a model for film operations. The shared interests between the two became explicit during and after World War II as Hollywood personnel and organizations were highly involved in government productions (See
Lovejoy 2018;
Cull 2008, pp. 58–59, 110–11). In 1954, for example, the US military commissioned the Motion Picture Association of America to conduct a study of its film and photography branches with increased productivity and future collaborations in mind (
Wasson and Grieveson 2018). The report reveals, according to Haidee Wasson and Lee Grieveson, that the military used cinema to address internal needs but also distributed films externally, to commercial and noncommercial outlets, for “often overlapping goals to entertain, educate, and promulgate the virtues of the military and its activities” (
Ibid., pp. 2–3). Thus, they argue:
Public relations and propaganda were intertwined. By midcentury, then, Americans could frequently and regularly see such moving images and hear their sounds on televisions in their living rooms and on film screens in movie theaters, classrooms, libraries, veterans’ organizations, factory floors, boardrooms, and countless other private and public forums. Military films were a common element of American media ecosystems. Such films also became integral to international campaigns to ensure the ‘American way,’ efforts that grew especially after World War II (Ibid.).
Even as government film operations within and beyond the military were tailored to specific institutional environments and their immediate needs, they also reflected an expansive investment in cinema as a tool for the US government to create a national image that appealed to masses of people ideologically.
Representations of race in US government films are thus less disruptive than useful, crafted to meet specific institutional needs and to contribute to national image-building. Analyzing race in this subset of nontheatrical films requires considering “cinema less as an art or as commercial entertainment and more as a deployment of particular technologies, forms, practices, and spaces that have coalesced as ‘cinema’ to forward particular social, economic, and political objectives” (
Ibid.), or as Wasson termed it in prior work: “useful cinema” (
Wasson and Acland 2011). Broadly, nontheatrical films may offer alternative, smaller-scale images of race compared to Hollywood, but US government films reveal that such productions were often employed to shape and reinforce dominant institutional ideologies. For example, beginning in the 1930s, Pare Lorentz’ now canonical US government productions
The Plow That Broke the Plains (1936),
The River (1938), and
Power and the Land (1940) showed rural scenes across the US to draw attention to pressing rural issues, like electrification and topsoil erosion. Yet, these films emphasized rural, white farmers as symbolic figures linked to early American pioneers, which reinvigorated notions of white individualism rooted in land by erasing the history of enslaved and exploited labor, violence, and land theft from view. In the 1940s and 1950s, representations of nonwhite communities and people increased as government filmmaking expanded, and institutions adapted to wartime and postwar realities.
The Negro Soldier (1944), directed by Frank Capra, sought to recruit African American soldiers by focusing on Black Americans and their history in the US. Capra broke with Hollywood convention to appeal to Black audiences and to portray Black people in more depth and with more respect, but ultimately the film imagined racial unity to serve American morale and the war effort in a nation where Black citizens still lacked voting rights and face legalized discrimination. In contrast,
My Japan (1943) used explicit anti-Japanese racism to promote the sale of war bonds. To encourage national support for the war, the film employed an othering strategy to denigrate Japanese people and culture as foreign and enemy to American society. During the early Cold War, the federal government produced
Men of the Forest and put images of a landowning Black family in rural Georgia to similar practical and ideological use.
The USIS and Men of the Forest
The United States Information Service (USIS)—the sponsoring agency featured in
Men of the Forest’s opening credits refers to the foreign offices of a national “information” program that began under the Office of War Information (OWI). The OWI—a government agency established during World War II to create and distribute media about the war to domestic and foreign audiences—closed in 1945, but the USIS maintained disparate operations under the Department of State. The service was reinvigorated during the Cold War as the 1948 Smith-Mundt Act established a postwar information program organized within the State Department. The act was a response to growing negative characterizations of the US in Soviet propaganda, with initial operations aimed at emphasizing “the virtues of American democracy” for Soviet and Eastern European audiences (
Rawnsley 1999). Soon the program garnered increased funding from Congress, due in large part to President Truman’s efforts to bolster American propaganda with his Campaign of Truth and the outbreak of the Korean War (
Cull 2008, p. 46). As the perceived need for a more aggressive strategy against the Soviet Union took hold in national leadership, the program’s propaganda became a professional enterprise that integrated collaborations with private companies and production and distribution of a wide range of media abroad. According to Gary D. Rawnsley, “the whole of the United States was mobilized: propaganda was no longer the preserve of government; now, spreading the truth and waging the Cold War became a national duty.”
4 From 1948 to 1952, State Department funding for the information program grew from
$20 million to
$115 million, and 93 countries were being targeted (
Osgood 2006).
Men of the Forest reflected a postwar “information” or propaganda program with expanding resources and support in a war of public relations (
Ibid., p. 72). Film, which had been used extensively by the OWI in World War II, was a key component of the aggressive strategy to combat Soviet propaganda. The postwar information program established in 1948 included a division of International Motion Pictures that “commissioned and purchased documentaries for overseas use.” (
Cull 2008, pp. 27–28) Funding increases strengthened these film operations, from domestic documentary productions to Hollywood exports to partnerships with foreign production companies. By 1950, an estimated 125 million worldwide had seen a State Department film (
Ibid., p. 46), and by the end of 1951, output of documentary films had increased 300 percent (
Ibid., p. 67). Made in 1952,
Men of the Forest was produced as leaders in the postwar information program were trying to iron out a national image that effectively countered Soviet criticisms (
Ibid., pp. 72–73). The Letters from America Campaign, a successful initiative from the same period, reveals how the information program sought to dispel perceived misconceptions of the US as “an uncultured land of materialism, racial injustice, and economic exploitation” (
Ibid., p. 57). A partnership with a government organization that “promote(d) the political education of recent immigrants to the United States,” the campaign encouraged immigrants in non-English language communities to write letters to families and friends in their former countries (
Ibid., p. 57). Letter writer were provided instructions and “politically helpful” suggestions on how to describe their lives in the US (
Rawnsley 1999, pp. 38–39;
Cull 2008, pp. 57–58). By 1952, around 35 million people in the first and second-generation immigrant communities had written one billion of these letters (
Cull 2008, p. 57). Cost-effective, the campaign “harnessed the strength of ordinary people who, it was hoped, would be more trusted overseas than any official propaganda organization.” (
Rawnsley 1999, p. 39). Exploiting institutional power and infrastructure, the postwar information program positioned immigrants to participate in the production of American “information” by utilizing their experiences to represent the US as a nation where people meet opportunity not injustice.
This strategy for propaganda illuminates
Men of the Forest ’s focus on the Hunter family. Like the Letters from America Campaign, the film was intended for and exhibited to foreign audiences by the USIS. It was never released domestically, as the 1948 Smith-Mundt Act restricted the domestic release of the information program’s materials (
Cull 2008, p. 40). The film has similarities at the level of content as well; it shifts away from a default focus on white Americans to center the daily lives of a successful Black family in rural Georgia in a positive light. The over 1-hour film was shot on 35 mm on location in Guyton, Georgia and depicts the Hunters as they interact at home, work, and in their community. The film consists primarily of documentary footage organized by a Voice-of-God narrator who contextualizes the images as a story of a family working together to save and purchase a mechanical saw for their timber business. The Hunters appear realistic in the local footage, but also identifiable as representations of American rurality and individualism updated to reflect racial, economic, and technological advancement. While an unconventional representation of race in the midcentury US,
Men of the Forest utilized the Hunter family’s experiences to create an ideological vision of the US that could garner foreign support and counter Soviet power.
Examining the film in its context today reveals how the USIS depicted race to promote American ideology during the Cold War. In the opening moments, viewers meet the Hunter family on their farm in Georgia as they begin their morning routine. The narrator explains that the family has owned the farm “for over 80 years”, and the land was originally cleared for planting cotton and tobacco. Lewis Hunter, now head of the household, is a “woodsman” by trade. While Georgia is mentioned as the location, no further detail is included—government documentaries of the era rarely characterized people in individual specificity and depth, but rather depicted them as representative types and collective identities (See
Nichols 2017b). The narrator’s introduction of the Hunter family as Black landowners and farmers in a non-specific location reworks the established convention of idealizing white rural people as representative of the nation. The goal is, seemingly, to appeal to foreign audiences potentially critical of the US and receptive to perceptions of the nation as racially and economically exploitative. Thus, details of Georgia’s status as a southern state where Black residents faced segregation laws is omitted, as is the lack of federal legislation ensuring basic rights for Black Americans. The film’s opening decontextualizes the family and their farmland and home, associating them with hard work and land ownership to signify American democracy as racially just.
The film’s voiceover narrator also establishes a point of view toward the family that is familiar and supportive yet anonymous. His perspective implies a government who knows and invests in its citizens personally. Throughout the film, the unidentified narrator speaks in all-knowing proximity to the family as he names, contextualizes, and interprets documentary images of them for audiences. For example, he aligns much of description and plot development with the thoughts of the youngest Hunter son, James, who joins his father and brother in the forest for the first time as the film begins. The narrator describes the moment: “And so, on this day that James would always remember, he and his father and brother set out for the forest. His chest swelled with pride, for today he felt like a partner in the firm of Hunter and Sons”. Here he voices James’ inner thoughts and feelings and speaks with intimate and interior knowledge of the Hunter family; scenes similarly bring viewers into the Hunters’ home and work life. The images of the film are thus tightly controlled by a narrating point of view that suggests a harmonious relationship between the US government and the family. This institutional point of view toward the Hunters’ everyday lives characterizes the US government as egalitarian and invested in their livelihood in rural Georgia.
The narrative that drives Men of the Forest works similarly to emphasize the Hunters’ local community as representative of a democracy familiar with and supportive of their livelihood. The plot begins as the men of the family leave the farm for the day to harvest timber alongside their white and black neighbors—throughout the film, black and white residents are shown living and working alongside one another without restrictions or strife. They eye a crew with a new mechanical saw that allows them to increase a day’s yields, so the family decides to work together to save money for their own saw. As the Hunters strive for this goal, tempted to spend their hard-earned money but committed to the potential of a new saw, the community proves more than a backdrop. In the narrative climax of the film, a forest fire breaks out in the area where the Hunters are logging. James, one of the Hunter sons, runs to a neighboring timber crew for help. Characterized as local residents and friends of the Hunters, black and white foresters respond quickly, and together with the Hunters put out the forest fire. The dramatic sequence amplifies an obstacle in the Hunters’ path as they suffer a loss of profit. Yet, they manage to mitigate and survive the disaster with the support of people who know and respect them. The narrative focuses on the Hunters’ community as an environment where working citizens support one another despite race or means, a localized image again decontextualized to suggest that American democracy fosters such community among its citizens.
The film ends as on a celebratory note as the Hunter family buys a mechanical saw and reaps rewards from saving money wisely. The narrator emphasizes how the experience has, most of all, strengthened their familial bond and respect for one another, his words suggesting that investing in these ideals benefits people beyond the Hunters. Even with purchasing power, the family remains focused on working together to “better themselves”. In the final scene, father and sons use their earnings to buy and surprise Mrs. Hunter with a sewing machine, something she wanted but withheld from buying while they saved. Presumably, the sewing machine will bring greater productivity to the home, Mrs. Hunters’ domain, as the saw provides greater timber output for the family business. As the family cherishes the new saw and sewing machine, the narrator describes what they mean to the family:
For them, the saw is a symbol of something warm and friendly. It had joined them together as a family so that they might better themselves. They are better not only because of the extra food and luxuries they are able to buy. They are better because in working for a common good, they have strengthened the family bond. For out of their achievement, was born a new love, a deep affection, and a greater respect for one another.
Again, speaking for the family, the narrator appeals to broader values as he implies that the bond between the family has grown stronger because they pursued the opportunity to “better themselves” fostered by a government with mutual respect and familiarity with its citizens. Alongside images of the family smiling together outside their home, these final lines are reminiscent of a happy ending in a Classical Hollywood film, but they avoid decorative excess and glamour to emphasize the everyday lives of working Americans. Classical Hollywood happy endings bring narrative closure by reinforcing or restoring core American ideals in fictional, spectacular form. The closing documentary moments with the Hunters in Men of the Forest imagine a slice of life in an equitable nation, an image that the US government hoped would sustain power in a war with the Soviet Union.
In its postwar context, Men of the Forest provides insight into how the US government approached and employed cinematic representation of race. As the Cold War escalated in the early 1950s, the film centered a Black family in the rural South for a specific purpose that shaped its content and form: to spread “information” about racial equality and economic and technological progress in the US. The federal government represented the Hunters for national image-building in a global political sphere. Documentary footage of the family and an uplifting narrative about their hard work, adaptation to modern tools, and upward mobility in rural Georgia provided a malleable propaganda image of the American government and its citizens that the USIS utilized abroad to ideologically counter communism. While Men of the Forest is a unique depiction of Black Americans and important visual record of the Hunter family today, the film’s Cold War context reveals how the federal government’s interest in the Black land and business owners served political aims that erased the institutional infrastructure of racial segregation and discrimination that threatened their livelihoods and excluded them from American democracy in 1952.