Born-Digital Memes as Archival Discourse: A Linked-Data Analysis of Cultural Sentiment and Polarization

This study investigates how born-digital memes about high-profile events can serve as rich archival resources for understanding contemporary cultural phenomena and public sentiment by using a linked-data framework. Using a mixed-method approach, this study analyzes memes from a high-profile trial through web scraping and linked-data structures to map themes, sentiments, and cultural references. The linked-data frame includes data collection and integration, semantic web technologies, ontology development, and API data access. The findings point to dominant narratives and shifting sentiment, which further illustrate how such memes reflect and contribute to the polarization of the societal discourse concerning the event. This research is relevant for understanding digital culture, exploring the archival potential of born-digital materials, and assessing the dynamics of public opinion in widely publicized cases. By showing the efficiency of linked data methodologies in the analysis of born-digital discourse, we add valuable insights to both digital humanities and social sciences, offering a new approach of studying ephemeral online content as cultural artifacts.