Digital Marketing and the Connected Consumer
A section of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876).
Section Information
The section “Digital Marketing and the Connected Consumer” aims to bring together the most recent advances on the topics included below, but not limited to:
- Digital marketing
- Omnichannel marketing
- Content marketing
- Digital marketing plan
- Customer relationship management (CRM)
- Consumer experience
- Online consumer behavior
- Engagement
- eWOM
- e-Retailing
- Social e-commerce
- Service-dominant logic
- Branding
Editorial Board
Topical Collections
Following topical collections within this section are currently open for submissions:
- Advances in Supply Chain Management in the Era of Electronic Commerce
- Customer Relationships in Electronic Commerce (Closed)
- Emerging Topics in Omni-Channel Operations
- Enhancing Consumer Experience through Mobile Commerce: Challenges and Opportunities
- The Connected Consumer
- The New Era of Digital Marketing (Closed)
