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Tourism and Hospitality
Special Issues
Innovations as a Factor of Competitiveness in Tourism 2.0
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Innovations as a Factor of Competitiveness in Tourism 2.0

A special issue of Tourism and Hospitality (ISSN 2673-5768).

Deadline for manuscript submissions: 31 December 2024 | Viewed by 3920

Special Issue Editor

Prof. Dr. Michał Roman

E-Mail Website
Guest Editor
Institute of Economics and Finance, Warsaw University of Life Sciences, 02-787 Warsaw, Poland
Interests: tourism; tourism economics; rural tourism; agritourism; agriculture; rural areas; sustainable development; economics
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Tourism is perceived as a spatial phenomenon that has a large impact on society and various sectors of the national economy. It is a vital branch of the economy of many countries and also has a significant impact on interpersonal relations, including intergenerational ones. On a global scale, tourism is treated as a crucial sector because it conveys vast benefits to the economy. The tourism market is constantly changing. One of the directions of these changes is the ever-growing criticality of perceiving the tourism product as the prism of consumer experiences in the tourism market. Therefore, it is extremely important to analyze the development of the tourism sector in the local, regional, and international dimensions. In addition, it is crucial to indicate the factors of its development, namely competitiveness and introduced innovations, in the economic and social dimensions.

Tourism innovation is the basic factor implicated in tourism competitiveness in regions and enterprises. Applying innovations can enhance the possibilities of adapting tourist activities and the products offered to the changing trends in tourism demand and the market environment. It can directly enable success in a competitive environment. At the same time, it must be stressed that a vital aspect of innovation is its social utility, which promotes the satisfaction of the needs and expectations of today’s tourists and thus achieves enhanced tourism business effectiveness. Introducing innovative solutions is possible by creating, from scratch, an original tourism product and a professional marketing environment.

This Special Issue aims to attract original contributions from scientists, practitioners, and other stakeholders in order to provide theoretical and empirical analyses focusing on the development of tourism, competitiveness factors, and innovation. The Editor encourages submissions addressing applications of statistical analysis, case studies, and novel methodologies from parametric and nonparametric approaches related to the topic of the Special Issue. Both original research and review articles are welcome.

Prof. Dr. Michał Roman
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • tourism as a subject of economic research
  • economic and social factors of tourism development
  • tourism development in selected countries
  • determinants of tourism development on local, regional, and national scales
  • new trends in the development of tourism
  • innovations as a factor of competitiveness of tourism enterprises
  • types of innovation in tourism
  • tourism product competitiveness
  • competitiveness of regions and tourism enterprises
  • the global problem of tourism development

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Published Papers (3 papers)

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Research

14 pages, 1167 KiB  
Article
Wine and Gastronomic Tourism in the Drama Region
by Aikaterini Karampatea, Spyridon Mamalis, Elisavet Bouloumpasi, Adriana Skendi and Irene (Eirini) Kamenidou
Tour. Hosp. 2024, 5(3), 625-638; https://doi.org/10.3390/tourhosp5030037 - 9 Jul 2024
Viewed by 884
Abstract
Drama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development [...] Read more.
Drama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development is often linked to local food and wine heritage, it seems that the implicated parties are not totally convinced. For this qualitative case study, we first conducted interviews with the management of the local wineries to determine the reason behind the low number of wine tourists in the area. Then, a workshop was organized, and all relevant parties were invited to increase awareness through education while also attempting to find mutually agreeable solutions through working group table discussions and the presentation of findings. Taking advantage of and preserving the cultural heritage through the cooperation of the related regional businesses, regional/central authorities, and non-governmental organizations (NGOs) was concluded to be an important tool for organizing new initiatives that will boost wine tourism. Full article
(This article belongs to the Special Issue Innovations as a Factor of Competitiveness in Tourism 2.0)
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18 pages, 843 KiB  
Article
Product Innovation and Customer Experience: Catalysts for Enhancing Satisfaction in Quick Service Restaurants
by Parikshat Singh Manhas, Priyanka Sharma and Joana A. Quintela
Tour. Hosp. 2024, 5(3), 559-576; https://doi.org/10.3390/tourhosp5030034 - 30 Jun 2024
Viewed by 1012
Abstract
This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating [...] Read more.
This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald’s, Domino’s Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience. Full article
(This article belongs to the Special Issue Innovations as a Factor of Competitiveness in Tourism 2.0)
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22 pages, 2851 KiB  
Article
Innovative Development of Rural Green Tourism in Ukraine
by Michał Roman, Iryna Kudinova, Viktoriia Samsonova and Norbert Kawęcki
Tour. Hosp. 2024, 5(3), 537-558; https://doi.org/10.3390/tourhosp5030033 - 24 Jun 2024
Viewed by 1354
Abstract
The purpose of the article was to investigate the potential of rural green tourism in Ukraine and to determine the main directions of its innovative development, taking into account global, national, and regional trends. SLR (Systematic Literature Review), methods of expert assessment, selective [...] Read more.
The purpose of the article was to investigate the potential of rural green tourism in Ukraine and to determine the main directions of its innovative development, taking into account global, national, and regional trends. SLR (Systematic Literature Review), methods of expert assessment, selective observation, and graphic method were used to achieve the set goal. The article analyzes the current state of rural green tourism in Ukraine; the tourism and recreation potential of rural areas of Ukraine was assessed; promising types of innovations that are currently relevant for implementation in the practice of providing services in the field of rural green tourism in Ukraine are defined and grouped; and the impact of global, national, and regional trends on the current stage of activity and further development of rural green tourism in Ukraine is determined. It is determined that in modern economic conditions, rural tourism serves as a stabilizing factor that will contribute not only to maintaining the normal living standards of rural residents, but also to the development of the region’s economy, service infrastructure, household services, and the social sphere. Thus, rural green tourism is the main tool for stimulating the economic and socio-cultural development of rural areas. The results of the assessment of the tourist and recreational potential of rural green tourism of Ukraine showed that the recreational and tourist attractiveness of rural areas is mainly determined by natural and ecological conditions, cultural and historical conditions, and the tourist infrastructure of the region. Financial economic, socio-demographic, and administrative management conditions negatively affect the recreational and tourist attractiveness of rural areas, resulting in the low ability of the rural population to implement innovations. It has been established that in order for the tourist business to be able to quickly adapt to the normal state, it is necessary to introduce innovative types of tourism that will make it possible to attract a larger number of people to the tourist business and establish additional income due to the introduction of innovative offers, new tours, visits to special places, and the entire range of services of the best quality, which will contribute to the accelerated implementation of online forms and digital tools in the provision of tourist services, etc. It has been proven that the introduction of innovations plays an important role in ensuring the sustainable and balanced development of rural tourism in Ukraine, contributing to the creation of new opportunities and improving the quality of tourist services. Full article
(This article belongs to the Special Issue Innovations as a Factor of Competitiveness in Tourism 2.0)
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