Why Do Users of Online Mental Health Communities Get Likes and Reposts: A Combination of Text Mining and Empirical Analysis
Abstract
:1. Introduction
2. Theoretical Background and Hypothesis
2.1. Information Adoption Model
2.2. Hypothesis
2.2.1. Perceived Usefulness
2.2.2. Information Quality
2.2.3. Source Credibility
3. Methods
3.1. Data and Variables Measurement
3.2. Topic Analysis and Sentiment Analysis
3.3. Descriptive Statistics
3.4. Correlation Analysis
3.5. Regression Analysis
identity + β7 × Influence + β8 × Life + β9 × Comments + ε
4. Results
5. Discussion
5.1. Principal Findings
- Theoretical contribution:
- 2.
- Practical contribution:
- To managers: The question of how to enhance user activity in an online community and how to provide users with mental illness with greater interaction has been a particular focus of the online mental health community. This study builds a model of factors influencing the number of likes and reposts applicable to the online mental community to help service providers to understand the key factors that enhance community user interaction. By testing the features of posts that users care about most in the online mental health community, we can propose some policies and suggestions for enhancing user communication in online mental health communities. For example, in terms of information quality, the community can help users sort out the topics they want to express by categorizing topics or entering prompt keywords; in addition, the community can encourage users to post posts with distinctive emotions, detailed content, and pictures to help them improve the quality of their posts. In terms of information source credibility, first, the community can not only use a more obvious way to indicate the authenticity of the user’s identity, but also should enhance the authentication for ordinary users who have been using the community for a long time; second, because the number of followers affects the number of recipients, the number of user‘s followers will affect the number of likes and reposts, so if the user’s posts are reporting a more crisis situation (such as a dangerous behavior), the community should proactively expand the dissemination of posts.
- To users: Understanding the factors influencing the number of likes and reposts in the online mental health community is beneficial for community users to enhance their online communication skills and effectiveness. Not only can it help users to communicate more and gain more support within the community, resulting in better emotional understanding and release, but it can also provide people with mental illnesses with social therapy and a degree of relief and comfort.
5.2. Limitations and Future Research
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Variables | Description | ||
---|---|---|---|
Dependent Variable | Perceived Usefulness | Number of likes and reposts (NLR) | Count of likes and reposts |
Independent Variable | Information Quality | The topic of social experience in posts (SE) | The probability that a post discusses social experiences |
The topic of emotional expression in posts (EE) | The probability that a post discusses emotional expression | ||
Emotional strength (ES) | Emotion score of posts | ||
Length of posts | Number of text words | ||
Images of posts | Whether or not it contains emoji or pictures | ||
Information Source Credibility | Poster’s identity | Whether or not the poster has an id certification from the platform | |
Poster’s influence | Logarithm of the number of poster’s followers | ||
Control Variable | Life of posts | Number of days between posting and collecting day | |
Number of post’s comments | Count of comments |
Variables | Obs | Mean | Std. | Min | Max |
---|---|---|---|---|---|
ST | 47,307 | 0.396 | 0.390 | 0 | 0.998 |
ET | 47,307 | 0.260 | 0.343 | 0 | 0.998 |
ES | 47,307 | −1.737 | 8.683 | −98.520 | 96.288 |
Length | 47,307 | 15.820 | 23.281 | 1 | 812 |
Image | 47,307 | 0.158 | 0.365 | 0 | 1 |
Identity | 47,307 | 0.059 | 0.236 | 0 | 1 |
Influence | 47,307 | 1.701 | 0.915 | 0 | 6.645 |
Life | 47,307 | 20.138 | 11.578 | 0 | 40 |
Comment | 47,307 | 7.947 | 50.255 | 0 | 4535 |
NLR | 47,307 | 3.446 | 47.996 | 0 | 8651 |
Variables | ST | ET | ES | Length | Image | Identity | Influence | Life | Comment |
---|---|---|---|---|---|---|---|---|---|
ST | 1.000 | ||||||||
ET | −0.471 | 1.000 | |||||||
ES | −0.022 | 0.242 | 1.000 | ||||||
Length | 0.086 | −0.068 | −0.086 | 1.000 | |||||
Image | −0.073 | 0.157 | 0.068 | 0.110 | 1.000 | ||||
Identity | −0.007 | 0.037 | 0.028 | 0.037 | 0.086 | 1.000 | |||
Influence | −0.021 | 0.050 | 0.024 | 0.040 | 0.115 | 0.377 | 1.000 | ||
Life | 0.015 | 0.002 | −0.002 | 0.012 | −0.010 | −0.019 | −0.010 | 1.000 | |
Comment | −0.013 | 0.040 | 0.010 | 0.016 | 0.027 | 0.030 | 0.034 | 0.008 | 1.000 |
Dimension | Variables | Coef. | Std. Err. | z | p > |z| | Significance 1 |
---|---|---|---|---|---|---|
Information Quality | ST | 0.368 | 0.019 | 19.54 | 0.000 | *** |
ET | 0.353 | 0.022 | 16.04 | 0.000 | *** | |
ES | 0.002 | 0.001 | 2.40 | 0.016 | * | |
Length | 0.007 | 0.003 | 22.28 | 0.000 | *** | |
Image | 0.417 | 0.017 | 24.78 | 0.000 | *** | |
Source Credibility | Identity | 0.164 | 0.029 | 5.76 | 0.000 | *** |
Influence | 0.209 | 0.007 | 30.23 | 0.000 | *** | |
Control Variables | Life | 0.002 | 0.001 | 3.10 | 0.002 | ** |
Comment | 0.032 | 0.000 | 76.64 | 0.000 | *** | |
constant | −0.510 | 0.208 | −24.52 | 0.000 | *** | |
Obs | 47,307 | |||||
Prob > chi2 | 0.000 | |||||
R2 | 0.139 |
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Liu, J.; Kong, J. Why Do Users of Online Mental Health Communities Get Likes and Reposts: A Combination of Text Mining and Empirical Analysis. Healthcare 2021, 9, 1133. https://doi.org/10.3390/healthcare9091133
Liu J, Kong J. Why Do Users of Online Mental Health Communities Get Likes and Reposts: A Combination of Text Mining and Empirical Analysis. Healthcare. 2021; 9(9):1133. https://doi.org/10.3390/healthcare9091133
Chicago/Turabian StyleLiu, Jingfang, and Jun Kong. 2021. "Why Do Users of Online Mental Health Communities Get Likes and Reposts: A Combination of Text Mining and Empirical Analysis" Healthcare 9, no. 9: 1133. https://doi.org/10.3390/healthcare9091133
APA StyleLiu, J., & Kong, J. (2021). Why Do Users of Online Mental Health Communities Get Likes and Reposts: A Combination of Text Mining and Empirical Analysis. Healthcare, 9(9), 1133. https://doi.org/10.3390/healthcare9091133