Search Results (6)

Motorcycles are widely used vehicles in Indonesia, not only as private vehicles but also for public transportation. Currently, there are many applications that help customers to use motorbikes as public transportation and are known as “online ojek” applications. Although there have been many online ojek applications used by the public, there is no online ojek application specifically for women. This study uses the conjoint method to determine the attributes of female consumer preferences for online ojek applications so that further studies the result of this study as a reference for developing female online ojek applications. With a sample size of 130 respondents, the combination of attributes is formed using fractional factorial design. This study produces eight attributes and levels that are most desired by consumers: (1) colourless, 3D supporting icons with, (2) a primary application colour of pink, (3) button shapes with blunt rectangles, (4) bold text for the level selected in the thick and thin text design, (5) application menu containing homepage, promo, order, chat, profile, thick and thin text, (6) Indonesian application language, (7) payment menu containing accumulated prices and accumulated minutes and (8) 3D and colourful icons. Full article

Background: Non-communicable diseases (NCDs) are responsible for the deaths of 41 million individuals every year, with 77% of them occurring in low- and middle-income countries. Among the main NCD risk factors, inadequate intake of fruits and vegetables (FV) was one of the leading causes of death in 2019. Our study aims to identify disparities in inadequate FV intake among adults in 514 districts. We utilized the latest Indonesian Basic Health Survey 2018 to conduct geospatial and quantitative analyses. We used the World Health Organization’s definition of inadequate FV intake, which refers to consuming less than five servings of fruit and vegetables daily. We analyzed inadequate FV intake among adults over the age of 18 years, as well as by gender and age group (including young adults 18–24 years, adults 25–59 years, and older adults 60+ years). Our study showed an alarmingly high prevalence of inadequate FV intake among adults, with 96.3% in 2018. The prevalence of inadequate FV intake drastically varied across 514 districts, ranging from 70.1% to 100%. Notable geographic and socioeconomic disparities were observed across the districts studied. Rural districts exhibited a higher prevalence of inadequate FV intake, translating to poorer diets, particularly among females and older adults, when compared to their urban counterparts. Interestingly, districts within more developed regions had poorer FV diets than those in less developed regions. Although districts with lower incomes generally had poorer FV diets, the association was not significant in multivariate analysis. However, districts with lower levels of education demonstrated poorer FV diets, especially among females, adults, and older adults. Despite its limitations, our study provides crucial insights for health policies in Indonesia and other LMICs. Full article

Within Asia, imported fruits and vegetables are often considered as a delicacy and of high value, and are increasingly demanded compared to local products. There are numerous significant factors involved with consumers’ characteristics and their corresponding values towards these products. This study investigates potential consumers and their preferences towards imported fruits and vegetables in three Asian countries: Taiwan, Japan, and Indonesia. A total of 1350 survey responses collected from Taiwan, Japan, and Indonesia are examined by a best–worst scaling method with a latent class multinomial logit model. Results show that consumers tend to choose imported fruits that are not commonly provided by domestic producers. While a food safety certified label and freshness are consistently identified as the most and second most important food values for Taiwanese, Japanese, and Indonesian consumers, price is still an important factor for certain consumer groups. The majority of Taiwanese and Japanese consumers (i.e., female, higher education, and from an urban area) prefer imported fruits and vegetables, while the majority of Indonesian consumers do not pay much attention to imported fruits and vegetables. While Taiwan, Japan, and Indonesia are island countries, the novelty of this study shows that consumer preferences do not behave the same. The implications of this study should be of interest to producers and exporters who wish to positively impact the design of their international marketing strategies. Full article

The mud crab (Scylla serrata) is an economically important species found in the mangroves and estuaries of tropical countries and is a popular seafood product in the coastal areas of Southeast Asian markets. The aim of this study is to identify factors affecting consumer preference of mud crabs, and to understand consumers’ willingness to pay (WTP) for these factors in a Singapore market where imported mud crabs from other Asian countries are sold. The results showed that the country of origin matters to participants, affecting purchasing decisions, and consumers were willing to pay approximately 16.48 SGD (11.49 USD, the average price of four shops: 35.55 USD/kg for one mud crab) more if the mud crabs were from Sri Lanka if compared with Indonesian or Cambodian mud crabs. Moreover, consumers were willing to pay 25.08 SGD (17.48 USD) more if the mud crabs were alive and 13.40 SGD (9.34 USD) less if the mud crabs were frozen compared with fresh, but not alive, mud crabs. Furthermore, consumers’ preference in mud crab was associated with the consumers’ religion. Some groups of consumers preferred female mud crabs with eggs over male mud crabs, while other groups preferred male crabs. The results identified diverse consumer preference of mud crabs and, therefore, could provide new insights that are useful for sustainable consumption of mud crabs in the region. Full article

Due to the strong antioxidant activity of flavonoids and carotenoids, daily consumption of these bioactive compounds has the potential for reducing the risk of many chronic and degenerative diseases caused by or contributed to by oxidative stress. Currently, the available research results related to the flavonoid and carotenoid intake in Asian countries are very limited, especially for Indonesian population. The present study was conducted in Bogor City and Bogor District, West Java, Indonesia. Food consumption data was obtained through the food frequency questionnaire (FFQ) method, involving 200 respondents aged 25–65 years old. Flavonoids and carotenoids contents of the consumed food items were determined by referring to the databases developed by the United States Department of Agriculture (USDA), scientific journals, and calculation based on the recipes recorded in the survey. The total flavonoid intake of Bogor adults was estimated as 149.5 mg/day, consisting of 49.4% isoflavones, 24.0% flavonols, 9.4% flavanones, 7.0% flavan-3-ols, 6.0% flavones, and 4.2% anthocyanidins, and was contributed to mainly by legumes (70.7%), vegetables (10.1%), and fruits (7.3%). At the same time, the estimated total carotenoid intake reached 7.6 mg/day, and was contributed to mainly by vegetables (53.9%), fruits (20.2%), and snacks (14.4%), with β-carotene consumed in the highest proportion (49.9%), followed by lycopene (19.9%), lutein and zeaxanthin (13.5%), α-carotene (6.9%), and β-cryptoxanthin (2.6%). The effects of different respondents’ characteristics, such as area of residence (city vs. district), gender (male vs. female), and age (25–40, 41–55, and 56–65 years old) on the flavonoid and carotenoid intake varied widely, due to the differences in the overall consumption patterns of the respective respondents’ groups. Full article

The Korean entertainment industry’s popularity and global reach has prompted private companies and destination management organizations to place Korean products and position Korea as a destination to international viewers. Korean celebrities have also been found to form positively perceived Korean beauty standards, consequently serving as an antecedent of Korean beauty product awareness and perceived beauty product quality among international audiences. Although previous studies have found that audience involvement with entertainment mediums has positively impacted product purchase and visitation, a comprehensive investigation of the audience involvement’s multi-dimensionality has yet to be conducted, specifically, on the distinction between Korean entertainment (movies, TV dramas, TV shows, etc.) involvement and celebrity worship. The present study attempts to fill the research gap by comprehensively examining the role of audience involvement with Korean entertainment, celebrity worship, brand awareness, and perceived Korean beauty product quality on product purchase intentions as well as intentions to visit Korea. A total of 327 female Indonesian Korean entertainment audiences then validated the proposed conceptual framework. The structural equation modeling results found emotional involvement, referential reflection, and entertainment-driven celebrity worshipping tendencies to be significant antecedents of Korean beauty product purchase and Korea visit intentions. Full article