sustainability-logo

Journal Browser

Journal Browser

What Affects Consumers' Intention and Behaviors in Hospitality Industries?

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 June 2021) | Viewed by 15670

Special Issue Editor


E-Mail Website
Guest Editor
Department of Hospitality Services, Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd., Orlando, FL 32819, USA
Interests: hospitality and tourism marketing; customers’ purchasing behavior and emotions

Special Issue Information

Dear Colleagues,

Traditionally, the hospitality industry has been considered as one of the most competitive market compared to other industries. With the unprecedented pandemic situation of COVID-19, many hospitality industry entrepreneurs are having difficulty due to the newly adopted standards, such as social distancing, reduced maximum capacity in the restaurant, or strict hygiene criteria, the sustainability of the hospitality business is under question. Considering the fact that the hospitality industry comprises a large portion of national GDPs, examining hospitality consumers’ behavior and behavioral intentions has become more important than ever. Thus, the Special Issue calls for the papers focusing on hospitality consumers’ behavior and behavioral intentions.

Potential topics of the Special Issue include but are not limited to:

  • Antecedents of hospitality consumers’ behaviors and behavioral intentions
  • Behavioral outcomes caused by new regulations (e.g., social distancing, reduced capacity)
  • Behavioral outcomes caused by new technologies
  • Impact of safety and health regulations on hospitality consumers’ behavior and behavioral intentions
  • Marketing strategies to stimulate hospitality consumers’ behavior and behavioral intentions
  • Outcomes of hospitality consumers’ behavior and behavioral intentions on the sustainability of the hospitality industry

Prof. Dr. Jeong-Yeol Park
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • hospitality consumers’ behaviours
  • behavioural intentions
  • customer loyalty
  • sustainability

Published Papers (1 paper)

Order results
Result details
Select all
Export citation of selected articles as:

Research

19 pages, 936 KiB  
Article
Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions
by Thalia Metta Halim and Kiattipoom Kiatkawsin
Sustainability 2021, 13(3), 1405; https://doi.org/10.3390/su13031405 - 29 Jan 2021
Cited by 12 | Viewed by 15007
Abstract
The Korean entertainment industry’s popularity and global reach has prompted private companies and destination management organizations to place Korean products and position Korea as a destination to international viewers. Korean celebrities have also been found to form positively perceived Korean beauty standards, consequently [...] Read more.
The Korean entertainment industry’s popularity and global reach has prompted private companies and destination management organizations to place Korean products and position Korea as a destination to international viewers. Korean celebrities have also been found to form positively perceived Korean beauty standards, consequently serving as an antecedent of Korean beauty product awareness and perceived beauty product quality among international audiences. Although previous studies have found that audience involvement with entertainment mediums has positively impacted product purchase and visitation, a comprehensive investigation of the audience involvement’s multi-dimensionality has yet to be conducted, specifically, on the distinction between Korean entertainment (movies, TV dramas, TV shows, etc.) involvement and celebrity worship. The present study attempts to fill the research gap by comprehensively examining the role of audience involvement with Korean entertainment, celebrity worship, brand awareness, and perceived Korean beauty product quality on product purchase intentions as well as intentions to visit Korea. A total of 327 female Indonesian Korean entertainment audiences then validated the proposed conceptual framework. The structural equation modeling results found emotional involvement, referential reflection, and entertainment-driven celebrity worshipping tendencies to be significant antecedents of Korean beauty product purchase and Korea visit intentions. Full article
Show Figures

Figure 1

Back to TopTop