What Affects Consumers' Intention and Behaviors in Hospitality Industries?
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (30 June 2021) | Viewed by 18497
Special Issue Editor
Special Issue Information
Dear Colleagues,
Traditionally, the hospitality industry has been considered as one of the most competitive market compared to other industries. With the unprecedented pandemic situation of COVID-19, many hospitality industry entrepreneurs are having difficulty due to the newly adopted standards, such as social distancing, reduced maximum capacity in the restaurant, or strict hygiene criteria, the sustainability of the hospitality business is under question. Considering the fact that the hospitality industry comprises a large portion of national GDPs, examining hospitality consumers’ behavior and behavioral intentions has become more important than ever. Thus, the Special Issue calls for the papers focusing on hospitality consumers’ behavior and behavioral intentions.
Potential topics of the Special Issue include but are not limited to:
- Antecedents of hospitality consumers’ behaviors and behavioral intentions
- Behavioral outcomes caused by new regulations (e.g., social distancing, reduced capacity)
- Behavioral outcomes caused by new technologies
- Impact of safety and health regulations on hospitality consumers’ behavior and behavioral intentions
- Marketing strategies to stimulate hospitality consumers’ behavior and behavioral intentions
- Outcomes of hospitality consumers’ behavior and behavioral intentions on the sustainability of the hospitality industry
Prof. Dr. Jeong-Yeol Park
Guest Editor
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Keywords
- hospitality consumers’ behaviours
- behavioural intentions
- customer loyalty
- sustainability
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