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Search Results (2,333)

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32 pages, 10309 KiB  
Article
Demographic Change and Commons Governance: Examining the Impacts of Rural Out-Migration on Public Open Spaces in China Through a Social–Ecological Systems Framework
by Xuerui Shi, Gabriel Hoh Teck Ling and Pau Chung Leng
Land 2025, 14(7), 1444; https://doi.org/10.3390/land14071444 (registering DOI) - 10 Jul 2025
Abstract
Rapid urbanization in China has driven substantial rural population out-migration, raising concerns about its implications for the governance of land commons in villages. While existing studies have acknowledged the effects of migration on rural resource management, little attention has been paid to its [...] Read more.
Rapid urbanization in China has driven substantial rural population out-migration, raising concerns about its implications for the governance of land commons in villages. While existing studies have acknowledged the effects of migration on rural resource management, little attention has been paid to its influence on the self-governance of rural public open spaces (POSs). This study adopts the social–ecological systems (SES) framework to examine how rural out-migration shapes POS self-governance mechanisms. Based on survey data from 594 villagers across 198 villages in Taigu District, partial least squares structural equation modeling (PLS-SEM) and a mediation model grounded in the SES framework were employed for analysis. The results indicate that rural out-migration does not exert a direct impact on POS self-governance. Instead, it negatively influences governance outcomes through full mediation by villager organizations, the left-behind population, collective investment in POSs, and self-organizing activities. Notably, the mediating roles of the left-behind population and self-organizing activities account for 67.38% of the total effect, underscoring their critical importance. Drawing on these insights, the study proposes four policy recommendations to strengthen rural POS self-governance under conditions of demographic transition. This research contributes to the literature by being the first to incorporate an external social factor—rural out-migration—within the SES framework in the context of POS governance, thereby advancing both theoretical and practical understandings of rural commons management. Full article
33 pages, 1672 KiB  
Article
Trust and Ethical Influence in Organizational Nudging: Insights from Human Resource and Marketing Practice
by Ioannis Zervas and Sotiria Triantari
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 176; https://doi.org/10.3390/jtaer20030176 (registering DOI) - 10 Jul 2025
Abstract
This study investigates how persuasion, trust, and empathy from Human Resources (HR) managers affect the acceptance of nudging practices in workplace, especially when these interventions are meant to be ethical and supportive. Based on the theory of advisory nudge, the research connects ideas [...] Read more.
This study investigates how persuasion, trust, and empathy from Human Resources (HR) managers affect the acceptance of nudging practices in workplace, especially when these interventions are meant to be ethical and supportive. Based on the theory of advisory nudge, the research connects ideas from Human Resource Management and ethical marketing. A quantitative method was applied using a structured questionnaire answered by 733 HR professionals in European companies. The model was tested with PLS-SEM, and results confirmed strong influence of supervisor’s persuasion and empathy on HR professionals’ perception of nudges as ethical and autonomy-enhancing. The findings also showed that empathy plays important role in how HR professionals experience the intention behind soft interventions, with gender-based differences being significant. Additional analyses with IPMA and MGA confirmed the strategic importance of trust and emotional intelligence in organizational settings. The results help to understand when a persuasive act is seen as ethical guidance and when it is not, offering theoretical and practical insights both for HR leadership and marketing communication. The study suggests future research to explore different types of nudging and include variables such as organizational culture or HR professionals’ values, to better understand the ethical acceptance of influence at work. Full article
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24 pages, 539 KiB  
Article
Big Data Analytics as a Driver for Sustainable Performance: The Role of Green Supply Chain Management in Advancing Circular Economy in Saudi Arabian Pharmaceutical Companies
by Mohammad Mousa Mousa, Heyam Abdulrahman Al Moosa, Issam Naim Ayyash, Fandi Omeish, Imed Zaiem, Thamer Alzahrani, Samiha Mjahed Hammami and Ahmad M. Zamil
Sustainability 2025, 17(14), 6319; https://doi.org/10.3390/su17146319 (registering DOI) - 10 Jul 2025
Abstract
Facing growing sustainability challenges and the critical priority of digital transformation, this study explores, through the lens of the dynamic capability view, the links between big data, sustainable performance, and green supply chain in a circular economy logic, filling a notable gap in [...] Read more.
Facing growing sustainability challenges and the critical priority of digital transformation, this study explores, through the lens of the dynamic capability view, the links between big data, sustainable performance, and green supply chain in a circular economy logic, filling a notable gap in emerging markets, particularly the pharmaceutical sector. Our study proposes an original conceptual model linking big data analytics to the circular economy, tested with 275 employees from the Saudi pharmaceutical sector. The results, obtained through state-of-the-art PLS-SEM modeling, indicate a significant positive impact of big data analytics on sustainable performance and green supply chain management within the circular economy framework. The study also reveals the crucial mediating role of sustainable performance and green supply chain management in the relationship between big data analytics and the circular economy. Our study proposes an integrated framework for understanding how digital technologies support the circular economy in emerging markets, with practical implications for pharmaceutical sector actors and policymakers, in line with Saudi Arabia’s Vision 2030. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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27 pages, 571 KiB  
Article
Linking Green Transformational Leadership to Employee Green Resilience: A Sequential Mediation Model of Environmental Commitment, Engagement, and Green HR Practices in Green Hotels
by Tugrul Gunay
Sustainability 2025, 17(14), 6315; https://doi.org/10.3390/su17146315 (registering DOI) - 9 Jul 2025
Abstract
As environmental sustainability becomes a central strategic priority in the hospitality industry, understanding the mechanisms that enhance employees’ green behavior is increasingly essential. This study investigates the influence of Green Transformational Leadership (GTL) on employees’ green resilience (GR), exploring the sequential mediating roles [...] Read more.
As environmental sustainability becomes a central strategic priority in the hospitality industry, understanding the mechanisms that enhance employees’ green behavior is increasingly essential. This study investigates the influence of Green Transformational Leadership (GTL) on employees’ green resilience (GR), exploring the sequential mediating roles of employee environmental commitment (ECOM), environmental engagement (EENG), and Green High-Performance Work Practices (GHPWPs). Drawing on data from 475 full-time employees working in green-certified hotels in Izmir, Türkiye, the proposed model was tested using partial least squares structural equation modeling (PLS-SEM). The findings reveal that GTL significantly enhances employees’ green resilience, both directly and indirectly, through its positive impact on their environmental attitudes and the implementation of green-oriented work practices. This research contributes to leadership and sustainability research by integrating affective, cognitive, and behavioral pathways. It offers practical insights for hotel managers aiming to build a resilient and environmentally engaged workforce. Full article
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35 pages, 2545 KiB  
Article
HRM Strategies for Bridging the Digital Divide: Enhancing Digital Skills, Employee Performance, and Inclusion in Evolving Workplaces
by Ioannis Zervas and Emmanouil Stiakakis
Adm. Sci. 2025, 15(7), 267; https://doi.org/10.3390/admsci15070267 (registering DOI) - 9 Jul 2025
Abstract
This study explores how Human Resource Management (HRM) can help organizations to face the challenges of digital transformation, focusing on reducing digital inequalities and improving employee performance. As digital tools become more important in workplaces, many employees still experience digital exclusion, which affects [...] Read more.
This study explores how Human Resource Management (HRM) can help organizations to face the challenges of digital transformation, focusing on reducing digital inequalities and improving employee performance. As digital tools become more important in workplaces, many employees still experience digital exclusion, which affects not only their productivity but also their sense of fairness and inclusion, as well. To investigate these issues, quantitative research was conducted using a structured questionnaire distributed online to employees across EU-based companies. The data were analyzed through PLS-SEM, including IPMA and mediation analysis, to understand the relations between HRM practices, digital skills, and perceptions of organizational justice. The findings show that HRM strategies have a significant impact on bridging the digital divide, especially by promoting digital adaptability and supporting inclusive work environments. Inclusion was also found to mediate the relation between HRM and employee performance. This research offers practical suggestions, like using Key Performance Indicators (KPIs) to monitor digital participation and encouraging continuous learning. The study adds value by connecting digital empowerment with HRM policies in a way that supports both organizational efficiency and equality. Future research could focus on specific sectors or use longitudinal data to better capture how digital inclusion develops over time. Full article
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26 pages, 456 KiB  
Article
The Impact of Web-Based Augmented Reality on Continuance Intention: A Serial Mediation Roles of Cognitive and Affective Responses
by Mary Y. William and Mohamed M. Fouad
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 175; https://doi.org/10.3390/jtaer20030175 - 8 Jul 2025
Abstract
The aim of this study is to investigate how consumers’ cognitive and affective responses to web-based augmented reality affect their intention to continue to use augmented reality. The novelty of this study is the integration of the Stimulus–Organism–Response model with Technology Continuance Theory, [...] Read more.
The aim of this study is to investigate how consumers’ cognitive and affective responses to web-based augmented reality affect their intention to continue to use augmented reality. The novelty of this study is the integration of the Stimulus–Organism–Response model with Technology Continuance Theory, allowing for an investigation of the relationships among the following critical variables: augmented reality (AR), utilitarian value, perceived risk, user satisfaction, attitude toward AR, and continuance intention. The study sample consisted of 452 participants. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate significant direct relationships between all variables. Furthermore, this study demonstrated an indirect relationship between AR and continuance intention, mediated sequentially by cognitive responses, namely, utilitarian value and perceived risk, and affective responses, including user satisfaction and attitude toward AR. Consequently, it was revealed that all indirect relationships were significant, except for the pathways from AR to continuance intention involving perceived risk. This study presents key insights for online retailers, demonstrating how the integration of AR technology into conventional online shopping platforms can optimize user experiences by enhancing the cognitive and affective responses of customers. This, in turn, strengthens their intention to continue using AR technology, fostering sustained engagement and the long-term adoption of AR technology. Full article
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15 pages, 2700 KiB  
Article
Rainfall-Driven Nitrogen Dynamics in Catchment Ponds: Comparing Forest, Paddy Field, and Orchard Systems
by Mengdie Jiang, Yue Luo, Hengbin Xiao, Peng Xu, Ronggui Hu and Ronglin Su
Agriculture 2025, 15(14), 1459; https://doi.org/10.3390/agriculture15141459 - 8 Jul 2025
Viewed by 104
Abstract
The event scale method, employed for assessing changes in nitrogen (N) dynamics pre- and post-rain, provides insights into its transport to surface water systems. However, the relationships between N discharge in catchments dominated by different land uses and water quality remain unclear. This [...] Read more.
The event scale method, employed for assessing changes in nitrogen (N) dynamics pre- and post-rain, provides insights into its transport to surface water systems. However, the relationships between N discharge in catchments dominated by different land uses and water quality remain unclear. This study quantified variations in key N components in ponds across forest, paddy field, and orchard catchments before and after six rainfall events. The results showed that nitrate (NO3-N) was the main N component in the ponds. Post-rainfall, N concentrations increased, with ammonium (NH4+-N) and particulate nitrogen (PN) exhibiting significant elevations in agricultural ponds. Orchard catchments contributed the highest N load to the ponds, while forest catchments contributed the lowest. Following a heavy rainstorm event, total nitrogen (TN) loads in the ponds within forest, paddy field, and orchard catchments reached 6.68, 20.93, and 34.62 kg/ha, respectively. These loads were approximately three times higher than those observed after heavy rain events. The partial least squares structural equation model (PLS-SEM) identified that rainfall amount and changes in water volume were the dominant factors influencing N dynamics. Furthermore, the greater slopes of forest and orchard catchments promoted more N loss to the ponds post-rain. In paddy field catchments, larger catchment areas were associated with decreased N flux into the ponds, while larger pond surface areas minimized the variability in N concentration after rainfall events. In orchard catchment ponds, pond area was positively correlated with N concentrations and loads. This study elucidates the effects of rainfall characteristics and catchment heterogeneity on N dynamics in surface waters, offering valuable insights for developing pollution management strategies to mitigate rainfall-induced alterations. Full article
(This article belongs to the Special Issue Soil-Improving Cropping Systems for Sustainable Crop Production)
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17 pages, 413 KiB  
Article
The Influence of Sustainable Leadership, Organizational Culture, and Digital Marketing on Sustainable Performance: A Study on Tourism Sector Companies in Indonesia
by Indra Wijaya, Kusdi Rahardjo, Yusri Abdillah and Muhammad Faisal Riza
Sustainability 2025, 17(14), 6238; https://doi.org/10.3390/su17146238 - 8 Jul 2025
Viewed by 51
Abstract
This study aims to examine the influence of sustainable leadership, organizational culture, and digital marketing on sustainable performance in tourism sector companies in Indonesia. In addition, the research investigates the indirect effects through knowledge sharing. Specifically, the study explores the moderating role of [...] Read more.
This study aims to examine the influence of sustainable leadership, organizational culture, and digital marketing on sustainable performance in tourism sector companies in Indonesia. In addition, the research investigates the indirect effects through knowledge sharing. Specifically, the study explores the moderating role of knowledge sharing in the relationship between sustainable leadership and organizational culture with sustainable performance. The research gap in this study lies in its approach, which combines several variables that have not been widely explored in the context of sustainability in the tourism facilities sector. The population of this research comprises all tourism facility companies operating in natural tourism areas in Indonesia that have been officially licensed by the Ministry of Environment and Forestry. The sample consists of 103 tourism facility companies. Respondents selected were company leaders or managers deemed to possess in-depth knowledge of the company’s operations and business strategies. The analysis method employed was Structural Equation Modeling-Partial Least Squares (SEM-PLS), utilizing SmartPLS 4.1.1.2 software to test the hypotheses. The findings indicate that sustainable leadership, organizational culture, and digital marketing significantly influence sustainable performance. However, sustainable leadership and organizational culture do not significantly influence digital marketing. Furthermore, the study confirms that knowledge sharing serves as a moderating variable that strengthens the relationship between sustainable leadership and organizational culture with sustainable performance. The results of this study are expected to provide valuable insights for tourism sector companies to enhance sustainable performance through the implementation of sustainable leadership, a supportive organizational culture, and effective utilization of digital marketing. Full article
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27 pages, 7958 KiB  
Article
Spatiotemporal Dynamic Changes in Cropland and Multi-Scenario Simulation in the Yarlung Zangbo River Basin
by Mengni He, Yanguo Liu, Liwei Tan, Jingji Li, Ziqin Wang, Yafeng Lu, Wenxu Liu and Qi Tan
Remote Sens. 2025, 17(13), 2328; https://doi.org/10.3390/rs17132328 - 7 Jul 2025
Viewed by 87
Abstract
Cropland is crucial for food production, food security, and economic stability, especially in high-altitude Tibetan regions where it is limited. This study investigates the spatiotemporal changes and driving factors of cropland in the Yarlung Zangbo River Basin (YZRB) from 2000 to 2020. Using [...] Read more.
Cropland is crucial for food production, food security, and economic stability, especially in high-altitude Tibetan regions where it is limited. This study investigates the spatiotemporal changes and driving factors of cropland in the Yarlung Zangbo River Basin (YZRB) from 2000 to 2020. Using land use transfer matrices, center of gravity models, standard deviation ellipses, the Patch-generating Land Use Simulation (PLUS) model, and Partial Least Squares Structural Equation Modeling (PLS-SEM), it explores cropland dynamics and predicts land use for 2030. Results show the following: (1) Between 2000 and 2020, the area of cropland entering the basin exceeded that leaving, mainly concentrated in the middle and lower reaches, with a dynamic degree of 0.97%. The proportion of cropland increased from 1.28% in 2000 to 1.52% in 2020. (2) The center of gravity shifted northwest (2000–2005), southeast (2005–2015), and northwest again (2015–2020). (3) Factors like elevation, temperature, precipitation, population density, and GDP correlated with cropland changes. Natural factors positively affected cropland expansion, while socioeconomic and proximity factors indirectly inhibited it. (4) The 2030 cropland conservation scenario in the PLUS model ensures cropland security, ecological protection, and controlled construction land expansion, aligning with the Sustainable Development Goals. Targeted cropland conservation measures can effectively promote sustainable land use and ecological security in the Yarlung Zangbo River Basin. Full article
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20 pages, 632 KiB  
Article
Bridging or Burning? Digital Sustainability and PY Students’ Intentions to Adopt AI-NLP in Educational Contexts
by Mostafa Aboulnour Salem
Computers 2025, 14(7), 265; https://doi.org/10.3390/computers14070265 - 7 Jul 2025
Viewed by 133
Abstract
The current study examines the determinants influencing preparatory year (PY) students’ intentions to adopt AI-powered natural language processing (NLP) models, such as Copilot, ChatGPT, and Gemini, and how these intentions shape their conceptions of digital sustainability. Additionally, the extended unified theory of acceptance [...] Read more.
The current study examines the determinants influencing preparatory year (PY) students’ intentions to adopt AI-powered natural language processing (NLP) models, such as Copilot, ChatGPT, and Gemini, and how these intentions shape their conceptions of digital sustainability. Additionally, the extended unified theory of acceptance and use of technology (UTAUT) was integrated with a diversity of educational constructs, including content availability (CA), learning engagement (LE), learning motivation (LM), learner involvement (LI), and AI satisfaction (AS). Furthermore, responses of 274 PY students from Saudi Universities were analysed using partial least squares structural equation modelling (PLS-SEM) to evaluate both the measurement and structural models. Likewise, the findings indicated CA (β = 0.25), LE (β = 0.22), LM (β = 0.20), and LI (β = 0.18) significantly predicted user intention (UI), explaining 52.2% of its variance (R2 = 0.522). In turn, UI significantly predicted students’ digital sustainability conceptions (DSC) (β = 0.35, R2 = 0.451). However, AI satisfaction (AS) did not exhibit a moderating effect, suggesting uniformly high satisfaction levels among students. Hence, the study concluded that AI-powered NLP models are being adopted as learning assistant technologies and are also essential catalysts in promoting sustainable digital conceptions. Similarly, this study contributes both theoretically and practically by conceptualising digital sustainability as a learner-driven construct and linking educational technology adoption to its advancement. This aligns with global frameworks such as Sustainable Development Goals (SDGs) 4 and 9. The study highlights AI’s transformative potential in higher education by examining how user intention (UI) influences digital sustainability conceptions (DSC) among preparatory year students in Saudi Arabia. Given the demographic focus of the study, further research is recommended, particularly longitudinal studies, to track changes over time across diverse genders, academic specialisations, and cultural contexts. Full article
(This article belongs to the Special Issue Present and Future of E-Learning Technologies (2nd Edition))
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21 pages, 1136 KiB  
Article
Leveraging Public–Private Partnerships for a Circular Industry Economy: Advancing Economic Sustainability in Industrial Waste Management in the Emirate of Ajman, UAE
by Khaled Alhosani
Challenges 2025, 16(3), 31; https://doi.org/10.3390/challe16030031 - 6 Jul 2025
Viewed by 21
Abstract
This study investigates the empowering role of public–private partnerships (PPPs) in the economic sustainability of waste management (ESW) and the circular industry economy (CIE), specifically in the small, rapidly industrialising Emirate of Ajman, UAE. Embracing a circular economy is vital for the sustainability [...] Read more.
This study investigates the empowering role of public–private partnerships (PPPs) in the economic sustainability of waste management (ESW) and the circular industry economy (CIE), specifically in the small, rapidly industrialising Emirate of Ajman, UAE. Embracing a circular economy is vital for the sustainability agenda while forging a transformative commitment to planetary health (PH) in a manner that is especially crucial for small states with limited carrying capabilities. A quantitative methodological orientation is employed in a survey-based research design, followed by the Partial Least Squares Structural Equation Modelling statistical technique to test the hypothesised relationships. Sampling involved the three sub-populations of government employees (n = 123), managers/employees of private waste collection businesses (n = 106), and employees of private industrial waste generation industries (n = 276). Findings indicate that PPP empowerment positively impacts ESW and contributes to the creation of CIE. Moreover, ESW fosters the growth of CIE in Ajman. Notably, the perspectives of government stakeholders differ from those of non-government actors. This research underscores the significance of PPP empowerment in the development of CIE towards SDGs 11, 12, and 17, emphasising the mediating role of ESW between PPPs and CIE in small, rapidly industrialising states. The study recommends that the Ajman government implement training and social initiatives aimed at aligning the sustainability perspectives of all stakeholders involved in waste management to promote the mutual benefits of “people, places, and planet”. Full article
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20 pages, 637 KiB  
Article
From Diversity to Engagement: The Mediating Role of Job Satisfaction in the Link Between Diversity Climate and Organizational Withdrawal
by Yuvaraj Dhanasekar and Kaliyaperumal Sugirthamani Anandh
Buildings 2025, 15(13), 2368; https://doi.org/10.3390/buildings15132368 - 5 Jul 2025
Viewed by 8
Abstract
Marked by a highly diverse workforce, the Indian construction industry faces ongoing challenges in fostering employee engagement and minimizing organizational withdrawal. This study examines the role of diversity climate in influencing psychological and physical withdrawal behaviors among construction professionals, assessing job satisfaction as [...] Read more.
Marked by a highly diverse workforce, the Indian construction industry faces ongoing challenges in fostering employee engagement and minimizing organizational withdrawal. This study examines the role of diversity climate in influencing psychological and physical withdrawal behaviors among construction professionals, assessing job satisfaction as a mediating variable. Grounded in Social Exchange Theory, the research employed a quantitative survey approach, gathering responses from 318 professionals across the sector. Partial least squares structural equation modeling (PLS-SEM) was used to test the hypothesized relationships. Results indicate that reduced psychological (β = –0.462, f2 = 0.465, p < 0.01) and physical withdrawal (β = –0.311, f2 = 0.194, p < 0.05) are associated with more positive perceptions of the diversity climate. Furthermore, this relationship is partially mediated by job satisfaction, with diversity climate positively influencing job satisfaction (β = 0.618, p < 0.001), which in turn reduces withdrawal tendencies (indirect effect on psychological withdrawal β = −0.094, p < 0.01 and physical withdrawal β = −0.068, p < 0.01). These results show that encouraging a supportive diversity climate not only helps but is also absolutely necessary for enhancing job satisfaction, lowering withdrawal behavior, and retaining trained talent. The findings offer concrete evidence that construction firms and policymakers should prioritize inclusive human resource strategies that directly improve project outcomes, reduce attrition, and enhance workforce engagement in the Indian construction sector. Full article
(This article belongs to the Special Issue Advances in Safety and Health at Work in Building Construction)
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29 pages, 773 KiB  
Article
Virtual Influencers and Sustainable Brand Relationships: Understanding Consumer Commitment and Behavioral Intentions in Digital Marketing for Environmental Stewardship
by Yu Diao, Meili Liang, ChangHyun Jin and HyunKyung Woo
Sustainability 2025, 17(13), 6187; https://doi.org/10.3390/su17136187 - 5 Jul 2025
Viewed by 35
Abstract
This investigation examines the psychological mechanisms governing human–virtual influencer relationships and their consequential impact on environmentally-conscious consumer behavior within digital marketing ecosystems. Employing theoretical frameworks from computer-mediated communication and social psychology, this study scrutinizes how algorithmically generated social media personalities cultivate para-social relationships [...] Read more.
This investigation examines the psychological mechanisms governing human–virtual influencer relationships and their consequential impact on environmentally-conscious consumer behavior within digital marketing ecosystems. Employing theoretical frameworks from computer-mediated communication and social psychology, this study scrutinizes how algorithmically generated social media personalities cultivate para-social relationships that drive sustainable consumption patterns. The research operationalizes five core virtual influencer characteristics—expertise, similarity, attractiveness, familiarity, and para-social interaction—as predictive variables influencing relationship commitment and subsequent eco-conscious brand engagement. Consumer innovativeness functions as a moderating variable within this theoretical model. The data collection encompassed 677 respondents demonstrating active engagement with sustainability-focused virtual influencer content, analyzed through structural equation modeling (EQS 6.4) and the PLS-SEM methodology (SmartPLS 4.0). The empirical analysis reveals significant positive correlations between virtual influencer characteristics and relationship commitment, with similarity and attractiveness demonstrating the strongest predictive validity. Relationship commitment emerged as a significant mediator influencing sustainable brand attitudes, which subsequently affected purchase intentions for environmentally responsible products. Consumer innovativeness demonstrated positive moderating effects across all virtual influencer characteristics, with particularly robust effects observed for attractiveness and para-social interaction within sustainable brand contexts. This research advances the human–AI interaction literature by elucidating the psychological mechanisms through which virtual influencers facilitate consumer relationship formation and drive behavioral outcomes toward sustainable consumption practices. The findings provide empirically validated strategic frameworks for marketers developing virtual influencer campaigns that promote environmental stewardship, emphasizing the cultivation of perceived similarity and attractiveness while incorporating audience innovativeness as a critical segmentation variable in sustainable marketing initiatives. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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28 pages, 1399 KiB  
Article
Innovative Pathways: Leveraging AI Adoption and Team Dynamics for Multinational Corporation Success
by Hasnain Javed, Marcus Goncalves and Shobana Thirunavukkarasu
Businesses 2025, 5(3), 28; https://doi.org/10.3390/businesses5030028 - 4 Jul 2025
Viewed by 31
Abstract
This study examines the impact of AI adoption orientation on innovation performance in multinational corporations (MNCs), emphasizing team innovativeness as an intervening mechanism and technology orientation as a moderating factor. Using data from 410 respondents collected via a snowball sampling strategy and analyzed [...] Read more.
This study examines the impact of AI adoption orientation on innovation performance in multinational corporations (MNCs), emphasizing team innovativeness as an intervening mechanism and technology orientation as a moderating factor. Using data from 410 respondents collected via a snowball sampling strategy and analyzed through partial least squares structural equation modeling (PLS-SEM), the findings reveal that artificial intelligence (AI) adoption orientation positively influences team innovativeness and innovation performance. Team innovativeness partially mediates this relationship, while technology orientation moderates the link between AI adoption and team innovativeness, underscoring the role of technological preparedness in enhancing innovation. The study contributes to theoretical understanding by integrating team dynamics and technology preparedness in AI-driven innovation. It provides practical insights for managers, policymakers, and organizational leaders on fostering an innovative culture and investing in technology skills to drive MNC competitiveness. Full article
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19 pages, 467 KiB  
Article
Innovation Strategies and Business Networks: A PLS-SEM Analysis in Rural Tourism Entrepreneurship
by Wendy Anzules-Falcones, Juan Ignacio Martin-Castilla and Ana Belén Tulcanaza-Prieto
Sustainability 2025, 17(13), 6161; https://doi.org/10.3390/su17136161 - 4 Jul 2025
Viewed by 23
Abstract
This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, [...] Read more.
This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, namely, Cotacachi, Otavalo, and Quiroga. A structured questionnaire was used to evaluate service innovation, strategic renewal, and the development of business networks. The results indicate that internal knowledge sharing, process optimization, and the creation of new services drive creative strategies. Simultaneously, innovation and strategic renewal are positively associated with participation in business networks. In addition, access to external financing was identified as a key factor in enhancing innovation. These findings underscore the importance of designing public policies that promote tourism innovation through comprehensive programs combining access to finance, strengthened business networks, and internal capacity training. This paper offers strategic insights into the competitiveness and sustainability of tourism enterprises in emerging economies. Full article
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