Search Results (847)

In Cameroon’s service industry, where sustainability is increasingly crucial, this study examines how workplace incivility and organizational support influence employees’ pro-environmental work behavior, applying the Conservation of Resources and Self-Determination Theories. A moderated mediation model was tested, with emotional exhaustion and mindfulness as mediators and psychological capital as a moderator. Data from 280 service industry employees were analyzed using SPSS 24 and SmartPLS 4. Workplace incivility reduces pro-environmental behavior through emotional exhaustion, but shows no significant link with mindfulness. Organizational support enhances pro-environmental behavior and reduces exhaustion, though it does not influence mindfulness. Psychological capital does not mitigate the negative impact of incivility on pro-environmental behavior and its positive impact on exhaustion. These results highlight the critical role of supportive workplaces in fostering sustainable behaviors and the buffering role of psychological capital. This study advances the theoretical understanding of employee behavior in service settings and offers practical insights for managers in banking and insurance to promote sustainability by reducing workplace incivility and enhancing support systems, particularly in emerging markets. Full article

In recent years, Artificial Intelligence (AI) health projects have attracted significant investment, driven by a 50% annual increase in stored data. This growth has led to the development of AI tools that assist health professionals and managers in decision-making within clinical practice and healthcare management. This research seeks to identify key factors influencing the adoption of AI systems by health professionals and managerial staff, drawing on a sample of 100 respondents, of whom 61 are healthcare practitioners and 39 occupy management positions within the health sector. An extensive literature review and a statistical analysis using SmartPLS 3 were conducted. The findings suggest that the level of knowledge and perceived benefits positively impact the intention to implement AI tools. Interestingly, challenges during AI adoption do not hinder professionals. The study highlights the importance of integrating AI into healthcare professionals’ careers and emphasises the need for measures to enhance their understanding of AI algorithms. Increased knowledge fosters greater willingness to adopt AI systems, promoting improved decision-making in healthcare. Full article

Regenerative tourism, as an emerging form of tourism, poses both opportunities and challenges for cities and urban managers. Existing research has largely examined its impact on travel intentions from a unidimensional perspective, lacking a comprehensive analytical framework. This study adopts regenerative composite cultural spaces as the research context and constructs a sequential mediation model incorporating green and cultural consumption values, city image, and attitudes toward participation in regenerative tourism, analyzed using SmartPLS 4. The findings reveal that city image significantly influences value perceptions, with perceived value mediating this relationship. Furthermore, green and cultural consumption values play critical roles in shaping travel intentions, confirming differentiated transmission mechanisms across multiple pathways. Overall, the study demonstrates that tourists’ cognition, values, and attitudes jointly determine their decisions in regenerative tourism, offering theoretical insights and practical implications for its sustainable development. Full article

Automation has been widely applied and has greatly affected quality management in the catering industry. Intelligent restaurants refer to those in which smart devices and artificial intelligence (AI) technologies (such as robots and self-service technologies) are embedded in the restaurant environment. However, the existing research on intelligent restaurants has mostly focused on the technological development of equipment. Hence, this interdisciplinary study, integrating insights from hospitality management and human–computer interaction, examines how human-provided and automated-provided services interactively influence customers’ dining experience quality in intelligent restaurants, and how they affect customers’ perceived value and their social media sharing generation. This study develops a measurement scale of dining experience quality in intelligent restaurants that contains human-provided experience and automated-provided experience through in-depth interviews with 15 customers (Study1), and a model was proposed and verified using partial least-squares structural equation modelling (PLS-SEM) analysis on a sample of 493 customers dining in intelligent restaurants (Study 2), which shows that the quality of dining experience has a positive effect on customer perceived value, overall satisfaction in intelligent restaurants, and social media sharing generation. Specifically, automated-provided services offer functional value, while human employees mainly provide perceived emotional value. Perceived functional value has a greater impact on overall satisfaction with intelligent restaurants. The originality of this research is that it integrates services provided by humans and services provided by automated devices and clarifies the different roles of functional and emotional value in shaping customers’ perceived value. These findings provide a new research perspective for intelligent restaurants and insight into the optimization of service quality and automation systems in intelligent restaurants, thereby promoting sustainable business practices in the industry. Full article

In response to the growing importance of vocational education for youth employability, this study examines students’ perceptions of dual vocational education and training (dVET) in Bulgaria, focusing on the following determinants of student loyalty (SL) and word-of-mouth communication (WOM) in the secondary education context: brand associations, brand relevance, brand image, image of dVET, service quality, and student satisfaction, based on previously validated scales adapted to the Bulgarian context. A structured questionnaire was administered to a target population of 608 students across nine vocational secondary schools in the Plovdiv region. A total of 507 usable surveys were collected from students in 11th and 12th grades who were actively participating in work-based learning. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The findings indicate that brand image is the strongest direct predictor of the image of dVET. Furthermore, student satisfaction stands out as the most influential antecedent of WOM. The indirect pathways from service quality to both SL and WOM, mediated by student satisfaction, underscore the pivotal role of satisfaction as a transmission mechanism. The study contributes to the limited empirical research on branding in dVET and offers insights for policymakers, school administrators, and employers seeking to improve the attractiveness of these pathways. Full article

This study investigates how environmentally specific ethical leadership (ESEL) enhances employee job performance in public healthcare organizations by examining the sequential mediating roles of communication competence and work engagement. Grounded in Social Learning Theory and the Job Demands–Resources (JD–R) model, this study further explores the moderating effect of emotional regulation in this green leadership–performance linkage. Data were collected from 384 healthcare professionals, including physicians, nurses, and administrative staff, in public hospitals across Jordan using a cross-sectional survey design. Structural equation modeling (SEM) via SmartPLS was employed to test the hypothesized relationships. The results reveal that ESEL significantly improves job performance by fostering environmentally responsible communication and enhancing employee engagement. Specifically, the findings support a sequential mediation process: ESEL cultivates communication competence, which promotes work engagement, ultimately leading to higher performance. Furthermore, emotional regulation strengthens these relationships, suggesting that employees with greater self-regulatory capacity respond more positively to green ethical leadership. This study extends the literature on sustainable human resource management by uncovering how ESEL fosters pro-environmental behavior and high performance in ethically sensitive contexts such as healthcare. In practical terms, the findings emphasize the need for healthcare organizations to embed sustainability-focused communication and emotional regulation skills into leadership training to support green transition goals. Full article

This study explores the factors influencing the willingness of Cashew Feni producers to adopt GI certifications, delving deeper into the behavioural factors. This study is guided by the extended Theory of Planned Behaviour. This study was conducted in Goa, India, from June 2024 to January 2025 using a quantitative approach. Face-to-face interviews using structured questionnaires were conducted with Cashew Feni producers actively producing, processing, and distributing Feni in the key production regions. A total of 200 producers were approached, and after validation, 148 responses were considered valid for analysis. The respondents were chosen using a stratified random sampling method. This study employed Partial Least Squares-based Structural Equation Modelling (PLS-SEM) in the SmartPLS 4 software to analyse the data. This study found that attitude is a strong predictor significantly driving adoption. Perceived economic benefits also impact attitudes and directly affect the willingness to adopt GIs, emphasising the role of economic factors. Additionally, awareness influences attitudes and subjective norms, indicating that informed producers are likelier to have a positive attitude towards GI adoption. This study also found a significant impact of subjective norms on attitudes and perceived behavioural control. These insights can assist policy formulation and boost sustainable growth and cultural preservation. Full article

We explored the adoption of virtual try-on (VTO) technology in Taiwan’s fashion retail sector, which has gained prominence as consumer behavior online has changed since the COVID-19 pandemic. Using an extended unified theory of acceptance and use of technology 2 (UTAUT2) model, we examined the behavioral intentions and actual usage of VTO. The original framework of the UTAUT2 model was modified by excluding experience and incorporating personality traits as moderating variables. Based on 257 valid survey responses analyzed using SmartPLS 4.1, influencing factors were identified, revealing that gender was a significant moderator in VTO adoption. Full article

Corporate team unity and role clarity are crucial for organizational success and human resources. This study examines how job clarity affects employee performance and innovative work behavior (IWB) via organizational citizenship behavior (OCB). Additionally, to determine how artificial intelligence (AI) information and leader-member exchange (LMX) moderate the relationship between job clarity, IWB, and employee performance. This research focused on Pakistan’s Federal Capital Territory (FCT) Islamabad, and Punjab province’s IT sectors. The self-administered questionnaire received data from 555 IT professionals. The suggested model was tested using Smart PLS structural equation modeling. Results showed that job clarity and OCB significantly improve IWB and employee performance. Role clarity, IWB, and employee performance are partly mediated by OCB. In addition, LMX adversely moderates the relationship between job clarity and IWB and employee performance, but not AI information. Emphasis is primarily placed on elucidating the respective roles of the employees in order to ensure that they are aware of the expectations placed upon them. Consequently, they are able to demonstrate task performances that are not stipulated in their job descriptions but directly relate to their performance improvement. The current study reveals that human resources (HR) and management should prioritize job clarity and OCB to boost individual performance and IWB. Full article

Sierra Leone possesses distinct educational, economic, and social characteristics. Public universities in the country, funded by the government, are mandated to promote sustainable development, ethical conduct, and social welfare, aligning with national development strategies such as the Midterm National Development Plan and the Education Sector Plan, which emphasize leadership, diversity, and ethical standards to advance sustainable development practices. This study applies Transformational Leadership Theory to investigate the influence of transformational leadership on corporate social responsibility, exploring the mediating role of innovative work behavior and the moderating effect of organizational culture on this relationship. Using a stratified sampling technique, data were collected from 367 employees across six public universities in Sierra Leone and analyzed with SMART PLS software 4.1.1.2. The findings revealed that transformational leadership positively and significantly impacts corporate social responsibility and innovative work behavior, with innovative work behavior partially mediating the relationship between transformational leadership and corporate social responsibility, while organizational culture positively and significantly moderates this relationship. Based on these findings, the study recommends that public universities in Sierra Leone integrate transformational leadership principles into their institutional frameworks to improve organizational outcomes and leadership effectiveness. This can be achieved through leadership development programs emphasizing transformational attributes such as inspirational motivation, individualized consideration, and vision-sharing, alongside mentorship programs for leaders at all levels to strengthen leadership skills and foster an organizational culture aligned with institutional goals. Full article

This study investigates the impact of minimalism on ethical consumption within the framework of the Value–Identity–Personal Norms (VIP) model. Data were collected from 340 Turkish consumers using a convenience sampling method and an online survey. Analyses were conducted with SmartPLS, employing the structural equation modeling (SEM) approach to examine the relationships among the constructs. The results reveal that minimalism, conceptualized as a value, significantly shapes environmentally responsible behavior by strengthening environmental identity and personal norms, which in turn drive ethical consumption choices. By extending the VIP model, the research positions minimalism not only as a lifestyle but also as a value-based orientation that aligns with biospheric values in encouraging pro-environmental actions. Furthermore, the study underscores the importance of sustainability communication as a crucial mechanism for reinforcing the connection between minimalistic values and ethical consumer behavior. It also highlights the mediating role of environmental identity between values (both biospheric and minimalistic) and personal norms, supporting the view that values influence behavior indirectly through psychological constructs. Overall, the findings demonstrate that minimalism positively affects environmental identity and personal norms, thereby fostering ethical consumption in line with the theoretical perspectives of the Value–Belief–Norm (VBN) and pro-environmental behavior models. This research provides valuable insights into how minimalism can be integrated into sustainability communication strategies to promote sustainable consumption, particularly in emerging economies. Full article

This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating affective constructs (innovativeness, optimism, and hedonic motivation) to examine user adoption of autonomous bus (AB) in China, where government-supported deployment creates unique adoption dynamics. Analyzing 313 responses, collected via stratified sampling using SmartPLS 4.0, we identified innovativeness as the dominant driver (total effect, β = 0.347), directly influencing behavioral intention (β = 0.164*) and indirectly shaping optimism (β = 0.692*), effort expectancy (β = 0.347*), and hedonic motivation (β = 0.681*). Our findings highlight contextual influences in public service systems. Performance expectancy (β = 0.153*) exerts a stronger effect than hedonic or social factors (H6/H3 rejected), while optimism demonstrates a dual scaffolding effect (OPT→EE, β = 0.189*; OPT→PE, β = 0.401*), reflecting a “calculative optimism” pattern where users balance technological interest with pragmatic utility evaluation in policy-supported deployment contexts. From a practical perspective, these findings suggest targeting high-innovativeness users through incentive programs, emphasizing system reliability over ease of use, and implementing adapted designs. This study contributes to the literature both theoretically, by validating the hierarchical role of innovativeness in UTAUT, and practically, by offering actionable strategies for China’s ongoing AB deployment initiative, including ISO-standardized UX and policy tools such as municipal Innovator Badges. Full article

Food tourism is growing in travel experiences, with tourists increasingly drawn to culturally authentic and aesthetically engaging food. Understanding the psychological and experiential factors shaping these preferences is crucial for enhancing tourist visit intentions. Therefore, this study examines the factors such as attitudes (ATT), subjective norms (SN), perceived behavioural control (PBC), and food aesthetic experience (FAE) that influence tourists’ behavioural intentions towards food preferences (BIFP) in Goa, India. The research extends the theory of planned behaviour (TPB) by incorporating food aesthetic experiences as a mediating factor. A quantitative approach was employed, involving a structured questionnaire based on a five-point Likert scale, administered to 217 tourists visiting Goa, India, who were selected through a random sampling method. Data were analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) through SmartPLS 4.0. Results show that attitudes, subjective norms, perceived behavioural control, and food aesthetic experience significantly influence tourists’ behavioural intentions towards food preferences. Food aesthetic experience emerged as a strong mediator, particularly between attitudes, perceived behavioural control, and tourists’ behavioural intentions towards food preferences. These findings highlight the role of sensory appeal in shaping culinary choices. The study concludes that a holistic approach, supported by cultural education and stakeholder collaboration, can enrich tourist experiences and support food tourism development. Full article

Social media has become a tool that exerts a significant influence on consumer behavior. In this sense, this study aims to identify whether digital social influence derived from the informational nature of social media content and online member group support influences the subjective norms and environmental attitudes of organic product consumers. This study was developed using a quantitative, correlational, and cross-sectional design. A total of 371 organic product consumers participated in the study, who were administered a questionnaire consisting of 17 questions measured on a 5-point Likert scale. Statistical analysis was performed using SPSS 24 and Smart PLS, and convergent validity, discriminant validity, and structural equation modeling were applied. The results of the study identified that environmental attitudes continue to be a highly influential factor in organic product purchasing behaviors and that these attitudes are shaped by subjective norms and digital social influencers, such as social media content and online member support groups. Furthermore, the study found that subjective norms mediate the relationship between environmental attitudes and social media content as well as online member support groups. Beyond contributing to the theoretical understanding of environmental attitudes, this study offers practical insights into designing digital marketing strategies that leverage social influence to promote sustainable consumption, particularly in emerging markets. Full article

This study investigates the relationship between monetary and non-monetary motivations and financial and non-financial job performance among non-academic staff in Chinese universities. Using data from 356 respondents, analyzed via Structural Equation Modeling (SEM-PLS) with Smart-PLS4, this study finds that both incentive types significantly affect performance. Monetary incentives such as salaries and bonuses primarily enhance financial performance; on the contrary, non-monetary incentives such as training, career advancement, and supportive work environments have a stronger impact on nonfinancial performance, including job satisfaction and service quality. The findings underscore the importance of implementing balanced motivation strategies that integrate both financial rewards and developmental support. From a policy perspective, this study recommends customized incentive systems to improve administrative effectiveness and contribute to the strategic development of universities. These insights offer practical guidance for strengthening human resource practices and maximizing the performance of non-academic personnel in the context of higher education in China. Full article