Search Results (424)

The emergence of artificial knowledge created by the generative artificial intelligence applications challenges the theory developed by Ikujiro Nonaka and Hirotaka Takeuchi concerning the organizational knowledge creation dynamics by showing its limits. It is necessary to reimagine this theory within a hybrid framework that integrates both human knowledge and artificial knowledge, being aware of their specific features. Several researchers have already suggested how the SECI (socialization–externalization–combination–internalization) cycle developed by Ikujiro Nonaka and Hirotaka Takeuchi can be augmented by introducing artificial knowledge next to human knowledge in each stage of that cycle. However, tacit knowledge is embodied, and it cannot be processed directly by generative artificial intelligence. Therefore, their suggestions ignore the nature and specific features of tacit and explicit knowledge, leading to non-coherent models. The purpose of this paper is to propose a new model based on the Möbius strip metaphor that contains an open SECI cycle coupled with an open artificial knowledge cycle. Knowledge is flowing continuously along the strip, converging in time toward a strange attractor. The value of the new model is given by its novelty of introducing an artificial knowledge cycle and augmenting with it the SECI model centred on human knowledge. The resulting model is more complex and allows a continuous flow of knowledge. Therefore, the organizational knowledge creation dynamics is not represented by a time-evolving spiral, but by the phase space of a strange attractor. The proposed model can be conceived as a new driving force of business sustainability. Full article

This short communication synthesizes evidence on how the Ice, Cloud and Land Elevation Satellite-2 (ICESat-2) altimetry data are used by private sector actors and the implications for economic value creation. Using secondary research that collected and summarized information from existing data from reports, journals, websites, and databases, the work identifies 54 companies across 9 sectors leveraging ICESat-2-derived elevation, canopy height, bathymetry, and surface measurements to inform decision-making, risk assessment, and new business models. The analysis situates ICESat-2 within a broader context where freely available Earth observation data can generate substantial private- and public-sector value, potentially exceeding hundreds of billions in aggregate when scaled across industries such as geospatial services, climate management, real estate, and insurance. The paper uses a four-pillar conceptual model to guide valuation of data-driven impacts: Data Utility (intrinsic information value of altimetry and related metrics), Decision Impact (tangible economic benefits from improved models and operations), Strategic Integration (emergence of new business models and market opportunities), and Data Ecosystem Exclusivity (development of proprietary datasets and workflows that enable competitive differentiation). Empirical findings illustrate how these pillars manifest in practice. The paper seeks to connect private-sector uptake to NASA’s Earth Science to Action framework and related capacity-building efforts, highlighting pathways for broader utilization through training, tutorials, and accessible interfaces. Limitations of the study include partial sector coverage and reliance on publicly reported use cases. Future work should quantify economic returns with standardized metrics and extend the dataset to capture dynamic shifts in data products, governance, and IP development within the evolving data ecosystem. Full article

This paper presents a study on green value co-creation behavior in the relationship to tourists’ behavior, including perceived green empowerment, experience value, satisfaction and brand advocacy, specifically considering the role of perceived greenwashing in these relationships based on Service-Dominant Logic. A quantitative study using the structural equation modeling analysis technique was conducted with customers of tourism businesses in Vietnam. The result of the study shows that green value co-creation behavior has a positive effect on perceived green empowerment, experience value, satisfaction and brand advocacy. In addition, the study also shows the positive effect of perceived green empowerment, experience value and satisfaction on brand advocacy. Perceived greenwashing reduces the impact of green value co-creation behavior on perceived green empowerment, experience value and satisfaction. The research results provide empirical evidence confirming the important positive role of green value co-creation and the barrier role of perceived greenwashing in achieving positive outcomes on customer behavior of tourism businesses. At the same time, the study provides useful information for managers in increasing perceived green empowerment, experience value, satisfaction and brand advocacy through customer green value co-creation activities, based on honest and standard green practices. Full article

Service industries are fast turning digital, and they are disrupting the manner in which firms organize and relate to their customers. Nevertheless, mechanisms that allow digital capabilities to be converted to better customer experience remain poorly understood, especially in the emerging economies. This paper presents the dual-mediation model to investigate the effects of Digital Supply Chain Integration (DSCI) and capabilities of digital customer engagement (DCEC) on Customer Experience Outcomes (CXO) based on Sustainable Business Model Innovation (SBMI) and Customer Value Co-Creation (CVC) with references to Dynamic Capabilities Theory and Service-Dominant Logic. The data were collected by a cross-sectional survey of 360 managers of the banking, telecom, healthcare, and hospitality organizations in Pakistan and analyzed with the help of Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that the customer experience is enhanced well beyond what is feasible alone by means of Sustainable Business Model Innovation due to the Digital Supply Chain Integration, whereas customer experience is enhanced by the Digital Customer Engagement Capabilities through Customer Value Co-Creation. The results also show that the mechanisms of co-creation have the largest impact on the outcome of customer experience. The research is an addition to the body of literature on digital transformation because it illustrates how digital integration, innovation that is focused on sustainability, and relational co-creation can collectively convert digital capabilities into experiential value. The results also provide practical factors that should be considered by service companies when embarking on digital transformation programs to align the programs with sustainability and customer engagement mechanisms. Full article

This study examined the relationships between norm perceptions about innovation, innovation source and customer satisfaction with sample data from small-scale hospitality businesses in Ghana. We adopted the quantitative approach and correlational survey design using sample data from 465 small-scale hospitality firms. Partial Least Squares Structural Equation Modelling was used to analyse the data. Measurement model classification and validation procedures comprised construct specification, indicator reliability assessment, internal consistency reliability, convergent validity (AVE), discriminant validity (HTMT and Fornell–Larcker), and collinearity diagnostics within the PLS-SEM framework. Results showed that a significant negative relationship exists between subjective norms about innovation adoption and customer satisfaction. This finding diverges from the Theory of Planned Behaviour because, contrary to its assumption that subjective norms foster positive behavioural outcomes, socially driven innovation in small-scale hospitality settings may encourage conformity-based decisions that undermine customer-oriented value creation. However, a significant positive relationship was found to exist between subjective norm perceptions about innovation adoption and innovation source. A significant positive relationship was also found to exist between innovation source and customer satisfaction. Innovation source positively mediated the relationship between subjective norm perceptions about innovation adoption and customer satisfaction. The study’s findings are relevant for owners and managers of small-scale hospitality firms seeking to align innovation decisions with customer needs, as well as for policymakers aiming to strengthen industry support systems. It offers insights into how social influences and innovation sources can be leveraged to enhance service quality and customer satisfaction in small hospitality businesses. Full article

This study examines brand trust as a governance mechanism within the Mongolian cashmere value chain and explores its impact on profit distribution and business relationships. Using a qualitative methodology involving key stakeholder interviews, document analysis and case studies, the study shows that brand trust acts as a powerful form of soft power. It institutionalises values such as ethical sourcing and sustainability, which simultaneously strengthen consumer loyalty and reconfigure power dynamics upstream. Transparency and traceability are the tools that enforce compliance with brand standards. These findings extend global value chain theory by incorporating intangible factors such as trust and reputation into models of value creation and distribution. Consequently, policies aimed at enhancing brand trust are presented as a viable strategy to promote sustainable and equitable outcomes in similar resource-based sectors. Full article

Culinary micro-, small-, and medium-sized enterprises (MSMEs) play a critical role in socio-economic sustainability, yet operate under heightened risks related to product quality, food safety, and business reputation. Although research on collaboration and co-creation often portrays openness as a desirable organizational orientation, limited attention has been paid to how MSMEs strategically regulate openness across their value-chain activities. This study explores how culinary MSMEs organize collaboration and negotiate boundaries between openness and closure. Using a qualitative multi-case approach, the findings show that openness is not uniformly applied but governed by a logic of selective openness shaped by risk exposure, accountability demands, and organizational capacity constraints. Core production activities function as protected zones characterized by strong closure, whereas market-facing functions allow more curated forms of external involvement. By reframing openness as a risk-based governance practice rather than a default collaboration strategy, this study provides a process-level explanation of how MSMEs sustain collaboration without compromising quality control, accountability, and organizational viability. The findings contribute to theorizing boundary governance in small enterprises and offer practical insights for designing collaborative strategies under conditions of risk and constraint. Full article

Digitalization is increasingly reshaping business models, yet the mechanisms through which specific digital technologies influence business model transformation in renewable energy remain insufficiently understood. Unlike prior research that treats digitalization and business models separately or focuses on macro-level impacts, this study examines how digital technologies affect business model components—value creation, value delivery, and value capture—in renewable energy firms and the extent to which they drive business model adaptation, evolution, or innovation. It aims to combine insights from the literature on digitalization, sustainability, and business models. Through a systematic literature review following the four-phase PRISMA methodology, 32 peer-reviewed studies were analyzed using a combination of descriptive, bibliometric, and Gioia-based thematic coding analyses to identify structures and patterns across the dataset. The analysis introduces a functional grouping perspective, linking digital technologies to business model components, and business model changes. Findings reveal that the same technology can enable multiple, overlapping transformation pathways and that outcomes vary depending on how technologies are implemented and embedded within firm operations. This study contributes theoretically by integrating a functional technology lens and sustainability lens with business model change typologies—a novel integrative framework absent from the prior literature. It practically provides a framework to help renewable energy firms move toward sustainability-oriented reconfiguration of business models by prioritizing and integrating digital tools effectively, thereby enhancing competitive advantage and accelerating value capture from digitalization. This paper closes with directions for future research on technology-enabled business model change. Full article

The transition towards circular economy models increasingly depends on entrepreneurial initiatives capable of integrating economic viability with social and environmental objectives. However, existing research provides limited explanation of how sustainable entrepreneurs mobilise shared knowledge and social innovation to navigate tensions between competing institutional logics in circular contexts. This study clarifies the role of shared knowledge and social innovation by explaining how circular sustainable value is created through circular business model development. This article develops an integrative framework based on a structured synthesis of the literature on sustainable entrepreneurship, social innovation, shared knowledge, institutional logic, and circular business models. The study does not rely on primary empirical data but focuses on theoretical integration across complementary research to advance conceptual understanding of circular value creation. The article proposes a three-stage framework explaining how shared knowledge is transformed into circular sustainable value through social innovation mechanisms. It illustrates how diverse knowledge inputs interact with institutional logics, how social innovation processes translate these inputs into collaborative practices, and how circular business models generate multidimensional value under conditions of institutional complexity. The framework offers guidance for entrepreneurs, policymakers, and ecosystem actors involved in circular economy transitions and helps clarify how collaborative knowledge practices and social innovation processes can support the design and implementation of circular business models. This article does not empirically test the proposed framework. The findings are limited to theoretical development. Future research is encouraged to examine the framework empirically through longitudinal case studies, comparative designs, or mixed-method approaches, and to operationalise its key constructs. Full article

This study investigates how algorithmic governance, a core feature of modern e-commerce platforms, impacts the consumption behavior of its service providers—specifically, ride-hailing drivers’ preference for high-calorie food. From an e-commerce ecosystem perspective, the dynamic interaction between platforms and their service providers is critical for long-term value co-creation and platform sustainability. By examining how algorithmic control mechanisms spill over into drivers’ off-platform behaviors, this research offers crucial insights for designing more sustainable and human-centric platform business models. Analyzing 710 survey responses from ride-hailing drivers in China via PLS-SEM, our findings reveal that algorithmic tracking evaluation and behavioral constraints are positively associated with high-calorie food consumption, with emotional exhaustion acting as a key mediator. Notably, standard guidance algorithms showed no significant effect. These results contribute to the e-commerce literature by demonstrating how platform-centric control can inadvertently lead to adverse externalities that may undermine service quality and provider well-being, ultimately posing a risk to the platform’s brand reputation and operational stability. We offer practical recommendations for e-commerce platform managers on optimizing algorithmic strategies to foster a healthier and more sustainable gig worker ecosystem. Full article

This research investigates the role of sheep’s wool as a strategic bio-based material for the construction industry and for built heritage. Using a systemic approach, this research analyzes the potential of wool as a circular resource capable of integrating technological innovation, environmental sustainability, and territorial enhancement. The sustainability of the supply chain depends on the proximity of resources and the efficiency of production processes. In this context, the Italian National Observatory for the Sustainable Production of Italian Wool (FiLA) promotes systemic change through the creation of collaborative networks between supply chain actors. The mapping encompassed more than 200 supply chain actors, including 169 domestic and 31 international entities. The analysis identified 108,061 sheep farms in Italy, of which only 251 declared wool production as a business objective. The main challenges include technological innovation to compete with synthetic materials, the regulatory revision that currently classifies waste wool as special waste, and the development of systems that facilitate integration into contemporary construction processes. The results show that the use of sheep’s wool, also integrated with digital mapping approaches, can generate new local circular economies. Future developments can focus on optimizing processes, standardizing systems, and experimenting with business models that value sustainability and territoriality. Full article

Value is the result of the combined, conscious, and creative actions of caring, which promote sustainable prosperity. Despite its centrality in marketing theory, value is treated in the literature as a self-evident, abstract term denoting concepts as diverse as the desire to acquire goods or enjoy services, the benefits derived from using a product, the price of an object, or a customer’s contribution to business profits. This approach leads to amoral marketing decision-making focused on extracting value from stakeholders and accumulating it in the form of shareholder wealth. In this framework, the negative consequences of marketing actions for society and the natural environment are simply dismissed as externalities. This is not sustainable as it degrades the environment and increases wealth and human welfare disparities between individuals, groups, and societies. Drawing on conceptualisations of value from the fields of philosophy, semiotics, and economics, value is here defined as the result of the combined, conscious, and creative actions of caring which promote sustainable prosperity. As such, value is understood to be co-created by the interactions of various stakeholders and positioned as the link between individuals, companies, markets, society, and the natural environment. Marketing theory has traditionally viewed value creation and exchange as the result of dyadic interactions. The socioeconomic and technological milieu of the 21st century, however, creates a business ecosystem characterised by digitalisation, interconnectivity, and decentralisation which means that, the number of participants in value co-creation networks is increasing and potentially tending towards infinity. Consequently, marketing is reconceptualised as the values-driven mechanism for value formation, valuation, symbolism, exchange facilitation, and integration of the resources required for value co-creation and distribution aiming at contributing to sustainable prosperity. Virtuous marketers and mindful marketing practice can ensure the optimal use of resources and the maximisation and equitable distribution of welfare in the present without compromising the ability of future generations to continue to generate and enjoy value. Thus, by placing value at the centre of the business ecosystem, marketing contributes to sustainable prosperity. Full article

It is largely acknowledged that the dairy industry faces momentous challenges to make progress toward major environmental goals in balance with economic and social sustainability. This study addresses this concern by examining the processes of sustainability transition in the dairy industry in Spain. In particular, we analyzed the process of shifting from the classical, purely economic-driven business models toward more sustainable business models and also integrating environmental and social concerns. We provide a conceptual model for assessing sustainability transformation in the dairy industry and test the applicability of this model using a combination of evidence from the literature and primary information. Primary data were obtained through a dedicated questionnaire addressed to four dairy companies purposefully selected as illustrative case studies. The findings suggest that sustainability goals in the dairy industry can be represented appropriately through the proposed framework both at the sector and company levels, facilitating the identification of concrete business areas better suited for potential innovations and improvements in terms of sustainable value creation and delivery. The results also reveal the need for activity-specific assessments and a more-focused approach to sustainability practices, including the development of more comprehensive sustainability metrics and measurement methods specifically tailored to the dairy industry. Full article

Grounded in the dynamic capabilities framework, this study examines how entrepreneurship and technological innovation jointly shape business performance and how sustainable management conditions these effects across its economic, social, and environmental dimensions. Using survey data from 300 firms across multiple industries, we find that entrepreneurship significantly enhances both non-financial and financial performance, and that technological innovation serves as a key mediating mechanism through which entrepreneurship translates into performance outcomes. The results reveal differentiated moderating effects of sustainable management. While the economic dimension of sustainable management shows a limited moderating influence, the social and environmental dimensions significantly amplify the returns to entrepreneurship and technological innovation. By disentangling sustainable management into distinct dimensions, this study moves beyond prior research and demonstrates that sustainability functions as a contextual capability that asymmetrically conditions the returns to entrepreneurship and innovation. The findings offer actionable insights for managers and policymakers seeking to align entrepreneurial initiatives and innovation strategies with social legitimacy and environmental stewardship to achieve sustained value creation. Full article

Generative artificial intelligence (GenAI) is increasingly transforming creative industries through its ability to generate high-quality content, raising critical questions about authorship, ownership, and the future of creative labor. This paper addresses these challenges by conducting a systematic bibliometric review of 119 peer-reviewed articles on GenAI in the creative sectors, published between 2023 and 2025. The study applies PRISMA 2020 guidelines and keyword co-occurrence analysis using VOSviewer to identify thematic clusters and map research trends. The central research question is how the academic literature conceptualizes the role and impact of GenAI within creative industries and how this has evolved over time. Findings reveal nine major thematic areas, ranging from technical implementations to ethical, economic, and institutional perspectives. The analysis shows that recent research emphasizes not only the technological capacities of GenAI, but also its implications for value creation, creative agency, and industry structures. The main contribution of the paper lies in offering a structured overview of current research trajectories, clarifying conceptual ambiguities, and highlighting understudied areas—particularly regarding the intersection of GenAI, platform economies, and labor dynamics. The review also identifies a methodological gap in comparative empirical studies and proposes directions for future research. By mapping the evolving discourse on GenAI in creative industries, this study contributes to both scholarly understanding and policy development. It provides a foundation for interdisciplinary inquiry and a forward-looking agenda for critically assessing GenAI’s role in reshaping creative work. Full article