Achieving Sustainability in Destination Marketing and Tourism Management

Dear Colleagues,

In order to develop harmoniously, a developed society must also maintain a high degree of sustainability; yet, the quality of people’s lives is directly linked to the way in which human needs are satisfied, with recent years demonstrating the need to reconcile these elements with those of sustainable development. Tourism is one of the fields that contribute to the satisfaction of socio-human needs and represents an integral part of modern life, given that it is becoming one of the most important economic activities of the contemporary world, a promoter of globalization, an engine of economic development, an opportunity to improve the quality of life, and a factor in sustainable development, or, in a nutshell, a stimulating factor for the global economic system. Thus, because all of society is involved in its development, tourism can be considered one of the most complex industries in the world.

At the same time, tourism is a means of regenerating the working capacity of the population, raising the level of training, a means of education, culture, and civilization. Therefore, achieving sustainability in this field and applying proper management and marketing in the areas with tourism potential must be a necessity, and at the same time an “innovative reality” of the moment, ensuring the reduction of disparities between communities. In this context, it is necessary to generate new patterns, new challenges, and a great deal of innovation to devise creative solutions regarding the capitalization of the natural and anthropic heritage and to generate the smart and sustainable development of those communities with tourism potential.

Therefore, the goals of Special Issue on Achieving Sustainability in Destination Marketing and Tourism Management are oriented towards original research/studies, either at the global level or at the tourist destination level, and focus on concrete proposals related to the reimagining of tourism destination marketing and management, the transition from the paradigm of growth to the paradigm of sustainability, the creation of management and marketing strategies related to the tourist destination in order to remain competitive and generate the community development in the future, and on specific proposals for the sustainable exploitation of a local community’s unique resources so as to generate development.

In this Special Issue, original research articles and reviews are welcome and research areas may include, but are not limited to, the following:

• Case studies regarding the innovative development of tourist activity in a given area;
• Management and marketing proposals for tourism destinations;
• Innovation and “branding” of representative tourist destinations;
• Analysis of the impact and sustainability of tourist activity on the local community;
• Management and marketing for sustainable forms of tourism.

We look forward to receiving your contributions.

Dr. Mariana Ramona Ciolac
Prof. Dr. Cosmin Alin Popescu
Prof. Dr. Elena Peţ
Guest Editors

Manuscript Submission Information

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• sustainability
• tourism management and marketing
• smart development strategies
• sustainable forms of tourism