Search Results (2,301)

There has been a recent shift in the global wine market towards reduced-alcohol wines. Muscadine grapes (Vitis rotundifolia) have become a popular choice in many emerging markets; however, their suitability in reduced-alcohol wine production has not been extensively tested. In this study, methods to reduce ethanol in muscadine wine were compared to determine differences in chemical and sensory attributes and consumer preference. The methods evaluated included full fermentation time with Saccharomyces cerevisiae (control), reduced fermentation time with Saccharomyces cerevisiae (stopped fermentation), fermentation with Saccharomycodes ludwigii yeast (instead of Saccharomyces cerevisiae), and vacuum distillation. The control and distilled wines were fermented for 121 h, Saccharomycodes ludwigii for 45 h, and the stopped fermentation wine for 3 h. Yeast and sugar levels were monitored throughout the fermentation processes using brix measurements and yeast counts. After the fermentation, the color, pH, volatiles, and titratable acidity (TA) were measured. The results showed that Saccharomycodes ludwigii fermented more slowly than Saccharomyces cerevisiae, and that both the stopped fermentation and Saccharomycodes ludwigii wines had lower titratable acidity with a more intense color. The total concentration of volatile compounds for the Saccharomycodes ludwigii wine and the stopped wine were lower than for the distilled and control wines. A consumer panel (n = 92) judged the wine samples on chemical qualities and overall preference. The distilled wine was perceived as more alcoholic compared to the other reduced-alcohol wines. The results showed that the stopped fermentation and Saccharomycodes ludwigii wines were preferred by consumers over the control and vacuum-distilled wines. Full article

The skin color of radish taproots is an important commodity character that directly affects the choice behavior of consumers. Here, we identified a skin color gene carried by a red-skinned inbred line, SXAU-R2. Genetic population was constructed by the crossing of SXAU-R2 and a white-skinned inbred line, SXAU-W2, and the taproots of F₁ plants exhibited intermediate color. In the F₂ population, the separation ratio of taproot skin color indicated that the phenotype was controlled by one major locus, named RST1 (Red-Skinned Taproot 1). Combined with bulked segregant analysis and RNA sequencing (BSA-seq), 2640 single nucleotide polymorphisms (SNPs) were detected between the annotated genes of the red skin bulk and white skin bulk. Molecular markers were developed in the SNP-enriched 27~32 Mbp region of chromosome 7, and then RST1 was mapped in the genetic interval between flanking markers SSR-14 and SSR-22. Using F_2:3 lines derived from a key F₂ heterozygote, RST1 was narrowed down into a 530 Kbp interval. There were 46 expressed annotated genes in the fine-mapping region, and a gene encoding MYB was selected as the candidate of RST1. Finally, based on Kyoto Encyclopedia of Genes and Genomes (KEGG) enrichment analysis and RT-qPCR, we identified the potential interacting genes RsbHLH and RsWD, as well as the latent target genes RsDFR and RsANS of RST1 in the anthocyanin synthesis pathway. These results provide an understanding of the genetic mechanisms regulating anthocyanin synthesis and offer an efficient molecular marker for the radish breeding of skin color. Full article

Research Problem and Gap: Live streaming sales rely heavily on streamers, with both genuine and AI-generated virtual streamers gaining popularity. However, these streamer types possess contrasting capabilities. Genuine streamers are superior at building trust and reducing product valuation uncertainty but have limited reach, while virtual streamers excel at broad audience engagement but are less effective at mitigating uncertainty, often leading to higher product return rates. This trade-off creates a critical strategic gap; that is, brand firms lack clear guidance on whether to invest in genuine or virtual streamers or adopt a hybrid approach for their live channels. Objective and Methods: This study addresses this gap by developing a theoretical analytical model to determine a monopolistic brand firm’s optimal streamer strategy among three options: using only a genuine streamer, only a virtual streamer, or a combination of the two (hybrid approach). The researchers model consumer utility, factoring in uncertainty and the streamers’ differential impact on reach, to derive optimal decisions on pricing and streamer selection. Results and Findings: The analysis yields several key findings with direct managerial implications. First, while a hybrid strategy leverages the complementary strengths of both streamer types, its success depends on employing high-quality streamers; in other words, this strategy does not justify settling for inferior talent of either type. Second, employing a virtual streamer requires a moderate price reduction to compensate for higher consumer uncertainty and prevent high profit-eroding return rates. Third, a pure strategy (only genuine or only virtual) is optimal only when that streamer type has a significant cost advantage. Otherwise, the hybrid strategy tends to be the most profitable. Moreover, higher product return costs directly diminish the viability of virtual streamers, making a genuine or hybrid strategy more attractive for products with expensive return processes. Conclusions: The results provide a clear framework for brand firms—that is, the choice of streamer is a strategic decision intertwined with pricing and product return costs. Firms should pursue a hybrid strategy not as a compromise but as a premium approach, use targeted pricing to mitigate the risk of virtual streamers, and avoid virtual options altogether for products with high return costs. Full article

Omni-channel retailers arise to address the deficiencies in consumers’ online shopping experiences; the resulting competition between such retailers and traditional online platforms presents substantial challenges for green product manufacturers. A three-level game model is established to examine a manufacturer’s green contract design (product pricing and greenness determination) and mode selection under the competition between an online platform and a new retailer providing omni-channel services to end customers. The manufacturer can select between two modes: supplying a green product to the online platform and new retailer (mode RR) or selling it directly through the online platform and reselling it to the new retailer (mode PR). Our findings indicate that, first, even if the relationship between the manufacturer and new retailer has changed from cooperation under mode RR to competition and cooperation under mode PR, the manufacturer still favors two-channel sales over single-channel sales and affects consumer channel choices to adjust market shares through mode selection. Second, regarding the impacts of the key parameters on the manufacturer, downstream e-commerce platform retailers and environment are intricate and nuanced. While raising the omni-channel service level enhances profitability in the new retailer across both modes, its environmental impacts differ significantly between them. Additionally, it can harm the online platform in some cases. Nevertheless, when the parameters fall within suitable ranges, the manufacturer and both downstream retailers have a consistent preference for improved omni-channel services under both modes. Finally, there is a significant divergence in mode preferences among the manufacturer and both downstream platform retailers. Due to the first-mover advantage, the manufacturer opts for mode RR over mode PR in most cases. Notably, within a specific range of parameters, they consistently prefer mode RR, which also proves beneficial for the environment, resulting in a Pareto optimal outcome. This proposes a concrete cooperation mechanism among the manufacturer, retailers, and consumers from quantitative insights, which can promote green products to achieve the objective of low-carbon environmental protection. Full article

Aroma and flavor are central to consumer perception, product acceptance, and market positioning of animal-derived foods such as meat, milk, and eggs. These sensory traits arise from volatile organic compounds (VOCs) formed via lipid oxidation (e.g., hexanal, nonanal), Maillard/Strecker chemistry (e.g., pyrazines, furans), thiamine degradation (e.g., 2-methyl-3-furanthiol, thiazoles), and microbial metabolism, and are modulated by species, diet, husbandry, and post-harvest processing. Despite extensive research on food volatiles, there is still no unified framework spanning meat, milk, and eggs that connects production factors with VOC pathways and links them to sensory traits and consumer behavior. This review explores how production systems, feeding strategies, and processing shape VOC profiles, creating distinct aroma “fingerprints” in meat, milk, and eggs, and assesses their value as markers of quality, authenticity, and traceability. We have also summarized the advances in analytical techniques for aroma fingerprinting, with emphasis on GC–MS, GC–IMS, and electronic-nose approaches, and discuss links between key VOCs and sensory patterns (e.g., grassy, nutty, buttery, rancid) that influence consumer perception and willingness-to-pay. These patterns reflect differences in production and processing and can support regulatory claims, provenance verification, and label integrity. In practice, such markers can help producers tailor feeding and processing for flavor outcomes, assist regulators in verifying claims such as “organic” or “free-range,” and enable consumers to make informed choices. Integrating VOC profiling with production data and chemometric/machine learning pipelines can enable robust traceability tools and sensory-driven product differentiation, supporting transparent, value-added livestock products. Thus, this review integrates production variables, biochemical pathways, and analytical platforms to outline a research agenda toward standardized, transferable VOC-based tools for authentication and label integrity. Full article

Greenwashing threatens both consumer trust and the integrity of planetary health initiatives. Transparency in sustainability claims is therefore critical for promoting ecological wellbeing, strengthening food security, and fostering equitable development in the Anthropocene. This paper investigates greenwashing by adapting the Gompers Governance Index methodology to the context of sustainability claims. The focus of our greenwashing index in this case is the sustainability claims made by canned tuna brands in Australia. The index is created from a comprehensive set of criteria for environmental claims, based on the Australian Competition and Consumer Commission (ACCC)’s principles for trustworthy claims. We show that the canned tuna brands form two clusters: one at a very high level of achievement and a second group with notable opportunities to improve on their sustainability communication and transparency. The results also highlight several key issues, most notably a lack of information regarding future sustainability transition plans across most brands. A deeper analysis of the scoring scheme shows that the brands with third-party sustainability certification generally achieved a better alignment with the ACCC principles than other brands. Future iterations of this analysis could incorporate online transparency and third-party verification to provide a more comprehensive assessment. Overall, this study underscores the need for clearer sustainability messaging, greater regulatory enforcement, and improved accountability among brands to ensure consumers can make informed choices. Full article

Background: Childhood obesity is a growing public health challenge, with altered taste perception potentially influencing food choices and contributing to weight gain. Objective: To determine detection thresholds for linoleic acid (fat taste) and sucrose (sweet taste) in children aged 6–12 years, and to explore associations with obesity, dietary intake, and food preferences. Methods: In this cross-sectional study, 100 Tunisian children (mean age: 8.05 ± 1.44 years; 54% girls; 45 obese, 55 non-obese) were recruited from an educational support center in Nabeul. Taste sensitivity was evaluated using the 3-alternative forced choice (3-AFC) method with ascending concentrations of linoleic acid (0.018–12.0 mM) for fat taste and sucrose (0.00125–0.32 mol/L) for sweet taste. Participants were categorized as tasters or non-tasters based on detection thresholds. Anthropometric measurements, 24 h dietary recalls, food frequency questionnaires, and food preference assessments were also conducted. Results: Low taste sensitivity was common (93% for sweet, 49% for fat). Girls were more often fat tasters than boys (68.6% vs. 31.4%, p = 0.003). Children with obesity had higher fat taste thresholds (median 3.00 mM, range 0.37–12.0) than non-obese peers (median 1.50 mM, range 0.018–6.0; p = 0.012), indicating reduced fat taste sensitivity. Linear regression showed a significant positive association between fat taste threshold and BMI (p = 0.001), meaning higher detection thresholds corresponded to higher BMI. Sweet taste thresholds did not differ significantly between children with and without obesity (p = 0.731). Sweet non-tasters consumed more sucrose (85.9 ± 64.9 g/d vs. 70.3 ± 62.3 g/d; p = 0.033) and reported more frequent table sugar use (p = 0.047). Fat non-tasters consumed more magnesium (425 ± 414 mg/d vs. 287 ± 60.8 mg/d; p = 0.026) and fiber (22.9 ± 7.51 g/d vs. 20.3 ± 5.32 g/d; p = 0.048) and reported higher intake frequencies of cheese (p = 0.039), sour cream (p = 0.004), and fast food (p = 0.012). Food preferences reflected similar patterns, with non-tasters generally rating high-fat or high-sugar foods more favorably. While most children demonstrated high detection thresholds, girls showed significantly higher fat taste sensitivity compared to boys (p = 0.03). Children with obesity exhibited significantly higher fat taste detection thresholds compared to non-obese children (p = 0.012), with thresholds ranging from 0.37 to 12.0 mM versus 0.018 to 6.0 mM, respectively. No significant difference was observed for sweet taste perception between weight groups (p = 0.731). Conclusions: Nearly half of the children exhibited reduced fat taste sensitivity, which was moderately associated with obesity and positively linked to BMI. Full article

Organic foods, functioning as credence goods in sustainable consumption, compel consumers to rely on extrinsic cues for quality evaluation. To address this challenge, this study employs a qualitative, phenomenological approach, conducting ten in-depth, semi-structured interviews with Romanian organic food consumers. The resulting data were systematically analyzed through thematic analysis to uncover decision-making patterns. The findings reveal a sequential hierarchy in which credible transnational certification (the EU organic logo) serves as a non-negotiable gatekeeper of trust, followed by country of origin—particularly local—which functions as an emotional and heuristic differentiator signaling authenticity and freshness, while price acts as a pragmatic arbiter, mediating trade-offs between ideal preferences and budget constraints. Based on these findings, this study proposes the Trust–Emotion–Pragmatism model as a nuanced framework for understanding organic food choice, suggesting that local producers can enhance competitiveness by first establishing trust through certification, then leveraging the emotional appeal of local origin, and finally adopting effective pricing strategies. Full article

Meat consumption, a key factor in both environmental sustainability and public health, is strongly influenced by educational characteristics, with higher levels of education often associated with more sustainable dietary patterns. However, research examining the mechanisms through which education influences meat-related behaviours remains limited. This study investigates the mediating role of climate literacy in the relationship between educational characteristics and meat consumption patterns among adults and school-enrolled youth in Slovenia. We used survey data from a sample of 2990 individuals (aged 14–88) to examine how educational stage, track, and level impact meat consumption and reduction. Our focus was on climate literacy as a multidimensional construct, comprising climate knowledge, attitudes, and pro-environmental behaviour. The findings indicate that young people in the tertiary educational track tend to eat less meat, have already reduced their meat consumption in the past, and intend to further reduce it in the future, compared to secondary track students, with climate attitudes playing a mediating role in all three cases. For adults, a tertiary educational level, relative to a secondary level, was linked to lower meat consumption, an association largely explained by more positive climate attitudes. By contrast, adults with only primary education consume meat more often and are less inclined to cut back in the future. Among secondary school students, both vocational and general school groups reported greater past and intended meat reductions than their peers in professional schools. The findings underscore the importance of integrating climate literacy, especially fostering pro-climate attitudes, into educational programmes to promote sustainable dietary choices. Full article

This study develops a multi-agent evolutionary game model that incorporates both retailers and heterogeneous logistics providers, extending beyond prior dyadic models that typically isolate either channel choice or logistics competition. By comparing scenarios with and without the BOPS channel, the framework captures the dynamic interactions between retailers and logistics providers. The results show that introducing In-Store Pickup significantly increases market demand and retailer revenue by reducing consumer waiting time, but it also produces a revenue crowding effect for slow logistics providers. For fast providers, the impact depends on their ability to adjust service quality: lowering service levels helps retain market share, while efficiency improvement enhances profitability. Furthermore, consumer product valuation plays a critical role in driving retailers toward dual-provider or hybrid strategies. The methodological innovation lies in integrating heterogeneous logistics service differentiation with channel strategy selection into a unified evolutionary game framework. The study contributes by proposing a dynamic “efficiency threshold–channel selection” mechanism, offering both theoretical advancement in omnichannel retailing research and managerial insights for retailers and logistics providers seeking to optimize logistics capabilities and channel collaboration. Full article

High consumption of unhealthy, high-fat snacks negatively affects children’s health, highlighting the need to replace these with healthier alternatives. This study aimed to determine the fatty acid (FA) composition and lipid quality of various branded and local high-fat snacks consumed by children aged 6–24 months in rural Matiari, Sindh. The total energy content of the products ranged from 390.6 to 625.6 kcal/100 g, with fat contributing 9.1 to 47.2 g/100 g. Saturated fatty acids (SFAs) were predominant across samples, particularly palmitic acid (C16:0), ranging from 0.69 ± 0.22 to 16.61 ± 0.1 g/100 g. Among unsaturated fatty acids, oleic acid (C18:1 n-9) was the most prevalent, ranging from 4.63 ± 0.2 to 21.07 ± 0.3 g/100 g. Polyunsaturated fatty acids (PUFAs), especially linoleic acid (C18:2 n-6), were present in lower concentrations. Lipid quality was assessed using four indices: Atherogenic Index (AI), Thrombogenic Index (TI), hypocholesterolemic/hypercholesterolemic (h/H) ratio, and Nutritional Index (NI). Most products exhibited moderate to poor lipid quality, with AI ranging from 0.08 (good) to 1.25 (poor), TI ranging from 0.11 (good) to 1.23 (poor), h/H ratios ranging mostly below 1.0 (undesirable), and NI values ranging from 0.81 to 9.19. In the analyzed snack samples, the results indicate high SFA content, poor lipid quality, and oxidative stability, which may adversely affect children’s health. Changes in dietary habits and the adoption of healthier food choices are strongly recommended to reduce the risk of chronic diseases. Furthermore, understanding the FA profile of foods can support the development of targeted health programs for this population. Full article

Honey has a long cultural tradition in Italy, valued for its sensory properties and health benefits. However, in recent years, the beekeeping sector has faced various challenges due to climate change, biodiversity loss, and economic pressures. Therefore, growing consumer awareness of sustainability, traceability, and ethical aspects is influencing food choices and putting niche-market products, such as honey, in the spotlight. This research analysed data from an online survey of Italian consumers to examine their attitudes toward honey. The analysis focused on the primary drivers of consumer behaviour, the state of sustainability efforts, and the importance of certifications and traceability in influencing preferences. The results showed that, beyond taste and health considerations, Italian consumers expressed a strong sensitivity and awareness of the beekeeping sector’s needs and their high engagement in ethical issues, food quality, safety and certification standards, and environmental protection. These findings provide useful insights for producers and policymakers to promote sustainable beekeeping and enhance consumer trust by implementing targeted communication strategies and certification schemes. Full article

The concept “we are what we eat” is gaining increasing relevance as diet-related diseases and comorbidities continue to rise, while consumers place greater emphasis on healthy lifestyles and acknowledge the pivotal role of nutrition in disease prevention. Among dietary components, omega-3 (ω-3) and omega-6 (ω-6) polyunsaturated fatty acids stand out for their broad spectrum of health benefits. This review explores their potential roles in reducing triglyceride levels, delaying the onset of neurodegenerative disorders such as Alzheimer’s and Parkinson’s diseases, preventing depression, supporting infant brain development, modulating inflammatory processes, and contributing to cancer prevention. The mechanisms of action of these fatty acids are discussed, along with their potential adverse effects—particularly the risk of interactions with anticoagulant medications, which require cautious use. While ω-3 fatty acids are widely recognized for their anti-inflammatory properties, ω-6 fatty acids exhibit both pro- and anti-inflammatory effects, highlighting the importance of achieving a balanced intake. The recommended ω-6:ω-3 ratio, ideally between 4:1 and 1:1, is emphasized as a key element in promoting informed dietary choices. This review also discusses current legislation framework on food supplements, with a focus on challenges such as the lack of stringent regulation regarding supplement content. These gaps underline the need for improved nutritional literacy and stronger regulatory oversight. Ultimately, this review emphasizes the imperative for evidence-based dietary fat recommendations, integrative public health education strategies, the revision and standardization of nutritional guidelines, and the enforcement of robust regulatory frameworks and quality-control protocols across the food supplement industry. Full article

Background: Among patients who have experienced a myocardial infarction, adherence to the principles of healthy eating becomes particularly important. These behaviors may potentially depend on the level of education. Objectives: The aim of this study is to assess the relationship between the level of education and dietary behaviors potentially beneficial to health among patients hospitalized due to a previous myocardial infarction. Methods: This study includes 164 patients of the Silesian Center for Heart Diseases in Zabrze (Poland). The research tool used was the KomPAN questionnaire for assessing dietary beliefs and habits. The analysis focused on the part of the questionnaire related to the consumption of products with potentially beneficial health effects. To assess diet quality and its association with educational level, the pro-Healthy Diet Index (pHDI) was used. Results: The participants consumed an average of 3.42 ± 0.81 meals per day, with individuals with higher education consuming more meals daily (3.85 ± 0.78). Daily consumption of vegetables and fruits was most common among patients with higher education (69.23% and 63.16%, respectively), followed by those with secondary (47.37% and 63.16%), vocational (37.93% and 40.74%), and primary education (33.33% and 33.33%). Statistically significant correlations were observed between education level and frequency of consumption of vegetables (rs = 0.25, p = 0.001), fruits (rs = 0.24, p = 0.003), legumes (rs = 0.21, p = 0.009), whole grain bread (rs = 0.23, p = 0.006), and coarse groats (rs = 0.24, p = 0.002). The dietary patterns of all study groups were characterized by a moderate level of pro-health features (pHDI among all study participants was 49.87 ± 12.40 points). However, a statistically significant correlation was found between education level and the pro-health diet index (rs = 0.24, p = 0.002), with this index increasing with higher education levels. Conclusions: Dietary behaviors with potentially beneficial health effects among patients hospitalized due to a myocardial infarction may be related to education level. A higher level of education in our study is associated with more favorable dietary choices compared to a lower level of education. Full article

This study investigates shopping behaviors for essential services among Black middle-class homeowners in Ward 8, Washington, D.C., a historically underinvested neighborhood experiencing a rise in Black homeownership. The research examines how these residents manage limited local retail options, address safety concerns, and evaluate quality perceptions when choosing where to shop. Using survey data from 58 homeowners, we categorized shopping patterns into Inside-only, Mixed, and Outside-only. Exploratory factor analysis identified three main motivational factors: Service & Quality, Access & Convenience, and Economic. Multinomial logistic regression showed that higher scores on the Access & Convenience factor significantly increased the likelihood of Outside-only shopping (OR = 1.67, p = 0.02), while residential tenure showed a non-significant trend toward predicting Mixed shopping. To explain these findings, we introduce the concept of the “Small Spatial World^TM,” an adaptation of Chatman’s Small World theory, to describe how routine spatial behaviors, not social networks, shape resource gathering in limited urban settings. These behaviors reflect the ongoing impact of racial capitalism and spatial disinvestment, which limit consumer choice even among middle-class residents. This research advances urban studies by uniquely examining the consumption patterns of Black middle-class homeowners in a racially homogenous yet structurally disinvested community, linking race, space, and class in daily consumption, and advocating for targeted retail investments to foster equitable, community-focused development. Full article