Search Results (102)

The adoption of artificial intelligence (AI)-enabled technologies and information technology (IT) systems in entrepreneurship education has accelerated alongside the digital transformation of higher education. With a particular focus on gender-related disparities, this study examines how digital business modeling tools influence students’ entrepreneurial intentions. It conceptualizes digital tools along a continuum, ranging from non-AI solutions to AI-embedded and fully AI-driven systems. Data from 440 students taking part in entrepreneurial workshops using the AI-enabled digital tool KABADA served as the basis for empirical investigation. Changes in entrepreneurial intention and its key antecedents—attitude toward entrepreneurship, subjective norms, and perceived behavioral control—are examined by comparing the pre-workshop and post-workshop groups using structural equation modeling. According to the findings, the KABADA workshop has a statistically significant positive indirect effect on entrepreneurial intention, which is mainly mediated by perceived behavioral control. Significant gender differences are revealed by multi-group analysis: for female students, the main factor influencing entrepreneurial intention is perceived behavioral control, while for male students, the main factor is attitude toward entrepreneurship. These results emphasize the significance of IT systems that integrate guided user engagement with AI-based analytics to improve entrepreneurial self-efficacy, especially among women. Full article

Recent geopolitical events have led to an increased research focus on the experiences of female refugees. As careers play a crucial role in socio-economic integration, this study aims to examine the scope and characteristics of research findings on the careers of refugee women in host countries. Following the general research questions for bibliometric analysis, the major trends and intellectual structures of the research field of women refugees’ careers were identified. Four hundred and fifty-three articles selected from the Web of Science database (search by title, abstract, and keywords) for the period 2000–2023 were analyzed using VOSviewer (1.6.20). The results show that key challenges faced by forcibly displaced women include mental health disorders, language barriers, discrimination, downward career mobility, and pressure of traditional gender roles. The research reveals that critical enablers for female refugees’ workforce participation and economic independence are language training, culturally sensitive healthcare, and access to childcare. Simultaneously, empowerment strategies, including entrepreneurship and participation in professional networks, are proved to foster resilience and create pathways for successful career steps. Full article

This study examines female microenterprise entrepreneurship in the city of Juliaca, Peru, as a response to structural conditions of poverty, informality, and limited inclusion in public policies. The research aims to understand and interpret the dynamics of women-led entrepreneurship and its relationship with sustainable local socioeconomic development. A qualitative methodological approach based on an interpretive phenomenological design was adopted. Data was collected through in-depth interviews, direct observation, and document analysis with sixteen microentrepreneurs selected through purposive and snowball sampling. The findings reveal that intrinsic motivations (resilience, leadership, and self-fulfillment) and extrinsic motivations (economic independence, access to financing, and education) are key factors in the entrepreneurial process. In addition, entrepreneurial social capital, expressed through family, community, and institutional networks, plays a strategic role in the sustainability of businesses. The results also show that women entrepreneurs actively and significantly contribute to sustainable local socioeconomic development by strengthening local development ecosystems, generating employment, and promoting socially, fiscally, and ethically responsible practices. Despite their role as agents of change and transformation, women entrepreneurs continue to face structural barriers, highlighting the need for public policies with territorial and gender-sensitive approaches to strengthen their impact and sustainability. Full article

The paper aims to provide spatial evidence on where to prioritize place-based support for women’s entrepreneurship by linking the geography of female founders to the proximity of formal support infrastructure in Germany. To pursue this objective, we assemble nationwide venture microdata covering founding cohorts 2015–2021 and geocoded locations of support infrastructure. Using GIS-based (Geographic Information System) spatial analysis, in particular kernel density and hot/cold-spot mapping and bivariate correlations, we quantify proximity-entrepreneurship associations and identify policy-relevant hot- and cold-spots. Our findings reveal female entrepreneurship clusters in major urban corridors. Proximity to support infrastructure is positively associated with women founders. At 10 km buffers, correlations reach r = 0.26 for women and r = 0.31 for men. Effects attenuate at 20 km (r = 0.15 and r = 0.14). We map actionable cold-spots, i.e., places with sparse infrastructure and low female-founder presence, alongside high-performing hot-spots. As a practical implication, we propose a spatial targeting logic: resources should be concentrated in identified cold-spots via women-focused hubs, mobile advisory, and improved last-mile accessibility. Progress through a compact KPI set should be monitored. Targeted spatial support can advance gender equity in entrepreneurship while strengthening regional cohesion and efficient public spending. Full article

There is little evidence of the implementation of the Principles for Responsible Investment in Agriculture and Food Systems between universities and businesses, and there is even less research that prioritizes people and implements sustainable development with a territorial focus. In this article, we address a form of collaborative work that integrates academia with business, where the Principles for Responsible Investment in Agriculture and Food Systems (CFS-RIA) are seen as an opportunity to promote and strengthen the management of a business in the communities where it operates, and determine a new way of working from its links with the university. The experience is developed in the provinces of Santiago Rodríguez, Valverde (Mao), and Dajabón in the Dominican Republic, with the aim of contributing, using this new approach, to economic, social, environmental, and governance development in the territory. The conceptual and methodological basis for the university–business link is Working With People, a model that integrates key elements of planning such as social learning, collaborative participation, and project management models. The main catalysts of the experience are the business values and the stakeholders who insert the principles into their programs and projects. Among these is an innovative Family Social Responsibility Program with female entrepreneurs and organic banana production. It is concluded that the implementation of the CFS-RIA Principles has a significant impact on the sustainable development of the region and that the university–business link reinforces the social responsibility of companies, providing an opportunity for the entry of new actors. Full article

Entrepreneurship aims to contribute significantly to economic development, a trend that has been progressively growing over time. Nonetheless, female entrepreneurs continue to face substantial challenges, including limited access to financial resources and sociocultural barriers. The influence of Entrepreneurial Coaching (EC) offers a valuable perspective for analysing entrepreneurial self-efficacy and business growth. Grounded in Systems Theory, the research examines how EC interventions can bolster the confidence of women entrepreneurs and facilitate adaptive responses to business challenges. Utilising a quantitative, explanatory research design, the study employed convenience and snowball sampling to recruit 257 women entrepreneurs who received coaching. The relationships among EC, the six dimensions of entrepreneurial self-efficacy (ESE), and business growth outcomes were analysed utilising Structural Equation Modelling (SEM). Although seven hypotheses were proposed, only four were supported, whereas three were refuted. The findings show a positive correlation between EC and business growth. The supported hypothesis concerning coping with unexpected challenges, investor relations, and core purpose (value proposition) was accepted. Conversely, hypotheses regarding new product and market development, innovative environments, and the development of critical human resources were not supported. This research extends the existing literature on Entrepreneurial Coaching by demonstrating that the capacity to navigate unforeseen challenges, manage investor relations, and adhere to core purposes is correlated with business growth among women entrepreneurs. Thus, the significance of the study lies in the integration of Entrepreneurial Coaching, Entrepreneurial Self-Efficacy, and Business Growth. Full article

Effective communication skills are widely recognized as essential for entrepreneurial success, yet limited empirical research has explored their direct relationship with individual entrepreneurship perceptions, particularly among women entrepreneurs. This study addresses this gap by investigating how communication competencies correlate with entrepreneurial self-perception, while also examining whether these variables vary according to demographic and professional characteristics such as age, occupational field, business ownership, and job position. Employing a quantitative research design with a descriptive survey model, data were collected from 145 women entrepreneurs. Statistical analyses, including ANOVA, multiple regression analysis and correlation tests, were applied to explore differences and relationships among variables. Findings indicate that certain demographic factors, notably age and job position, significantly influence both communication skills and entrepreneurship perceptions. Furthermore, a strong positive correlation emerged between the communication skills and individual entrepreneurship perceptions of women entrepreneurs. In addition, the fact that the communication skills and entrepreneurship perceptions of branch managers were higher than those of other work statuses showed that the “manager position” served as an important node affecting both variables within the system. These results underscore the importance of enhancing communication capabilities as a strategic component in fostering entrepreneurial identity and potential among women in diverse professional contexts. Full article

This article explores how female entrepreneurs construct and negotiate entrepreneurial identities across socialist, transition, and post-socialist periods in Slovenia. Drawing on feminist, post-structuralist, and identity-theory perspectives, we ask what determines women’s entrepreneurial identities and how multiple roles and changing institutions shape them. Using a qualitative multiple-case design, we analyze 15 information-rich cases selected through purposive sampling and based on in-depth semi-structured interviews and supporting documents. Qualitative content analysis and cross-case comparison identified patterns within and across the three periods. Results show that women’s motives combine economic, autonomy, and mission-driven goals; that entrepreneurial identity is closely intertwined with motherhood, partnership, and community roles; and that evolving ecosystems offer increasing but still fragmented support. Identity work intensifies at transitions between employment and entrepreneurship and when growth ambitions confront care responsibilities. We conclude that female entrepreneurial identities in Slovenia are historically and institutionally embedded and that gender-integrative, context-sensitive ecosystem measures are needed to support diverse entrepreneurial pathways and long-term, socially responsible growth. Full article

This exploratory study examines strategic communication in Galician start-ups led by women, with the aim of analysing reputation management mechanisms, the channels and tools used, and the challenges associated with building a differentiated identity in the entrepreneurial ecosystem. A qualitative approach was adopted, combining a focus group with nine female entrepreneurs, documentary analysis and case studies. The results show that this ecosystem is structured around three relevant dimensions: institutional support provided by universities, accelerators and pioneering programmes; territorial roots, as a strategic resource for legitimacy and differentiation; and personal narratives that link innovation with everyday experience and strengthen empathy with audiences. There is a notable progressive professionalisation of communication as an instrument for growth, risk governance and identity consolidation, in which digital platforms play a significant role. Horizontal leadership styles, based on transparency and empathy, are configured as reputational attributes where the status of women founders can generate differential advantages in visibility and credibility, but also challenges in masculinised environments. The discussion identifies three key challenges: overcoming reluctance to public exposure, strengthening peer support networks, and promoting inclusive and understandable language. The findings highlight strategic communication as a cross-cutting resource for business and social legitimacy and sustainability in Galician female entrepreneurship. Full article

Women’s entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextualize our findings. The survey employed a pre-test/post-test group design (before and after a semester-long entrepreneurship course). The sample consisted of 271 business students from a Greek university (157 female students, 114 male students). After the course, women indicated positive changes in attitude, perceived behavioral control and entrepreneurial intention. The MEMORE macro revealed that both the positive changes in attitude and perceived behavioral control affected the positive change in entrepreneurial intention. Conversely, men indicated only a positive effect in perceived behavioral control. Notably, the levels of attitude, perceived behavioral control and entrepreneurial intention in women before the course were much lower than men. These findings underscore the importance of entrepreneurship education in sustainability, as a tool with a transformative force in the positive impacts on women’s entrepreneurship and gender equity that leads to sustainable growth. Full article

Understanding entrepreneurial intention among female students has become increasingly important for addressing gender disparities in business creation and fostering economic development. Pursuing to promote inclusive entrepreneurship and reduce gender gaps in business creation aligns with Sustainable Development Goals, particularly SDG 5 (gender equality). This study examines how demographic and social variables influence entrepreneurial intentions, with perceived gender discrimination as a potential mediating factor. Data were collected through an online survey employing a structured questionnaire and analyzed using logistic regression models incorporating mediation analysis. The sample consisted of 360 female students from a university in the South–East region of Romania. Among the six socio-demographic variables examined, marital status and income satisfaction emerge as significant predictors. The results indicated that married students expressed higher entrepreneurial intentions, while the participants with higher income satisfaction reported lower entrepreneurial intentions. Perceived gender discrimination was not a significant mediator in the tested model, and all calculated indirect effects were statistically non-significant. The findings of the study offer valuable insights for the design and implementation of local entrepreneurship policies as well as for university strategies and curricula adjustments to better support young women in their entrepreneurship endeavors. Full article

Women entrepreneurs in rural South Africa face structural and socio-cultural barriers in accessing funding. This study investigated how existing financial structures and support programs influence the sustainability and growth of female-owned businesses in rural areas. Using bibliometric analysis and sentiment mapping with ATLAS.ti, 36 documents were analyzed from a screened pool of 613, focusing on keywords, titles, and abstracts. Results reveal that over 65% of documents reflect themes of discrimination and systemic financial exclusion. Findings show that while government initiatives and non-governmental organizations’ (NGOs) efforts (e.g., Department of Small Business Development (DSBD Women’s Development Business, (WDB) are making strides, challenges, such as collateral requirements, limited financial literacy, and infrastructure gaps, persist. The originality of this research lies in its hybrid methodological approach and the emphasis on rural-centric funding misalignments. The study contributes to policy dialogues by recommending tailored financial products co-designed with rural women, improved outreach programs, and integration of gender-sensitive financing mechanisms. It also lays a foundation for further empirical studies on institutional responses to female entrepreneurship in marginal communities. This study applied a novel hybrid method, combining bibliometric analysis with sentiment mapping using ATLAS.ti to uncover both systemic patterns and discursive trends. Its policy relevance lies in offering evidence-based recommendations that align with G20 strategies on gender equity and financial inclusion. Full article

This study examines the influence of entrepreneurship education on the career choices of female college students in China, focusing on four dimensions: courses, competitions, practices, and policy initiatives. Drawing on human capital and stereotype threat theories, the research analyzes data from 24,508 female students across 31 provinces to assess whether these educational factors would affect female entrepreneurship. The results indicate that courses and competitions play a critical role in promoting entrepreneurial career decisions, while practices and policy initiatives have a more limited effect. These findings highlight the need for targeted approaches to enhance female entrepreneurship education. The study provides actionable insights for policymakers and educators aiming to design effective programs that foster women’s entrepreneurship, especially in developing economies. Full article

This study examines the intersection of artificial intelligence-driven personal branding strategies and female entrepreneurship within Indonesia’s unique hijabi startup ecosystem. Through a mixed-methods approach combining sentiment analysis of 2847 social media posts, in-depth interviews with 35 hijabi entrepreneurs, and machine learning analysis of branding patterns, this research reveals how AI technologies can be leveraged to create culturally sensitive personal branding frameworks for Muslim female entrepreneurs. The findings demonstrate that successful hijabi entrepreneurs employ distinct AI-enhanced communication strategies that balance religious identity, professional credibility, and market positioning. The study introduces the “Halal Personal Branding Framework,” a novel theoretical model that integrates Islamic values with contemporary digital marketing practices. Results indicate that AI-driven personal branding increases startup funding success rates by 34% and market reach by 58% among hijabi entrepreneurs when culturally appropriate algorithms are employed. This research contributes to entrepreneurship communication theory while providing practical guidelines for developing inclusive AI systems that respect religious and cultural diversity in the digital economy. Full article

This study presents a systematic literature review and bibliometric analysis focused on female-led nanoenterprises in rural contexts, a marginal yet increasingly relevant category within enterprise research. Despite the growing attention to micro and small businesses, nanoenterprises—defined as unipersonal, informal, low-income productive units—remain underexplored and largely excluded from formal economic frameworks. Using the PRISMA 2020 guidelines with the 10-step B-SLR approach, 12 peer-reviewed articles were selected through a targeted search combining terms such as “nanoenterprise”, “women”, and “rural”. The analysis included citation counts, journal impact, country of origin, and thematic focus. Findings indicate conceptual and geographic fragmentation in existing research, with studies concentrated in Latin America, Asia, and Africa, and focused primarily on commerce, personal services, and subsistence agriculture. Gender emerges as a structural axis, as women face compounded barriers in digital access, credit, and formal recognition. The review reveals a lack of theoretical consolidation, comparative studies, and longitudinal research. This work contributes by articulating the distinct nature of nanoenterprises, proposing a research agenda, and highlighting their role in fostering economic inclusion, resilience, and empowerment among marginalized populations. The results call for inclusive public policies and scholarly frameworks that go beyond traditional models of entrepreneurship. Full article