Search Results (187)

The present study examines the effect of work engagement (WENG) on task-related pro-environmental behavior (TPEB) and green creativity, with job crafting as a mediator. Based on data collected from 187 customer-contact hotel and restaurant employees in the United Kingdom, we employed structural equation modeling to test our hypotheses. The findings from a time-lagged survey study denote that WENG fosters employees’ job crafting, while job crafting boosts their TPEBs and green creativity. Our findings shed light on the relationship between WENG and green outcomes (TPEB and green creativity) through the mediating role of employees’ job crafting. The findings highlight that employees high in WENG use their job crafting behaviors that in turn enable them to display TPEBs and green creativity. This empirical piece contributes to the existing knowledge, since there is little research regarding the effects of non-green organizational factors on green work outcomes. The practical and theoretical implications of the findings are subsequently discussed. Full article

The research investigates the mediating influence of Green Human Resource Management (GHRM) practices—including environmentally focused recruitment, training, and performance management—on the relationship between green leadership and employees’ green advocacy within Saudi Arabia’s hospitality and tourism industry. Data were gathered through a structured questionnaire administered to supervisors and managers working in five-star hotels, producing 544 valid responses for analysis. The conceptual framework was examined using Structural Equation Modeling (SEM) with the WarpPLS 0.7 software to rigorously assess both the measurement validity and structural associations. The analysis demonstrated that green leadership exerts a positive and significant impact on GHRM practices as well as on employees’ willingness to advocate for environmentally responsible behaviors. Furthermore, GHRM initiatives were found to strengthen employees’ pro-environmental engagement and serve as a partial mediating channel between green leadership and green advocacy. Overall, the findings highlight that institutionalizing sustainable HRM approaches is a fundamental route through which leadership enhances environmental accountability and promotes the long-term economic viability of the hospitality sector. The study concludes by underscoring its theoretical and managerial implications, emphasizing how leadership-guided sustainability actions can foster an organizational culture grounded in ecological responsibility. Full article

Despite growing attention to sustainability in the global tourism industry, empirical evidence explaining how internal organizational capabilities translate into superior environmental performance remains scarce—particularly in emerging markets. This study investigates the performance effects of green dynamic capabilities (GDC) in driving environmental performance in the hotel industry, with a particular focus on the mediating effect of eco-innovation (ECI) and the moderating effect of environmental management accounting (EMA). Although environmental sustainability in tourism has become a global imperative, limited empirical evidence exists on how internal capabilities and accounting practices jointly enhance hotels’ green performance—particularly within emerging economies such as Türkiye. Drawing on dynamic capabilities theory and resource orchestration perspectives, this study addresses this research gap by analyzing survey data collected from 108 managers of Green Key-certified hotels in Türkiye. The developed research framework was tested through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The results reveal that GDCs positively influence environmental performance, and this relationship is significantly mediated by ECI. Moreover, EMA strengthens the positive effect of GDCs on ECI, highlighting its role as an enabling internal infrastructure. These findings suggest that the realization of sustainability outcomes depends not only on the presence of capabilities but also on how these are embedded within innovation processes and internal organizing systems. The study contributes to sustainability and management literature by offering a context-specific understanding of the capability–infrastructure–performance nexus and providing actionable insights for hotel managers in emerging tourism markets. Full article

The awareness of tourism’s environmental impact has increased interest in sustainable alternatives such as green hotels, yet tourists often fail to translate pro-environmental attitudes into action, reflecting the attitude–behavior gap. This study extends the Theory of Planned Behavior (TPB) by incorporating Environmental Knowledge and Climate Change-Related Risk Perceptions (CC-RRPs) as background factors and testing their effects on Green Hotel Purchase Intentions (GHPIs) among Spanish travelers. Data from 1442 respondents were analyzed using covariance-based Structural Equation Modeling (SEM) with bootstrapped mediation testing. Results show that In-Group Norms are the strongest predictor of GHPIs, followed by Eco-Hotel Attitudes, while Perceived Behavioral Control (PBC) has a weaker but significant effect. Environmental Knowledge predicts all three mediators, and CC-RRPs predict Attitudes and Norms but not PBC. Crucially, both antecedents affect GHPIs only indirectly, supporting a mediation-based framework. These findings clarify the distinct roles of Environmental Knowledge as a cognitive antecedent and CC-RRPs as cognitive–affective evaluations that motivate attitudes and norms, while also highlighting the centrality of social influence in a Southern European context. Beyond theoretical contributions, the results underscore the importance of trust and authenticity: addressing greenwashing through transparent communication and credible certification frameworks is essential to ensure sustainable hospitality choices. Full article

In response to growing pressures for sustainability in tourism, this paper examines the techno-economic evaluation of green innovations in small and medium-sized tourism enterprises (SMEs). Focusing on a single case study of a hotel in Greece, the research investigates how and why specific sustainability interventions were implemented and assesses their operational and economic impacts. The study adopts an interpretivist approach, combining process tracing with thematic analysis. The analysis is guided by innovation diffusion theory, supported by organizational learning perspectives, to explain the stepwise adoption of sustainability practices and the internal adaptation processes that enabled them. The techno-economic evaluation draws on quantitative indicators and qualitative assessments of perceived benefits and implementation challenges, offering a broader view of value beyond purely financial metrics. Data were collected through semi-structured interviews, on-site observations, and internal documentation. The findings reveal a gradual, non-linear path to innovation, shaped by adoption dynamics and organizational learning, reinforced by leadership commitment, contextual adaptation, supply chain decisions, and external incentives. Key interventions, including solar energy adoption, composting, and the formation of zero-waste partnerships, resulted in measurable reductions in energy use and landfill waste, along with improvements in guest satisfaction, operational efficiency, and local collaboration. Although it is subject to limitations typical of single-case designs, the study demonstrates how even modest sustainability efforts, when integrated into daily operations, can generate multiple types of outcomes (economic, environmental, and operational). The paper offers practical implications for tourism SMEs and policymakers and formulates propositions for future testing on sustainable innovation in the tourism sector. Full article

This study investigates the role of Modern Management Accounting (MMA)—which integrates Strategic Management Accounting (SMA) and Strategic Customer Knowledge (SCK)—in driving Sustainable Competitive Advantage (SCA) and Business Sustainability (BS) in Thai green hotels. Business Sustainability is conceptualized as the achievement of balanced outcomes across economic performance, social responsibility, and environmental stewardship. It addresses a theoretical debate by testing two competing SCA models: a disaggregated model (which separates SCA into Customer Experience Advantage (CEA) and Operational Efficiency Advantage (OEA)) and a holistic model (which treats SCA as a unified construct). Data from 115 certified green hotels were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed a critical distinction between the models. In the disaggregated model, SMA and SCK contributed to both CEA and OEA, but only OEA directly enhanced BS and served as a partial mediator in the relationships from both SMA and SCK to BS, whereas CEA showed no significant mediating effects. Conversely, the holistic model demonstrated that overall SCA served as a partial mediator in the relationships from both SMA and SCK to BS, while also exerting a strong direct effect on BS. The study concludes that achieving business sustainability requires a holistic SCA that integrates both operational efficiency and customer experience, offering a comprehensive framework for strategic management in the hotel industry. These findings underscore the strategic imperative for hotel managers to cultivate an integrated competitive advantage, where superior customer experiences and operational excellence are synergistically managed, to ensure long-term business sustainability. Full article

The hospitality sector is undergoing a rapid digital change due to smart technology and artificial intelligence. This presents both possibilities and problems for the development of sustainable innovation. Yet, little is known about how leaders’ technological competencies affect employees’ capacity to engage in environmentally responsible innovation. This study addresses this gap by examining how leaders’ competencies in smart technology, artificial intelligence, robotics, and algorithms (STARA) shape employees’ green innovative behavior in hotels. Anchored in person–job fit theory and cognitive appraisal theory, we propose that when employees perceive a strong alignment between their skills and the technological demands introduced by STARA, they are more likely to appraise such technologies as opportunities (challenge appraisals) rather than threats (hindrance appraisals). These appraisals, in turn, mediate the link between leadership and green innovation. Convenience sampling was used to gather data from staff members at five-star, ecologically certified hotels in Sharm El-Sheikh, Egypt. According to structural equation modeling using SmartPLS, employees’ green innovation behaviors are improved by leaders’ STARA abilities. Crucially, staff members who viewed STARA technologies as challenges (i.e., chances for learning and development) converted leadership skills into more robust green innovation results. Conversely, employees who perceived these technologies as obstacles, such as burdens or threats, diminished this beneficial effect and decreased their desire to participate in green innovation. These findings highlight that the way employees cognitively evaluate technological change determines whether leadership efforts foster or obstruct sustainable innovation in hotels. Full article

The issue of organizational sustainability is pivotal in the hospitality industry in the face of increasing environmental and societal pressures. This research investigates the mediating roles of green knowledge sharing (GKS) and green employee voice (GEV) on talent management (TM) strategic contribution to strengthen organizational sustainability (OS). Based on the Social Exchange Theory, TM is conceptualized as the consequence of employee engagement in sustainability behaviors in relational processes. the data were collected from 268 employees working at five-star hotels in the Eastern Region, Saudi Arabia. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to evaluate the hypotheses. The results indicate that TM has direct positive influence on OS, GKS, and GEV, which determines its central position in development of environmentally friendly workforce. GEV and GKS also have direct influences on OS, and therefore marketplace advocacy and knowledge exchange are essential to embedding sustainable practices. Mediation analyses show GKS and GEV can partially mediate the TM and OS relationship, proving that the impact TM has on sustainability is further facilitated by the green sharing of knowledge and proactive voice by the employees. Both theoretical and practical implications for both academics and practitioners have been addressed. Full article

Interest in improving roadside services for long-haul truckers’ health, safety, and well-being has led to an effort to describe the services offered at truck stop/rest areas. This study aimed to describe services offered in truck stop and rest areas and to determine, based on what was available, their implications for the health of long-haul truck drivers. A systematic and structured direct observation of thirteen truck stop and rest areas was undertaken within one state in the US on a major north–south interstate highway from October 2023 to June 2024. The categories of services observed included food, physical activity, rest, personal hygiene and health, and safety. A descriptive analysis of the data was performed. Seventeen visits were carried out in 13 truck stop and rest areas. All sites offered paved parking areas, with lighting and signage; 92% offered internet access; more than 85% offered food, safety, and personal hygiene services; 69% offered laundry services; 54% had a convenience store and hotel nearby; and 15% had green/natural areas with benches. The services offered at the truck stop and rest areas in this study meet the basic needs of food, personal hygiene, and safety of truckers and can serve as lessons for other states and countries to consider. Full article

Sustainability has become a key focus in the hospitality industry, with travelers increasingly seeking accommodations with strong environmental commitments. As part of this trend, many hotels are adopting green marketing strategies to improve their brand image and appeal to eco-conscious consumers. However, the challenge lies in ensuring that these strategies are perceived as genuine rather than as “greenwashing,” which undermines their effectiveness and harms the brand’s credibility. This study examines the impact of green marketing strategies on the brand image of 5-star hotels in Lima, Peru. A survey of 206 hotel clients reveals that the implementation of green marketing positively influences the perceived benefits, corporate image, trust, and loyalty associated with these establishments. The results highlight that younger generations, particularly Millennials and Generation Z, are more likely to value sustainability initiatives, making them an important target for hotels seeking to enhance their brand image through eco-friendly practices. The findings suggest that effective communication of sustainable practices and transparency are essential to avoid greenwashing and build customer loyalty. This research contributes to the limited knowledge on green marketing in the Peruvian hotel sector and provides insights for both hotel managers and researchers on the importance of integrating genuine sustainability efforts into their marketing strategies. Full article

Prior studies have generally confirmed that Environmental, Social, and Governance (ESG) practices have a positive impact on perceived value and sustainability performance. However, empirical research examining the mediating role of employee-perceived value in the relationship between ESG and sustainability performance from the perspective of internal stakeholders remains limited. To address this gap, this study aims to understand the relationship among ESG, employee-perceived value, and sustainable management in green hotels in southern Taiwan. Using a convenience sampling method, 277 valid questionnaires were collected and analyzed through Structural Equation Modeling (SEM). The results show that ESG practices have significant positive effects on both employee-perceived value and sustainability performance, with perceived value partially mediating the relationship between the two, highlighting the critical role employees play in promoting sustainable management. Based on the empirical findings, it is recommended that companies strengthen internal ESG communication and education to ensure that employees understand ESG goals and outcomes and integrate them into daily work. Employee-centered participation programs, such as green innovation contests and community carbon reduction activities, should be designed to enhance emotional value and organizational identification. Companies should internalize ESG principles into corporate culture and management processes, reinforcing sustainable behaviors through performance appraisals, leadership modeling, and continuous dialogue. Finally, ESG should be positioned as a core strategy aligned with long-term corporate objectives, enhancing employee commitment and creating competitive advantages that attract support from customers and stakeholders. Full article

Understanding the factors that drive green buying intentions has become critical, as environmental issues continue to rise globally. The study investigates the influence of environmental commitment and green motivation on environmental identity and green purchasing intentions. Additionally, it assesses the mediating role of environmental identity in the relationships between environmental commitment, green motivation, and green purchasing intentions. Moreover, it examines the moderating effect of eco-conscious behaviour on the relationships between environmental commitment, green motivation, green identity, and green purchasing intentions. A total of 440 participants, who stayed in high-rate hotels in Sharm el-Sheikh, were asked to fill out the survey distributed. (PLS-SEM) was used to analyze data. The study outcomes confirmed that environmental commitment and green motivation significantly affect green identity and purchasing behavior. Besides, the results showed the essential mediator contribution of the environmental identity between environmental commitment and green motivation. In addition, it explains eco-conscious behavior as a moderator between the previously mentioned variables. The study contributes to the existing tourism literature by demonstrating the impact of green commitment and environmental motivation on making choices to buy eco-friendly products. Moreover, the results hold significant implications for researchers, policymakers, and tourism stakeholders. Full article

As environmental sustainability becomes a strategic priority for the hospitality sector, firms are increasingly adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative performance (IP) among hotel employees, focusing on the mediating roles of pro-environmental behavior (PEB) and internal green values (IGV). Drawing on data from 400 hotel employees in Egypt and analyzed using partial least squares structural equation modeling (PLS-SEM), the results reveal that while IGM significantly enhances PEB and IGV, it does not directly improve innovative performance. Instead, IGV and PEB fully mediate the relationship between IGM and IP, highlighting that innovation emerges primarily through value-driven behavior and organizational culture. These findings contribute to the sustainability and innovation literature by proposing a validated model that explains how internal marketing mechanisms foster eco-innovation. The study offers practical implications for hotel managers aiming to cultivate a sustainability-oriented culture and embed green values into daily operations to support long-term innovation. Full article

This study focuses on a profound paradox in eco-hotel evaluations: why do consumer ratings for location, a static asset, exhibit dynamic fluctuations? To solve this puzzle, we construct a two-stage signal-processing theoretical framework that integrates Signaling Theory and the Elaboration Likelihood Model (ELM). This framework posits that the dynamic trajectory of a hotel’s green attributes (encompassing eco-facilities, sustainable practices, and ecological experiences) constitutes a high-fidelity market signal about its underlying quality. We utilized natural language processing techniques (Word2Vec and LSA) to conduct a longitudinal analysis of over 60,000 real consumer reviews from Booking.com between 2020 and 2023. This study confirms that continuous improvements in green attributes result in significant positive spillovers to location scores, while any degradation triggers strong negative spillovers. More critically, consumer environmental involvement (CEI) acts as an amplifier in this process, with high-involvement consumers reacting more intensely to both types of signals. The research further uncovers complex non-linear threshold characteristics in the spillover effect, subverting traditional linear management thinking. These findings not only provide a dynamic and psychologically deep theoretical explanation for sustainable consumption behavior but also offer forward-thinking practical implications for hoteliers on how to strategically manage dynamic signals to maximize brand value. Full article

This study addresses a gap in hospitality research by investigating how employees’ perceptions of green intellectual capital (GIC) influence their satisfaction with both career and life. Although sustainability has become increasingly relevant in organizational strategies, limited research has examined how such job resources affect employees’ attitudes. Guided by the Job Demands–Resources (JD-R) framework, the study proposes a model in which organizational embeddedness (OE) mediates the relationship between green intellectual capital (GIC) and satisfaction outcomes, while thriving at work (TAW) moderates this pathway. The analysis is based on data collected from 371 employees working in four- and five-star hotels in Turkey. Structural equation modeling was used to test the hypotheses. The findings show that positive perceptions of green intellectual capital (GIC) are associated with stronger embeddedness, which, in turn, enhances career and life satisfaction. Moreover, this indirect effect is more pronounced among employees who report higher levels of thriving. The results emphasize how sustainability-oriented practices can serve as meaningful resources that improve employee outcomes in the hospitality industry. Full article