Search Results (229)

This study explores the factors influencing the willingness of Cashew Feni producers to adopt GI certifications, delving deeper into the behavioural factors. This study is guided by the extended Theory of Planned Behaviour. This study was conducted in Goa, India, from June 2024 to January 2025 using a quantitative approach. Face-to-face interviews using structured questionnaires were conducted with Cashew Feni producers actively producing, processing, and distributing Feni in the key production regions. A total of 200 producers were approached, and after validation, 148 responses were considered valid for analysis. The respondents were chosen using a stratified random sampling method. This study employed Partial Least Squares-based Structural Equation Modelling (PLS-SEM) in the SmartPLS 4 software to analyse the data. This study found that attitude is a strong predictor significantly driving adoption. Perceived economic benefits also impact attitudes and directly affect the willingness to adopt GIs, emphasising the role of economic factors. Additionally, awareness influences attitudes and subjective norms, indicating that informed producers are likelier to have a positive attitude towards GI adoption. This study also found a significant impact of subjective norms on attitudes and perceived behavioural control. These insights can assist policy formulation and boost sustainable growth and cultural preservation. Full article

Representational Theories of Mind have long dominated Cognitive Translation Studies, typically assuming that translation involves the manipulation of internal representations (symbols) that stand in for external states of affairs. In recent years, classical representationalism has given way to more nuanced, inferential, interpretive, context-sensitive, and modern representational models, some of which align naturally with probabilistic and predictive approaches. While these frameworks remain broadly compatible with one another, radical enactivism offers a more disruptive alternative: it denies representational content altogether, viewing translation instead as an affectively grounded, context-sensitive, self-evidencing activity shaped by the translator’s embodied engagement with text, context, and sociocultural norms. From an enactivist standpoint, translation emerges not from static symbolic mappings, but from situated, embodied, and affectively modulated inference processes that dynamically negotiate meaning across languages. The paper provides a theoretical synthesis, arguing that the Free Energy Principle under Predictive Processing and Active Inference provides a suitable mathematical framework amenable to representational and enactive accounts. Full article

This study examines sustainable consumption intentions among university students in Portugal, a generation increasingly recognized for their ecological awareness but often constrained by structural and social barriers. Within this context, this study explores psychological and behavioral determinants of sustainable consumption and peer recommendation using an integrative framework based on the Theory of Planned Behavior (TPB), the Value–Belief–Norm theory (VBN), and the SHIFT model. Drawing on a survey of 324 students from diverse academic backgrounds, we analyzed how environmental beliefs, consumer habits, and activism influence sustainable consumption intention and recommendation. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveals that environmental beliefs significantly predict both consumer intention and habitual behavior, which in turn affect activism and sustainable consumption. Notably, intention emerges as a key mediator between individual motivations and peer recommendation, while activism and habits do not exert direct influence on recommendation behavior. These findings underscore the importance of moral values, routine behavior, and motivational pathways in shaping sustainable practices, while highlighting the persistent gap between awareness and consistent advocacy. This study offers theoretical and practical insights into how structural and psychological factors can reinforce youth engagement with sustainability. Full article

Background: The aim of this study was to explore the intention of Jordanian patients diagnosed with hyperlipidemia to engage in physical activity. This objective was achieved via an in-depth analysis of how patient attitudes, subjective norms, and perceived behavioral control can influence patient intentions to exercise. Additionally, this research examined how sociodemographic factors and perceived barriers can impact patient participation in physical activity. Methodology: This study employed a cross-sectional approach on a convenience sample of Jordanian patients diagnosed with hyperlipidemia. To gain the required data, a 15-item questionnaire (derived from the Theory of Planned Behavior) was presented to the participants in the form of an online survey (via several platforms, including WhatsApp, Facebook, and email). Results: The results indicate that perceived behavioral control had a significant correlation with the participants’ intentions to participate in physical activity. Additionally, the findings revealed that there were no significant correlations between demographic features (age, marital status, level of education, and monthly income) and intention to engage in physical activity. However, the results ascertained the existence of several facilitators to exercise (such as financial resource availability, self-interest, beneficial weather conditions, and supportive friends or exercise partners). The most commonly reported barriers to physical activity included time constraints, work commitments, and limitations imposed by existing health conditions. Conclusions: These findings provide valuable insights that can be employed to develop physical activity programs that address the cultural needs of Jordanian patients diagnosed with hyperlipidemia and enhance their levels of physical activity. Full article

Encouraging farmers to adopt low-carbon agricultural technologies is a vital strategy for addressing climate change and fostering a harmonious relationship between humans and nature. An initial step is understanding the formation of farmers’ willingness to adopt them. This study adopts an integrated theoretical framework combining the Theory of Planned Behavior and the Norm Activation Model to explore the determinants and formation process of farmers’ adoption intentions. Using survey data from 1008 farmers in Shandong Province, the study employs Structural Equation Modeling to empirically examine the influencing factors and mechanisms underlying farmers’ willingness to adopt low-carbon agricultural technologies. The results reveal that perceived behavioral control, subjective norm, and attitudes toward behavior serve as the critical external driving forces for the formation of adoption intention, whereas personal norms act as the core intrinsic motivation by fostering farmers’ sense of ecological responsibility. Multi-group analysis reveals socio-demographic heterogeneity: perceived control drives males and wealthier, less-educated farmers; subjective norms influence younger, educated groups; attitudes affect females and low-income farmers, while personal norms dominate among older farmers. Therefore, policy design should enhance farmers’ resource accessibility, strengthen social demonstration, and cultivate ecological ethics with tailored incentives, thereby promoting the widespread adoption of low-carbon agricultural technologies. Full article

Against the backdrop of evolving global climate patterns, the frequency and intensity of extreme weather events have increased significantly, posing unprecedented threats to agricultural production. This change has particularly profound impacts on agricultural systems in developing countries, making the enhancement of farmers’ capacity to withstand extreme weather events a crucial component for achieving sustainable agricultural development. As an essential safeguard for agricultural production, agricultural insurance plays an indispensable role in risk management. However, a pronounced gap persists between policy aspirations and actual adoption rates among farmers in developing economies. This study employs the integrated theory of planned behavior (TPB) and protection motivation theory (PMT) to construct an analytical framework incorporating psychological, socio-cultural, and risk-perception factors. Using Jiangsu Province—a representative high-risk agricultural region in China—as a case study, we administered 608 structured questionnaires to farmers. Structural equation modeling was applied to identify determinants influencing insurance adoption decisions. The findings reveal that farmers’ agricultural insurance purchase decisions are influenced by multiple factors. At the individual level, risk perception promotes purchase intention by activating protection motivation, while cost–benefit assessment enables farmers to make rational evaluations. At the social level, subjective norms can significantly enhance farmers’ purchase intention. Further analysis indicates that perceived severity indirectly enhances purchase intention by positively influencing attitude, while response costs negatively affect purchase intention by weakening perceived behavior control. Although challenges such as cognitive gaps and product mismatch exist in the intention-behavior transition, institutional trust can effectively mitigate these issues. It not only strengthens the positive impact of psychological factors on purchase intention, but also significantly facilitates the transformation of purchase intention into actual behavior. To promote targeted policy interventions for agricultural insurance, we propose corresponding policy recommendations from the perspective of public intervention based on the research findings. Full article

We propose Observer-Linked Branching (OLB), a mathematically rigorous extension of quantum theory in which an observer’s cognitive commitment actively modulates collapse dynamics at macroscopic scales. The OLB framework rests on four axioms, employing a norm-preserving nonlinear Schrödinger evolution and Lüders-type projection triggered by crossing a cognitive commitment threshold. Our expanded formalism provides five main contributions: (1) deriving Lie symmetries of the observer–environment interaction Hamiltonian; (2) embedding OLB into the Consistent Histories and path-integral formalisms; (3) multi-agent network simulations demonstrating intentional synchronisation toward shared macroscopic outcomes; (4) detailed statistical power analyses predicting measurable biases (up to ~5%) in practical experiments involving traffic delays, quantum random number generators, and financial market sentiment; and (5) examining the conceptual, ethical, and neuromorphic implications of intent-driven reality selection. Full reproducibility is ensured via the provided code notebooks and raw data tables in the appendices. While the theoretical predictions are precisely formulated, empirical validation is ongoing, and no definitive field results are claimed at this stage. OLB thus offers a rigorous, norm-preserving and falsifiable framework to empirically test whether cognitive engagement modulates macroscopic quantum outcomes in ways consistent with—but extending—standard quantum predictions. Full article

As Artificial Intelligence systems increasingly surpass or replace traditional human roles, institutions founded on beliefs in human cognitive superiority, moral authority, and procedural oversight encounter a more profound challenge than mere disruption: expiration. This paper posits that, instead of being outperformed, many legacy institutions are becoming epistemically misaligned with the realities of AI-driven environments. To clarify this change, the paper presents the Expiration Theory. This conceptual model interprets institutional collapse not as a market failure but as the erosion of fundamental assumptions amid technological shifts. In addition, the paper introduces the AI Pressure Clock, a diagnostic tool that categorizes institutions based on their vulnerability to AI disruption and their capacity to adapt to it. Through an analysis across various sectors, including law, healthcare, education, finance, and the creative industries, the paper illustrates how specific systems are nearing functional obsolescence while others are actively restructuring their foundational norms. As a conceptual study, the paper concludes by highlighting the theoretical, policy, and leadership ramifications, asserting that institutional survival in the age of AI relies not solely on digital capabilities but also on the capacity to redefine the core principles of legitimacy, authority, and decision-making. Full article

Temperature increases due to climatic changes have been increasingly recognized as posing significant public health challenges, with wide-ranging socio-economic implications. This scoping review examines the relationship between high temperatures and violence against women (VAW) globally. Nine studies from both high-income and low- and middle-income countries were included in this review. The findings suggest an overall positive association between high temperatures and rates of VAW. Theoretical frameworks, including the temperature–aggression hypothesis and routine activity theory, offer insights into the mechanisms driving this relationship. Key risk factors such as socioeconomic status, urban heat island effects, rurality, patriarchal norms, and alcohol consumption were considered to be risk factors affecting rates of VAW. Despite growing evidence, research gaps persist, particularly in regions with high rates of VAW and in the form of qualitative studies that capture women’s lived experiences. The positive associations between temperature and VAW underscore the urgency of integrating gender-sensitive strategies into climate adaptation policies to mitigate the compounding risks of climate change and gender-based violence. Full article

This study explores the factors driving employees’ sustainability-switching behaviors (SSBs) by integrating the Push, Pull, and Mooring (PPM) model with the Theory of Reasoned Action (TRA). A quantitative, cross-sectional survey was conducted with a convenience sample of 132 professionals actively involved in organizational sustainability initiatives across diverse industries and global regions. The findings reveal that leadership commitment significantly fosters both affective and normative employee commitments, with normative commitment positively influencing SSB. Surprisingly, organizational trust showed a negative impact on SSB, suggesting that employees may delegate responsibility for sustainability to the organization when trust is high. Inertia emerged as a strong barrier to behavioral change, independently inhibiting sustainability efforts. The study highlights the complex dynamics among leadership, trust, and inertia, offering practical insights for organizations aiming to foster sustainability. Addressing inertia directly and promoting shared responsibility for sustainability are critical for successful organizational transitions. Future research should explore the psychological mechanisms behind inertia and further investigate the paradoxical role of trust in sustainability initiatives. Full article

In the Dutch labor market, where the number of vacancies exceeds the number of unemployed, many young adults still struggle to find meaningful work. This article explores their experiences as they develop career agency while encountering obstacles and barriers. Career agency is understood as an emergent phenomenon, shaped by both external limitations and intrapersonal development. Considering its relational and dialectical nature, we use Cultural-Historical Activity Theory (CHAT) to explore complex agency development among young adults. Through in-depth interviews with 25 young adults, we identified four types of contradictions. These contradictions, often characterized by conflicting motives, can be paralyzing. Some emerge between personal motives and external environments, while others stem from conflicting internal motives. Although such contradictions may hinder career agency, they can also stimulate development and professional growth. Our analysis further highlights formative intraventions. In some instances, we discovered that young adults adjusted their motives, norms, values, and needs to align with the expectations of their new environments, or they took a stance to change those environments. The ability to envision possible actions within their context appears to be crucial. Understanding these contradictions and responses can help mentors develop interventions that support young adults in navigating labor market challenges and building sustainable careers. Full article

Vietnam’s tourism sector has experienced rapid expansion, yielding significant economic gains, but also escalating environmental and socio-cultural challenges. This necessitates a shift toward sustainable tourism practices. This study develops and tests an integrative model combining the Theory of Planned Behavior (TPB) and Value–Belief–Norm (VBN) theory to investigate the Sustainable Consumption Behavior (SCB) of domestic travelers in Vietnam. Grounded in the country’s collectivist culture—characterized by a strong emphasis on communal values and social harmony—the research examines how rational decision-making and normative pressures jointly drive eco-friendly travel behaviors. Data were collected from 549 Vietnamese tourists through stratified sampling across three major regions, and were analyzed through a robust multi-step methodology, including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling (SEM), supplemented by regression analysis. The SEM results indicate that the proposed model accounts for 60.8% of the variance in SCB, underscoring its explanatory power. Within the TPB framework, Attitude, Subjective Norms, and Perceived Behavioral Control significantly predict Behavioral Intention, which, in turn, mediates their influence on SCB. In the VBN component, Environmental Awareness shapes Altruistic and Biospheric Values, fostering the New Environmental Paradigm and activating Personal Norms, which exert a direct effect on SCB. This direct influence of Personal Norms, bypassing Behavioral Intention, highlights the role of implicit moral obligations in Vietnam’s collectivist cultural context and challenges Western-centric behavioral models. Beyond these frameworks, Destination Attributes and Consumer Innovativeness emerge as critical direct predictors of SCB, with Destination Attributes showing the strongest effect. Mediation analyses confirm Behavioral Intention’s central role, while moderation tests reveal that gender and travel experience modulate TPB-based relationships, suggesting the value of targeted interventions. Theoretically, this study advances TPB–VBN integration by applying it to a collectivist setting, revealing how cultural norms amplify normative influences on sustainable behavior. Practically, it advocates for strategies such as community-driven initiatives leveraging Personal Norms, educational campaigns to enhance Perceived Behavioral Control, and sustainable destination management initiatives in locations like Da Nang and Ha Long Bay. While the cross-sectional design limits causal claims, the findings provide a foundation for future longitudinal studies and cross-cultural comparisons, particularly in other collectivist societies, potentially incorporating digital engagement and policy incentives as novel factors. Full article

Excessive social media use has become a growing concern due to its potential to affect self-perception, particularly through lowered self-esteem and a heightened fear of negative evaluation. With the increasing tendency for individuals to curate idealised online personas, understanding the psychological factors that drive this behaviour is critical. This study applies Self-Discrepancy Theory, Social Comparison Theory, and Gender Schema Theory to explain how self-perception, constant comparisons, and internalised gender norms drive online behaviours. A survey of 400 active social media users in Pakistan was conducted, and the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). This study revealed that false self-presentation significantly heightened the fear of negative evaluation, which mediated its influence on excessive social media use. Social comparison, contrary to expectations, boosted self-esteem while also fuelling excessive use, as individuals sought validation online. Gender also appeared to play a moderating role, with women experiencing a stronger link between social comparison and self-esteem. However, gender did not moderate the relationship between false self-presentation and the fear of negative evaluation, suggesting similar psychological effects across genders. This study highlights that the fear of negative evaluation and social comparison-driven self-esteem are key psychological mechanisms behind excessive social media use, while gender plays a role in shaping the impact of social comparison but not false self-presentation. This study provides empirical evidence that excessive social media use is shaped by psychological factors, such as fear of negative evaluation and validation-seeking, driven by social comparison. Interventions aimed at reducing the emotional distress associated with excessive social media use should prioritise digital literacy programs that help users identify how false self-presentation and social comparison shape their fear of negative evaluation and validation-seeking behaviours, especially in appearance-driven online environments. Full article

Amid growing sustainability demands, limited research explores how green organizational practices influence employee retention through personal norms. In the Chinese manufacturing sector, where talent retention is increasingly critical amid environmental challenges, this study examined the relationships between green shared vision, green corporate social responsibility (CSR), green psychological climate, and green human resource management (HRM) with employee retention, mediated by personal norms. A quantitative research design was adopted, collecting survey data from 263 employees working in the Chinese manufacturing sector. Structural equation modeling (SEM) using Smart PLS tested the direct and mediating effects of personal norms on the relationship between green organizational practices and employee retention. The results reveal that green shared vision and green CSR significantly enhance personal norms, which positively impact employee retention. Personal norms mediate the relationships between these two practices and retention. However, green psychological climate and green HRM show no significant direct or mediated effects on personal norms and retention, suggesting the need for additional contextual alignment to enhance their effectiveness. Organizations should integrate sustainability into their strategic vision and CSR activities to foster personal norms that drive retention. Efforts such as green communication campaigns, community-centered CSR programs, and targeted green HRM policies can strengthen employees’ alignment with organizational goals and reduce turnover. This study extends the theory of planned behavior (TPB) by demonstrating the role of personal norms as a mediator, providing fresh insights into the psychological mechanisms linking green practices to employee retention within China’s manufacturing context. Full article

Low-carbon agricultural technology (LCAT) is essential for China to achieve its carbon emissions peak by 2030 and neutrality by 2060. Farmers’ adoption of LCAT is crucial for adapting to and mitigating climate change risks. This study explores the social-psychological factors shaping farmers’ LCAT adoption behavior, utilizing the Theory of Planned Behavior and the Normative Activation Model. Survey data from 360 farmers in Wuxi, Jiangsu Province, were analyzed using structural equation modeling. Findings show that behavioral attitude, perceived behavioral control, subjective norms, and personal norms have positive and direct effects on farmers’ LCAT adoption. The analyses also discovered four mediation paths that indirectly influence farmers’ LCAT adoption, including Subjective Norms → Personal Norms → Adoption Level; Consequence Awareness → Personal Norms → Adoption Level; Responsibility Attribution → Personal Norms → Adoption Level; and Consequence Awareness → Responsibility Attribution → Personal Norms → Adoption Level. The study deepens our understanding of the social-psychological mechanism underlying farmers’ LCAT adoption behavior. The findings offer valuable insights for promoting low-carbon agricultural technologies and guiding policy development. Recommendations include promoting LCAT by leveraging social influence to enhance social norms, educating farmers on ethical environmental stewardship, raising awareness of farming’s environmental impacts, and providing policy incentives and technical support to reduce adoption barriers. Full article