Search Results (303)

Mobile commerce has transformed the retail landscape, yet the determinants of impulse buying behavior in this environment remain understudied, particularly in emerging markets. This research investigates the factors influencing impulse buying in mobile commerce in Chile using the Stimulus–Organism–Response framework. A quantitative cross-sectional study collected data from 451 mobile shoppers via an online survey. Structural equation modeling with PLS-SEM revealed that eight of the thirteen hypothesized relationships were significant. Mobile application factors (visual appeal and portability) positively influenced hedonic and utilitarian values. Among personal factors, economic well-being, family influence, and credit card use directly impacted impulse buying, while time availability did not. Hedonic value strongly influenced impulse buying behavior, but utilitarian value showed no significant effect. Contrary to expectations, the COVID-19 pandemic negatively impacted impulse buying. These findings extend theoretical understanding of mobile impulse buying determinants and provide practical insights for mobile commerce developers and marketers to enhance their platforms and strategies. Full article

Growing consumer interest in personal health and environmental sustainability has driven a significant number of companies to enter the organic food market. While this offers valuable opportunities, companies face substantial challenges in making marketing decisions which are aligned with the specific characteristics of this sector. This paper studies the impact of three external drivers—environmental customer pressure, environmental competitive intensity, and environmental regulatory pressure—on companies’ decision to adopt a dominant green positioning strategy within the Romanian organic food market. To this end, an online survey was conducted among 77 companies, including producers, processors, distributors, and retailers, all of which own an organic food brand. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to assess the measurement model and test the hypothesised structural relationships. Our findings confirm that customer pressure plays a significant role in shaping green brand positioning decisions. Accordingly, companies must be responsive to consumer expectations, even in the absence of strict regulations in Romania’s organic food sector guiding organisational behaviour. Furthermore, competitive dynamics were also found to be vital, as evidenced by the positive and direct relationship between environmental competitive intensity and the strategic green positioning decision examined. Full article

Over 24 billion items of used clothing are traded annually from high- to low-income countries in a sector worth more than 4.9 billion dollars. Imported second-hand clothes are the primary source of garments for many of the world’s poorest people. The sustainability of this system and its contribution to the circular economy is explored. Results map the structure of used clothing networks. UN Comtrade data is analyzed to trace the major exporters and importers, and trade and NGO reports are explored to consider the environmental and economic impacts. Second-hand clothing imports have a negative effect on local clothing industries and cause environmental harm in developing countries. The article further explores how the second-hand clothing trade intersects with the circular economy and emerging patterns of clothing re-sale, such as the Vinted peer-to-peer retail platform. Rather than contributing to economic or environmental sustainability or a true circular economy, the second-hand clothing sector is facilitating the expanding consumption of fast fashion in developed economies, stifling industrial development and causing environmental damage via a form of ‘waste colonialism’ particularly in sub-Saharan Africa. Anti-poverty organizations like Oxfam play a contradictory role as they benefit from the trade, which is part of a wider fashion system that is unsustainable. Full article

Digital transformation is the process by which businesses adopt use of digital technologies to fundamentally change operations and customer interactions in order to optimize delivery and service. The UK refers to the United Kingdom which is shorthand for the United Kingdom of Great Britain and Northern Ireland which is a European country that primarily includes England, Wales and Scotland together with the northern part of Ireland. The retail sector includes businesses that sell goods or services directly to consumers for their personal use, opposed to selling to other organizations for business applications. Generation refers to a series of broad age groups that are considered to demonstrate different generalized characteristics. Full article

Consumers are increasingly willing to choose more sustainable products, driven by affordability and sustainability considerations. However, they often face difficulties in understanding the multitude of product certifications and identifying “greenwashing” marketing claims. This highlights the need for a clear and harmonized sustainability scoring system that allows consumers to benchmark products. Sustainability encompasses three key pillars: environmental, social, and economic. Accurately scoring a product’s sustainability requires addressing a wide range of criteria within these pillars, introducing significant complexity. This study proposes a multicriteria methodology for scoring the sustainability of apparel products into an A to E label. The approach combines a life cycle assessment covering environmental impacts from “farm-to-gate”, with a social evaluation based on country-level social key performance indicators (KPIs) and factory-specific data aligned with the International Labour Organization (ILO). Additionally, the sustainability score incorporates the impact of product durability, as longer-lasting products can reduce environmental footprint and costs for consumers. The methodology is defined and validated through a case study of a white T-shirt produced with 50% recycled cotton and 50% organic cotton. The results demonstrate the comprehensive assessment of the T-shirt’s environmental and social impacts, providing a detailed sustainability score, highlighting the role of recyclability. This comprehensive sustainability scoring system aims to provide consumers with a clear, harmonized, and reliable assessment of product sustainability, empowering everyone to make informed purchasing decisions aligned with their values. It will also enable brands and retailers to calculate the sustainability score of their products, including in the scope of digital product passport, provided they can ensure traceability and transparency along the supply chain. Full article

The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly altered consumer interaction. This transition is further expedited by Netflix-like entertainment marketing methods, which have demonstrated the capacity to enhance consumer retention by as much as 40%. As organizations adjust to this evolving landscape, it is essential to optimize supply chain strategies to align with these dynamic, consumer-centric environments. This paper examines the complexity of decision-making in live e-commerce supply chains, specifically regarding Netflix-inspired marketing strategies. The primary aim of this study is to design a game-theoretic framework that examines the interactions between producers and online celebrity retailers (OCRs) across different power dynamics. As live commerce integrates digital retail with immersive experiences, businesses must optimize pricing, quality, and marketing strategies in real-time. We present engagement-driven marketing as a strategic variable and incorporate consumer regret and switching costs into the demand function. To illustrate practical trade-offs in strategy, we incorporate a multi-criteria decision-making (MCDM) layer with AHP-TOPSIS, assessing profit, consumer surplus, engagement score, and channel efficiency. The experiment results indicate that Netflix-style marketing markedly increases demand and profit in retailer-led frameworks, whereas centralized tactics enhance overall channel performance. TOPSIS analysis prioritizes high-effort, high-engagement methods, whereas the Stackelberg experiment underscores the influence of power dynamics on profit distribution. This study presents an innovative integrative decision-making methodology for enhancing live-streaming commerce tactics in data-driven and consumer-focused markets. Full article

In the context of eco-friendly e-commerce, understanding the psychological and experiential mechanisms that drive consumers’ online purchasing behavior is essential for promoting sustainable platform development. This study aims to fill a critical gap in the literature by examining how social interaction, entertainment, and sales promotion influence consumers’ purchase intentions through the mediating roles of perceived value and immersive flow experience. Grounded in the Stimulus–Organism–Response (S-O-R) theoretical framework, we developed a structural model and conducted an empirical analysis using survey data collected from 438 online shoppers. Data analysis was conducted using SPSS and AMOS through SEM. The results show that social interaction and sales promotion significantly enhance both perceived value and flow experience, which in turn positively influence consumers’ purchase intentions. However, entertainment exhibits a negative and significant effect on perceived value and does not significantly affect flow experience, indicating that hedonic content may not always translate into perceived usefulness or deep engagement. Moreover, the influence of social interaction on flow experience was also found to be negative and significant, suggesting that not all forms of interaction necessarily lead to immersive experiences. These findings highlight the complex psychological dynamics in digital consumption. This study contributes original insights by integrating psychological engagement mechanisms with the goal of digital sustainability, offering practical implications for online retailers aiming to enhance user engagement and platform longevity through experience-driven strategies. Full article

Although product environmental information serves as an effective tool for promoting green consumption which is a critical lever for advancing broader sustainability goals, its varied impacts across product categories (durable goods vs. fast-moving consumer goods) and the underlying mechanisms remain unexplored. Grounded in the theory of consumption values (TCV), this study investigated the heterogeneous effects and mediating pathways of such information through a comparative analysis of representative products: organic milk (fast-moving consumer goods, FMCGs) and energy-efficient air conditioners (durable goods). The results show the following: (1) epistemic value, which exhibits the strongest association with product environmental information, demonstrates significantly different influence patterns between purchases of green durable goods and green FMCGs across both online and offline channels; (2) in the e-commerce context, green FMCG consumption is mainly driven by product environmental information through the mediating effect of conditional value. For green durable goods, product environmental information influences green consumption through multiple pathways including functional value, conditional value, and epistemic value. This study extends the classic theory of consumption values, and the results suggest that differentiated information strategies of emphasizing conditional value for FMCGs and integrating multi-dimensional values for durables can optimize green consumption promotion. Such strategies hold substantial potential to strengthen the green development of the omnichannel retailing sector, reinforcing its contribution to reaching sustainability objectives. Full article

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be affected by potential signals and biased decisions. To guide consumers’ shopping experiences and purchasing behavior in the most effective way, marketers and organizations must investigate the factors that influence consumer reference points beyond physical or tangible attributes. Businesses must be adaptable and adapt their strategies to changing consumer preferences based on reference points. Our findings can advance discussions about how reference points are being used in the market by using consumer decision-making claims in the discursive construction of the metaverse. By comprehending this, developers can create better experiences and assist users in navigating virtual risks. Our research aids us in better comprehending the influence of referents on consumer purchasing decisions in the marketing communications field. Numerous opportunities for academic research into consumer reference points have arisen, in which individuals as digital consumers are influenced by the same biases and heuristics that guide their behavior in reality. Full article

Biogenic amines (BA) are simple organic bases of low molecular weight, formed during decarboxylation of amino acids. Ripened cheeses provide suitable conditions for the development of bacteria and production of BAs. The aim of the present study was to investigate the presence of eight BAs in ripened cheese samples (n = 125) using a high-performance liquid chromatography with diode array detector (HPLC-DAD). Furthermore, microbiological analyses towards identification of bacteria using matrix-assisted laser desorption ionisation—time of flight mass spectrometry (MALDI-TOF MS) were performed. Cadaverine and putrescine were detected in 28.0% and 20.8% of cheese samples at concentrations ranging from 6.12 to 2871 mg/kg and 5.74 to 441 mg/kg, respectively. High amounts of putrescine and cadaverine in cheeses were associated with the presence of Hafnia alvei. Tyramine was identified in 28.0% of samples in the concentration range of 5.62–646 mg/kg. High concentrations of this amine was found in cheeses containing Enterococcus faecium and Enterococcus faecalis. Histamine content, the only BA restricted in food according to Regulation 2073/2005, was observed above 100 mg/kg in 11.2% of the cheeses. Ripened cheeses available on the local retail market may contain significant levels of biogenic amines and may pose a potential health hazard to consumers. Full article

The aim of this study is to investigate how consumers’ cognitive and affective responses to web-based augmented reality affect their intention to continue to use augmented reality. The novelty of this study is the integration of the Stimulus–Organism–Response model with Technology Continuance Theory, allowing for an investigation of the relationships among the following critical variables: augmented reality (AR), utilitarian value, perceived risk, user satisfaction, attitude toward AR, and continuance intention. The study sample consisted of 452 participants. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate significant direct relationships between all variables. Furthermore, this study demonstrated an indirect relationship between AR and continuance intention, mediated sequentially by cognitive responses, namely, utilitarian value and perceived risk, and affective responses, including user satisfaction and attitude toward AR. Consequently, it was revealed that all indirect relationships were significant, except for the pathways from AR to continuance intention involving perceived risk. This study presents key insights for online retailers, demonstrating how the integration of AR technology into conventional online shopping platforms can optimize user experiences by enhancing the cognitive and affective responses of customers. This, in turn, strengthens their intention to continue using AR technology, fostering sustained engagement and the long-term adoption of AR technology. Full article

Food not only fulfills basic human survival needs but also significantly impacts health and culture. Research on food-related topics holds substantial theoretical and practical significance, with food image recognition being a core task in fine-grained image recognition. This field has broad applications and promising prospects in smart dining, intelligent healthcare, and smart retail. With the rapid advancement of artificial intelligence, deep learning has emerged as a key technology that enhances recognition efficiency and accuracy, enabling more practical applications. This paper comprehensively reviews the techniques and challenges of deep learning in food image recognition. First, we outline the historical development of food image recognition technologies, categorizing the primary methods into manual feature extraction-based and deep learning-based approaches. Next, we systematically organize existing food image datasets and summarize the characteristics of several representative datasets. Additionally, we analyze typical deep learning models and their performance on different datasets. Finally, we discuss the practical applications of food image recognition in calorie estimation and food safety, identify current research challenges, and propose future research directions. Full article

The acceleration of industrialization and urbanization worldwide has dramatically improved living standards but has also introduced serious environmental and public health challenges. One of the most critical challenges is air pollution, particularly indoors, where individuals typically spend over 90% of their time. Ensuring good Indoor Air Quality (IAQ) is essential, especially in heavily frequented public spaces such as shopping malls. This study focuses on assessing IAQ in a large shopping mall located in Tabuk, Saudi Arabia, covering retail zones as well as an attached underground parking area. Monitoring is conducted over a continuous two-month period using calibrated instruments placed at representative locations to capture variations in pollutant levels. The investigation targets key contaminants, including carbon monoxide (CO), carbon dioxide (CO₂), fine particulate matter (PM_2.5), total volatile organic compounds (TVOCs), and formaldehyde (HCHO). The data are analyzed and compared against international and national guidelines, including World Health Organization (WHO) standards and Saudi environmental regulations. The results show that concentrations of CO, CO₂, and PM_2.5 in the shopping mall are generally within acceptable limits, with values ranging from approximately 7 to 15 ppm, suggesting that ventilation systems are effective in most areas. However, the study identifies high levels of TVOCs and HCHO, particularly in zones characterized by poor ventilation and high human occupancy. Peak concentrations reach 1.48 mg/m³ for TVOCs and 1.43 mg/m³ for HCHO, exceeding recommended exposure thresholds. These findings emphasize the urgent need for enhancing ventilation designs, prioritizing the use of low-emission materials, and establishing continuous air quality monitoring protocols within commercial buildings. Improving IAQ is not only crucial for protecting public health but also for enhancing occupant comfort, satisfaction, and overall building sustainability. This study offers practical recommendations to policymakers, building managers, and designers striving to create healthier indoor environments in rapidly expanding urban centers. Full article

E-commerce live streaming attracts consumers by displaying product information and anchor introductions. However, the complexity and variety of interface information pose challenges in design, and research on live-streaming interface design remains limited. This study examines how patch design affects the customer experience in live-streaming rooms, considering different product types and virtual backgrounds. Based on the flow theory and the Stimulus–Organism–Response model, we conducted experiments simulating live-streaming scenarios and collected behavioral and eye-tracking data. Our results confirmed that cognitive load negatively mediates, while mental imagery and flow experience positively mediate, the relationship between patch design and consumer behavior. Additionally, the interaction between product type and virtual background proximity was revealed, with product type moderating the effect of cognitive load on purchase behavior. This study contributes to understanding the impact of live-streaming interface design on consumer experience and purchase behavior, providing design guidelines for online retailers and managerial insights for retail platforms. Full article

In the digital age, consumer complaints have become significant indicators of operational vulnerabilities, with social media amplifying their impact. Mishandling such complaints has the potential to escalate minor issues into full-scale organizational crises, damaging brand reputation and eroding consumer trust. This study employs a case study approach to examine the Patiswiss Chocolate crisis, where a single consumer complaint led to widespread backlash, executive resignation, and boycotts. The crisis is analyzed through three key frameworks of analysis: communication, marketing, and ethics, offering a comprehensive understanding of its evolution. The findings reveal that defensive or dismissive responses exacerbate reputational damage, triggering the Streisand effect, where attempts to suppress criticism amplify its spread. Ethical concerns, including misleading corporate claims and governance issues, intensified consumer backlash. From a marketing perspective, brand trust declined as consumer activism influenced purchasing behavior and retailer decisions. This study emphasizes that organizations must adopt strategic, ethical, and consumer-centric approaches to crisis management to maintain long-term brand resilience. Full article