1. Introduction
As the world experiences accelerated industrialization and urbanization, many countries are grappling with common issues in their rural areas. These issues include lagging rural governance, a monotonous development of industrial structures, lower living standards for rural residents, and significant ecological pollution in rural environments [
1]. To achieve a more balanced, sustainable, and inclusive rural development, authorities and organizations worldwide have implemented a series of measures to promote rural development and drive rural revitalization [
2]. For instance, the Food and Agriculture Organization of the United Nations (FAO) provides crucial support for rural development in various countries through policy assistance and technological cooperation. The International Fund for Agricultural Development (IFAD) offers loans and technical support to improve livelihoods and agricultural production in rural communities. The European Union has identified sustainable agriculture and rural development as one of its regional sustainable development goals. The United Nations’ Sustainable Development Goals (SDGs) focus on objectives such as poverty reduction, employment generation, and food security, leading global efforts to address rural revitalization and rural development. These international organizations and initiatives collectively underscore the global community’s strong commitment to rural revitalization and emphasize the pivotal role of rural development in achieving sustainable development goals. Today, rural revitalization stands as a crucial strategic direction in China’s current development agenda. In alignment with this overarching strategic goal, the Chinese government has undertaken a series of top-level designs and strategic plans. These include the “Central Document No. 1 of 2018” and the “National Rural Revitalization Strategy Plan (2018–2022),” both of which provide visionary policy blueprints. They unambiguously state that “prosperous industries” and “improved quality of life” are two essential facets of the comprehensive requirements for rural revitalization [
3]. The basis of rural revitalization is the prosperity of industry, the core of which lies in how to stimulate the economic vitality of rural areas and use the various resources in rural areas to transform them into productive forces, which is of great importance to promote rural development and maintain the stability of rural society [
4]. With the continual development of China’s rural revitalization construction, the tourism industry is playing an increasingly prominent role in promoting the economic, cultural, and social progress of China’s rural areas, among which, agro-tourism integration and tourism-driven poverty reduction are two important measures to promote the development of rural revitalization [
2]. As a new mode of tourism development, agro-tourism integration has received wide attention and discussion. For most rural areas, agro-tourism integration is becoming an effective means to realize the transformation and upgrading of the rural economy, promote the development of rural industries, and solve the problems of agricultural development, providing a new way of development for the integration of three industries in rural areas [
5,
6]. In addition, tourism, as an important pillar industry for rural revitalization, is not only an important part of national economic development but also an important way to promote poverty eradication [
7]. Tourism can drive the development of other industries in rural areas, promote farmers’ employment and entrepreneurship, increase their income and become rich, and then help rural areas eradicate poverty [
8]. The rapid development of tourism-driven poverty reduction in China has contributed to the reduction in poverty in China and has even made a great contribution to the fight against poverty worldwide [
9].
Nowadays, the development of China’s rural tourism industry is gaining momentum. In the context of rural revitalization and industrial integration, how to further realize the goal of promoting tourism with agriculture, developing agriculture with tourism, and even enriching agriculture with tourism through the integration of agriculture and tourism, thus promoting rural revitalization, is an important issue that China needs to pay attention to at present. Therefore, it is necessary to demonstrate whether agro-tourism integration and tourism-driven poverty reduction can drive rural revitalization and to elucidate the nature of the relationships among these three elements. From a practical standpoint, in-depth analysis of the mechanisms by which tourism-driven poverty reduction and agro-tourism integration contribute to rural revitalization, empirical investigation of current issues, and the proposal of scientifically sound policy recommendations are significant. These efforts guide the rational development of rural tourism across China’s regions, expedite the country’s modernization, and advance rural revitalization. Simultaneously, the findings can serve as experiential references for the development of related sectors in other nations worldwide. From a theoretical perspective, the development of tourism-driven poverty reduction and agro-tourism integration underscores the principle of social responsibility, highlights sustainable development goals, and encourages the tourism industry to shoulder the mission of social development while propelling economic growth. This solidifies the foundation for social sustainability, further enriching the theory of sustainable tourism development.
The rest of this paper is organized as follows:
Section 2 briefly reviews the research progress in rural revitalization, tourism-driven poverty reduction, and agro-tourism integration, and points out the gaps in the current research and the directions that need to be added.
Section 3 is the analysis of the mechanism of action and research hypothesis.
Section 4 is a presentation of the methodology and data sources. In
Section 5, we report the results of the empirical analysis.
Section 6 provides conclusions and discussion containing development recommendations.
2. Literature Review
Since the 1950s, Western countries have been focusing on the development and revitalization of rural areas and have implemented various rural revival policies [
10]. These include the rural development policy implemented by the European Union, the rural agricultural development of the United Kingdom, the rural revitalization plan of France, and the new village movement of South Korea, among others [
11,
12]. These experiences offer valuable insights for the formulation of China’s rural revitalization policies. Regarding the study of rural revitalization, scholars have conducted a lot of research on the development significance, theoretical ideas, scientific connotation, development mode, implementation path, and influencing factors of rural revitalization from many perspectives [
13,
14,
15], such as policy interpretation, regional development, urban–rural integration, and practical experience, which has greatly promoted people’s goal recognition and theoretical cognition of rural revitalization [
16,
17,
18]. As a major national development strategy, China’s rural revitalization emphasizes the question of “how to better develop the countryside” [
19]. Even though many Chinese scholars have studied the connotation and evaluation of rural revitalization from international and domestic perspectives, how to better promote rural revitalization is still a key issue that needs to be discussed in depth [
20].
Tourism-driven poverty reduction is a special way of alleviating poverty by developing tourism to drive economically underdeveloped areas out of poverty [
21]. Research related to tourism-driven poverty reduction began with Peters [
22] and De Kadt [
23], and then the issue of tourism-driven poverty reduction began to enter the research horizon of scholars, whose research mainly focused on the meaning of tourism-driven poverty reduction, the basic theory, and the feasibility of development [
24,
25]. As the research on poverty reduction in tourism continues to deepen, the research results are becoming richer and richer, its theoretical aspects are gradually maturing, and a systematic theoretical framework and mechanism model have been formed [
2]. As an important way to alleviate poverty in China, tourism has become a consensus to promote rural revitalization in poor areas [
26,
27]. However, how to improve the efficiency of tourism-driven poverty reduction on the premise of ensuring the stability of tourism-driven poverty reduction and consolidating the results of poverty reduction in order to give full play to its role in the comprehensive promotion of rural revitalization strategies has been an important focus of academic attention in recent years. Regarding the efficiency of tourism-driven poverty reduction, scholars mainly carry out research in terms of measuring objects, measuring methods, and influencing factors [
28,
29,
30]. In general, the object of tourism-driven poverty reduction efficiency measurement changes from macro to micro, and the data envelopment method is the mainstream method of tourism-driven poverty reduction efficiency measurement [
31,
32]. The influencing factors cannot be unified by different stakeholders and micro and macro environments [
33,
34].
Realizing the integration of rural-related industries is an important path to the economic development of rural areas. Promoting the integration of agriculture and tourism is an important breakthrough to comprehensively promote rural revitalization in the future [
21]. The concept of agro-tourism integration originated in the “civic paradise” in Germany in the mid-19th century. Since then, with the development of agritourism, the study of agro-tourism integration has gradually emerged, and Hermans has studied the necessity of agro-tourism integration and pointed out that it is an organic integration between agriculture and tourism [
35]. Waever and Fennell also pointed out that agro-tourism integration is a new type of industry that absorbs the characteristics of both agriculture and tourism [
36]. By combing through the relevant literature, it can be seen that there are abundant theoretical and empirical research results on agro-tourism integration in academia, mainly focusing on the mode, path, mechanism, level, and influencing factors of mutual integration between the two industries [
37,
38,
39]. At the same time, many studies have shown that the development of agro-tourism integration plays a significant role in promoting the development of rural areas. Fleischer and Tchetchik argue that agro-tourism integration can drive the modernization of agriculture by promoting the development of tourism, diversifying agriculture–tourism products to meet the diverse needs of agriculture–tourism tourists, expanding consumption, and thus stimulating the rapid development of the local economy [
40]. Zhong and Tang believe that agro-tourism integration can promote the optimization and upgrading of rural industrial structures [
41]. However, as industrial integration will encounter a series of dilemmas and problems in the process of concrete implementation, agro-tourism integration in the field of practice still has a long way to go.
In summary, numerous scholars have conducted a lot of research around the themes of tourism-driven poverty reduction, agro-tourism integration, and rural revitalization, but the following shortcomings still exist: Firstly, most of the existing studies focus on the relationship between tourism-driven poverty reduction and rural revitalization and agro-tourism integration and rural revitalization, but there is less literature that places the three in the same framework for comprehensive analysis. Secondly, the existing literature mostly focuses on the analysis of the connotation and measurement of the three but lacks quantitative analysis and empirical evidence on their relationship, and the research perspective needs to be expanded. Finally, although the concepts of tourism-driven poverty reduction and agro-tourism integration have been proposed long ago, in the practice of promoting rural revitalization, there are still problems such as the unclear relationship between them, a lack of holistic planning and unified guidance, and constraints by objective factors such as different regions, cultures, and natural conditions. Given this, this paper takes the 31 provinces and cities in China as the research objects and uses the entropy method, PVAR model, and threshold model to analyze whether tourism-driven poverty reduction and agro-tourism integration can promote rural revitalization, and the interrelationships among them. The aim is to enrich the research perspectives and theoretical frameworks in relevant areas, deepen our understanding of the relationships among these elements, and provide Chinese experience for the development of rural tourism and rural revitalization in other countries.
3. Mechanism of Action and Research Hypothesis
Numerous studies have shown that the development of rural tourism is an important way to promote rural economic development [
40]. The development of tourism can drive the growth of the local economy and create more employment opportunities, thus improving the living standards of residents and achieving the purpose of poverty alleviation and reduction [
42,
43]. So, tourism-driven poverty reduction is one of the important factors in promoting rural revitalization. In general, tourism-driven poverty reduction is mostly supported by government policies [
29]. Government policies on finance, taxation, and land can improve the soft environment for rural tourism development and provide convenient conditions for tourism development. The rise of tourism brings numerous consumptions and investments. Among them, the diversification of agricultural products and tourism products can improve the economic income of local residents, while the introduction of foreign investment can improve the tourism infrastructure in rural areas while enhancing the quality of local tourism services and the international attractiveness and competitiveness of rural tourism, thus promoting rural revitalization [
38]. At the same time, the development of rural revitalization is also conducive to the promotion of tourism and poverty reduction. In the context of rural revitalization, rural areas can integrate various local resources to provide more diversified and distinctive tourism resources and services for the tourism industry, attract more tourists to tourism consumption, drive the development of local agriculture, the handicraft industry, cultural creativity, and other industries, develop the sales market for local special agricultural products and handicrafts, improve economic and social benefits, and realise tourism-driven poverty reduction [
44]. Based on these, this paper proposes hypotheses 1 and 2:
Hypothesis 1: The better the development of tourism-driven poverty reduction, the more it can promote the development of rural revitalization.
Hypothesis 2: The better the development of rural revitalization, the more it will promote the development of tourism-driven poverty reduction.
Agro-tourism integration is also an important way to develop rural tourism, and through the mutual combination of the tourism and agriculture industries, it can realize resource sharing, complementary advantages, and win–win benefits, which are of great significance to the development of rural revitalization [
37,
41]. Firstly, under the industry-driven effect, tourism can drive the development of local agriculture and service industries, creating more employment opportunities and increasing farmers’ income, while agriculture can also provide tourism with high-quality ingredients and raw materials, improving the quality of tourism products and services. Secondly, under the effect of industrial integration, tourism can incorporate agricultural resources and agricultural culture into tourism products and services to improve the cultural connotation and experience value of tourism. In turn, agriculture can introduce the service concept and management experience of tourism into agricultural production and operation to improve the modernization level and market competitiveness of agricultural production [
45]. Finally, under the effect of industrial upgrading, agriculture and tourism integration can improve the added value of agricultural products and drive agricultural production in the direction of high quality and high added value, while the integration of agriculture and tourism can attract more investment and talent into rural areas, further promote the upgrading of rural industrial structure, and promote rural economic development. At the same time, as an important strategy for promoting rural development in China, relevant government policies and plans provide important directions for the development of agriculture and tourism, while the government’s promotion of rural tourism and agricultural products has increased the popularity and reputation of rural tourism, providing a broader development space for tourism and agriculture, and further promoting the rapid development of agricultural tourism integration [
46,
47]. Based on these, this paper proposes hypotheses 3 and 4:
Hypothesis 3: The better the integration of agriculture and tourism, the more it can promote the development of rural revitalization.
Hypothesis 4: The better the development of rural revitalization, the more it can promote the integration of agriculture and tourism.
Tourism as a medium has an impact on both tourism-driven poverty reduction and agro-tourism integration [
48,
49]. On the one hand, the efficient implementation of tourism-driven poverty reduction can effectively promote the integration of agriculture and tourism. The improvement in tourism-driven poverty reduction efficiency means that farmers’ income will increase, and the increase in income will drive the upgrading of rural consumption. From the perspective of tourism, the diversified demand for consumption can force the upgrading of the structure of the industry and promote the development of agriculture and tourism integration. In addition, tourism-driven poverty reduction can eliminate absolute poverty in rural areas, provide a good development environment for industrial development, promote the docking of tourism with agriculture, animal husbandry, and other related industries, form industrial interaction and linkage effects, and further promote the integration of agriculture and tourism. On the other hand, the integration of agriculture and tourism can promote the transformation and upgrading of the industry through the organic combination of agriculture and tourism, thus improving economic efficiency and achieving the purpose of eradicating poverty [
8,
50]. Agriculture and tourism are naturally complementary industries, with tourism being backwardly related to catering, accommodation, and handicrafts and forwardly related to agriculture. Tourism can extend the industrial chain through the mechanism of interaction between various industries, promote the optimization and upgrading of industrial structure, transformation, and adjustment, and bring greater economic benefits [
51]. Based on these, this paper proposes hypotheses 5 and 6:
Hypothesis 5: The better the development of tourism-driven poverty reduction, the more it will promote the development of agro-tourism integration.
Hypothesis 6: The better the development of agro-tourism integration, the more it will promote the development of tourism-driven poverty reduction.
In summary, tourism-driven poverty reduction, agro-tourism integration, and rural revitalization development are closely linked, and there is an important practical basis for analyzing the three in the same framework (
Figure 1).
6. Conclusions and Discussion
6.1. Discussion
With the booming development of tourism in China, tourism has become an indispensable tool for promoting rural revitalization and poverty reduction. However, the direct contribution of tourism-driven poverty reduction to rural revitalization in China is still weak, probably due to the unbalanced development of China’s regions, which makes tourism resources unevenly distributed, and the efficiency of tourism-driven poverty reduction varies widely. Although some regions are rich in tourism resources, the development of tourism is limited due to problems such as inconvenient transportation and poor infrastructure, making it difficult to fully play a role in poverty reduction. In addition, the traditional forms of tourism in most areas of China are still deeply rooted and lack innovation, transformation, and upgrading to meet the changing needs of the tourism market and the new consumer demands of tourists. Therefore, there is an urgent need to promote innovation, transformation, and upgrading of tourism in rural areas to improve the added value and competitiveness of tourism, and the integration of agriculture and tourism is the most effective way to do this. Through agro-tourism integration, we can effectively promote the transformation of rural economic structure, make the rural economy more diversified, promote the development of rural tourism and agriculture as well as the transformation of rural economic structure, increase the economic income of rural areas, improve the efficiency of tourism-driven poverty reduction, and in turn promote rural revitalization.
Furthermore, under the strong impetus of China’s rural revitalization strategy, the integration of agriculture and tourism can provide a fresh perspective on the cultural value of agriculture. It highlights the contemporary significance and comprehensive benefits of agricultural culture, allowing it to blend with modern life from a tourist’s viewpoint. Throughout the entire tourism process, agricultural culture is imprinted, making it more credible, tangible, and transmissible. The deep integration of agriculture and tourism in China allows advanced elements of the tourism industry to take root in various agricultural processes. Additionally, the tourism industry’s reliance on ecological environments triggers a reassessment and amplification of the ecological value of agriculture. This contributes to enhancing agricultural ecological efficiency and opening new opportunities for China’s agricultural modernization while promoting sustainable tourism development. However, rural revitalization is a systematic project that requires the joint efforts of all aspects of society, so China should also make efforts to promote rural revitalization from the following aspects: improving rural roads, railroads, and communications infrastructure, improving transportation, information, and other infrastructure; improving the rural financial system, expanding the coverage of rural financial services, and increasing the convenience of financing for farmers; integrating the coordinated development of urban and rural areas and promoting the optimal allocation of various resources; promoting the further opening of rural areas, strengthening scientific and technological innovation and technology introduction, encouraging and supporting rural enterprises to go to the international market, and improving the international competitiveness of related products; strengthening human resources training, improving farmers’ skills and quality through various means, vigorously cultivating new agricultural subjects, optimizing subsidy policies, and attracting college students and other highly qualified personnel to come to work and start businesses.
6.2. Conclusions
As two important means to promote rural revitalization, tourism-driven poverty reduction and agro-tourism integration are in line with the requirements of the United Nations’ Sustainable Development Goals (SDGs). By promoting the development of tourism in rural areas, they provide local residents with ways to increase income and employment opportunities, effectively alleviate poverty, highlight the principle of social responsibility, and lay a solid foundation for sustainable social development. This article uses PVAR and threshold models to empirically study the rural revitalization effect under the interaction between tourism-driven poverty reduction and agro-tourism integration, as well as the dynamic correlation and threshold effect among the three. The following conclusions are drawn:
- (1)
Over the study period, rural revitalization and agro-tourism integration increased consistently, while tourism-driven poverty reduction exhibited a more complex trend. Spatially, rural revitalization had a central > eastern > northeastern > western pattern, tourism-driven poverty reduction efficiency followed a central > western > eastern > northeastern pattern, and agro-tourism integration evolved from a disorderly stage to a coordinated one.
- (2)
There were significant dynamic relationships among tourism-driven poverty reduction, agro-tourism integration, and rural revitalization. They exhibited bidirectional Granger causality, with rural revitalization influencing tourism-driven poverty reduction and vice versa. The explanatory power of both tourism-driven poverty reduction and agro-tourism integration in rural revitalization increased over time, with tourism-driven poverty reduction positively responding to agro-tourism integration. Improving tourism-driven poverty reduction efficiency promoted agro-tourism integration and, consequently, rural revitalization.
- (3)
The tourism-driven poverty reduction acted as an intermediate factor in the agro-tourism integration process for rural revitalization. When below a certain threshold, agro-tourism integration significantly promoted rural revitalization. After exceeding this threshold, agro-tourism integration’s role in advancing rural revitalization intensified.
- (4)
The rural revitalization was influenced by various factors. Positive effects were observed from economic development levels, industrial structure, road density, financial support for agriculture, and human capital. Conversely, urbanization rates and the extent of regional openness to the outside world had negative impacts. The agricultural structure also played a role but was not statistically significant. Rural revitalization is a systematic project; therefore, efforts need to be made from various aspects.
6.3. Deficiencies and Prospects
This paper clarified the dynamic interaction between agro-tourism integration, tourism-driven poverty reduction, and rural revitalization, and based on the logical relationship that the improvement in tourism poverty reduction efficiency can promote the further development of agro-tourism integration, which in turn can promote rural revitalization, a threshold effect analysis was conducted to determine at what level of tourism-driven poverty reduction efficiency, agro-tourism integration can more effectively promote rural revitalization, but there still exist some shortcomings in the data collection and research content. In this paper, data from 31 provinces in mainland China were selected for analysis, but the development level of agro-tourism integration, tourism-driven poverty reduction, and rural revitalization varies greatly among provinces, so in the future, specific provinces can be selected for in-depth analysis by combining case studies and empirical analysis. In addition, this paper is based on the provincial level and does not consider the spatial correlation of the development of rural revitalization in each province, and the spatial spillover effects among the three can be further explored by using spatial econometric models.