Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis
Abstract
:1. Introduction
2. Data
3. Method
4. Results
5. Conclusions
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Brand | n Hotels | Operation Starting Year | Mean over the brand | |||
---|---|---|---|---|---|---|
Lowest Rate, USD | n Rooms | n Reviews | Rating | |||
Super 8 | 214 | 2005 | 40 | 75 | 826 | 3.99 |
Home Inn | 184 | 2001 | 55 | 112 | 1171 | 4.57 |
Hanting | 169 | 2006 | 60 | 112 | 767 | 4.43 |
7 Days Inn | 190 | 2006 | 43 | 94 | 1402 | 4.34 |
Green Tree | 113 | 2007 | 42 | 106 | 564 | 4.25 |
Chain | Distance | Number of Colocations with Different Brands | Number of Colocations with the Same Brand | ||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Obs. | Exp. | Z | p | Strategy | Obs. | Exp. | Z | p | Strategy | ||
7 Days Inn | 250 | 78 | 73 | 0.70 | 0.246 | - | 1 | 10 | −2.90 | <0.001 | Avoid |
500 | 186 | 168 | 1.50 | 0.054 | - | 10 | 24 | −2.60 | 0.002 | Avoid | |
1000 | 560 | 522 | 1.60 | 0.054 | - | 55 | 73 | −1.90 | 0.034 | Avoid | |
2000 | 1713 | 1665 | 0.80 | 0.228 | - | 195 | 233 | −1.60 | 0.05 | Avoid | |
Quad | 371 | 347 | 1.70 | 0.052 | - | 34 | 49 | −2.40 | 0.002 | Avoid | |
Green Tree | 250 | 47 | 48 | −0.20 | 0.44 | - | 9 | 4 | 2.80 | 0.008 | Avoid |
500 | 93 | 111 | −1.70 | 0.058 | - | 9 | 8 | 0.20 | 0.31 | - | |
1000 | 255 | 345 | −4.00 | <0.001 | Avoid | 15 | 26 | −2.00 | 0.032 | Avoid | |
2000 | 730 | 1102 | −6.60 | <0.001 | Avoid | 36 | 82 | −3.60 | <0.001 | Avoid | |
Quad | 171 | 230 | −4.50 | <0.001 | Avoid | 12 | 17 | −1.60 | 0.044 | Avoid | |
Hanting | 250 | 95 | 67 | 3.80 | 0.002 | Compete | 2 | 8 | −2.20 | 0.022 | Avoid |
500 | 199 | 154 | 3.80 | 0.002 | Compete | 13 | 19 | −1.20 | 0.124 | - | |
1000 | 562 | 478 | 3.60 | 0.002 | Compete | 51 | 58 | −0.70 | 0.254 | - | |
2000 | 1671 | 1527 | 2.40 | 0.002 | Compete | 218 | 184 | 1.60 | 0.048 | Compete | |
Quad | 374 | 319 | 4.00 | 0.002 | Compete | 34 | 38 | −0.90 | 0.252 | - | |
Home Inn | 250 | 84 | 71 | 1.70 | 0.046 | Compete | 6 | 10 | −1.20 | 0.17 | - |
500 | 178 | 164 | 1.10 | 0.138 | - | 19 | 22 | −0.60 | 0.328 | - | |
1000 | 577 | 510 | 2.90 | 0.004 | Compete | 71 | 68 | 0.30 | 0.336 | - | |
2000 | 1797 | 1627 | 3.00 | 0.002 | Compete | 298 | 218 | 3.60 | 0.002 | Compete | |
Quad | 381 | 339 | 3.00 | 0.002 | Compete | 49 | 46 | 0.70 | 0.228 | - | |
Super 8 | 250 | 82 | 79 | 0.40 | 0.322 | - | 3 | 13 | −2.80 | <0.001 | Avoid |
500 | 200 | 183 | 1.50 | 0.066 | - | 14 | 30 | −2.60 | <0.001 | Avoid | |
1000 | 562 | 567 | −0.20 | 0.414 | - | 78 | 92 | −1.20 | 0.114 | - | |
2000 | 1757 | 1809 | −0.90 | 0.172 | - | 296 | 295 | 0.00 | 0.47 | - | |
Quad | 376 | 377 | −0.10 | 0.418 | - | 52 | 62 | −1.50 | 0.062 | - |
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Su, L.; Kirilenko, A.; Stepchenkova, S. Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis. Tour. Hosp. 2024, 5, 160-166. https://doi.org/10.3390/tourhosp5010011
Su L, Kirilenko A, Stepchenkova S. Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis. Tourism and Hospitality. 2024; 5(1):160-166. https://doi.org/10.3390/tourhosp5010011
Chicago/Turabian StyleSu, Lijuan, Andrei Kirilenko, and Svetlana Stepchenkova. 2024. "Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis" Tourism and Hospitality 5, no. 1: 160-166. https://doi.org/10.3390/tourhosp5010011