Businesses, Volume 3, Issue 3 (September 2023) – 8 articles

Children’s access and opportunities to play sports are influenced by categories of difference, such as gender, race, and socioeconomic status. In order to provide an inclusive community and facilitate the recruitment and retention of diverse youth, athletic organizations should be aware of implicit bias and how this can affect the relationship between volunteers and the children they serve. This paper presents a formative process evaluation of a diversity, equity, and inclusion (DEI) training program for a non-profit athletic organization. Training was implemented in person in a group setting with multiple opportunities for group discussion. Mixed methods were used to monitor (1) the implementation of training, (2) its effects on attitudes throughout training, and (3) impact one month after training. Findings demonstrate that the program increased participants’ ability to identify DEI initiatives and sense of belonging to the organization, but these effects had declined by the end of the first month after training. However, participants’ self-beliefs regarding DEI and overall willingness to engage in DEI activities remained enhanced one month after training. Qualitative data were helpful in providing insight into how training impacted participants and their interactions within and outside of the organization. Through this mixed methods approach, we can conclude that DEI training did in fact have a positive impact on the organization, but further evaluation and training may be necessary to address the decline in some effects seen one month after training. Full article

In this paper, we explore the importance of accounting for climate when determining the impact of weather on product sales. Using a France-wide scanner panel dataset provided by our industry partner, we show that if climate is not accounted for, product categories may be misclassified as being weather sensitive when they are not, and vice versa. This is motivated by previous research and industry reports that suggest a relationship between weather and retail sales. However, these studies often fail to distinguish between weather and climate, leading to inaccurate conclusions. Our results highlight the need to control for climate in order to accurately assess the effects of weather on retail sales. We use ordinary least squares regression to estimate the relationship between temperature and sales for 29 different product categories. The regression models control for various factors, including shelf space allocation, week of observation, quantity purchased, promotion, store brand, store surface area, store competition, and consumer behavior measures. We find that when accounting for climate, only a subset of the product categories is sensitive to weather. Additionally, we show that climate can be approximated using a week index, eliminating the need for additional data collection and approximation efforts. Our findings have implications for both researchers and practitioners. Researchers should be aware of the importance of accounting for climate when studying the impact of weather on retail sales, as failing to do so may lead to erroneous conclusions. Practitioners can use our results to inform their marketing and sales strategies, taking into account the weather sensitivity of different product categories and the role of climate in shaping consumer behavior. Overall, our study emphasizes the need to consider climate when determining the impact of weather on retail sales, and provides practical insights for retailers and economists. Full article

This study examines the influence of founder characteristics on the selection of business growth strategies in companies undergoing an initial public offering (IPO). The research is based upon quantitative analysis of data from entrepreneur-led IPOs on the London Stock Exchange. The study investigates the impact of founder’s work experience, external directorships, education, age, ownership, and the presence of a founder–CEO, on the choice between mergers and acquisitions (M&A) and research and development (R&D) as growth strategies. The results show that founders with a throughput functional background and extensive external directorships are more likely to adopt M&A as a growth strategy. Moreover, founders with higher education levels and a PhD are more inclined towards R&D investment. The findings also suggest that older founders are more likely to invest in R&D, whilst higher levels of ownership tends to deter R&D expenditure. Interestingly, the presence of a founder–CEO is associated with a lower likelihood of investing in R&D and a higher propensity for M&A, although these correlations are not statistically significant. These results shed light on the influence of founder characteristics on strategic decision-making during the IPO stage and provide implications for understanding the dynamics of business growth strategies in transitioning companies. Full article

The extant literature shows that firm capabilities such as knowledge transfer and innovation are highly related to firm performance. How these relationships express themselves for foreign-based firms operating in global environments is less understood. The objectives of this study are as follows: (1) to examine the differential effects of knowledge transfer and innovation on the performance of German-based companies operating in Malaysia; (2) to determine if these relationships and effects operate via an “intervening variable” or mediator, in this case, competitive advantage; and (3) to determine if another latent variable (cultural intelligence) has an altering or “moderating” influence on the effects of innovation and knowledge transfer on competitive advantage. Analyses of the causal relationships are tested using a sample of 475 respondents working in German subsidiaries in Malaysia and applying a structural equation model. The empirical findings indicate that innovation and knowledge transfer are positively and significantly related to German companies’ overall performance, that these effects are mediated by competitive advantage, and that cultural intelligence interacts with innovation and knowledge transfer to affect the strength of the relationships between innovation (knowledge transfer) and competitive advantage. Full article

The purpose of the present study is threefold: (a) it examines how Greek businesses perceive the concept of sustainability, (b) it investigates the implementation of sustainable development practices in Greek businesses, and (c) it examines if there is a correlation between sustainable development practices adopted by businesses and the competitive advantage of businesses. Furthermore, reference is made to concepts like sustainability, the Triple Bottom Line (TBL), and Sustainable Development Goals (SDGs). In addition, the TBL for sustainable business practices and the viability of measurement systems are examined. For this study, a survey was conducted using a questionnaire composed of five sections, which was addressed to Greek companies operating in various sectors. A total of 150 questionnaires were sent out and responses were received from 34 enterprises. An analysis of the data from field research confirms that Greek companies perceive sustainability as a transformation catalyst for businesses and have adopted sustainability practices. Furthermore, there is a moderate correlation between the economic and social pillar of sustainability and the competitive advantage of organisations. The study aims to provide a deeper understanding of factors that influence the adoption of sustainable practices in Greek enterprises. Full article

Brands can be one of a company’s most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an alternative to propose a brand management strategy according to a specific business scenario. The objective of this study is to validate this conceptual framework and apply it to propose a brand management strategy in a specific business scenario. For this purpose, a sectorial cross-validation was developed by triangulating the application of the framework to two data collection methods: (1) interviews and (2) a literature review. The results suggested that decomposing a complex business scenario into single-dimensioned business scenarios can help to propose, enhance, or reframe a brand strategy. The results also suggested that some brand dimensions can be used to lever other brand dimensions, such as brand relationship, which is at the top of CEO/CMO priorities in this field. This work contributes to theory by cross-validating the conceptual framework for creating brand management strategies through triangulation. Full article

Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic literature review with bibliometric analysis to examine a sample of 96 studies from the SCOPUS database to identify research activity on this topic until December 2022. It was possible to create a connection between these concepts, marketing and fuzzy logic, to increase the efforts of marketing professionals. For instance, the results show that adopting approaches such as fuzzy marketing or the fuzzy marketing mix model enhances the company’s capability to build stronger customer relationships, enhance profitability, and improve marketing performance. Full article

This study addresses the empirical problem of improving sales channels in countries like Tunisia, with a specific focus on the sales channels of Tunisian olive oil. The authors aim to explore this problem within the theoretical framework of sales channels and emphasize the contribution of their research to enhancing sales channels and accessing new markets for Tunisian olive oil. To achieve these goals, the authors conducted a study with a specific research objective: to examine the factors influencing consumer behavior and perceptions towards olive oil. By doing so, this research contributes to a better understanding of the challenges and opportunities of expanding sales channels and supports the development of sustainable agribusiness. Additionally, the authors highlight the importance of advertising healthy food with good quality based on an ethical production process that emphasizes accountability and transparency. They argue that these ethical practices can serve as competitive strengths for agri-food producers in emerging markets as they explore new market opportunities. Overall, this research not only addresses the need for improving sales channels in Tunisia but also provides insights into consumer behavior, highlights the significance of ethical production processes, and supports the competitiveness of agri-food producers in emerging markets. Full article