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J. Theor. Appl. Electron. Commer. Res. 2015, 10(2), 77-90; https://doi.org/10.4067/S0718-18762015000200006
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article pdf uploaded. 25 September 2020 09:29 CEST Version of Record https://www.mdpi.com/0718-1876/10/2/13/pdf
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